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    The team presented their goals for the year which included achieving 550 million euros in revenue, 27% gross profit, and 30% market share for their goods category. They achieved 545 million euros in revenue but gross profit declined to -44.6% and market share was 29.9% after the third quarter. In the first quarter, they launched a hybrid cycle and increased promotions on their website and social media. They also took a more featuristic approach and reduced prices of some bicycles. In the second and third quarters, they focused on promotion and increased market presence with brand stores.

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    The team presented their goals for the year which included achieving 550 million euros in revenue, 27% gross profit, and 30% market share for their goods category. They achieved 545 million euros in revenue but gross profit declined to -44.6% and market share was 29.9% after the third quarter. In the first quarter, they launched a hybrid cycle and increased promotions on their website and social media. They also took a more featuristic approach and reduced prices of some bicycles. In the second and third quarters, they focused on promotion and increased market presence with brand stores.

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    10 views16 pages

    Sec A - VZG16

    Uploaded by

    Sumit
    The team presented their goals for the year which included achieving 550 million euros in revenue, 27% gross profit, and 30% market share for their goods category. They achieved 545 million euros in revenue but gross profit declined to -44.6% and market share was 29.9% after the third quarter. In the first quarter, they launched a hybrid cycle and increased promotions on their website and social media. They also took a more featuristic approach and reduced prices of some bicycles. In the second and third quarters, they focused on promotion and increased market presence with brand stores.

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    of 16

    League 16

    Team name : Hector


    Presented By : Team 14
    Sumit Kishore(2210062)
    Naveen Dasari(2210037)
    Yash Purohit(2210071)
    Our Goals for the year

    Revenue Gross Profit Market Share for GC


    550 Million Euros 27% 30%
    What we could achieve till 3rd Quarter

    Revenue Gross Profit Market Share for GC


    545 Million Euros -44.6% 29.9%
    01
    Quarter
    Results
    Market Share for 1st Quarter
    Profits for 1st Quarter
    Major decisions taken for 1st Quarter

    Launched Increased

    01 Hybrid cycle
    Got the first mover
    advantage which led to
    03 promotions
    Focused on website and
    social media promotions
    high market share

    More featuristic Focused on

    02 approach
    Increased no. of features
    for some products
    04 Price sensitivity
    Reduced the price of some
    bicycles mainly Cycle
    without gears
    2nd-3rd
    Quarter Results
    Market Share for 2nd & 3rd Quarter
    Profits for 2nd & 3rd Quarter
    Industry analysis after 3rd Quarter
    Industry analysis after 3rd Quarter
    Hector’s Performance analysis after 3rd Quarter
    Quarter-wise decisions
    1st Quarter 3rd Quarter
    Entered new market Focused on price
    segment with the launch reduction and cost
    of Hybrid cycles cutting in promotions

    2nd Quarter 4th Quarter


    Focused on promotion and Clear unsold inventory,
    increased market presence Couldn’t implement due
    with brand stores to Technical Glitch
    Our Learnings

    Yash Purohit
    “learnt the
    Sumit Kishore application side of
    Naveen Dasari
    Porter’s five forces
    “Balanceout b/w price and with all the teams “How marketing mix
    promotions to attain the participating in the influences the market
    maximum profit from a league” share and profit for an
    product”
    organization”
    Thanks
    Do you have any Questions?

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