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BUSINESS SCHOOL

BACHELOR’S DEGREE PROGRAM

The woods - Furniture production

17/03/2022
I. Introduction
Description of the business.
The company plans to open a furniture shop for the production of furniture in the middle
price segment. The entrepreneur plans to produce cabinet furniture and the main direction of
kitchen sets.
The personnel will be trained before entering the production process in the absence of the
necessary qualifications. Workplaces for employees will be equipped with all the necessary
conditions for comfortable work in accordance with the standards adopted in the Republic of
Kazakhstan. The focus will be on the quality of the products produced, on creating a
competitive product at an affordable price.
Laminated chipboard, PVC, glass, plastic, glue, furniture accessories are used for
manufacturing.
Consumers of the planned workshop are private households, as well as organizations.
From an economic point of view, the project will contribute to:
● obtaining a stable salary for shop workers.
● receipt of additional revenue to the budget
Among the social impacts of the project, it is possible to highlight the
● satisfaction of the needs of residents and organizations of the city in furniture.

Vision.
To be a company that fully meets the demand of the domestic market for furniture
production.

Mission.
The company provides people with comfortable and affordable furniture made of high-
quality wood.

Objectives.
Competitive advantages: the functionality of the furniture exceeds its counterparts by 10
times.
- This is comfortable furniture.
- Safe operation.
- Top quality materials.
- Anti-allergic and highly hygienic.
- Easy to clean.
- The most perfectly smooth surface.
- Durability
- Low price.
- Easy installation and installation
Consumers of the workshop will be both commercial and state organizations, as well as
private households.

This business plan is not the final version of the guide to action, but only shows the potential
for the development of such a business idea. Therefore, when implementing this project, it is
possible to change both the sales program and the range of products.

II. Description of the product (service)


Furniture should combine high functionality, modifiability, integrity, elegance, flexibility.
The assortment of the planned production of the workshop is presented in table 1.

Table - Assortment of the planned production of the workshop


Kitchen furniture

Other furniture (tables, chairs)

Kitchen furniture
Manufacturers delight their consumers with a variety of furniture that meets the most diverse
needs and requirements. By clearly understanding what you want, you will be able to choose
something special for yourself, as well as unique, which others will not have. As they say,
there are as many kitchens as there are housewives.

Design.
Unlike ready-made wardrobes, you can additionally choose a design yourself, thereby
maximizing the fit of the wardrobe into your interior. The versatility of the design is due to
the large selection of colors and textures of the material for the facade design.

Versatility.
The variety of cabinets lies in the combination of various design options with designs
Equipment and inventory (technique)

VISUALIZATION OF PRODUCT
Logo of the company:
We give for clients 3 option sets of different designer kitchen sets made from wood and
epoxy.

1 option – Optimum Wood:


 This set will consist of the main block made from MDF wood.
 The lower block will made from oak wood filled with epoxy resin.
 The part of cooking will made from stainless steel that is easily rubbed when cooking.
 The tabletop will be made of acrylic
2 option – Loft Wood:
 Kitchen sets made with relief of natural oak designed in loft style. Black elements like
fittings.
 Kitchen set with island made by the same oak. Island designed instead table.
2 option – Prime Wood:
 Kitchen sets made with relief designed from natural oak.
 The tabletop will be made of also wood oak and epoxy resin designed with different
tropic elements.
 Combination of wood and green also designed in the table.
 Bonus for this option will be chairs also made from oak wood filled with epoxy resin
BALANCE SHEET
The list of equipment and costs for its purchase are presented in the following table.
Balance sheet
Furniture shop
As of Feb. 17, 2022
   
ASSETS LIABILITIES &
OWNERS' EQUITY
Price per Total sum,
Amount unit, KZT KZT  
Current assets      
A4 paper (1000 sheets in 1 box) 15 1,525 22,875
Cartridges 3 1,510 4,530
Pencils 20 100 2,000
Board Oak Edged dry (cubic
meters)
(URL 3) 7 830,000 5,810,000
Chipboard 100 12,000 1,200,000
Medium density fiberboard 40 7,800 312,000 Liabilities
Cartridges 15 1,525 22,875
Long Term
Fiberboard 62 8,220 509,640 Debt 5,000,000
Total non-
current
Acrylic paint (0.75 L) 12 8,420 101,040 liabilities 5,000,000
Screw (Kg)
(https://leroymerlin.kz/product/
bolt-s-usom-din-607-m8x60-mm- Accounts
10133966/) 4 3260 13,040 payable 3,000,000
Total Current
Total current assets     7,998,000 Liabilites 3,000,000
   
Fixed assets        
Circular saw cutting machine Equity
(URL 1) 1 162,400 162,400  
Wood belt Machine 1 1,215,000 1,215,000 Equity 5,000,000
Thickness planing machine 1 165,000 165,000  
Aspiration system (Fume Hood) 3 180,000 540,000  
Slotting machine 1 55,000 55,000  
Sawing machine 1 169,000 169,000  
Grinding machine for milling
cutters and drills 1 120,600 120,600  
Milling machine for hinges 1 500,000 500,000  
Packaging machine 1 250,000 250,000  
Workshop trolley 1 150,000 150,000  
Carts 2 50,000 100,000  
Computers
(URL 4) 2 250,000 500,000  
Printer 2 38,000 76,000  
Storage rack 2 250,000 500,000  
Tools   500,000 500,000  
Total fixed assets     5,002,000  
   
Total
Liabilites &
Total Assets     13,000,000   Equity 13,000,000
Links of products
The current assets things such as screw, acrylic paint and e.t.c price took from the
hypermarket Leroy Merlin website with address Tashkent Zholy 8970, Almaty 040916
(https://leroymerlin.kz/catalogue/stroymaterialy/?
utm_source=google_search&utm_medium=cpc&utm_campaign=lm_plan_do_live&utm_con
tent=stroymaterialy). Except Cartridges and Board Oak Edged dry
(https://satu.kz/p98778927-tortsevaya-doska dub.html?&primelead=MTIuMDI).

The Fixed assets equipments took from “toolsmart” an online shop of machine tools. (URL:
https://tm.kz/cirkulyarnye_pily/_JSTS10_cirkulyarnaya_pila_Jet__230_v/3691.html)

Computers, printers, cartridges took from another place as it technical equipment. (URL:
https://www.sulpak.kz/).

Credit Program
The chosen credit program provides loan interest rate 14,8%
(URL:https://halykbank.kz/business/credit/halyk-predprinimatel). Compared to other offers
this number is quite high. As an example, Eurasian bank provides 8% (URL:
https://eubank.kz/concessional-lending-program-for-small-and-medium-sized-enterprises/),
or BBC 13,25% (URL: https://www.bcc.kz/product/kreditovanie-subektov-mikro-malogo-i-
srednego-biznesa-po-programmam-ebrr-msb/)
However, the main reason to choose Halyk Bank’s program is the bank’s level and user
experience. This will give us the opportunity to increase the possibility of loan approval.

INCOME STATEMENT
The company's income and expenditures are presented in the following table.

Income Statement

Net sales ( 1m3-5 tables)   20 000 000


Cost of product (5 m3)   4 150 000
Gross prod   15 850 000
Depreciation   830 004
Office expense   4 704 000
Salary   2 050 048
Electricity/Bills   40000
     
Earnings before interest and taxes   8 225 948
Interest paid   172 837
     
Earnings before taxes   8 053 111
Taxes 20%/3%   241593,3198
     
Net Income:   7 811 517

Loan payment calculations:

Annual rate: 14,80%


Number of year: 3
Number of payments: 36
Loan amount: 5 000 000
   
Monthly payement: 172 837,34 ₸
Total cost: 6 222 144,20 ₸
   
Total interest paid: 1 222 144,20 ₸
Our annual rate from bank is 14,8%. We take a loan for 3 years so that the overpayment
percentage is not high. It turns out the monthly amount of the loan is equal to 172 837,34 ₸.
And the overpayment for the loan 1 222 144,20 ₸.
Depreciation calculation
For calculations, only data on the initial cost of the object and its useful life (UL) will be
required. To calculate the annual depreciation allowance, we get the formula:
Annual depreciation rate = 100% / UL,
Annual depreciation amount = original cost * annual depreciation rate
To find out the monthly amount, simply divide the amount received by the number of months
in the year (12):
Monthly depreciation amount = annual amount/12
Or simply, Monthly depreciation amount = original cost / useful life (month)
Furniture production "Wood" purchased an oak plank for 5,810,000 tenge. As we know the
depreciation period for office furniture is approved in tax and accounting at 7 years or 84
months. The object is assigned to the 4th group according to the OS Classifier. So, the
monthly depreciation amount  5 810 000 / 84 (month) = 69 166.67 and annual
depreciation  69 166.7*12(month) = 830 004

Operating costs
Renting a warehouse space and manufacturing furniture is indicated as an option with an area
of 53.5 m2 and a ceiling height of 3.7 m. There is a bathroom and its own substation.
Logistically convenient location. There is a small ramp for easy loading and unloading of
goods into the warehouse. Address: Almaty city, Bostandyk district, Abay - Turgut Ozala.
Our office will be located at the address Business Center "Alatau". Two-room office with a
total area of 70 m2 and a ceiling height of 2.7 meters. Large bright space ideal for selling
furniture

Operating costs Per month Per year

Workshop rent (53.5 m2) 161 000 1 932 000

Retail space rent (70 m2) 231 000 2 772 000

Total 392 000 4 704 000

Visual view of the premises for rent

Workshop rent (53.5 m2) – URL: https://krisha.kz/a/show/672741074


Retail space rent (70 m2) – URL: https://krisha.kz/a/show/665386474
Calculation of average labor costs

Compare the salary of workers from other furniture company and make some summary.

Position Amount Salary per month Salary per hour Total


(176 hours)

Administrative

Head 1 230 560 1 310 230 560

Accountant 1 176 000 1 000 176 000

Production
Workshop specialist 1 211 200 1 200 211 200

Production Master 2 180 048 1 023 360 096

Designer- 1 200 640 1 140 200 640


technologist

Decorator 2 158 400 900 316 800

Trade

Manager 1 193 600 1 100 193 600

Shop assistant 2 88 000 500 176 000

Auxiliary personnel

Forwarding driver 1 110 000 625 110 000

Cleaning person 1 75 152 427 75 152

Total 11 1 623 600 9 225 2 050 048

CASH FLOW
Cash flows are presented in the following table.

Year ended December 31 2022


  KZT
   
Cash Flows from Operating Activities  
Net income 7 811 517
   
Depreciation and amortization 830 004
   
Deferred income taxes  
   
Changes in assets and liabilities:  
Accounts receivable  
Finance receivables  
Inventories  
Other assets  
Accrued and other liabilities  
Accounts payable  
taxe paid  
Net cash flow 8 641 521
   
Interest received  
Interest paid 172 837
Income taxes paid (1 562 303)
Net cash provided by operating activities (1 389 466)
   
Cash Flows from Investing Activities  
Purchase of property, plant and equipment1 (1 000 000)
Purchase of intangible assets  
Purchase of available for sale securities  
Maturity of available for sale securities  
Acquisition of subsidiaries (net of cash acquired)  
Net cash used in investing activities (1 000 000)
   
Cash Flows from Financing Activities  
Dividend paid  
Purchase of shares  
Net proceeds from issuance of shares  
Capital Repayment  
Deposits from customers  
Repayment of debt  
Net cash used in financing activities -
   
- 6 252 055
Effect of changes in exchange rates on cash  
Net increase (decrease) in cash and cash equivalents 5 000 000
Cash and cash equivalents at beginning of the year 2 000 000
   
Cash and cash equivalents at end of the year 7 000 000
   

FORECASTING
Current situation of the furniture industry in the Republic of Kazakhstan
The current capacity of the Kazakhstan furniture market is estimated at $ 3.5 billion.
In Soviet times, its volume alone was estimated at about $ 1.3 billion. per year. Now, every
year, the cost of one citizen of Kazakhstan for the purchase of products in the industry
averages about $ 10-15. In developed countries - $260. But, despite the decline in production
in the woodworking industry in 10 years by about 32 times, this market is still extensive. All
these objects require huge volumes of furniture industry products. Of course, today the actual
market size is less than its potential.
Personnel issue
In Soviet times, many schools had labor classes, where they taught carpentry. This is
not the case now. The human resources problem is huge. This applies to workers, middle and
senior managers.
Raw material base
Only 4% of the territory of Kazakhstan is occupied by forests, and only 1.8 % is
industrially suitable. Traditionally, up to 70% of the necessary wood was imported. There is
no raw material base as such in Kazakhstan objectively. But the development of industry
does not depend on this. For example, Japan imports 100% of industrial timber. Italy is the
world's largest importer of wood and at the same time the largest exporter of furniture.
Forecast estimates of market development, expected changes
For the development of the furniture industry in Kazakhstan, it is necessary to
develop an industry program for the promotion of domestic goods to foreign markets and
create free industrial and production zones to optimize investment costs, active cooperation
along the value chain.
Despite the growing competition with imported products, the development of the
industry and the growth of production in Kazakhstan are quite real-provided that the state
supports and implements proposals for the development of industry specialists. As a cluster,
the furniture and woodworking industries can develop, and the growth will be caused
primarily by the implementation of large investment projects in the extractive sector.

Table 3.1 - The volume of furniture production in the Republic of Kazakhstan,


million tenge
2017 2018 2019 2020 2021
Production 24 470 30 837 37 000 35 023 33 796
of furniture

URL: https://stat.gov.kz/respondent/archive
Source: Agency on Statistics of the Republic of Kazakhstan
Gross rate = 23%
Today, about two thousand enterprises operating in the field of woodworking and
furniture manufacturing are registered in Kazakhstan, about 400 of them are in Almaty.
Kazakh enterprises ousted imported upholstered furniture from the market by 70-80%, in
Almaty - by almost 90% (except for exclusive and super-expensive furniture) And these
trends will continue.

Forecasting for 3 years (no COVID years):


year 2022 2023 2024
kzt 7 000 000 8 610 000 10 590 300

NPV, IRR, PAYBACK PERIOD

NPV - IRR-

Based on the results of the analysis of financial indicators for 3 years, a number of the
following conclusions can be made:
• the internal rate of return (IRR) is 41,416 %, the excess of the IRR value over the discount
rate (41,416 %,) indicates the effectiveness of the implementation of this project;
6 630 413,14
Net present income thousand tenge NPV
Internal rate of return IRR 41,416%
Gross rate GR 23%

SCENARIO ANALYSIS

Income Statement (Base case)

Net sales ( 1m3-5 tables)   20 000 000


Cost of product (5 m3)   4 150 000
Gross prod   15 850 000
Depreciation   830 004
Office expense   4 704 000
Salary   2 050 048
Motor exp   211 950
Electricity/Bills   40000
     
Earnings before interest and taxes   8 225 948
Interest paid   172 837
     
Earnings before taxes   8 053 111
Taxes 20%/3%   241593,32
     
Net Income:   7 811 517

Cash flow statement


Earning before taxes 8225948
Depreciation 830004
Interest paid 172837
Tax 241593,32
Net cash flow 8641521,68

1 cub. m. of wood = 800 000

Gross rate = 23%


NPV = 6 630 413,14
IRR = 41,416%

Here, showed the base case of income statement. Then analyzed the worst case and best case
of scenario.

Income Statement (The Worst Case)

Net sales ( 1m3-5 tables)   18 750 000


Cost of product (5 m3)   4 150 000
Gross prod   14 600 000
Depreciation   830 004
Office expense   4 704 000
Salary   2 050 048
Motor expensis   154 724
Electricity/Bills   29200
     
Earnings before interest and taxes   6 832 025
Interest paid   172 837
     
Earnings before taxes   6 659 188
Taxes 20%/3%   199775,625
     
Net Income:   6 459 412

Cash flow statement


Earning before taxes 6 832 025
Depreciation 830004
Interest paid 172837
Tax 199775,625
Net cash flow 7 289 416

1 куб метр дерева = 750 000

Gross rate = -5,3%


NPV = 2 276 793.73
IRR = 25,3%

Income Statement (The Worst Case)

Net sales ( 1m3-5 tables)   17 756 250


Cost of product (5 m3)   3 930 050
Gross prod   13 826 200
Depreciation   830 004
Office expense   4 704 000
Salary   2 050 048
Motor expensis   0
Electricity/Bills   29200
     
Earnings before interest and taxes   6 212 948
Interest paid   172 837
     
Earnings before taxes   6 040 111
Taxes 20%/3%   181203,33
     
Net Income:   5 858 908

Cash flow statement


Earning before taxes 6 212 948
Depreciation 830004
Interest paid 172837
Tax 181 203
Net cash flow 6688911,67

Income Statement (The Worst Case)

Net sales ( 1m3-5 tables)   17 681 250


Cost of product (5 m3)   3 930 050
Gross prod   13 751 200
Depreciation   830 004
Office expense   4 704 000
Salary   2 050 048
Motor expensis   0
Electricity/Bills   29200
     
Earnings before interest and taxes   6 137 948
Interest paid   172 837
     
Earnings before taxes   5 965 111
Taxes 20%/3%   178953,33
     
Net Income:   5 786 158
Cash flow statement
Earning before taxes 6 137 948
Depreciation 830004
Interest paid 172837
Tax 178 953
Net cash flow 6616161,67

NPV= 2 798 089


IRR= 27.630%

Here, showed the worst case of income statement. For 5% decreased the income statement
for 3 year and then calculated NPV and IRR. So, decreased the price of wood to 750.000 kzt
and get positive NPV and low IRR.

Income Statement (Best Case)

Net sales ( 1m3-5 tables)   21 250 000


Cost of product (5 m3)   4 150 000
Gross prod   17 100 000
Depreciation   830 004
Office expense   4 704 000
Salary   2 050 048
Motor expensis   317 925
Electricity/Bills   60000
     
Earnings before interest and taxes   9 138 023
Interest paid   172 837
     
Earnings before taxes   8 965 186
Taxes 20%/3%   268955,58
     
Net Income:   8 696 230
Cash flow statement
Earning before taxes 9 138 023
Depreciation 830004
Interest paid 172837
Tax 268955,58
Net cash flow 9526234,42

1 куб метр дерева = 850 000 тг

Gross rate = 26%


NPV = 7 135 372.38
IRR = 43,5%

Income Statement (Best Case)

Net sales ( 1m3-5 tables)   26 775 000


Cost of product (5 m3)   5 229 000
Gross prod   21 546 000
Depreciation   830 004
Office expense   4 704 000
Salary   2 050 048
Motor expensis   0
Electricity/Bills   0
     
Earnings before interest and taxes   13 961 948
Interest paid   172 837
     
Earnings before taxes   13 789 111
Taxes 20%/3%   413673,33
     
Net Income:   13 375 438

Cash flow statement


Earning before taxes 13 961 948
Depreciation 830004
Interest paid 172837
Tax 413673,33
Net cash flow 14205441,7

Income Statement (Best Case)

Net sales ( 1m3-5 tables)   33 736 500


Cost of product (5 m3)   6 588 540
Gross prod   27 147 960
Depreciation   830 004
Office expense   4 704 000
Salary   2 050 048
Motor expensis   0
Electricity/Bills   0
     
Earnings before interest and taxes   19 563 908
Interest paid   172 837
     
Earnings before taxes   19 391 071
Taxes 20%/3%   581732,13
     
Net Income:   18 809 339

Cash flow statement


Earning before taxes 19 563 908
Depreciation 830004
Interest paid 172837
Tax 581732,13
Net cash flow 19639342,9

NPV= 19 057 720


IRR=80.331%

Here, showed the best case of income statement. For 5% increased the income statement for
3 year and then calculated NPV and IRR. So, increasing the price of wood to 850.000 kzt
gives the positive NPV and high IRR.

SENSITIVE ANALYSIS
Cost of product 20% higher Office expenses 20% higher
20 000 20 000
Net sales ( 1m3-5 tables)   Net sales ( 1m3-5 tables)  
000 000
Cost of product (5 m3)   4 980 000 Cost of product (5 m3)   4 150 000
15 020 15 850
Gross prod   Gross prod  
000 000
Depreciation   830 004 Depreciation   830 004
Office expense   4 704 000 Office expense   5 644 800
Salary   2 050 048 Salary   2 050 048
Motor expensis   211 950 Motor expensis   211 950
Electricity/Bills   40000 Electricity/Bills   40000
           
Earnings before interest and Earnings before interest and
  7 395 948   7 285 148
taxes taxes
Interest paid   172 837 Interest paid   172 837
           
Earnings before taxes   7 223 111 Earnings before taxes   7 112 311
216693,3 213369,3
Taxes 20%/3%   Taxes 20%/3%  
3 3
           
Net Income:   7 006 418 Net Income:   6 898 942
NPV 6 630 413 NPV 6 346 386

Salary 20% higher Motor expenses 20% higher

20 000 20 000
Net sales ( 1m3-5 tables)   Net sales ( 1m3-5 tables)  
000 000
4 150
Cost of product (5 m3)   4 150 000 Cost of product (5 m3)  
000
15 850 15 850
Gross prod   Gross prod  
000 000
Depreciation   830 004 Depreciation   830 004
4 704
Office expense   4 704 000 Office expense  
000
2 050
Salary   2 460 058 Salary  
048
Motor expensis   211 950 Motor expensis   254 340
Electricity/Bills   40000 Electricity/Bills   40000
           
Earnings before interest Earnings before interest and 7 971
  7 815 938  
and taxes taxes 608
Interest paid   172 837 Interest paid   172 837
           
7 798
Earnings before taxes   7 643 101 Earnings before taxes  
771
229293,04 233963,1
Taxes 20%/3%   Taxes 20%/3%  
2 3
           
7 564
Net Income:   7 413 808 Net Income:  
808
8 163
NPV 7 790 872 NPV 850

Electricity/Bills 20% higher Cost of product 20% lower

20 000 20 000
Net sales ( 1m3-5 tables)   Net sales ( 1m3-5 tables)  
000 000
4 150 3 320
Cost of product (5 m3)   Cost of product (5 m3)  
000 000
15 850 16 680
Gross prod   Gross prod  
000 000
Depreciation   830 004 Depreciation   830 004
4 704 4 704
Office expense   Office expense  
000 000
2 050 2 050
Salary   Salary  
048 048
Motor expensis   211 950 Motor expensis   211 950
Electricity/Bills   48000 Electricity/Bills   40000
           
Earnings before interest and 8 217 Earnings before interest and 9 055
   
taxes 948 taxes 948
Interest paid   172 837 Interest paid   172 837
           
8 045 8 883
Earnings before taxes   Earnings before taxes  
111 111
241353,3 266493,3
Taxes 20%/3%   Taxes 20%/3%  
3 3
           
7 803 8 616
Net Income:   Net Income:  
758 618
8 884 11158
NPV 427 NPV 018
Office expenses 20% lower Salary 20% lower

20 000 20 000
Net sales ( 1m3-5 tables)   Net sales ( 1m3-5 tables)  
000 000
4 150
Cost of product (5 m3)   Cost of product (5 m3)   4 150 000
000
15 850 15 850
Gross prod   Gross prod  
000 000
Depreciation   830 004 Depreciation   830 004
3 763
Office expense   Office expense   4 704 000
200
2 050
Salary   Salary   1 640 038
048
Motor expensis   211 950 Motor expensis   211 950
Electricity/Bills   40000 Electricity/Bills   40000
           
Earnings before interest and 9 166 Earnings before interest and
    8 635 958
taxes 748 taxes
Interest paid   172 837 Interest paid   172 837
           
8 993
Earnings before taxes   Earnings before taxes   8 463 121
911
269817,3 253893,61
Taxes 20%/3%   Taxes 20%/3%  
3 8
           
8 724
Net Income:   Net Income:   8 209 227
094
11 465 10 021
NPV 366 NPV 502

Motor expenses 20% lower Electricity/Bills 20% higher


20 000 20 000
Net sales ( 1m3-5 tables)   Net sales ( 1m3-5 tables)  
000 000
Cost of product (5 m3)   4 150 000 Cost of product (5 m3)   4 150 000
15 850 15 850
Gross prod   Gross prod  
000 000
Depreciation   830 004 Depreciation   830 004
Office expense   4 704 000 Office expense   4 704 000
Salary   2 050 048 Salary   2 050 048
Motor expensis   169 560 Motor expensis   211 950
Electricity/Bills   40000 Electricity/Bills   32000
           
Earnings before interest and Earnings before interest and
  8 056 388   8 233 948
taxes taxes
Interest paid   172 837 Interest paid   172 837
           
Earnings before taxes   7 883 551 Earnings before taxes   8 061 111
236506,5 241833,3
Taxes 20%/3%   Taxes 20%/3%  
3 3
           
Net Income:   7 647 044 Net Income:   7 819 278
NPV 8 444 946 NPV 8 927 949

From the result of sensitivity analysis, the cost of office expenses will be more sensitive than
salary or from other bills. If we lover or higher the cost to 20% the cost of office expenses
fluctuated more.

SWOT ANALYSIS OF THE PROJECT

Opportunities Expansion of production capacities.


Increase in the range of products.
environment

Additional government support


Highly competitive market.
External

Threats
Increase in the share of consumption of imported products of the
medium and low-price segment.
Strengths
Already working business (for 10 years), Malika’s relative can
help with client base and give advises.
environment

Weaknesses Startup project.


Internal

Decreased purchasing power of the population.

Economic crisis.

COMPETITIVE ANALYSIS
The largest number of furniture manufacturers is in Almaty (406), Nur-Sultan
(Astana) (225) and Karaganda region (107).

The smallest number of furniture manufacturing businesses in Kazakhstan is in the


Zhambyl, Atyrau and Kyzylorda regions.
There are no large furniture manufacturers in Kazakhstan with more than 251
employees. 14 medium enterprises to produce furniture (from 51 to 250 employees) and the
rest are small.

Furniture production facilities open and close every month in Kazakhstan. Since April
2018, the number of new businesses in the furniture manufacturing industry has increased by
135. The dynamics of opening new furniture factories has tripled over the past 6 months.

Among the new furniture production - 3 medium, the rest are small.
Traditionally, Almaty and Nur-Sultan are leaders in terms of the number of new
businesses. However, some regions not only do not lag, but also overtake the leading regions
in terms of opening new furniture production.
IKEA
CONCLUSION & RECOMMENDATION

To conclude, this business idea is very competitive. Considering the current situation
in the country and recent events that have affected the economic part of the country, it
can be said that this project should be implemented from 2023. Since the market is
already experiencing a strong decline in newly opened furniture companies, as well as
the closure of already leading companies. But we have a strong base of well-
developed clients, and the products we are going to release do not even have close
similar competitors. Having a lot of advantages in this project, we can confidently say
that this project will withstand the competition and will be able to settle down in the
furniture industry.
REFERENCES

1. URL: https://krisha.kz/a/show/672741074
2. URL: https://leroymerlin.kz/product/bolt-s-usom-din-607-m8x60-mm-10133966/
3. URL: https://leroymerlin.kz/catalogue/stroymaterialy/?
utm_source=google_search&utm_medium=cpc&utm_campaign=lm_plan_do_live&utm_con
tent=stroymaterialy
4. URL: https://satu.kz/p98778927-tortsevaya-doska dub.html?&primelead=MTIuMDI
5. URL: https://tm.kz/cirkulyarnye_pily/_JSTS10_cirkulyarnaya_pila_Jet__230_v/
3691.html)
6. URL: https://www.sulpak.kz/
7. URL:https://halykbank.kz/business/credit/halyk-predprinimatel
8. URL: https://eubank.kz/concessional-lending-program-for-small-and-medium-sized-
enterprises
9. URL: https://www.bcc.kz/product/kreditovanie-subektov-mikro-malogo-i-srednego-
biznesa-po-programmam-ebrr-msb/
10. URL: https://stat.gov.kz/respondent/archive

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