Professional Documents
Culture Documents
17/03/2022
I. Introduction
Description of the business.
The company plans to open a furniture shop for the production of furniture in the middle
price segment. The entrepreneur plans to produce cabinet furniture and the main direction of
kitchen sets.
The personnel will be trained before entering the production process in the absence of the
necessary qualifications. Workplaces for employees will be equipped with all the necessary
conditions for comfortable work in accordance with the standards adopted in the Republic of
Kazakhstan. The focus will be on the quality of the products produced, on creating a
competitive product at an affordable price.
Laminated chipboard, PVC, glass, plastic, glue, furniture accessories are used for
manufacturing.
Consumers of the planned workshop are private households, as well as organizations.
From an economic point of view, the project will contribute to:
● obtaining a stable salary for shop workers.
● receipt of additional revenue to the budget
Among the social impacts of the project, it is possible to highlight the
● satisfaction of the needs of residents and organizations of the city in furniture.
Vision.
To be a company that fully meets the demand of the domestic market for furniture
production.
Mission.
The company provides people with comfortable and affordable furniture made of high-
quality wood.
Objectives.
Competitive advantages: the functionality of the furniture exceeds its counterparts by 10
times.
- This is comfortable furniture.
- Safe operation.
- Top quality materials.
- Anti-allergic and highly hygienic.
- Easy to clean.
- The most perfectly smooth surface.
- Durability
- Low price.
- Easy installation and installation
Consumers of the workshop will be both commercial and state organizations, as well as
private households.
This business plan is not the final version of the guide to action, but only shows the potential
for the development of such a business idea. Therefore, when implementing this project, it is
possible to change both the sales program and the range of products.
Kitchen furniture
Manufacturers delight their consumers with a variety of furniture that meets the most diverse
needs and requirements. By clearly understanding what you want, you will be able to choose
something special for yourself, as well as unique, which others will not have. As they say,
there are as many kitchens as there are housewives.
Design.
Unlike ready-made wardrobes, you can additionally choose a design yourself, thereby
maximizing the fit of the wardrobe into your interior. The versatility of the design is due to
the large selection of colors and textures of the material for the facade design.
Versatility.
The variety of cabinets lies in the combination of various design options with designs
Equipment and inventory (technique)
VISUALIZATION OF PRODUCT
Logo of the company:
We give for clients 3 option sets of different designer kitchen sets made from wood and
epoxy.
The Fixed assets equipments took from “toolsmart” an online shop of machine tools. (URL:
https://tm.kz/cirkulyarnye_pily/_JSTS10_cirkulyarnaya_pila_Jet__230_v/3691.html)
Computers, printers, cartridges took from another place as it technical equipment. (URL:
https://www.sulpak.kz/).
Credit Program
The chosen credit program provides loan interest rate 14,8%
(URL:https://halykbank.kz/business/credit/halyk-predprinimatel). Compared to other offers
this number is quite high. As an example, Eurasian bank provides 8% (URL:
https://eubank.kz/concessional-lending-program-for-small-and-medium-sized-enterprises/),
or BBC 13,25% (URL: https://www.bcc.kz/product/kreditovanie-subektov-mikro-malogo-i-
srednego-biznesa-po-programmam-ebrr-msb/)
However, the main reason to choose Halyk Bank’s program is the bank’s level and user
experience. This will give us the opportunity to increase the possibility of loan approval.
INCOME STATEMENT
The company's income and expenditures are presented in the following table.
Income Statement
Operating costs
Renting a warehouse space and manufacturing furniture is indicated as an option with an area
of 53.5 m2 and a ceiling height of 3.7 m. There is a bathroom and its own substation.
Logistically convenient location. There is a small ramp for easy loading and unloading of
goods into the warehouse. Address: Almaty city, Bostandyk district, Abay - Turgut Ozala.
Our office will be located at the address Business Center "Alatau". Two-room office with a
total area of 70 m2 and a ceiling height of 2.7 meters. Large bright space ideal for selling
furniture
Compare the salary of workers from other furniture company and make some summary.
Administrative
Production
Workshop specialist 1 211 200 1 200 211 200
Trade
Auxiliary personnel
CASH FLOW
Cash flows are presented in the following table.
FORECASTING
Current situation of the furniture industry in the Republic of Kazakhstan
The current capacity of the Kazakhstan furniture market is estimated at $ 3.5 billion.
In Soviet times, its volume alone was estimated at about $ 1.3 billion. per year. Now, every
year, the cost of one citizen of Kazakhstan for the purchase of products in the industry
averages about $ 10-15. In developed countries - $260. But, despite the decline in production
in the woodworking industry in 10 years by about 32 times, this market is still extensive. All
these objects require huge volumes of furniture industry products. Of course, today the actual
market size is less than its potential.
Personnel issue
In Soviet times, many schools had labor classes, where they taught carpentry. This is
not the case now. The human resources problem is huge. This applies to workers, middle and
senior managers.
Raw material base
Only 4% of the territory of Kazakhstan is occupied by forests, and only 1.8 % is
industrially suitable. Traditionally, up to 70% of the necessary wood was imported. There is
no raw material base as such in Kazakhstan objectively. But the development of industry
does not depend on this. For example, Japan imports 100% of industrial timber. Italy is the
world's largest importer of wood and at the same time the largest exporter of furniture.
Forecast estimates of market development, expected changes
For the development of the furniture industry in Kazakhstan, it is necessary to
develop an industry program for the promotion of domestic goods to foreign markets and
create free industrial and production zones to optimize investment costs, active cooperation
along the value chain.
Despite the growing competition with imported products, the development of the
industry and the growth of production in Kazakhstan are quite real-provided that the state
supports and implements proposals for the development of industry specialists. As a cluster,
the furniture and woodworking industries can develop, and the growth will be caused
primarily by the implementation of large investment projects in the extractive sector.
URL: https://stat.gov.kz/respondent/archive
Source: Agency on Statistics of the Republic of Kazakhstan
Gross rate = 23%
Today, about two thousand enterprises operating in the field of woodworking and
furniture manufacturing are registered in Kazakhstan, about 400 of them are in Almaty.
Kazakh enterprises ousted imported upholstered furniture from the market by 70-80%, in
Almaty - by almost 90% (except for exclusive and super-expensive furniture) And these
trends will continue.
NPV - IRR-
Based on the results of the analysis of financial indicators for 3 years, a number of the
following conclusions can be made:
• the internal rate of return (IRR) is 41,416 %, the excess of the IRR value over the discount
rate (41,416 %,) indicates the effectiveness of the implementation of this project;
6 630 413,14
Net present income thousand tenge NPV
Internal rate of return IRR 41,416%
Gross rate GR 23%
SCENARIO ANALYSIS
Here, showed the base case of income statement. Then analyzed the worst case and best case
of scenario.
Here, showed the worst case of income statement. For 5% decreased the income statement
for 3 year and then calculated NPV and IRR. So, decreased the price of wood to 750.000 kzt
and get positive NPV and low IRR.
Here, showed the best case of income statement. For 5% increased the income statement for
3 year and then calculated NPV and IRR. So, increasing the price of wood to 850.000 kzt
gives the positive NPV and high IRR.
SENSITIVE ANALYSIS
Cost of product 20% higher Office expenses 20% higher
20 000 20 000
Net sales ( 1m3-5 tables) Net sales ( 1m3-5 tables)
000 000
Cost of product (5 m3) 4 980 000 Cost of product (5 m3) 4 150 000
15 020 15 850
Gross prod Gross prod
000 000
Depreciation 830 004 Depreciation 830 004
Office expense 4 704 000 Office expense 5 644 800
Salary 2 050 048 Salary 2 050 048
Motor expensis 211 950 Motor expensis 211 950
Electricity/Bills 40000 Electricity/Bills 40000
Earnings before interest and Earnings before interest and
7 395 948 7 285 148
taxes taxes
Interest paid 172 837 Interest paid 172 837
Earnings before taxes 7 223 111 Earnings before taxes 7 112 311
216693,3 213369,3
Taxes 20%/3% Taxes 20%/3%
3 3
Net Income: 7 006 418 Net Income: 6 898 942
NPV 6 630 413 NPV 6 346 386
20 000 20 000
Net sales ( 1m3-5 tables) Net sales ( 1m3-5 tables)
000 000
4 150
Cost of product (5 m3) 4 150 000 Cost of product (5 m3)
000
15 850 15 850
Gross prod Gross prod
000 000
Depreciation 830 004 Depreciation 830 004
4 704
Office expense 4 704 000 Office expense
000
2 050
Salary 2 460 058 Salary
048
Motor expensis 211 950 Motor expensis 254 340
Electricity/Bills 40000 Electricity/Bills 40000
Earnings before interest Earnings before interest and 7 971
7 815 938
and taxes taxes 608
Interest paid 172 837 Interest paid 172 837
7 798
Earnings before taxes 7 643 101 Earnings before taxes
771
229293,04 233963,1
Taxes 20%/3% Taxes 20%/3%
2 3
7 564
Net Income: 7 413 808 Net Income:
808
8 163
NPV 7 790 872 NPV 850
20 000 20 000
Net sales ( 1m3-5 tables) Net sales ( 1m3-5 tables)
000 000
4 150 3 320
Cost of product (5 m3) Cost of product (5 m3)
000 000
15 850 16 680
Gross prod Gross prod
000 000
Depreciation 830 004 Depreciation 830 004
4 704 4 704
Office expense Office expense
000 000
2 050 2 050
Salary Salary
048 048
Motor expensis 211 950 Motor expensis 211 950
Electricity/Bills 48000 Electricity/Bills 40000
Earnings before interest and 8 217 Earnings before interest and 9 055
taxes 948 taxes 948
Interest paid 172 837 Interest paid 172 837
8 045 8 883
Earnings before taxes Earnings before taxes
111 111
241353,3 266493,3
Taxes 20%/3% Taxes 20%/3%
3 3
7 803 8 616
Net Income: Net Income:
758 618
8 884 11158
NPV 427 NPV 018
Office expenses 20% lower Salary 20% lower
20 000 20 000
Net sales ( 1m3-5 tables) Net sales ( 1m3-5 tables)
000 000
4 150
Cost of product (5 m3) Cost of product (5 m3) 4 150 000
000
15 850 15 850
Gross prod Gross prod
000 000
Depreciation 830 004 Depreciation 830 004
3 763
Office expense Office expense 4 704 000
200
2 050
Salary Salary 1 640 038
048
Motor expensis 211 950 Motor expensis 211 950
Electricity/Bills 40000 Electricity/Bills 40000
Earnings before interest and 9 166 Earnings before interest and
8 635 958
taxes 748 taxes
Interest paid 172 837 Interest paid 172 837
8 993
Earnings before taxes Earnings before taxes 8 463 121
911
269817,3 253893,61
Taxes 20%/3% Taxes 20%/3%
3 8
8 724
Net Income: Net Income: 8 209 227
094
11 465 10 021
NPV 366 NPV 502
From the result of sensitivity analysis, the cost of office expenses will be more sensitive than
salary or from other bills. If we lover or higher the cost to 20% the cost of office expenses
fluctuated more.
Threats
Increase in the share of consumption of imported products of the
medium and low-price segment.
Strengths
Already working business (for 10 years), Malika’s relative can
help with client base and give advises.
environment
Economic crisis.
COMPETITIVE ANALYSIS
The largest number of furniture manufacturers is in Almaty (406), Nur-Sultan
(Astana) (225) and Karaganda region (107).
Furniture production facilities open and close every month in Kazakhstan. Since April
2018, the number of new businesses in the furniture manufacturing industry has increased by
135. The dynamics of opening new furniture factories has tripled over the past 6 months.
Among the new furniture production - 3 medium, the rest are small.
Traditionally, Almaty and Nur-Sultan are leaders in terms of the number of new
businesses. However, some regions not only do not lag, but also overtake the leading regions
in terms of opening new furniture production.
IKEA
CONCLUSION & RECOMMENDATION
To conclude, this business idea is very competitive. Considering the current situation
in the country and recent events that have affected the economic part of the country, it
can be said that this project should be implemented from 2023. Since the market is
already experiencing a strong decline in newly opened furniture companies, as well as
the closure of already leading companies. But we have a strong base of well-
developed clients, and the products we are going to release do not even have close
similar competitors. Having a lot of advantages in this project, we can confidently say
that this project will withstand the competition and will be able to settle down in the
furniture industry.
REFERENCES
1. URL: https://krisha.kz/a/show/672741074
2. URL: https://leroymerlin.kz/product/bolt-s-usom-din-607-m8x60-mm-10133966/
3. URL: https://leroymerlin.kz/catalogue/stroymaterialy/?
utm_source=google_search&utm_medium=cpc&utm_campaign=lm_plan_do_live&utm_con
tent=stroymaterialy
4. URL: https://satu.kz/p98778927-tortsevaya-doska dub.html?&primelead=MTIuMDI
5. URL: https://tm.kz/cirkulyarnye_pily/_JSTS10_cirkulyarnaya_pila_Jet__230_v/
3691.html)
6. URL: https://www.sulpak.kz/
7. URL:https://halykbank.kz/business/credit/halyk-predprinimatel
8. URL: https://eubank.kz/concessional-lending-program-for-small-and-medium-sized-
enterprises
9. URL: https://www.bcc.kz/product/kreditovanie-subektov-mikro-malogo-i-srednego-
biznesa-po-programmam-ebrr-msb/
10. URL: https://stat.gov.kz/respondent/archive