Five Innovative

Ways to Use
QR Codes
By Jacob Smith
Page 11
10 Reasons
Your Affiliate
Program Failed
By Kim Salvino
Page 4
Issue 15
August 2011
The Official Magazine of Affiliate Summit
How I Put Together My
Treadmill Desk
By Shawn Collins
Page 13
Affiliate Summit East
2011 Agenda
Page 34
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FeedFront | August 2011
STAFF
Co-Editors in Chief – Shawn Collins, Missy Ward
Co-Publishers – Shawn Collins, Missy Ward
Contributing Writers - Cari Birkner, Deborah Carney, Shawn Collins, Daryl Colwell, Rob Duva, Olga Eskina, Trisha Lyn Fawver, Karen Garcia, Ryan Healy, Tricia Meyer, Leslie
Nazarian, Geno Prussakov, Kim Salvino, Bryan Shearer, Jacob Smith, Paul Stainton, Bill Swartwout, Jill Swartwout, Josh Todd, Wade Tonkin, Antonio Vitale, Jennifer Myers Ward,
Missy Ward, Shannon Weidemann, Oliver Whitham
Magazine Coordinator - Amy Rodriguez
Graphic Design – David Hallock
Affiliate Summit , Inc.
522 Hunt Club Blvd. #411
Apopka, FL 32703
tel (417)-2SUMMIT (278-6648)
fax (908) 364-4627
Articles in FeedFront Magazine are the opinions of the author and may not necessarily reflect the views of the magazine, or its owners. FeedFront Magazine always welcomes
opinions of an opposite nature.
For more information, visit: www.FeedFront.com
Interested in advertising? Please visit http://feedfront.com/advertising/ or email us at: feedfront@affiliatesummit.com
© 2011 Affiliate Summit, Inc. and Individual Authors.© 2011 Affiliate Summit, Inc. and Individual Authors.
Cover: Jonathan Gies of Amped Media, Inc (Winner of FeedFront Cover contest)
02 Editors’ Note: Affiliate
Marketing Shatters Glass
Ceilings
By Missy Ward
03 Avoid Rejection: Keys to
Affiliate Application Success
By Wade Tonkin
04 10 Reasons Your Affiliate
Program Failed
By Kim Salvino
05 Developing Successful
Relationships in Affiliate
Marketing
By Antonio Vitale
07 Business Travel Via the Train
By Shannon Weidemann
08 Affiliate Relationship
Building Through the Ranks
By Jennifer Myers Ward
09 Emailing in Canada? CASL
Compliance Explained
By Cari Birkner
10 Checklist Before You Launch
Your Affiliate Program
By Deborah Carney
11 Five Innovative Ways to Use
QR Codes
By Jacob Smith
12 SEO - More Than Just
Rankings
By Oliver Whitman
13 How I Put Together My
Treadmill Desk
By Shawn Collins
FEEDFRONT MAGAZINE | August 2011 | 1
16 Leverage the News to
Increase Affiliate Sales
By Ryan Healy
17 Size Doesn’t Matter: Tips for
Affiliates
By Tricia Meyer
18 Code of Conduct
When Representing Your
Company
By Trisha Lyn Fawver
19 Surviving a Google Update
By Bryan Shearer
20 Leveraging Display
Advertising, Search and
Social
By Daryl Colwell
21 Stay Organized with a
Marketing Calendar
By Karen Garcia
23 The Process of Creating
Successful Affiliate
Campaigns
By Josh Todd
24 Limitless Opportunities in
Endless Niche Marketing
By Olga Eskina
25 The Secret to B2B Affiliate
Marketing
By Paul Stainton
26 Checks: A Dying Vertical,
Very Much Alive
By Bill Swartwout
27 Make Money Driving Phone
Calls from Search
By Rob Duva
28 Report on Women in
Affiliate Marketing
By Missy Ward
30 I Quit My Day Job
By Jill Swartwout
31 Are Your Banners Helping
Your Affiliates?
By Leslie Nazarian
32 7 Ways to Detect & Prevent
Affiliate Fraud
By Geno Prussakov
34 Affiliate Summit East 2011 -
Show Agenda
44 Bryan Eisenberg Bio
45 Marc Ostrofsky Bio
46 Wil Reynolds Bio
48 Speaker Bios
63 AffStat 2011 Report Affiliate
Marketing Stats
By Shawn Collins
66 People to Follow on Twitter
68 Hilton New York Map
CONTENTS
Missy Ward
2 | August 2011 | FEEDFRONT MAGAZINE
Affliate Marketing
Shatters Glass Ceilings
By Missy Ward
ver the last year, I’ve had the
opportunity to expand my business to
include working with a Fortune 500
Company, an outspoken celebrity and
numerous bloggers and speakers. I’ve
had the chance to work on new things
that were outside of my comfort zone,
from creating my first wine, to coding
a new website to keynoting a conference – and yes, I’ve
had a ball doing it.
But, you know what? I never once felt lucky because
these great opportunities fell on my lap. Because luck
had nothing to do with it. In fact, the only good fortune
that I was blessed with was my classic overachiever
personality, tenacity and the fact that I have such a
hard time acknowledging that I might just possibly have
limitations.
Don’t get me wrong, there have been disappointments
along the way. No one is impervious to defeat. But at no
point during any of the last 25+ years of my career have
I ever felt that I was held back because I was a woman,
nor do I feel like I’ve been rewarded for it either. But
lately, it seems that women are using their gender as an
excuse for failure with so many of the “Woe is me, I’m
a woman” articles and comments that are popping up in
my “cyber-space”.
It pains me to see women choose to stereotype
themselves --- or worse, allow others to do it for them.
It also surprises me that I still run into women that
would rather perpetuate the male-female divide rather
than support each other. As an example, most recently,
(and ironically), after delivering a keynote session at a
women’s blogging conference, an attendee asked me if
I thought my children suffered because I traveled quite
a bit; with my son (who she was introduced to) standing
right next to me. I’ve also been asked how I can live
with myself leaving my children at home while I travel.
These are the types of questions that would have not
likely been asked of me if I were a man and the type
of comments that make it so very easy to preserve the
inequalities that women have fought long and hard to
end.
Now, I’m not saying that discrimination doesn’t exist at
all. I’m simply saying that it’s negligible when it comes
to business success or failure of the women in my circle
--- and dare I say affiliate marketing overall.
When I first started Affiliate Summit with Shawn Collins
back in 2003, it definitely looked like an old boys club.
But over the years, I’ve seen the audience evolve with
more and more women playing key roles in the industry
and within Affiliate Summit.
When I checked recently, I also found that our
representation of women speakers directly correlates to
the number of female attendees at Affiliate Summit. And,
that’s a credit to the industry, as the speakers are voted
in by their peers.
There are a lot more interesting statistics about the
number of women and women-owned businesses in
affiliate marketing located in the AffStat: Women in
Affiliate Marketing report located on pages 28-29.
It is exciting to see that the affiliate marketing industry
is much more evolved than others when it comes to
celebrating skills and passion, regardless of gender.
Let’s keep it that way. OK?
Missy Ward is the Co-Founder of Affiliate Summit, Co-
Editor in Chief of FeedFront Magazine and Co-Publisher
of Revenews.com
FEEDFRONT MAGAZINE | August 2011 | 3
ow many times have you found the perfect
affiliate program for your site and submitted
your application just to see your application
rejected? Merchants, how many times have
you reviewed a terrible application with no
helpful information that would give you a clue
as to how a new affiliate would market your
brand?
Here are some affiliate tips to help get your application
approved and get the affiliate/merchant relationship off
to a good start.
Read the merchant agreements. Before you apply,
you should know whether the merchant accepts
affiliates in your state or country and whether
they allow your type of marketing.
Make sure you keep your network profile up to
date. If you have 50 niche affiliate sites built
and they aren’t communicated in your profile or
application, then that won’t help the application
review process. Also make sure that if asked,
you indicate which marketing methods you utilize
(paid search, social media, natural search, email).
It matters to many merchants.
Be transparent. Don’t use private domain
registration if you don’t need to. My company
policy makes it very difficult to approve affiliates
who use private domain registration. Use an email
from your domain instead of Hotmail or Gmail.
Also, make sure I can contact you from your site
via an email link or form that works properly.
Skip the Flash intro’s – the only people who
should be subjecting visitors to Flash animations
are Flash designers, and even they should make
the experience optional. The same applies to
music and videos that play automatically on your
site.
If you are really excited about a merchants
potential, contact the affiliate manager directly
to make sure they know who you are and what
you will be doing to promote their program. If the
affiliate manager doesn’t make it easy to contact
them, find another merchant.
Bring some content to the table. The last thing
the Internet needs is another “banner farm”
or cookie cutter coupon site. Build out unique
content to deliver real value to the user and the
merchants you work with. This will improve your
chances of picking up free traffic through natural
search and it will also give visitors a reason to
promote you via Social media. Quality content
also builds trust with the visitor and increases the
chance of getting a click on your affiliate links.
Put your best foot forward. If you are listing sites
in your network profile or in a field in your affiliate
application, show off your best work. Save the
unfinished projects or parked domains until they
are ready for the public.
If you get rejected, don’t take it personally. Just respond
in a professional way and explain how you were looking
to promote the merchant in question and where you see
the fit with your audience. If you put the tips above into
play, you should see less rejection emails and become
approved for the programs you love.
Wade Tonkin
Wade Tonkin has managed affiliate programs since
1999 and is the Affiliate Manager at Fanatics.com and
SurfFanatics.com
By Wade Tonkin
4 | August 2011 | FEEDFRONT MAGAZINE
You were not competitive.
Surely you keep tabs on competitors regarding product
development, promotions, etc. Be sure to check their
affiliate program out as well. You must be able to meet
or beat their offering. Your success will depend upon it.
You didn’t ensure the program tracked
properly.
Have you performed thorough testing? Have you done so
after using your chat feature or newsletter signup link?
Are cookies intact after you send consumer newsletters?
Are there obvious leaks like toll free numbers, site links
or (gasp!) AdSense? Are there non-commissionable
items? In order to have an accurate view of program
performance, you must address instances that cause
unaccredited sales.
You set unrealistic policies.
Be clear and be fair. Place restrictions in your terms of
service, and police regularly. Don’t place restrictions
that you can’t enforce, such as outranking your brand
organically for generic terms.
You had unrealistic expectations.
If your site isn’t converting well due to your internal
efforts, don’t expect affiliates to be the fix. Affiliates
send you traffic – it’s your job to convert that traffic to
sales/leads. It’s also important to realize that an affiliate
program is a marathon, not a sprint. Be in it for the long
haul.
You didn’t think like an affiliate.
Imagine your income depended entirely on information
from a third party. That you had to feed, clothe and
house yourself and your family based on details offered
by an advertiser. Could you do it based on your program
setup?
You didn’t put someone in charge.
Adding affiliate program management to an already
over-worked employee is a recipe for disaster. They
won’t have the time to communicate effectively, research
competitors, work with your network…and your program
will suffer without that dedication.
You expected the network to do all of
the work.
The network should do two things right at ALL times –
track sales accurately and process affiliate payments.
At the end of the day, program success lies with you. A
Network Representative does not possess a crystal ball
that reveals your conversion rate, promotions or top
selling items. Ethical networks will work with you, but
YOU still need to be part of the equation.
You didn’t communicate.
There are a number of affiliate forums, Twitter accounts,
LinkedIn and Facebook groups and blogs that share tips
and discuss industry updates. If you have questions or
need feedback, ASK. Network with affiliates, both joined
to your program and not, industry veterans and other
affiliate managers to learn best practices.
You lacked passion.
Do you love what you do? Do you believe in what you
sell? Would you buy it/sign up for it/sell it to your
Mother? You should. Otherwise, why would anyone else
want to do it?
You gave up.
Don’t just throw in the towel and admit defeat. Every
program has an opportunity for improvement. You have
to do the work, complete the research and connect with
your affiliates.
Kim Salvino
Kim Salvino is Head of Publishers for the US arm of
buy.at.
By Kim Salvino
FEEDFRONT MAGAZINE | August 2011 | 5
By Antonio Vitale
elationships are
something we encounter
every day in both our
personal and business
lives. When creating
personal relationships,
generally a person will
surround themselves with people
they have things in common with.
The same principle applies in
business relationships. Once you
have met someone who may be a
potential business partner, always
start the process with finding out
your similarities. Afterwards, you
can then move forward and start
building a stronger relationship.
As soon as you have developed a
basic business relationship, you
are now ready to further build on
that base. Find out about their
family, what kinds of hobbies they
have, or what they like to do on the
weekends. By learning these types
of details, you can build camaraderie
by asking about their kids or talking
about the soccer game from last
weekend.
Remember, it’s the little things
that can set you apart from your
competitors.
After these steps have been
completed, you should then
determine how both parties will
benefit from the relationship. One
thing some people tend to forget
about is that a long-lasting business
relationship is about working
together and helping each other.
While you may sometimes feel like
you are helping them more than
they are helping you, be patient, the
favor will return itself.
With today’s technology, it’s so easy
to send an email when you need to
communicate with someone, but
email removes the ability to read
expressions or show passion for
what you are talking about. Make
every point of contact that you
have with your business contacts as
personal and real as possible.
Once they know you are someone
who they can trust, and who is
willing to communicate details to
them, you will become their go-to
person for questions about how to
build their businesses. In turn, this
will build your business.
Also remember, even though this
relationship might not be the best fit,
by building the relationship on trust
and credibility, it may open another
door for you that could change your
business forever.
While building relationships is
important, there will occasionally be
a time where you will need to end
one. As your business grows, the
relationships based on trust are the
ones that will make you successful,
while the untrustworthy ones may
end up hurting you more than helping
you. It may make more business
sense in the long run to avoid those
that prove untrustworthy.
If you remember and use all these
helpful hints, you will be able to build
a strong foundation for your business.
Having peace of mind that you’re
working with someone who is on the
same team as you is priceless. It is
worth way more than chasing that
extra nickel with someone you don’t
have strong relationship with.
In the end, you will find it more
rewarding to conduct business with
and attain success with someone who
has been there for you through the
thick and thin.
Antonio Vitale
Antonio Vitale is an Affiliate Manager
with affiliate.com, a division of Media
Breakaway, LLC
FEEDFRONT MAGAZINE | August 2011 | 7
By Shannon Weidemann
Recently, I took my first Amtrak train ride from
Dearborn, MI to Chicago, IL. It was a business trip and I
was traveling alone. Normally, I would consider flying or
perhaps driving, as it is not that long of a journey. This
time, though, I decided to try out the train.
I have traveled by train before, but only in Canada and
Europe. I really enjoyed the experience. It was made
pretty easy by the fact that public transportation was
widely available at my end destinations.
The train ride is about six hours, which is pretty
comparable to driving. Actual flight time is around an
hour. So why did I prefer a trip that is six times as long
as flying? There are a number of reasons and most of
them relate to business productivity.
Flying requires extra time. Time to find a parking spot,
perhaps take a shuttle, check a bag, go through security,
wait for boarding, and then wait for your checked bag on
the other end and then find transportation. Taking the
train means getting to the station 30 minutes prior to
the train arriving and parking next to the station in most
cases.
When flying, you are often cut off from the outside
world, unless your plane offers a pay to use WiFi service.
There are no restrictions of this kind by train. Currently,
Amtrak does not offer WiFi on most of their trains, but
if you have a broadband card or the ability to tether to
your cell phone you can use that.
My time on the train meant six hours of mostly
uninterrupted work time. I had access to an outlet with
two plugs at my seat. I was able to keep both my laptop
Business Travel
via the Train
and cell phone charged throughout the train ride and
didn’t have to deal with a drained battery when I arrived
at my destination, which is always helpful when you
are meeting up with others or traveling to an unfamiliar
town.
I was able to write some blog posts, send some emails,
keep up with friends and business acquaintances on
Twitter, plus keep an eye on the weather. Most of
the people I knew flying that day ran into delays and
cancellations due to a large storm cell centered over
Chicago. The train just keeps moving on.
It was also fun to just watch out the window. We
stopped in multiple stations along the way, and there
was everything from the old fashioned to modern train
stations. Flying usually means a partial view (if you are
lucky to get a window seat) of the ground below and
then clouds for most of the flight.
I would highly recommend taking the train for your next
business trip if it is an option. I’m a bit sad that there is
not a direct Detroit to New York City route to travel to
Affiliate Summit East.
Shannon Weidemann
Shannon Weidemann is an Affiliate Marketer who blogs
at Marketingelf.com about working from home.
8 | August 2011 | FEEDFRONT MAGAZINE
e all know the
old adage;
relationships
take work
and affiliate
relationships
are no
exception.
Much like other
relationships
in our lives, they need a different
approach, based on which phase of
the relationship you are in.
There are essentially four
relationship phases affiliates go
through: (1) Inactive, (2) Non-
converter, (3) Trickler and (4) Top
Performer. One way to optimize your
program is to be aware of these
different phases and build strategies
around them, whereby the ultimate
goal is to move the affiliate through
the ranks to the coveted “top
performer” phase.
First is the inactive phase; likely the
place where most of your affiliates
are today. They were excited about
you, they signed up and that was it;
no further action has been taken.
In order to re-energize these
affiliates, you will want to employ
tactics such as aggressive
commissions for a short period of
time to get them jump started. Be
sure to keep in touch with these
inactive affiliates letting them know
when you see they are making an
effort and seeing sales.
Next, there are those affiliates who
drive traffic to your site, yet there
have been no sales. These affiliates
are in the non-converter phase.
Clearly we want to figure out how
to turn this traffic into sales. A
good place to start is to review the
affiliate’s website to be sure the
deals are current and see how &
where you are being marketed.
Feel free to offer suggestions to help
optimize your placement as well as
offering them an exclusive code,
additional content or personalized
banner.
Then there is the trickler phase.
This is when an affiliate has sales
trickle in here and there, but are not
making a substantial impact in the
way they could. These affiliates have
committed time and effort to your
program; now it’s time to take it to
the next level.
In this case, you can use a product
giveaway or gift certificate to entice
these affiliates to increase their
sales with you. A quick review of
their site and your placement could
be helpful here as well. If you have
a tiered commission structure, you
should let them know how many
more sales until they receive a
commission increase, which makes
for a very motivating email.
Finally, there is the top performer
phase, the ‘marriage’ of the affiliate
relationships so to speak. These are
the affiliates you know well and stay
in touch with regularly. In order to
keep these affiliates enthusiastic
about the program you can increase
their commission rates or give them
gift certificates or other types of
rewards.
You should also send them a short
survey each quarter to find out
what they like and dislike about
the program. This allows you to
continually optimize the overall
program and keeps your top
performers happy.
So, even though relationships can be
work they are definitely worth the
time and effort. Believe me; you will
reap the benefits in the end.
Jennifer Myers Ward
Jennifer is the founder of ebove
& beyond and a 15-year online
marketing veteran.
Affi liate
Relationship
Building
Through the
Ranks
FEEDFRONT MAGAZINE | August 2011 | 9
You’ve been following CAN-SPAM for years, but are you
prepared for CASL? The Canadian Anti-Spam Law was
published by the CRTC (Canadian Radio-television and
Telecommunications Commission) on June 30, and if
strictly enforced, closes a major gap in email marketing
regulation in the countries that make up the G8.
The passing of the new Canadian law, combined with
broader crackdowns by the FTC bring compliance
programs to the forefront again.
Key Sticking Points
While most aspects of CAN-SPAM still apply, there are
several reasons you should pay attention to the Canadian
legislation. For starters, it applies to any mail sent or
received in Canada. This is especially important when
mailing to a consumer using one of the big four providers
who might move around a lot or access messages in
Canada.
Also, if you work with partners and affiliates who send
on your behalf, you need to be mindful of their traffic
sources as well as the location of all mail servers.
Secondly, the law allows for private right of action,
meaning an individual can sue companies based on CASL
violations, whereas CAN-SPAM restricts legal action to
ISPs, state Attorney Generals and the FTC.
Retaining a general counsel and compliance department
well versed in cross-border and state specific regulations
would serve any ad network well. A fair amount of
case law in California provides noteworthy examples of
individuals acting as ISPs in order to sue under CAN-
SPAM and state specific laws.
List ”rental” is still alive and well with CASL, but there
are some serious caveats. For example, actual email
addresses are never to be shared with partners. Ads
can, however, be mailed on behalf of an advertiser by list
owners who have express permission to send third party
offers. While CAN-SPAM does not require consumers to
opt in, it does require sharing of suppression files.
Therefore, operating in an environment with both US and
Canadian customers necessitates secure scrubbing and
encryption of suppression files.
As with CAN-SPAM, CASL -compliant email messages
require a working option to unsubscribe, a relevant
subject line, and a valid physical postal address. They
must not conceal the sender or intend to deceive the
recipient. Keeping your entire marketing team up to
date on new laws, auditing and monitoring your sending
practices will go a long way to maintaining compliance.
CASL Resources
The published law can be found at the CRTC’s website:
crtc.gc.ca/. ThinData offers an excellent free resource
entitled: The Marketer’s Guide to Applying CASL: How to
Leverage Canada’s Newest Internet Law, which can be
found at: thindata.com/aboutus/resourcecenter/casl/.
Note: The author is not a lawyer and this article should
not be construed as legal advice.
By Cari Birkner
Cari Birkner is Director of Marketing at LashBack, and a
contributor to Deliverability.com.
By Cari Birkner
10 | August 2011 | FEEDFRONT MAGAZINE
et’s take a look at some
elements and see if they are
on your site. The same things
that make your site affiliate
friendly will also increase your
conversions. Customers need to
trust you and your site before
they will buy from you.
Affiliates know what drives a
customer to make a purchase
and they know what needs to
be on your site before they
will promote your products or
services.
Both affiliates and customers want to know who you are.
Private WhoIs details send up red flags for both shoppers
and affiliates looking to promote you. Customers want
to know who is behind the website and who is getting
their details and sensitive information. They also want to
know their information is secure and will look for the lock
in the browser window that shows you have a secure
certificate.
Next shoppers and affiliates will look for certain pages
on your site. They want to see an About Us page
with information about your company, some history
about how and why you got started, and what the
differentiation is between you and your competitors. You
need a clearly defined Returns Policy. If your products
aren’t returnable, you need to state that. If they are,
detail how to return and what restrictions there are.
Something else that shoppers look for is your shipping
policy and choices. The shipping costs need to be clear
before you get to the checkout. Customer service and
contact information needs to be clear and easy to find on
your site.
Shoppers want to know how you are going to use their
data, so you need a Privacy Policy to detail who you
share info with, what do you share, who has access,
whether you have a third party newsletter service, third
party tools like a cart recovery service.
One subject that affiliates are adamant about is “leaks”
on websites. If you are selling products from your site,
your number one rule should be to keep your customers
on the site until they make a purchase.
So, no links to other sites; no AdSense, links to your
products on Amazon or eBay, or other affiliate links.
These links make your site look unprofessional and like
you don’t trust your own products to be what people are
looking to purchase.
If you have a number for people to call during the
purchase process, you need a way to track the affiliate
that sent the shopper that made that call.
Product pages need to have a clear call to action, with
sharp, professional product images. Write product
descriptions like you are explaining your product to
someone over the phone.
Also, make sure you have a clear and easy checkout
process without distractions. Your customer is ready to
give you their money, so make that as easy as possible.
Once you check all these site elements, you are ready to
get started with an affiliate program.
Deborah Carney
Deborah Carney offers training via podcasts and is the
Affiliate Summit Forum admin for forum.affiliatesummit.com
By Deborah Carney
FEEDFRONT MAGAZINE | August 2011 | 11
he debate is ongoing whether
those little black checkered QR
(Quick Read) Codes are the next
coolest thing or already passé.
Attendees at February’s GSMA
Mobile World Congress agreed
in their Sybase 365 surveys that
widespread use of Near Field
Communication, the next step in
mobile communication, is still a
few years off.
QR Codes are a lot like sandwiches, only as interesting
as what you fill them with. So the key to making
engaging, exciting QR Code campaigns is excellent
content and relevant information deployed with
creativity.
1) Phone Home: At websites like scandots.com and
coder.com you can whip up your own QR codes. One
of the benefits of QR codes is the ability to have
a smartphone send a text message, or SMS, after
being scanned, gather subscribers, create coupon
codes, data mine phone numbers, or automatically
enter people into contests.
2) Game On: Instead of only having the QR Codes link
to your website (boring), push clues or geotagged
locations to fans to create a game or scavenger hunt
promising big rewards. A hunt can be hosted on
multiple web locations that reward the folks smart
enough to figure out the puzzles, while branding
yourself along the way.
3) Members Only: Everyone wants to be part of the
cool kids club, so for the price of a smartphone
and one of your products or a link to one of your
websites, let them be. Push exclusive, branded offers
through the codes to create specialized deals for the
customers who are about to become your new best
friends.
4) Be My Friend: Speaking of friends, we all know
how important it is these days to rack up those
followers and Facebook friends and likes. With a little
By Jacob Smith
URL tweakage those QR codes can lead right to the
button on your Facebook that says “Like.” You can
also set things up so all they have to do is click a
button and become your Twitter follower.
5) Get Carded: Business cards used to be limited to
address, phone number, email and website. Then
they evolved to include pictures, embossing, and
Braille. With QR codes, you can post an entire world
of information into a tiny card. Through sites like
jumpscan.com and coderqr.com you can pack pages
worth of info into one tiny image. Include your
personal Twitter, LinkedIn, Facebook, Skype, Tumblr,
website, phone numbers, address and email – all in
an elegant design that is simple and functional.
The beauty of QR Codes is that they are as creative as
the person making them. If you just set a code down
that links to your website, it will get ignored. But, with a
good idea and creative implementation those little black
and white boxes can create some lifelong (or until the
next code innovation comes along) customers.
Jacob Smith
Jacob Smith is a PR Specialist for Saveology.
12 | August 2011 | FEEDFRONT MAGAZINE
SEO is still an often misunderstood profession, with many
clients assuming your sole role is to get their site to the
top of Google for the keywords they want. SEO is, of
course, a much deeper endeavor than this, and often
the first part of any SEO job is ensuring your clients are
aware of exactly what they need you to do for them.
Optimizing the way your results appear on the search
engines is one part of SEO that is often overlooked. While
it may sometimes be forgotten, a few simple changes
can help make your site and content more interesting,
attractive, and even informational to your visitors.
This can help increase your click through rate, and
subsequently increase your traffic!
There are a few ways you can make your results look a
little better in Google, and using them all really can help
improve your click through rate.
Meta Description and Title
Always customize the title and Meta description. These
are two of the most basic elements that will appear on
the search results, they are also the most important. An
eye catching title is the key to grabbing the attention of
people searching for your keywords, and the description
should tell whomever is searching that your webpage
gives them what they need. These two items need to be
a short, sweet, effective sales pitch.
An important part of a Meta Description is that as well as
telling a potential visitor that you have what they need,
you should think about what visitors will be searching
for. Also, think about including a call to action. While this
is not always possible, not many search results include a
phrase telling the reader to click, and it can sometimes
be an effective technique.
Social Media
The roll out of Google +1 means that you can now see
what your friends like right there on the results. Google
and Search Engine Land tell us that click through rates
improve if your friend has +1’ed a page, which means
social media and effective networking is becoming even
more important.
While Google is using +1, don’t forget that Bing is doing
something very similar with Facebook likes, with which
you may see similar benefits.
Rich Snippets
Rich snippets, microformats, RDFa, they all mean the
same thing, data rich search engine results. With the
ability to display a list of ingredients, ratings, product
information, prices and even availability, rich snippets let
you show enticing information to your potential visitors
directly on the search page.
Effective use of this early technology can help you jump
ahead of the competition by providing more information,
and taking up more search engine real estate.
Images and Video
Images and video now often appear in the search
rankings, so make use of this. Be sure to fill in your
image title attribute and name the file. Make sure to
set up videos on your site, and include a video sitemap
so even if your video is hosted elsewhere, your site will
appear in the Google search results.
Oliver Whitham is an internet marketing consultant, and
blogs at SEO Chemist.
By Oliver Whitham
FEEDFRONT MAGAZINE | August 2011 | 13
have pulled everything together to have a
treadmill desk to use for work and exercise at
the same time.
Now, for anybody who is not familiar with
a treadmill desk, it’s a way to get some
work done while walking. Some people build
attachments to their treadmill, as well as
free-standing desks to go up and over the
treadmill.
Since I’m not particularly handy, I relied on things that
were available to purchase, and I’ll share all of the
items I assembled to have a comfortable, productive
environment for walking and working.
The treadmill desk is setup in an area of my garage with
a TV used as a monitor, desktop computer pulling in
WiFi, wireless keyboard and mouse.
By Shawn Collins
The three most important elements are the treadmill
(Precor 9.23 Treadmill), the treadmill desk (SurfShelf),
and the keyboard (SIIG Wireless Mini Multimedia
Keyboard).
Next up is the computer. Some people work with a laptop
on their treadmill desk. I sweat a lot, and didn’t want to
kill my laptop, so I got a new computer (Dell Inspiron
560) that would sit far from my sweat.
I got the slim-tower version with Intel Pentium dual-
core E5800 (3.20GHz, 2MB); 6GB DDR3 SDRAM 3X2GB,
integrated Intel Graphics Media Accelerator X4500; and
500GB NCQ Serial ATA Hard Drive (7200 RPM) w/ 16MB
DataBurst Cache.
One thing it didn’t come with was the ability to pull in a
WiFi signal, and I don’t have a hard Internet connection
in the garage. So I got a little USB network adapter
(Cisco-Linksys WUSB54GSC Compact Wireless-G USB
Network Adapter with SpeedBooster).
14 | August 2011 | FEEDFRONT MAGAZINE
I’ve got the computer sitting on a little fridge near my
treadmill desk – I need my cold water!
That’s a little iPod stereo thing on the top, so I can play
podcasts, music, and audio books when working.
Finally, I use a 32″ LCD HDTV for a monitor (LG 32LD350
32-Inch 720p 60 Hz LCD HDTV).
The TV/monitor is mounted to the wall with a bracket
that swings out with a tilt and swivel articulating arm
(CheetahMounts 32″-55″ LCD TV Wall Mount Bracket),
so it can be comfortably positioned for either the
treadmill desk or elliptical machine.
I connect the TV/monitor to the computer with an HDMI
Audio Video Cable that is 6 feet long.
This setup enables me to do any of the tasks I usually
would do at my desk, and once I had all of the pieces, it
was easy to get everything up and running.
I started out walking 4 miles per hour with the treadmill
desk, but I found that was too brisk to get things done
with accuracy.
I played around with various speeds while working and
I brought it to around 3 miles per hour to keep moving,
but still do everything I do at my old, wooden sit-down
desk.
If you’d like to see my progress, check out my dailymile
profile at feedfront.com/dailymile.
You can also follow my adventures in eating healthy and
exercising at FatShawn.com.
Shawn is Co-f ounder of Affiliate Summit and Co-Editor-
in-Chief of FeedFront Magazine. Follow him @affiliatetip
on Twitter.
Shawn Collins
Celebrating 10 years!
To Iearn more and Bnd out why top retaIIers choose ShareASaIe,
IoIIow MattIngIy the dog to shareasaIe.com]mattIngIy.
understand why the British make
such a big deal about royalty;
how it’s a massive waste of time
and money, and then transition
into a soft pitch about how
Product X helps you save time
and money.
2. You could talk about how Prince
William broke hundreds of
years of tradition by marrying
a common girl. Then you could
transition by talking about some
of the silly traditions we have in
America and how Product X can
help you break free from them.
You can use almost any news story
as a launching pad for promoting
a product. Again, the key is to be
creative. Ask yourself, “How can
I connect this affiliate product
to this news story?” Then start
brainstorming.
Ryan Healy is the creator of
PaidOnTime.net.
16 | August 2011 | FEEDFRONT MAGAZINE
ne of the most
difficult challenges
in generating
regular affiliate
sales is keeping
your promotions
fresh and relevant.
If you’re always sending out blatant
offers, it is unlikely your potential
buyers will pay attention to you long
term. It won’t be long before they
unsubscribe or tune you out.
But if your promotions are disguised
as news, you will keep your readers
interested and may even see your
affiliate sales increase.
How the Strategy Works...
Keep an eye out for news that you
can use to sell the affiliate products
you promote.
• If you promote survival
products, you may want to look
out for news about the rising
cost of food, or new laws being
passed that threaten people’s
freedom.
• If you promote business
opportunities, then perhaps
you’ll want to look for news
about the unemployment rate
and falling wages.
• If you promote products in
the precious metals market,
then you may want to look for
negative economic reports,
particularly those about dollar
inflation.
• If you promote self-defense
products, then you may want
to watch for reports of random
attacks that happen in urban
areas.
Basically, you’re looking for news
that highlights the problem that your
product solves. Then you are sharing
that news as a set-up before offering
your product as the solution.
How to Piggy-Back on
Any Major News Story
Keep in mind; you don’t have
to limit yourself to news that is
directly related to the product you’re
promoting. If you’re creative, you
can “piggy-back” on just about any
major news story.
For example, one of the biggest
news stories of 2011 has been the
marriage of Prince William and Kate
Middleton. It was the first time a
member of the royal family has
married a “commoner.”
What opportunities for commentary
are present in this story?
Some ideas are breaking with
tradition, doing the unexpected,
a real-life Cinderella story, pomp
and circumstance, Americans not
understanding the big deal about
royalty, big crazy hats, etc.
With this in mind, here are two ways
you could use the William and Kate
wedding to promote a non-related
product.
1. If you are an American, you
could lead a sales piece with
a rant about how you don’t
By Ryan Healy
Ryan Healy
FEEDFRONT MAGAZINE | August 2011 | 17
hile we would all
love to be the
biggest affiliate
a merchant has
and get VIP
commissions,
product samples,
exclusive coupons and giveaway
sponsorships, the reality is that
most of us are solo affiliates or small
businesses who generate modest
sales but are extremely creative.
Use that creativity to get
increased commissions and special
opportunities. Here are 5 tips for
even the smallest affiliate.
1. Offer to make a video.
Often when you offer to make and
promote a video, the merchant will
send you product samples. This goes
beyond a written review and gives
both of you exposure on YouTube,
one of the largest search engines.
2. Ask for an increased
commission for a short, specific
period of time in exchange for
mutually beneficial increased
exposure. This might be a placement
on your homepage, an ad at the
very top of your newsletter, or
a spotlight in your social media
campaign.
3. Become friends with the
affiliate managers. Much of our
business is based on relationships
rather than revenue figures. While a
certain amount of ROI is expected,
it is easier to approach a friend for a
favor than a complete stranger.
4. Look for smaller brand
names. It can be difficult to get
big brand names to budge on
commissions when you are not
sending volume. You will usually fare
better when you approach a smaller
brand name merchant who sells
similar items.
5. Explain your niche.
Merchants have hundreds or even
thousands of affiliates. Make it easy
for them to understand how their
product fits your niche perfectly and
how they will benefit from giving
you some extra perks. Be very
specific in explaining your goals for
the promotion.
Don’t be afraid of rejection. You
might be surprised who is willing
to help you out just for the asking.
By Tricia Meyer
Never apologize for your page
rank or newsletter size. You are a
valuable affiliate no matter your size
and have more bargaining leverage
than you think.
Tricia Meyer
Tricia Meyer owns cashback
site SunshineRewards.com as
well as niche sites including
HelpingMomsConnect.com and
HungerGamesFan.com.
18 | August 2011 | FEEDFRONT MAGAZINE
ttending a conference
can be the best
thing you do for your
business. So it’s
important to make a
good first impression
to business contacts.
Most employees
welcome the invite to
attend a conference –
the chance to travel,
see new things, meet new people,
and have some fun when business
hours are over is very alluring.
However, time and again I’ve seen
people act downright foolish in the
afterhours while wearing a company
shirt. It’s important to balance
having fun and enjoying yourself
with representing your company in a
favorable and professional manner.
Drinking
Our industry loves to throw a
good party, and there’s nothing
wrong with having a good time and
enjoying the free flowing bar many
parties offer. However, know your
limits. Too often I’ve seen someone
pull off their shirt on a dance floor or
throw up in a potted plant because
they’ve had one too many.
Remember that your company is
paying for this, so while a good time
is OK, embarrassing yourself in front
of colleagues probably isn’t the best
brand recognition. Having a few
cocktails is okay – we’re all adults –
but being known as the person who
was rushed to the ER for alcohol
poisoning instead of by your name
isn’t.
Appearance
We have a very casual industry,
so far be it from me to tell anyone
that cargo shorts and sneakers isn’t
the unofficial uniform of affiliate
marketing. But be careful that,
even in casual clothes, you’re put
together and presenting yourself in
a professional manner. Shirts with
offensive sayings, even if you find
them funny, should probably be left
at home.
Language
Like I said, we’re a casual bunch,
but a lot of swearing is a turn off
when talking to someone interested
in doing business with you, even in
an after business hours party. I’m
guilty of this myself sometimes, but
it’s important to put your best word
forward, so to speak.
Aside from the type of language you
use, it’s also important to be aware
of your manners when speaking
to someone of business interest.
It’s okay to enter a conversation
midway, but politely wait until
an appropriate time to interject
instead of interrupting someone
mid sentence. This goes a long
way not just with the potential
business contact, but also with your
reputation in the industry and how
others see your behavior.
You are at this party or event not
because you’re friends with these
people, though you may be, but
primarily because of your job or
business. The company paid for you
to represent them well, not to make
a fool of yourself.
Always remember that you’re not
only representing yourself, but also
your company, and you’ll be a joy to
meet at any conference!
Trisha Lyn Fawver
Trisha Lyn Fawver is the
client support manager at
ForMeToCoupon.com and blogs at
TrishaLyn.com
By Trisha Lyn Fawver
Code of Conduct
When Representing
Your Company
Code of Conduct
When Representing
Your Company
FEEDFRONT MAGAZINE | August 2011 | 19
ound the sirens and take
cover. Warn the children.
Go get milk and bread from
the grocery store. It is
coming!
No, I am not talking about the end
of the world. Well, the way some
people act about it and how it
relates to their business, it could feel
like that. But no, I am talking about
a Google update.
Yes, the dreaded Google update that
everyone seems to fear. Well, almost
everyone.
Honestly, I never have feared a
single update from Google and I
have never seen any type of large
change to any of the sites that I run.
If anything, my rankings usually
get better. But how do I do it on a
consistent basis?
Follow these simple guidelines
to never have to worry about an
update again, as you will have a
strong site that is built the right
way.
Build for the Long Term
I can’t stress this enough. When
you start a new site, be proud of the
site. I have a few sites that I’m still
running since I started five years
ago. I am proud of these sites and
the content that I have built on
these sites. Build your site so that in
five years, you can be profitable and
survive anything.
Add Real Content
Make your content beneficial and not
a carbon copy of a million other sites
out there. Offer new insights on an
old topic or offer some new types
of thinking. Don’t be afraid to share
your thoughts, even if they are a bit
out of the box. You will gain respect
and authority quickly in your niche,
which in turn will get you solid links
in return.
Get Solid Links
I know it is tempting to do, but don’t
start using automated spam services
to build links fast. Yes, it can help to
boost you up in the rankings quickly,
but you won’t be able to stay on top,
and you will likely have to start all
over with a new domain and possibly
new content. Build links the right
way, with social bookmarking, guest
blogging and link exchanges with
relevant blogs in your industry.
Don’t Fall for the Hype
This just doesn’t apply to building
sites for SEO (search engine
optimization). This is for everything
that you do online. Stop going after
the next big thing and stick to your
niche and what you are good at.
Become a top authority in a few
niches and expand from there. It
is better to be the king over a few
small areas then to be just another
cookie cutter site in a big pond.
These are just four simple ways to
help keep you on track. Just keep
doing what you are doing online and
stick to it. Don’t go for the glitter
and flash of the next big thing. Stick
to what you know and make your
money that way. It will be easier,
much more fun and a lot more
profitable in the long run.
Bryan Shearer
Bryan Shearer blogs all about his
online and offline affiliate marketing
strategies at Ahaze.com.
By Bryan Shearer
20 | August 2011 | FEEDFRONT MAGAZINE
By Daryl Colwell
ecently, the display
side of affiliate
marketing has
been hampered
by strict FTC
regulations placed on
campaign creative
and media sources. One of the
more infamous online advertising
tactics involves display banners
disguised as published news reports
unscrupulously promoting a specific
product, among the most notable
being the weight loss and skin care
products.
The approach secured a tremendous
amount of impressions and
generated thousands of daily
sales prior to the Federal Trade
Commission’s involvement. Since
the FTC interceded, affiliate
marketers, networks and product
owners have seen a significant
downturn in sales volume, as much
as 90% in many cases.
The remaining sales are typically
being generated from marketers
outside the US and FTC jurisdiction.
For affiliates, it’s more important
than ever to leverage forward-
thinking performance-based
display, social and search expertise
to remain both compliant and
productive in the short and long-
term. Google and Facebook are two
great places to start.
According to a report by research
firm IDC, Google claimed the
number-one spot in U.S. display
advertising in the first quarter of
2011, with 14.7% of the market
while Facebook took 8.8% of the
display market or $238 million.
Currently publishing one trillion
impressions per year, Facebook is
expected to top Yahoo in the third
Leveraging Display
Advertising, Search
and Social
and fourth quarters. Also, affiliates
aligned with a Facebook Approved
Ad Network not only expand their
consumer reach, they also benefit
from a simplified media buying
process and an acknowledgement
that they adhere to best practices.
As affiliate networks consider the
social benefits of display on affiliate
marketing, search should also be top
of mind. Search and social both rely
on the consumer making the first
move whether that be Googling or
“liking” a product.
Display retrieves search and social
data to precisely target offers to
these engaged consumers. The
affiliate formula goes something like
this - more searches, more clicks,
more qualified advertiser leads,
more publisher revenue.
Domestic affiliates are increasingly
leveraging display and media
buying to push users towards more
general interest sites or portals.
These sites have moved toward
offering users “how to” advice and
suggestions and away from making
audacious claims to drive purchases.
Getting affiliates back in touch with
traditional display/search channels
while helping them recoup lost sales
revenue will certainly be a hot topic
at the Affiliate Summit East in New
York in August.
For affiliates trying to navigate
the tricky FTC regulatory waters,
the time has come to incorporate
performance-based channels
like display advertising, search
and social into the mix. Keeping
campaigns compliant will spark
genuine positive news coverage.
Daryl Colwell
Daryl Colwell is VP of Business
Development for Monetizeit, the
MediaWhiz Affiliate Network.
FEEDFRONT MAGAZINE | August 2011 | 21
e’ve all been
there… the
surprise sale
that you
didn’t hear
about until
you received
the consumer
email yourself, the forgotten minor
holiday that would have been perfect
to promote, the missed opportunity
lost simply because you were heads
down in another project.
It doesn’t matter what size company
you work at or if you’re an internal
manager or an agency, a simple
marketing calendar can be your
digital helper and reminder for
planning and executing a consistent
marketing strategy for your
company or client.
You can create your calendar
anywhere… Excel, Google Calendar,
Outlook, even a simple outline
document will do. Choose whatever
medium works best for you and
decide if you choose to look at tasks
on a quarterly, monthly or weekly
basis.
The amount of detail you add to
your calendar is really up to you.
Take a moment to jot down all the
current categories of marketing your
company does, such as promotions
and coupons, blogging, social media,
consumer emails, and affiliate
marketing as well as areas you
might wish to expand into over the
coming months.
Also add holidays, seasonal events
for your industry, and conferences
you plan on attending to your
calendar. It’s important to keep
these dates at your fingertips as
you plan. Once you have your basic
outline, it’s time for a little research.
The easiest place to start is your
own analytics. Examine the peaks
and valleys of your sales cycle from
last year and mark the highs and
lows on your calendar. Go through
your marketing efforts from the
previous year as well at a macro
level. Did you send out an email
right before that big spike? Could a
lack of a holiday promotion be the
cause of that two week lull?
The goal of this is to not get
bogged down in the minutia, but
to look for opportunities to raise
the valleys and increase the peaks
in the coming months. With your
key points identified, begin to flesh
out your plan of action for each of
these entries and mark the tasks
necessary on your calendar. Give
yourself enough time to accomplish
tasks but be sure to take into
consideration your entire team and
anticipate any lead times.
By utilizing one calendar to plan all
your marketing efforts, you won’t be
surprised by what’s coming up and
it will be easy to stay on task from
the start. As you make your way
through the year, be sure to note
what worked, what didn’t, and any
missed entries or successes on the
calendar as a record for the coming
year. Paired with your sales results,
it will serve you well in the future as
you prepare and plan for the months
to come.
Karen Garcia
Karen is the CEO of the
affiliate management agency
GTOManagement.com.
By Karen Garcia
FEEDFRONT MAGAZINE | August 2011 | 23
ne of the biggest myths in affiliate marketing is that
successful affiliates just stumbled upon their winning
campaigns by chance. While it would be easy to dismiss
their success as luck, that’s simply not the case. Successful
campaigns in this industry follow a process. Once you know
what to do, you simply have to keep doing it until you
succeed.
Persistence is the difference between an affiliate who earns seven figures a
year and an affiliate who earns nothing.
Let’s take a look at the process now. Please note that these steps are meant
for paid traffic. You can follow the process with free traffic methods such as
SEO as well, but it will take much longer for you to see results. Buying ads is
the quickest route to success as an affiliate.
Step 1: Research Your Offer
You want to make sure that there is an audience for the offer that you are
going to promote. How many people are searching for it on Google? Are
people talking about it on Twitter? They don’t need to be talking about your
product specifically, just the need for it. For example, with dating offers,
there is a constant demand for it because human beings are wired from birth
to desire companionship.
Step 2: Target Your Audience
There are many ways to put your marketing message in front of people
that will be interested in hearing about it. Two of the biggest ones today
are Google and Facebook. With Google, you are targeting your audience by
what they are searching for. With
Facebook, you are targeting them
based on what their interests are
and what demographic they are a
part of.
Step 3: Write Your Ad
Copy
Ad copy is vastly important to
your overall marketing results,
and learning how to write it is
beyond the scope of this article.
I would highly recommend you
read CA$HVERTISING by Drew Eric
Whitman for some great tips.
Step 4: Testing & Tracking
Testing involves trying out different
targeting, ad copy, products, etc.
Before you can properly test,
you have to make sure that you
are tracking everything in your
campaign. At a bare minimum,
you want to have Google Analytics
installed on your website or landing
page so that you can see which
keywords and sites are sending you
the most traffic. If you want to go
beyond the basics, there are many
different tracking programs available
as both free and paid solutions.
Keep in mind that the more different
factors that you are testing at once,
the more money you will need to
spend to determine clear winners.
Step 5: Rinse and Repeat
This is the most important phase of
the process, and it’s the one that
people like to skip the most as well.
Don’t get frustrated when you don’t
knock it out of the park your first
time out. You have to keep your
head up, keep swinging, and if you
stick with it you will have success.
Josh Todd
Josh Todd is the Marketing Manager
for GetAds, an Affiliate Network
based in Denver, Colorado.
The Process of
Creating Successful
Affiliate Campaigns
By Josh Todd
24 | August 2011 | FEEDFRONT MAGAZINE
ffiliates that tailor their business to one
specific niche might see their finances or
outlook flounder during a rough economic
period. Though, with multiple niche
marketing, the likelihood of stability and a
promising future is more readily available.
Endless niche marketing can be defined as infinite
opportunity with the constant creation of new niches.
When you create a web of multiple niches that derive
from a single niche, you can have a boundless source of
business and revenue.
In affiliate marketing, choosing a niche is important in
order to drive targeted traffic to your website. Logically,
there is a higher probability for conversions when the
traffic that lands on your page is specifically interested in
whatever niche you are attempting to convey with your
particular content.
As an affiliate, you need to find a merchant that can
provide you with an array of products or services. In
theory, this merchant should have vast niche potential
for your future projects.
The benefit of sticking with the same merchant is
that you have already formed a positive rapport with
them and can now speak openly with them about any
questions or concerns. Additionally, you can start new
websites for different niches without worrying about
other merchant’s rules or standards.
Let’s take for example an affiliate who runs a website
that provides listings for socks that are on sale at any
given moment. This affiliate then finds a merchant that
sells a variety of apparel, including socks.
After working with this merchant for a significant amount
of time and earning substantial profit from commission,
they decide that they want to increase their revenue by
implementing a new affiliate site for a different niche,
but with the same merchant.
For the sake of the example, their second site will be for
sneakers.
This new site will tie in with the original concept of
selling socks, and they will also be able to advertise for
both products on both of their websites since the two
niches go hand in hand.
After running this new sneaker site in conjunction with
the socks site for a while, this affiliate realizes that there
are limitless possibilities with the amount of different
niches out there.
From then on, the affiliate moves on to creating a tee
shirt site, and then a jeans site, followed by a hat site.
At this point, the affiliate’s promotion strategy and the
development of multiple niches become simple, due to
the established relationship with the current merchant.
As a merchant, you should be open to working with
affiliates who are interested in expanding their niches
by providing better universal affiliate support. This
could entail flexibility in creative development, more
channels of communication, and a variety of promotional
opportunity.
When a merchant provides more, the affiliate will be able
to promote more. The relationship will grow due to the
quality of service between the merchant with the affiliate
and the affiliate with the public.
Olga Eskina
Olga Eskina is the Affiliate Manager of
GovernmentAuctions.org.
Limitless Opportunities in
Endless Niche Marketing
By Olga Eskina
FEEDFRONT MAGAZINE | August 2011 | 25
By Paul Stainton
As people make the transition from employee to entrepreneur,
the definition of B2B (Business to Business) is shifting
dramatically. These days, for most small businesses, the
luxury of having an in-house purchasing department is
inconceivable.
Instead, many small business owners become their own
purchasing department; researching product options, costs
and benefits the same way many consumers do… online.
There are, according to the U.S. Census Bureau, over 26
million small businesses in the U.S., generating tens of billions
of dollars in product purchases. And yet, the B2B affiliate
space remains relatively untamed. That may simply be due
to a question that hovers in the minds of affiliates: “How do
I tap into this market when I am focused on the consumer
market?”
The answer is a lot simpler than many people think, because
small business owners are consumers too.
According to the US Census Bureau, 77% of small businesses
are run by sole proprietors, meaning the business owner is
also the buyer. These are the same people who buy shoes,
CDs, gadgets, gifts and more. Those same purchase patterns
are evident in their online purchases for their business.
The major difference between a B2C (business to
consumer) customer and a small business customer tends
to be the purchase motivation.
When buying shoes, the consumer may care about style,
comfort or price. When buying business products, the
concern is almost always “Will this help my business?”
Being able to provide the answer to that question is the
true secret of B2B affiliate success.
As an affiliate (aka a small business owner), you know
more about that answer than you might think.
What would make you buy one business product over
another? Which products do you find indispensible in
your day-to-day work life? What products help you make
money?
Affiliates also know that businesses often require a bit
more information in order to answer the “Will this help
my business” question, and look more to education and
inspiration as a purchase influencer.
Therefore, when building pages, posts or sections tailored
to the small business owner, look to answer the following
three questions:
1. How can this help a small business attract more
customers?
2. How can this help a small business keep their
customers coming back?
3. How can this help a small business manage their
time and/or money more efficiently?
Three simple questions that could be the key to opening up
the B2B market for all affiliate marketers; and you likely
already have the answers to those questions in the back of
your mind.
This may not be news for some. At recent event, one of our
affiliates seemed dismayed by our B2B message. He said
something along the lines of “I’ve been taking advantage of
the B2B opportunity for a while, and now you’re here telling
everyone my secret!”
And here I go, doing it again guess it’s no longer a secret.
Paul Stainton

Paul is Online Marketing Manager with small business
products & services provider Deluxe for Business.
26 | August 2011 | FEEDFRONT MAGAZINE
ould you like to get involved in
marketing the lucrative checks vertical,
but you’re afraid to invest time and
resources in a “supposedly” dying
industry? Let’s set the record straight.
From a Federal Reserve Press Release (December
8, 2010) we can gather a few facts about non-cash
payments in the US, and see that writing checks has
declined a few percent in each of the last four years. But
the “average” person still writes seven checks a month
for $24 billion annually.
Other facts contained therein, however, also open some
eyes and explain why the online sale of checks has been
breaking records for several manufacturers/merchants.
The most notable fact being that the use of credit cards
has declined, albeit, slightly at 0.2%, but the use of
debit cards have increased nearly 15%. What this means
is that more people are making use of checking accounts
to pay bills. Every checking account has paper checks
attached to it.
“But I don’t write checks any more. Nobody
does.” Indeed, we hear this time and again from
contemporaries whom we meet at conferences. Well,
neither do I... well, not many. But we are not Mr. or Ms.
Average American.
So I ask, “Do you have a checking account?” <Yes, but
I never use up all the checks.> “What happens if you
buy a house or move to a new apartment? <I need
new checks.> “What if you get married?” <Need new
checks.> “Have a child going off to college?” <Need
checks.> “How about divorced?” <Need new checks.>
“Actually you need two sets!” <Laughter...> But they get
the point.
Checks are convenient for consumers to purchase online
and the number of choices (images/designs) is incredibly
better than at a bank. The big advantage, however, is
the competitive pricing found online, especially compared
to what most banks charge.
So, how do you choose a good program with which to
work? There are a dozen or so checks merchants with
affiliate programs. You may want to combine some to
offer your readers greater choices, or you may want to
focus on a niche that compliments your current site(s).
Regardless, be sure to choose a merchant with a large
(and growing) selection. There is a lot of markup in
putting ink on paper - so you can easily find a program
that starts at commission levels of 25%.
Several even pay commissions on shipping, which adds
to the average order value (AOV).
And that’s just for the personal checks niche. There is a
whole other “need” in the realm of business checks. Go
ahead, give it a try – selling checks online is for real, it
works, and is certainly not dying.
Bill Swartwout
Bill founded the Beaches and Towns Network and, when
not flying, co-manages GirlyChecks.com.
By Bill Swartwout
FEEDFRONT MAGAZINE | August 2011 | 27
Make Money Driving
Phone Calls from Search
By Rob Duva
Like most performance marketers, chances are you spend
a hefty amount of your media budget on search. The
Internet Advertising Bureau recently reported that search
commanded more than 45% of annual Internet advertising
revenues. And with more than 93% of global consumers
using search engines to find websites on the Internet,
according to Forrester Research, it is no surprise that we
spend so much time and money trying to figure out the
best way to earn more through this channel.
Though I wonder how that other 7% “find” websites if not
through search engines, but I digress. Let’s get back to
earning more with calls from search.
When it comes to search, understanding exactly which ad
copy and keywords are generating commissions and which
ones aren’t is key. And if your mindset is only based on
identifying the traffic converts with clicks, you’re probably
missing a bigger piece of the picture than you think.
Many businesses transact a significant percentage of their
business through their call centers. This is especially true
for vertical segments such as insurance, higher education,
financial services, home services and high-end retail.
Google, whose click-to-call has grown to more than
500,000 subscribers since November 2010, has reported
that 15-30% of all searches now take place on mobile
devices, a 300% increase since 2010.
And with smart phones projected to be in the hands of 1
in 2 Americans by Christmas 2011, according to Nielsen,
that’s a lot of mobile searches and click-to-call.
More importantly, that’s a lot of opportunity for publishers
to start generating call-based commissions from search.
Many publishers focusing on driving call-based commission
from search are generating an additional $10,000 plus in
monthly commissions.
Here are 4 steps publishers can take to get more out
of their search efforts by including phone numbers and
generating calls:
1) Sign up for call performance marketing: Available
on many affiliate networks, including Commission
Junction, Google Affiliate Network, LinkShare, Pepperjam
and ShareASale publishers can sign up and have access
to hundreds of pay-per-call campaigns. There’s no cost
to sign up and all the phone numbers needed to promote
and track your campaigns (along with all the campaign
analytics) are provided free.
2) Include phone numbers in paid search ads: The
major search engines now offer the option of including
a phone number through ad extensions. Use campaign-
specific phone numbers to populate this field. Including
phone numbers also improves CTR’s between 5-30%.
3) Display phone numbers in organic search listings:
Add phone numbers to page titles and descriptions so they
are easily visible when consumers are searching.
4) Number Pooling Capabilities: Assign phone
numbers to keyword searches, so you can see exactly
which keywords are driving sales calls and commissions.
Knowing which keywords are driving phone commissions
will help you make better bidding decisions and ultimately
improve your ROI.
Don’t shortchange your search efforts. Earn more with
calls and clicks.
By Rob Duva
Robert Duva is the co-founder and COO of RingRevenue
(www.ringrevenue.com).
28 | August 2011 | FEEDFRONT MAGAZINE
By Missy Ward
When I first started attending affiliate marketing events back in 2000, there were very few women in the
audience.
Fast-forward 11 years later and you will find that the very opposite is true.
The AffStat Special Report: Women in Affiliate Marketing 2011 contains survey data from nearly 300 companies.
Below are some highlights of the data from the report.
More specific statistics segmented by business category can be found in the full report which can be downloaded
for free at feedfront.com/affstatwomen2011.
I am proud to be part of a forward-thinking industry that is overflowing with women --- a large portion of which
hold management and ownership positions.
Missy is Co-founder of Affiliate Summit, Co-Editor-in-Chief of FeedFront Magazine and Co-Publisher of
ReveNews.com.
Question: What percentage of employees in your company are women?
Combined Stats of All Survey Participants Affiliates
Affiliate Networks Merchants
FEEDFRONT MAGAZINE | August 2011 | 29
Question: Is your company owned by a woman; in part, in whole or not at all.
Question: What percentage of female employees in your company are in management positions?
Combined Stats of All Survey Participants Affiliates
Affiliate Networks Merchants
Combined Stats of All Survey Participants Affiliates
CPA Networks Technology Providers
30 | August 2011 | FEEDFRONT MAGAZINE
By Jill Swartwout
I QUIT! Yes, you read that right; I quit, well, resigned
from my teaching job of eight years. I loved the children
and had always wanted to be a teacher, but was
unexpectedly offered an impossible-to-refuse full time
position in affiliate marketing - an industry quite different
from my previous career.
While teaching, I did affiliate marketing part time for
over six years, so I have a strong enough background to
enable me to enter the industry full time with confidence.
Conversely, it is a bit intimidating to suddenly give up
a job you are good at and have done for so long, for a
career in something you’ve done part-time in a still fairly
new industry.
I went from co-managing one affiliate program to
suddenly managing four programs independently. I was
very excited for my new responsibilities because I love
to work and interact with affiliates, but with this huge
change and the additional three programs came feelings
of being overwhelmed at times. So, what did I do? The
teacher in me took over and I educated myself.
Shortly before my career transition, Geno Prussakov
released his book, Affiliate Program Management: An
Hour A Day. I had a feeling this book could help me not
have to work every waking hour, and it did. I approached
Affiliate Program Management: An Hour A Day as a one-
stop shop when it comes to what I need to know about
affiliate program management.
Geno breaks it into basic elements, so that someone
brand new to affiliate marketing could read, understand
and obtain enough knowledge to successfully move
forward. I consider myself well-seasoned in affiliate
marketing and I still learned a lot.
The programs I manage are already well established.
However, it was enlightening to read the detailed steps
the book suggests for the development of a merchant
program, so I could go back and check to be sure
nothing was skipped over.
I am always looking for clear cut methods, tips, and
tricks, to improve myself in my work and I learned many
about affiliate program management techniques in this
book that I haven’t read elsewhere.
One of my favorite tips is the suggestion to occasionally
get away from the computer and pick up the phone or
send a piece of “regular” mail. Affiliates like to feel as
though you are taking time and genuinely show interest
in helping and working with them.
The way in which Geno literally outlines affiliate program
management in his book is easy to follow and refer back
to certain points when needed. That, combined with the
abundance of knowledge about program management,
this book has definitely helped me successfully transition
into managing multiple programs with confidence. It has
certainly validated my choice of making the transition to
full time affiliate marketing.
Jill Swartwout
Jill is Affiliate Manager of Girly Checks, Carousel Checks,
Extra Value Checks, and Business Checks.
FEEDFRONT MAGAZINE | August 2011 | 31
By Leslie Nazarian
If you are a merchant running an affiliate program, you want to provide your
sales force, i.e. your affiliates, with the best tools you can in order to help
them drive traffic to your website and ultimately sales.
Banners are a terrific tool, but simply providing affiliates with one set of logo
banners is an inadequate arsenal for them to work with. Potential affiliates
will often preview merchant creative tools before applying to a program.
It can be very disappointing to an affiliate who was really excited to work
with you to see you don’t have much for them to work with at all.
There are several key things to keep in mind and many opportunities that
are over-looked by merchants when it comes to banners and their untapped
potential.
Since you never know exactly how or where affiliates will be selling your
products and/or services it is important that you have banners that cater to
any and all circumstances.
Here are some top tips to consider when preparing merchant banners:
1. One size does not fit all. Provide banners or sets of banners in these
standard sizes: 728x90, 468x60, 120x600, 160x600, 120x250, 125x125,
300x250, 88x31 and 468x15.
2. Create banners for products and product lines you offer that are specialty
or niche. If you sell food and you offer anything vegan, kosher, gluten-free,
sugar-free, or made from a secret family recipe those items need to have
their own sales tools for bloggers and webmasters who target those focused
audiences.
3. If you sell products that are eco-friendly, hand-made, organic, recycled,
award winning, seen on television or a portion of your proceeds go to a
charity - these selling points should be highlighted on banners.
4. Grainy logos and images are graphically undesirable. Using high quality
and vector logos when creating banners is vital.
5. Reach out to affiliates with super-
niche sites and be open to creating
custom banners. These affiliates
have a ready-made audience who
will be very interested in that one
thing you sell.
6. Having a set of seasonal banners
that evoke the spirit of the season
or holiday is always a good idea.
Create a mood or select one product
that is timely and feature it on a set
of banners.
7. Address your audience. If you
know your service or product is a hit
with new dads, shout out to them in
a separate set of banners.
8. If you are authorized to use a
celebrity image or familiar face
associated with your brand or
product on a banner ad, do so.
9. Make your banners more clickable
by including a call to action with
buttons like, “Buy Now” or “Get
Started”.
10. Lastly, keep in mind that your
banners should convey an emotion,
solve a problem or spark interest.
Use humor, color and creativity to
connect with your audience.
When you take the time to provide
your affiliates with thoughtful,
targeted banners that get results it’s
a win-win for them and for you.
Leslie Nazarian
Leslie Nazarian, owner of Lesruba
Designs (LesrubaDesigns.com), is
a Graphic Designer and Affiliate
Marketer.
Are Your Banners
Helping Your Affiliates?
32 | August 2011 | FEEDFRONT MAGAZINE
nline fraud is a
reality. The only
way to fully avoid
it is to not be doing
any business online.
To be effective
in dealing with
affiliate fraud, you
must learn how to effectively detect
and prevent it at the early stages.
Thankfully, there are plenty of tools
and methods that can help affiliate
program managers with this task.
However, before we dive into the
tools and techniques to employ, let’s
define terms. “Fraud” is generally
defined as “criminal deception
intended to result in financial or
personal gain”. Obviously, most of
the things we’ll be looking out for
while monitoring unwanted affiliate
activity won’t be “criminal”.
In fact, some argue that a better
word for such activity is “abuse”, or
unethical behavior. Whatever you
call it, we all know we’re talking
about the same thing – unethical
affiliate activity intended to result in
financial gain.
Now, to be “unethical”, it has to
violate something, or go against
some rules. So, to begin with, you
want make sure you have an affiliate
program agreement in place. Not
to be confused with the affiliate
network agreement, it is basically
the contract between you and your
affiliates.
You can review a sample affiliate
program agreement at amnavigator.
com/TOS.html.
Just having that affiliate program
agreement in place doesn’t
safeguard you. It gives you grounds
to enforce the rules. I’d like to offer
you seven ways that can help you
detect and prevent affiliate fraud.
These are:
1. Whatever anyone may tell you,
don’t buy into auto-approval
of affiliate applications. Review
every application manually.
2. Always conduct research on a
new affiliate (or a marketing
method they use) before
approving them into the
program. (Do they have an
active website? What marketing
methods are they employing?
Are these methods a good
match to what you are doing?)
3. Watch out for sudden traffic
surges, as well as quick
increases in affiliate-referred
transactions (sales, leads, or
whatever else you may be
paying them for)
4. Keep an eye on fraudulent
transactions (stolen credit
card numbers, fake leads,
cancellations of self-referred
transactions when commission
has already locked, etc) -- two
such transactions from the same
affiliate should raise a red flag,
any three should result in a ban
from the program.
5. Employ tools. To catch any
cyber- or typo-squatters
check out CitizenHawk. And
for violations of your paid
search policies, consider using
PoachMark, TheSearchMonitor,
or AdGooroo.
6. Monitor your brand reputation
online to see what customers
are saying about it and to catch
any spamming affiliates.
7. Educate yourself on parasitic
and cookie-stuffing affiliates
(to keep them out of your
program). When in doubt, ask in
affiliate forums or consult with
AffiliateFairPlay.com.
There will never be a way to make
policing and enforcement look sexy.
However, it is an integral component
of affiliate program management.
If you’re not doing it, you’re losing
money.
Geno Prussakov
Geno Prussakov is the Founder of
AM Navigator.
7 Ways to Detect &
Prevent Affiliate Fraud
By Geno Prussakov
FEEDFRONT MAGAZINE | August 2011 | 33
34 | August 2011 | FEEDFRONT MAGAZINE
Saturday, August 20
Full Day SEO Training Course
Location: Murray Hill Room
Time: 8:00am – 5:00pm
Learn the basics of a good SEO campaign and how to
face affiliate specific SEO challenges.
• Full day SEO training course led by career affiliate
and well known SEO, Rae “Sugarrae” Hoffman-Dolan.
This event requires a separate paid registration.
Early Registration
Location: 2nd Floor Promenade
Time: 4:00pm – 8:00pm
Co me by Saturday evening to pick up your badge and
attendee bag so you can enter immediately at noon on
Sunday when the show opens!
Sunday, August 21
Booth Setup
Location: Rhinelander Gallery, Americas Hall 1
Exhibitor Move In: 8:00am – 6:00pm
Registration
Location: 2nd Floor Promenade
Time: 8:00am – 6:00pm
First Timers Guide for Affiliate Summit
Location: Gramercy Suite
Time: 10:00am-10:45am
Advice for people attending the Affiliate Summit
conference for the first time.
• Shawn Collins, Co-founder, Affiliate Summit (Twitter
@affiliatetip)
(This Session is Open to all Pass Holders)
How to Pitch Your Company
Location: Murray Hill Suite
Time: 10:00am-10:45am
Candid advice for exhibitors representing their company
at the Affiliate Summit conference.
• Robert Adler, President, The Link Builders (Twitter @
bofu2u)
• Ad Hustler, Chief Hustler, Ad Hustler, LLC (Twitter @
adhustler)
• Tricia Meyer, Owner, Sunshine Rewards (Twitter @
sunshinetricia)
• Kim Rowley, Owner, Key Internet Marketing, Inc.
(Twitter @kimarketing)
(This Session is Open to all Pass Holders)
Industry Clash: Balancing CPS & CPA Marketing
Session 1a
Location: Gramercy Suite
Time: 11:00am-12:00pm
CPS and CPA affiliates discuss strategies to find
balance on both sides of the industry. We will knock
down stereotypes, debate differences and present best
practices. Everything is on the table.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliates
• Greg Hoffman, President, Greg Hoffman Consulting
(Twitter @akagorilla) (Moderator)
• Ian Fernando, One of the Best, IANternet Media LLC
(Twitter @ianternet)
• Jason Rubacky, Affiliate Development Manager,
ShareASale (Twitter @jasonrubacky)
• Logan Thompson, President, LoganThompson.me
(Twitter @drumminlogan)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
5 Software Niche Affiliate Success Stories
Session 1b
Location: Murray Hill Suite
Time: 11:00am-12:00pm
Why do affiliates promoting digital goods are earning the
most? The presentation will outline the traits and tactics
best affiliates in the software industry use with specific
case studies.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/
Advertisers
Niche/vertical: Software
• Michael Ni, SVP, Marketing and Products, Avangate
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
Got an Idea? Make it a Reality
Session 1c
Location: Sutton (Beekman & North)
Time: 11:00am-12:00pm
Have a great idea for starting an affiliate site, but not
sure how to turn it into an actual business? Learn the
steps you need to take to outline an executable plan –
turning your ideas into reality.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Startup
• Rachel Honoway, Founder, Honoway Interactive, LLC
(Twitter @rachelhonoway)
Affliate Summit East | 2011 AGENDA
Affliate Summit East | 2011 AGENDA
FEEDFRONT MAGAZINE | January 2011 | 35
blog, interview, relax and network. Heather Smith will
be the BlogMistress of the Affiliate Summit Blogger’s
Lounge, where she’ll be acting as liaison between
Affiliate Summit and the press and bloggers attending
the show.
• Heather Smith, Blogger, Beautiful British Columbia
(Twitter @heatherinbc)
Meet Market
Location: Americas Hall 2
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm
Affiliate Summit kicks off with an extended session
of structured, face to face networking. Merchants will
have tables set to meet with affiliates to discuss their
affiliate programs and cut deals. Vendors that cater to
affiliates and merchants will also have tables to share
information about their products and services. Each table
is a meeting spot for teaching, learning, closing deals,
creating partnerships and finding new opportunities.
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
Are Your Affiliates Adding Value?
Session 1d
Location: Sutton (South & Regent)
Time: 11:00am-12:00pm
In this session we will cover trademark bidding, adware,
coupons, content, and more.
Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Merchants
Adam Riemer, President, Adam Riemer Marketing, LLC.
(Twitter @Rollerblader)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
Blogger Room
Location: Clinton Suite
Time: 12:00pm – 6:00pm
The Blogger’s Lounge is an area reserved for
credentialed bloggers/press to grab some desk space,
FE FE FE FE FE FFEED EDFR RRRRRRRRRRRRRRON ON ON ON ON ON OOOOOOOOOOOOOOOOO TTTT T MA MA MA MAGGA GAZI ZINE NE || Ja Jaannu nuar ar ar aryyyyy yy 20 20 2220 2011 11 11 1111111111111111111111 |||||||||||| 335
Affliate Summit East | 2011 AGENDA
Taking Advantage of Seasonality in Affiliate
Marketing
Session 2a
Location: Gramercy Suite
Time: 12:30pm-1:30pm
Learn how affiliate managers and affiliates can work
together to maximize earnings during seasons and also
extend sales throughout the year. Includes holidays,
sports, bridal, graduation, and more.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Trends
• Heather Smith, Blogger, Beautiful British Columbia
(Twitter @heatherinbc)
• Todd Farmer, CEO, PerformStreet Media (Twitter @
toddfarmer) (Moderator)
• Kristen M. Grace, Affiliate Marketing Manager,
BuyCostumes.com | Celebrate Express (Twitter @
kristengrace)
• Tricia Meyer, Owner, Sunshine Rewards (Twitter @
sunshinetricia)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
A Blueprint To Blowing Up A Site
Session 2b
Location: Murray Hill Suite
Time: 12:30pm-1:30pm
Learn how to explode your online business using a multi
channeled approach with a case study taking a site
from creation to over 3000 Facebook fans, first page of
Google, and multiple sales per day.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Other
Niche/vertical: Strategy
• Joshua Ziering, Owner, Full Speed Marketing (Twitter
@JoshuaZiering)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
B2B Affiliate Marketing Tool Kit
Session 2c
Location: Sutton (Beekman & North)
Time: 12:30pm-1:30pm
An experienced panel gives you the tools to be successful
in B2B affiliate marketing, covering topics like in-house
programs vs. networks, call tracking, search strategies,
and social media.
Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: B2B Affiliate Marketing
• Brian Waldman, VP Marketing & Strategy, Merchant
Warehouse (Moderator)
• Adam Glazer, Managing Director, Partner Commerce
(Twitter @adamglazer)
• Don Schamber, V.P. of Marketing, SMART Agents
Marketing
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
Feng Shui Your Pages for Maximum Conversions
Session 2d
Location: Sutton (South & Regent)
Time: Time: 12:30pm-1:30pm
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/
Advertisers
Niche/vertical: Conversions
Feng shui focuses on the flow of energy, and although
this concept is commonly associated with home and
interior design, you’ll be amazed at how it will help you
improve website conversions as well!
• Chris Pearson, Overlord, DIYthemes.com (Twitter @
pearsonified)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
Platinum and Diamond Pass Holder Snack Break
Location: Nassau Suite
Time: 1:00pm – 3:00pm
(Open to all Full Platinum and Diamond Pass Holders
with Snack Tickets Only)
SEO Clinic
Session 3a
Location: Gramercy Suite
Time: 2:00pm-3:00pm
We will review websites owned by members of the
audience (that they choose to have reviewed) to identify
SEO issues they have and tell audience members how
they can fix them.
Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/
Advertisers
Niche/vertical: Search Engine Optimization
• Rae Hoffman-Dolan, CEO, Sugarrae (Twitter @
Sugarrae) (Moderator)
• Michael Gray, President, Atlas Web Service (Twitter
@Graywolf)
• Kenny Hyder, Founder, Hyder Media (Twitter @
kennyhyder)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
36 | August 2011 | FEEDFRONT MAGAZINE
Affliate Summit East | 2011 AGENDA
Making Money with Facebook, Twitter & Blogging
Session 3b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm
Tips/tools to spy on & copy competitors, automatically
syndicate content, optimize Facebook Ads, incentivize
& supercharge Email Opt-Ins & FB Likes, secret traffic
goldmines, amazing examples & more.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Traffic Generation
• Dave Cupples, Chairman, FatCowBusiness.com
(Twitter @FatCowBusiness)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
How to Produce 6 Figure Affiliate Webinars
Session 3c
Location: Sutton (Beekman & North)
Time: 2:00pm-3:00pm
Webinars are one of the best ways to increase sales and
new leads. This session will show the exact formula for
running successful webinars that convert in 6 figure sales
and attract big affiliates.
• Lewis Howes, CEO, Inspired Marketing, LLC (Twitter
@LewisHowes)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
Advanced ROI Driven Internet Marketing
Strategies
Session 3d
Location: Sutton (South & Regent)
Time: 2:00pm-3:00pm
What’s next in the field of ROI Driven Internet
Marketing? What are the latest trends and biggest
challenges? What are upcoming channels which I can use
to generate ROI / leads and sales?
Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: ROI
• Joris Toonders, MD/Entrepreneur, Yonego Internet
Marketing (Twitter @joristoonders)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
The Future of Coupons in Affiliate Marketing
Session 4a
Location: Gramercy Suite
Time: 3:30pm-4:30pm
With the introduction of mobile & local deals to affiliate
marketing, coupon affiliates must evolve. Experts will
discuss the future of affiliate coupons & what trends
benefit coupon affiliates.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Coupons
• Trisha Lyn Fawver, Client Services Manager, For Me
To Coupon (Twitter @TrishaLyn) (Moderator)
• Connie Berg, Head Bird, FlamingoWorld.com LLC
(Twitter @connieberg)
• Carolyn Kmet, Director of Affiliate Marketing,
Groupon (Twitter @catango)
• Carrie Rocha, Owner, Pocket Your Dollars (Twitter @
carrierocha)
• Kim Rowley, Owner, Key Internet Marketing, Inc.
(Twitter @kimarketing)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
How to Maximize Your LinkedIn Presence
Session 4b
Location: Murray Hill Suite
Time: 3:30pm-4:30pm
I will be discussing how to maximize your LinkedIn
presence and grow your business. Topics to include:
your profile, making connections, business development
strategies, groups, recommendations, and advertising.
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/
Advertisers, Networks
Niche/vertical: Social networking
• Evan Weber, CEO, Experience Advertising (Twitter @
experienceads)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
Improve ROI with Call Performance Marketing
Session 4c
Location: Sutton (Beekman & North)
Time: 3:30pm-4:30pm
Learn how search marketers are improving ROI with
Call Performance Marketing. Hear tips and tricks, case
studies and what you can do to improve the ROI of your
search spending.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Call Performance Marketing
• Don Batsford, Jr., Partner, 31 Media (Twitter @
batsford)
FEEDFRONT MAGAZINE | August 2011 | 37
Affliate Summit East | 2011 AGENDA
• Rob Duva, Chief Operating Officer, RingRevenue
(Twitter @ringrevenue)
• Jeremy Siders, Partner, Web Ink LLC
• Dan Sweeney, Director, Media Services, Commission
Junction
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
Making Affiliate Marketing a Career
Session 4d
Location: Sutton (South & Regent)
Time: 3:30pm-4:30pm
Create a long-term career in Affiliate Marketing.
Emphasis placed on how to scale and diversify
campaigns to ensure growth and stability. Also covered:
Forming an LLC, hiring and business planning.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate Marketing
• Erin Cigich, President & Managing Partner, Clickbooth
(Twitter @ErinClickbooth)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
Opening Remarks & Keynote
Location: Gramercy Suite
Time: 5:00pm-6:00pm
• Jim Kukral, CEO, The Attention! Formula (Twitter
@jimkukral)
• Marc Ostrofsky, Author of Get Rich Click!, (Twitter
@getrichclick)
(This Session is Open to All Pass Holders)
Affiliate Summit Newcomer Program Meetup
Location: Sutton (South & Regent)
Time: 6:30pm – 7:30pm
• Jen Goode, Doodler in Charge, JGoode Designs
(Twitter @jgoode)
(Open to all attendees enrolled in the Affiliate Summit
Newcomer Program)
Monday, August 22
Continental Breakfast
Location: Americas Hall 2
Time: 9:00am-10:00am
(Breakfast is Open to Platinum and Diamond Pass
Holders with Breakfast Tickets Only)
Coffee Service
Location: Americas Hall 2
Time: 10:00am-12:30pm and 2:00pm-6:00pm
Registration
Location: 2nd Floor Promenade
Time: 7:30am – 5:00pm
Early Bird Whiteboarding
Location: Clinton Suite
Time: 8:00am – 9:00am
Are you an early bird? Nothing to do before breakfast?
Want free coffee? Bring your sites to this open session
and get advice on usability, SEO, conversions and
revenue streams.
• Eric Nagel, President, Eric Nagel & Associates, Inc
(Twitter @esnagel)
(This Session is Open to all Pass Holders)
Blogger Room
Location: Clinton Suite
Time: 8:30am – 6:00pm
The Blogger’s Lounge is an area reserved for
credentialed bloggers/press to grab some desk space,
blog, interview, relax and network. Heather Smith will
be the BlogMistress of the Affiliate Summit Blogger’s
Lounge, where she’ll be acting as liaison between
Affiliate Summit and the press and bloggers attending
the show.
• Heather Smith, Blogger, Beautiful British Columbia
(Twitter @heatherinbc)
Exhibit Hall
Location: Rhinelander Gallery, Americas Hall 1
Time: 10:00am – 5:00pm
(Exhibitors may set up beginning at 9:00am.)
Exhibit Hall map.
Opening Remarks & Keynote
Location: Grand Ballroom
Time: 9:45am – 10:45am
• Jim Kukral, CEO, The Attention! Formula (Twitter
@jimkukral)
• Wil Reynolds, Founder, SEER Interactive (Twitter
@wilreynolds)
(This Session is Open to All Pass Holders)
SEO – Ask the Pros
Session 5a
Location: Gramercy Suite
Time: 11:30am-12:30pm
38 | August 2011 | FEEDFRONT MAGAZINE
Affliate Summit East | 2011 AGENDA
Get a full-spectrum view of cutting-edge thinking and
have your own opportunity to ask for SEO advice from
some of the most respected and trusted search engine
optimizers in the business.
Experience level: Intermediate
Target audience: Other
Niche/vertical: Search Engine Optimization
• Bruce Clay, President, Bruce Clay, Inc. (Twitter @
bruceclayinc) (Moderator)
• Stephan Spencer, Principal, Koshkonong LLC (Twitter
@sspencer)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Using Testimonial Claims in Social Media Platforms
Session 5b
Location: Murray Hill Suite
Time: 11:30am-12:30pm
While the FTC Guidelines on Endorsements and
Testimonials are relatively straightforward, marketers
& bloggers still have many questions on exactly what &
how they should be communicating or sharing.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Social Media
• Peter Marinello, Director, Electronic Retailing Self-
Regulation Program (Moderator)
• Tom Chernaik, CEO, CMP.LY (Twitter @CMPLY)
• Thomas A. Cohn, Of Counsel, Venable LLP
• Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein &
Selz (Twitter @jeffgreenbaum)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Microbrand Affiliate Marketing: Keys to Long-term
Success
Session 5c
Location: Sutton (Beekman & North)
Time: 11:30am-12:30pm
Smart affiliates see the value in creating a sustainable
competitive advantage. This talk explores strategies
to help you create defensible affiliate campaigns which
perform well over the long run.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Campaigns
• Nicholas Reese, Chief Executor, Microbrand Media
(Twitter @nickreese)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Merchant Basics – Launching a New Affiliate
Program
Session 5d
Location: Sutton (South & Regent)
Time: 11:30am-12:30pm
This session will combine the fresh perspective of a new
merchant with the seasoned perspective of a pro that
has advised many companies on how to get started.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Merchants
• Deborah Carney, CEO, Merchant ABCs (Twitter @
loxly)
• Jeff Grill, VP, Marketing, Mimeo.com (Twitter @
JeffGrill)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Luncheon
Location: Americas Hall 2
Time: 12:30pm-1:45pm
(Lunch is Open to Platinum and Diamond Pass Holders
With Lunch Tickets Only)
Gain access to our 10,000+ product feed
Earn top commissions on exclusive products
Join a network that only makes money when
you make money!
Ɣ
Ɣ
Ɣ
Affliate Summit East | 2011 AGENDA
Not Getting Enough Sales and Leads?
Session 6a
Location: Gramercy Suite
Time: 2:00pm-3:00pm
During this session, you’ll learn how to optimize your
sites to convert traffic into sales and leads. You’ll also
learn the psychology behind why people buy and how
you can take advantage of it.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Conversion
• Derek Halpern, Founder, Social Triggers, Inc (Twitter
@DerekHalpern)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Research Highlights from AffiliateBenchmarks
Session 6b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm
The AffiliateBenchmarks research study compiles data
from the largest pool of affiliates, advertisers, and
agencies in the industry.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/
Advertisers
Niche/vertical: Research
• Peter Figueredo, Founding Partner, Netx (Twitter
@Figueredo)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Affiliate Improv!
Session 6c
Location: Sutton (Beekman & North)
Time: 2:00pm-3:00pm
Five industry veterans brainstorm marketing ideas for
items/services with audience participation. Ideas to
actionable solutions in one fun, lively hour. Come get
your creative juices flowing!
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Education
• Drew Bennett, Blogger / Photographer, BenSpark.
com (Twitter @Benspark)
• Mike Buechele, Chief Performance Marketer,
Adalytical (Twitter @mikebuechele)
• Daniel M. Clark, Founder, QAQN (Twitter @QAQN)
• Jen Goode, Doodler in Charge, JGoode Designs
(Twitter @JGoode)
• Wade Tonkin, Affiliate Manager, Fanatics.com (Twitter
@affile8warrior)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Live Merchant Site Reviews
Session 6d
Location: Sutton (South & Regent)
Time: 2:00pm-3:00pm
We will identify strengths & weaknesses separating top
performing merchant sites from the masses, what makes
sites affiliate-friendly & how affiliates should evaluate
new merchant relationships.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Merchant
• Mike Allen, President, Shopping-Bargains.com, LLC
(Twitter @mta1)
• Jeannine Crooks, Account Manager, buy.at (Twitter @
Jeannine_Crooks)
• Cresta Pillsbury, CEO, Superior Affiliate Managment
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Content Marketing – The Inbound Recipe for
Success
Session 7a
Location: Gramercy Suite
Time: 3:30pm-4:30pm
This session will explore the tangible benefits of content
marketing to include SEO, lead generation, social media,
and affiliate marketing. It will answer, what, why, and
how to deploy a campaign.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO
• Chad H. Pollitt, Director of Social Media and Search
Marketing, Kuno Creative (Twitter @CPollittIU)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Customer Behavior in a Hyper Connected World
Session 7b
Location: Murray Hill Suite
Time: 3:30pm-4:30pm
Humorous and motivational business speaker, Larry
Bailin will show you where, when, how, and why
customers connect with marketing messages and how to
make them connect with yours.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/
Advertisers, Networks
Niche/vertical: Internet Marketing
40 | August 2011 | FEEDFRONT MAGAZINE
+ =
www.goldstar.com
Affliate Summit East | 2011 AGENDA
• Larry Bailin, CEO, Single Throw Internet Marketing
(Twitter @larrybailin)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Key Affiliate Program Components You’re Probably
Missing
Session 7c
Location: Sutton (Beekman & North)
Time: 3:30pm-4:30pm
We’ll discuss 15 elements integral to affiliate program
growth which are being overlooked. Real-world case
studies will illustrate successes to learn from & mistakes
to avoid. Q&A time at the end.
Experience level: Intermediate
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate Management
• Geno Prussakov, President, AM Navigator LLC
(Twitter @eprussakov)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Killing the Affiliate Nexus Tax Dead!
Session 7d
Location: Sutton (South & Regent)
Time: 3:30pm-4:30pm
How the “affiliate nexus tax” was killed once and for all –
and launched performance advertising onto the national
e-commerce stage.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Nexus
• David Andre, Founder & Chairman, Cartera
Commerce, Inc.
• Rebecca Madigan, Executive Director, Performance
Marketing Association (Twitter @pmassociation)
• Matthew P. Schaefer, Partner, Brann & Isaacson
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Ask the Experts
Location: Grand Ballroom Foyer
Time: 5:00pm-6:00pm
(This Session is Open to All Pass Holders)
Ask the Experts will be an opportunity for merchants,
networks and affiliates to ask questions about various
specialties and issues.
Hand picked experts will handle topics in their specialty,
and conduct chats, answer questions and share opinions
during this networking and education session.
Affiliate Link Building Techniques & Tactics: Robert
Adler, President, The Link Builders (Twitter @bofu2u)
FTC Compliance Tips for Online Marketing: Bill
Rothbard, Attorney, Law Offices of William I. Rothbard
High Profits Selling in the Dating Niche: Heather
Havenwood, Owner, Double Diamond Media
High Risk Merchanting – Management and Risk
Mitigation: John Monarch, President, Monarch Holdings
LLC (Twitter @papajohn56)
Improving Affiliate Merchant Agreements for
Affiliates: Melanie Seery, President, Affiliate Advocacy
(Twitter @Mellies)
Learn to Create a Likeworthy Facebook Page: Justin
Rondeau, Director of Marketing, TemplateZone (Twitter
@jtrondeau)
Straight Talk SEO: Corey Eulas, Co-Founder, Ninety
Seven Media (Twitter @coreyeulas)
Tuesday, August 23
Affliate Summit East | 2011 AGENDA
Continental Breakfast
Location: Americas Hall 2
Time: 9:00am-10:00am
(Breakfast is Open to Platinum and Diamond Pass
Holders with Breakfast Tickets Only)
Coffee Service
Location: Americas Hall 2
Time: 10:00am-12:30pm and 2:00pm-4:00pm
Registration
Location: 2nd Floor Promenade
Time: 8:00am – 3:00pm
Early Bird Whiteboarding
Location: Clinton Suite
Time: 8:00am – 9:00am
Are you an early bird? Nothing to do before breakfast?
Want free coffee? Bring your sites to this open session
and get advice on usability, SEO, conversions and
revenue streams.
• Eric Nagel, President, Eric Nagel & Associates, Inc
(Twitter @esnagel)
(This Session is Open to all Pass Holders)
Blogger Room
Location: Clinton Suite
Time: 8:30am – 4:00pm
The Blogger’s Lounge is an area reserved for
credentialed bloggers/press to grab some desk space,
blog, interview, relax and network. Heather Smith will
be the BlogMistress of the Affiliate Summit Blogger’s
Lounge, where she’ll be acting as liaison between
Affiliate Summit and the press and bloggers attending
the show.
• Heather Smith, Blogger, Beautiful British Columbia
(Twitter @heatherinbc)
Exhibit Hall
Location: Rhinelander Gallery, Americas Hall 1
Time: 10:00am – 4:00pm
(Exhibitors may set up beginning at 9:00am.)
Opening Remarks & Keynote
Location: Grand Ballroom
Time: 10:00am – 11:15am
• Jim Kukral, CEO, The Attention! Formula (Twitter
@jimkukral)
• Bryan Eisenberg, Co-Author of Call to Action, Waiting
For Your Cat to Bark? and Always Be Testing (Twitter
@TheGrok)
(This Session is Open to All Pass Holders)
Secrets to Buying Established Websites for Profit
Session 8a
Location: Gramercy Suite
Time: 11:30am-12:30pm
This session will deep-dive on the growing trend of
buying websites. It will highlight case studies, offer
tips to avoid getting ripped off, and show some of the
fantastic bargains to be found.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Buying Websites
• Matt Mickiewicz, Co-Founder, 99designs (Twitter @
sitepointmatt)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Social Media in Niche Markets
Session 8b
Location: Murray Hill Suite
Time: 11:30am-12:30pm
Learn how to utilize social media marketing in
conjunction with niche markets to generate followers,
traffic, and sales.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
• Lisa Picarille, Online Content Strategist, LisaPicarille.
com (Twitter @lisap) (Moderator)
• Stephanie Lichtenstein, President, Micro Media
Marketing (Twitter @MicroSteph)
• Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @
drcool73)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Mobile Marketing Campaign Optimization
Session 8c
Location: Sutton (Beekman & North)
Time: 11:30am-12:30pm
The mobile revolution is changing the face of online
marketing. What does it take to be successful as a
mobile publisher and what are the keys to a successful
mobile marketing campaign?
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/
Advertisers
Niche/vertical: Mobile Publishing
• Gregg Stewart, VP, New Media Platforms, Neverblue
(This Session is Open to Platinum and Diamond Pass
Holders Only)
42 | August 2011 | FEEDFRONT MAGAZINE
Affliate Summit East | 2011 AGENDA
The Importance of Relationships in Affiliate
Marketing
Session 8d
Location: Sutton (South & Regent)
Time: 11:30am-12:30pm
Trust is built with great relationship skills. Most
online and affiliate marketers tend to hide behind our
computers, but most of the most successful business
deals are based on solid relationships.
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/
Advertisers
Niche/vertical: Relationships
• David Gonzalez, Founder, Internet Marketing Party
(Twitter @imarketingparty) (Moderator)
• Louis Cohen, SVP – Search & Affiliate Marketing,
Citibank (Twitter @LCohenNYC)
• Michael Lovitch, Founder, Real DosePaul Moss,
Owner, Moss Affiliate Marketing
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Luncheon
Location: Americas Hall 2
Time: 12:30pm-1:45pm
(Lunch is Open to Platinum and Diamond Pass Holders
With Lunch Tickets Only)
SEO For Large Sites
Session 9a
Location: Gramercy Suite
Time: 2:00pm-3:00pm
A panel dedicated to sites that have more than 1 million
pages. These large sites struggle with all kinds of unique
issues such as indexation, information architecture, etc.
Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: SEO
• Tom Critchlow, VP Operations, Distilled (Twitter
@tomcritchlow)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
UnNetworking and How Your Business Can Benefit
Session 9b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm
TheWallStreetCoach.com’s Founder Kim Ann Curtin
teaches you how to find success in your own business by
“unNetworking” without having to spend a dime!
Experience level: Advanced
Target audience: Other
Niche/vertical: Networking
• Kim Ann Curtin, CEO, The Wall Street Coach (Twitter
@kimanncurtin)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Social Games: The Next Big Opportunity
Session 9c
Location: Sutton (Beekman & North)
Time: 2:00pm-3:00pm
Facebook games are the largest affiliate opportunity.
Learn how to successfully leverage this rapidly growing
channel and tap into the billions spent on virtual goods
using examples from big brands.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Facebook
• Alex Rampell, CEO, TrialPay (Twitter @arampell)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Do-Not-Track? Not-So-Fast
Session 9d
Location: Sutton (South & Regent)
Time: 2:00pm-3:00pm
In the name of privacy, proposed laws will diminish
users’ Internet experience, and devastate online
advertising all at once. Learn how to rally, educate and
fight this misguided effort.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/
Advertisers
Niche/vertical: Tracking
• Sarah de Diego, Attorney, De Diego Law
• Peter Hamilton, Partner / CMO, HasOffers (Twitter
@peterhamilton)
• Kimberlee White, President and Co-Founder, AKMG
(Twitter @kymbrla)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
To Be Announced
Location: Grand Ballroom
Time: 3:30pm-4:30pm
• Jim Kukral, CEO, The Attention! Formula (Twitter
@jimkukral)
(This Session is Open to All Pass Holders)
FEEDFRONT MAGAZINE | August 2011 | 43
Bryan Eisenberg
Bryan Eisenberg is the co-author of the Wall Street
Journal, Business Week, USA Today and New York Times
bestselling books “Call to Action”, “Waiting For Your Cat
to Bark?” and “Always Be Testing”.
Bryan is a professional marketing speaker who has
been the keynote speaker for corporate events and
conferences such as Search Engine Strategies, Shop.
org, Direct Marketing Association, MarketingSherpa,
E-consultancy, Webcom, SEM Konferansen Norway and
the Canadian Marketing Association. He is also the co-
founder and Chairman Emeritus of the Web Analytics
Association.
Bryan serves as an advisory board member of Search
Engine Strategies, the eMetrics Marketing Optimization
Summit and several venture capital backed startup
companies (ie. Bazaarvoice, iPerceptions, UserTesting.
com, ClickEquations, etc.) and is on the board of trustees
of the Direct Marketing Education Foundation.
Bryan Eisenberg is the recognized authority and pioneer
in online marketing, improving online conversion rates,
Persuasion Architecture, and persona marketing. Bryan
was recently recognized by eConsultancy members
as one of the top 10 User Experience Gurus and and
he was selected as one of the inaugural iMedia Top 25
Marketers, and a DMEF Rising Star Award winner in
2010.
Bryan has been a featured expert by The Wall Street
Journal and the The New York Times and been quoted
in Business 2.0, CXO Europe, Advertising Age, CNN,
Forrester Research, Jupiter Research, Miami Herald,
Publish, Internet Advertising Report (IAR), Chicago
Business Tribune, Inc Magazine, Entrepreneur,
Target Marketing, DM News, Microsoft’s bCentral,
MarketingSherpa, the Toronto Star, Smart Money &
Internet Retailer for his thought leadership in the
critical area of internet marketing and improving online
conversion rates.
In 1998, Bryan co-founded FutureNow Inc., the
company has been helping businesses generate more
engagements, leads, subscriptions, and sales with
its unique framework he helped develop, Persuasion
Architecture®. Bryan’s proudest professional
accomplishments are the thousands of companies,
students and clients, including HP, NBC Universal, GE,
WebEx, Overstock and Dell, that have consistently
enjoyed dramatic improvement in sales.
44 | August 2011 | FEEDFRONT MAGAZINE
FEEDFRONT MAGAZINE | August 2011 | 45
Marc Ostrofsky
You’ve seen him on ABC’s 20/20, The Today Show, Wall
Street Journal, NY Times, USA Today and 1000 other
media outlets.
He is in the Guinness Book of World Records for selling
the domain name Business.com for $7.5 Million. He
founded the PrePaid Phone Card Industry, 5 Magazines
and 12 Trade Shows – Sold for over $50 Million. He
raised $60 Million for his last business with partner w/
Howard Schultz, founder of Starbucks.
He owns Internet Firms: Blinds.com, CuffLinks.com,
SummerCamps.com, eTickets.com and Get Rich Click.
com. He owns domain names MutualFunds.com,
Consulting.com, Photographer.com, Bachelor.com,
BeautyProducts.com, TechToys.com and 300+ others.
His book, Get Rich Click, has testimonials from Steve
Wozniak, Co-founder of Apple, Steven Covey, Jack
Canfield, Jeffrey Gitomer, Keith Ferrazzi, Robert Allen,
Les Brown and other Bestselling authors and experts.
Marc is an Entrepreneur, Venture Capitalist, Author,
Speaker Coach and Father of 5 teenage daughters.
FEEDFRONT MAGAZINE | August 2011 | 45
46 | August 2011 | FEEDFRONT MAGAZINE 46 | August 2011 | FEEDFRONT MAGAZINE
Wil Reynolds
Over the past 13 years, Wil Reynolds has dedicated
himself to doing two things well: driving traffic to sites
from search engines and analyzing the impact that traffic
has on the bottom line of companies.
Wil’s career began at a web marketing agency in 1999,
where he spearheaded the SEO strategies for companies
like Barnes & Noble, Disney, Harman Kardon, Debeers,
Doubleclick, Hotjobs, and Mercedes Benz USA.
For the last 6 years, Wil and the team of search
professionals at SEER Interactive have been assisting
clients in maximizing their visibility and sales using
search engines in both SEO and SEM. You can catch Wil
speaking with anyone who wants to learn about search,
whether it is in a coffee shop or a major conference, it
just runs through the veins!
His goal at every speaking engagement is simple: Make
sure everyone walks out with at least 1 new piece of
information or perspective on an SEO topic.
Wil’s sessions at previous Affiliate Summits were
routinely rated as the best by conference attendees.
46 | August 2011 | FEEDFRONT MAGAZINE
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Robert Adler
Robert Adler is a link building individual from Baltimore,
MD that has been in the affiliate space for about 5
years. He runs campaigns organically for CPA, CPS, and
eCommerce.
Mike Allen
Mike Allen founded Shopping-Bargains.com in February
1999 and currently serves as President and “Chief
Executive Shopper.” Designed to be everything you
need to save money online, Shopping-Bargains.com
was a finalist for the LinkShare Golden Link Merchant’s
Choice Award in 2005 and the LinkShare Golden Link
Advertiser’s Choice Award in 2008. Mike received the
Affiliate of the Year award at the 3rd Annual Affiliate
Summit Pinnacle Awards in 2009. In addition, Shopping-
Bargains was inducted into the Mississippi BBB’s
Business Integrity Circle of Honor in 2007. Mike attends
most affiliate marketing industry conferences and has
presented at Affiliate Summit, BlogWorld and several
affiliate network conferences. Mike serves on advisory
boards for LinkShare, Affiliate Summit, the Google
Affiliate Network and Commission Junction. He also blogs
and periodically writes for various print publications.
Connie Arnold
Connie Arnold is the Founder of FlamingoWorld.com
which offers discounts and coupons from online retailers,
and ForMeToCoupon.com a consolidated coupon data
feed for affiliates covering most major affiliate networks
and almost 2000 merchants. Through the years, Connie
has attended many affiliate marketing functions and
actively opposes unethical affiliates and practices
within the affiliate community. Connie is a member of
several affiliate network advisory panels and sometimes
contributes to Revenews.com on topics related to affiliate
marketing. She is the winner of the 2004 Linkshare
Golden Link Most Vocal Advocate Award and the 2008
Affiliate Summit Pinnacle Award – Affiliate of the Year
Award.
Larry Bailin
As a professional motivational business speaker, CEO,
best-selling author, and entrepreneur, Larry Bailin has
his share of accolades. Larry was called “one of the
top minds in the business” by Yahoo’s marketing team.
He was awarded a Top Forty Under 40 in Business by
NJBIZ, which is a prestigious award given annually to
40 people in the state of New Jersey who have been
making headlines in their field and share a commitment
to business growth, professional excellence and to the
community. His book was hailed as an “instant classic”
by readers and media.
Don Batsford, Jr
Don has been a full time online marketer since 1999.
For the past six years Don has been a principal with 31
Media, an online customer acquisition and consulting
firm specializing in search, social and mobile marketing.
31 Media builds, maintains and grows marketing
campaigns for companies ranging from fortune 500
firms to entrepreneurial start ups. Previously, Don was
in business development at Commission Junction, a
ValueClick company. Don was also the co-founder of
AskFor, a shopping technology and data management
start-up. Don received his Masters of Business
Administration from Clarkson University and Bachelor of
Science in Business Administration from Saint Michael’s
College.
Drew Bennett
Andrew “Drew” Bennett aka “BenSpark” has been
blogging since ‘03. He created his blog, BenSpark.com
as a way to share his travels with friends and family.
However in ‘05 he started a project that would change
the look and feel of his blog forever. Drew started taking
and posting a photograph every single day and has been
doing so for over 2250 consecutive days (roughly more
than six years) straight. He shows no signs of stopping.
When Drew learned that he was going to be a father he
incorporated his love of reading and his tips on parenting
into BenSpark.com. Drew has been able to translate
his love for blogging into a busy speaking career at
conferences all over the US. In addition to writing and
posting daily on BenSpark.com he also writes for the
Blog World Expo Blog. Drew has worked with major
brands such as Sears, Philips Norelco, Philips Sonicare,
Kodak and Seagate. He can also be heard as one of the
co-hosts of Geek Dads Weekly and his weight loss site/
podcast Road To Thin.
Mike Buechele
Mike has been in the online advertising industry since
the late 1990’s, working with the biggest companies
in ad serving and digital media, including DoubleClick
and ADTECH. He co-hosts a few podcasts and loves
networking. He’s currently building a consulting and
performance marketing business.
Deborah Carney
Deborah Carney (also known online by the username
Loxly) is the well known host of the popular ABC series
of podcasts. As the host of Merchant ABCs, she has
interviewed many industry leaders, enabling her to
bring a unique perspective to merchant programs.
As a successful affiliate and a successful Outsourced
Program Manager, past in-house affiliate manager and
consultant for many networks and companies, Deborah’s
experiences have brought her to a point to start sharing
Speaker Bios
that information with new merchants via Merchant
ABCs podcasts and training courses. Deborah is also
the Administrator of the Affiliate Summit Networking
forum, which is a great place to network between
Affiliate Summit events. Request to be our guest or
submit your opinions about affiliate marketing by
visiting MerchantABCs.com and clicking the appropriate
form. Deborah’s other podcasts are AffiliateABCs.com,
BloggingABCs.com, and CreativeMarketingABCs.com,
which can also be found on Geekcast.fm.
Tom Chernaik
Working with leading brands, agencies and PR firms,
Tom has been on the forefront of digital marketing in
Web 2.0. With a focus on brands leveraging Word of
Mouth and social media, he has developed innovative
enterprise solutions for Fortune 500 brands and an
emerging standard for compliance with new FTC
regulatory requirements. He studied at Cardozo School
of Law and was a founding member of the ad sales team,
spending 5+ years integrating national brand sponsors
and advertisers with programming at XM Radio. Prior to
XM, Tom spent a decade in the entertainment business
with roles at Arista Records and Sonicnet as well as
leadership executive roles at independent record label
Gotham Records, Track Entertainment and as co-founder
of innovative music startup AllIndie.com.
Erin Cigich
Erin Cigich, President & Managing Partner at Clickbooth,
was originally hired as an Onsite Placement Executive in
the Publishing Department. Erin was quickly promoted to
the Director of Media Buying and headed up relationships
with all the major exchanges, top CPC networks and
top ComScore sites. She is experienced in planning,
managing and optimizing advertising campaigns.
Erin’s hard work and dedication led to a promotion to
Director of Affiliate Publishing and then Vice President
of Marketing. As President, she is responsible for the
strategic vision and implementation for all of Clickbooth’s
marketing teams in both the CPA and CPC networks.
Her responsibilities include hiring and training new
employees, and helping advertising consultants and
affiliate strategists develop and grow their accounts.
Furthermore, Erin deals with top industry partnerships.
Erin graduated from University of Florida with a BS in
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Speaker Bios (cont.)
Advertising and a minor in Anthropology.
Daniel M. Clark
Daniel M. Clark is a podcast production consultant and
the founder of QAQN, a collection of informative and
entertaining podcasts. A resident of the internet since
1992, he either is or has been: a t-shirt designer, an art
reviewer, a system administrator, a video game designer
and programmer, a blogger, an affiliate marketer, a
podcaster, a space cowboy, and a gangster of love. He
has, in fact, gotten his lovin’ on the run. Mostly what
Daniel is right now is a work-at-home dad, raising two
kids, ages 5 and 2 with his wife, Angela.
Bruce Clay
Bruce Clay is a professional search engine optimization
international consultant, speaker and instructor. He
was interviewed by Wired magazine in its 2004 feature
“The Complete Guide to Googlemania!” and cited by
USA Today in its article “Gunning for search engines”
from August 20, 2003. He was selected as the search
engine optimization expert by NHK World TV in their
1-hour award winning special “Google’s Deep Impact”,
translated and distributed internationally. His website
is referenced to by NARA – ALIC – User’s Guide to the
Internet at The National Archives as resource for “Web
Site Promotion Tactics and Tools”. Clay is the CEO of the
search engine marketing firm Bruce Clay, Inc. which he
founded in 1996. He is active with industry organizations
such as: SEMPO as a 2009 seated Board of Directors
member, IMC USA, Web Analytics Association, American
Marketing Association, IIMA – International Internet
Marketing Association and the California Chamber of
Commerce.
Louis Cohen
Louis Cohen brings over a decade of internet advertising
experience to his role as SVP of Search and Affiliate
Marketing for Citi, where he leads digital marketing
activities for Citibank, Citi Mortgage and Citi Cards in
North America. Louis and his team drive each business’
acquisition efforts via search engine marketing,
optimization and affiliate marketing channels. Previously,
Louis spent six years in leadership roles at Microsoft
Advertising as a Regional Manager for the Microsoft
Media Network and Search Account Management teams.
Louis began his career as an internet entrepreneur in
the late 1990’s with a small business for collectibles
trading online. That led to roles as a General Manager
and Director of Marketing at several e-commerce
start-ups. Louis speaks at industry events in NYC and
teaches an MBA class in Digital Marketing at Baruch
College. He holds a BS in Industrial Management and
Entrepreneurship from Carnegie Mellon University and an
MBA from Baruch College.
Thomas A. Cohn
Tom Cohn, of counsel to Venable LLP, advises clients on
all aspects of compliance with FTC and state consumer
regulations and industry self-regulation programs,
and he represents clients during investigations and
enforcement actions. His clients include a wide variety
of online and offline advertisers and marketers, and his
practice covers all federal and state consumer protection
and privacy laws and regulations. Mr. Cohn draws on
experience gained during his 17-year tenure at the FTC,
where he was Regional Director and Assistant Regional
Director for the Northeast Region, legal advisor to the
Director of the Bureau of Consumer Protection, and a
litigator in the Division of Marketing Practices. As FTC
Northeast Regional Director, Mr. Cohn supervised all
professional and support staff and led multi-agency
enforcement efforts against various anticompetitive,
unfair and/or deceptive practices. Mr. Cohn is a graduate
of Yale College and Boston University School of Law.
Shawn Collins
Shawn Collins has been an affiliate marketer since
1997 with a number of active affiliate projects, and a
decade of affiliate management under his belt. He is
a Co-founder of Affiliate Summit, the leading global
conference and tradeshow for the affiliate marketing
industry and Co-Editor-in-Chief of FeedFront Magazine.
He authored the book Successful Affiliate Marketing for
Merchants, and was an editor and contributor to Internet
Marketing from the Real Experts. Also, he publishes the
annual AffStat affiliate marketing benchmark reports.
Shawn blogs daily on affiliate marketing at Affiliate
Tip and co-hosts the weekly Affiliate Thing podcast on
GeekCast.fm. Additionally, Shawn has been quoted in
numerous publications, including Entrepreneur Magazine,
Internet Retailer, Inc. Magazine, the New York Times,
and the Wall Street Journal.
Tom Critchlow
Tom Crit chlow is VP Operations for Distilled’s new NYC
office. Responsible for running the office and managing
a team of expert SEO consultants. Tom has 5 years
experience in the industry and has worked hands-on
with some of the biggest brands in the world. Tom has
previously spoken at conferences world-wide such as:
SEOmoz Pro Semainr, Pubcon, SMX, A4uexpo, Think
Visibility.
Jeannine Crooks
Beginning her career in affiliate marketing in 1999,
Jeannine is well versed in all areas of the performance
channel – spending time as an affiliate, merchant,
and affiliate manager. Joining the buy.at US Account
Management team in early 2011, she is primarily
responsible for optimizing program performance as well
as managing client and affiliate relationships. Working for
50 | August 2011 | FEEDFRONT MAGAZINE
Speaker Bios (cont.)
companies including InsureMe.com, Jones International
University, Link Connector, and IM Solutions, Jeannine
managed advertisers of all sizes. Throughout these
roles her expertise grew to include PPC, SEO, SEM, and
developing successful conversion strategies. Beyond
these activities, Jeannine is a prominent affiliate
advocate in the fight against the “affiliate tax” – a high
profile issue in the US affiliate marketing industry. She
is also the co-organizer of the Affiliate Summit Meetup –
Denver, and the Front Range Bloggers Meetup.
Dave Cupples
Dave started his first business aged 4 & by 15 was
earning thousands in affiliate commissions. Dave
topped the University of Sydney in Marketing Research
& eMarketing, graduating with First Class Honours in
Law & completing an internship with J.P. Morgan. While
still a full-time student Dave turned a hypothetical
university assignment into reality, creating an internet
business which won the City of Sydney Business Awards,
NSW Small Business Champion Awards, NSW Young
Entrepreneur of the Year & was featured on Channel 9
& Sky Business Television, along the way supporting
charities including Oxfam, MS Foundation, Cancer
Council, Wilderness Society, Damon Runyon Cancer
Research Foundation & more. In April 2011 Dave was the
winner of SMX idol at SMX Sydney, voted Best Speaker
by the audience. Dave has travelled the world from New
York to London to Munich to Melbourne to Las Vegas &
more learning the latest techniques which he shares at
his internet marketing tips blog FatCowBusiness.com.
Kim Ann Curtin
Kim is a born and bred New Yorker. Having risen above
great personal challenges Kim incorporates the same
key principles and techniques of unNetworking that
she used to survive those years into her coaching and
training practice. Kim’s desire to empower others led her
to open TheCoachShoppe.com leaving behind a six figure
salary in the corporate world so she could share what
she learned on her path to personal and professional
fulfillment. In 2007 after completing a personal
development course she chose to become a certified Co-
Active Coach. In 2008 in response to the economic crisis
she took her coaching outside the NYSE on Wall Street
to give back to those in need and meet future prospects.
She launched TheWallStreetCoach.com in 2009. Kim’s
coaching has been featured with CNN.Money; Fortune
Magazine; Smart Money; USA Today; TheStreet.com, &
Associated Press.
Sarah de Diego
Sarah de Diego is an experienced internet attorney and
founder of De Diego Law. She represents networks,
advertisers, publishers, software and data providers and
many other companies involved in affiliate marketing.
Her practice focuses on helping her clients maintain
compliance with the constantly changing laws and
regulations which impact affiliate marketing. Among
other things, her time is spent reviewing and approving
creative materials and landing pages, drafting and
negotiating contracts, defending against regulatory
action and civil litigation and assisting with general
business matters. She is an active member of the
Performance Marketing Association and chairs the
PMA Attorney Special Interest Group. Ms. de Diego is
licensed to practice law in the State and Federal courts of
California, Colorado and Nevada.
Rob Duva
Robert Duva is the co-founder and CMO of
RingRevenue®, the leader in providing Call Performance
Marketing™ solutions to advertising networks and
agencies. Prior to founding RingRevenue®, Robert
was the Director of Customer Acquisition for CallWave,
Inc., where he led the team responsible for growing
paid subscriptions to over 750,000 and driving over
$50 million in annual revenues. Robert served on
CallWave’s Product Management team, where he
developed strategies and defined product requirements
for customer acquisition and retention that helped secure
a tier-one venture capital investment and created the
foundation for CallWave’s IPO. Robert earned his BS
degree in business administration from The George
Washington University.
Corey Eulas
Corey Eulas a year round Jersey Shore resident, contrary
to rumors, does not ‘beat the beat’. He’s been involved
in web development and internet marketing since late
’90s when Pay-To-Surf was hip. Currently Corey works
at LexisNexis as a Manager of Elite SEO/SEM Services
assisting law firms become found on the internet. In
addition Corey is a co-founder at Ninety Seven Media,
where he consults businesses increase their internet
exposure through SEO & SEM efforts. Ninety Seven
Media (and Corey) also build websites – and they are
all built with WordPress. Corey is most passionate
about lead generation, conversion analysis and usability
testing. Feel free to ask him a question – he’s happy to
help.
Todd Farmer
Todd Farmer, an internet marketing veteran, started his
first internet company, Kowabunga! Marketing, in 1996,
providing Affiliate Marketing Tracking & Management
Software (MyAffiliateProgram), Outsourced Affiliate
Program Management (Team Affiliate), Email Marketing
Software (Extractor Pro, Optin Pro), and the Affiliate
Network (Kolimbo). After selling Kowabunga in 2005 and
completing a 3 year employment agreement with the
acquiring company, Todd started his new consulting and
media firm, PerformStreet Media, where he helps
companies leverage his years of experience growing his
FEEDFRONT MAGAZINE | August 2011 | 51
Speaker Bios (cont.)
internet businesses, with high level, profitable internet
marketing strategies and guidance. Todd’s current
projects include MyContentPro.com,
AffiliateMarketingPlan.com, and a number of B2B
projects dedicated to teaching internet marketers best
practices and strategies in: Affiliate Marketing, Search
Engine Marketing, Email Marketing, Membership Sites,
and Blogging for passion & profit.
Trisha Lyn Fawver
Trisha is the Client Services Manager with For Me To
Coupon, an automated affiliate coupon feed, assisting
clients, managing a variety of projects, and running
social media. Trisha began as an in-house affiliate
manager in 2006, grew their affiliate program
exponentially, and moved on to the life of an outsourced
program manager at industry-leading firms managing a
variety of affiliate programs. Trisha co-hosts a podcast
on the GeekCast.fm network, Affiliate Marketing
Fanatics, with Mike Buechele. She has spoken at
essential conferences such as Affiliate Summit, Social
Media Marketing Summit, and Affiliate Convention. She
blogs about her adventures in social media and affiliate
marketing at TrishaLyn.com, and periodically contributes
articles for FeedFront Magazine.
Ian Fernando
Ian Fernando is an influential blogger and affiliate
marketer. His views and insights have been seen all over
the Internet as he provides useful tools and tips on
online marketing, affiliate marketing, blogging, and
related topics. His blog, IanFernando.com, is geared to
providing substantive advice to the up and coming online
entrepreneur. Ian is an aggressive Internet marketer. He
has utilize the power of the internet to become an
influential and respected blogger and affiliate marketer.
Ian is an ‘out of the box’ thinker and is an example of a
successful entrepreneur that has made and continuous to
make money online.
Peter Figueredo
Peter started his career at market leader Nielsen Media
Research helping to establish the foundation for what is
now Nielsen NetRatings. In the late 90’s he worked at
interactive agency pioneer i-traffic, contributing to the
launch of their Performance Marketing division. In 2001
he co-founded NETexponent, today known as Netx. Peter
is a regular speaker at conferences such as ad:tech,
Commission Junction University, Google conferences,
Search Engine Strategies and Affiliate Summit. In
addition, he is an active member of the OldTimers
Group, a founding member of the Performance Marketing
Alliance (PMA), and a committee member of the Search
Engine Marketing Professionals Organization (SEMPO).
His experience and insights are frequently used to help
financial investors in the online marketing sector, awards
contests like the Webbys, and of course clients of Netx.
Peter has even been an expert witness for a
groundbreaking court case in the field of online
marketing trademark law.
Adam Glazer
Adam Glazer, a seasoned online marketer, started his
first company Converseon in 1999, which managed the
affiliate program for Hilton Hotels and many other blue
chip brands. Glazer founded Glazer Enterprises several
years later, which today manages affiliate, search and
other online marketing programs for Readers Digest,
Register.com, IDT and Altec Lansing, among several
others. More recently, Glazer co-founded Partner
Commerce, the premiere affiliate network for B2B
advertisers.
David Gonzalez
David Gonzalez is a passionate networker and avid
connector, who runs a successful joint venture company
as well as a 2-year monthly Internet Marketing Monthly
networking happy hour event with some highly
recognized names in the online world.
Kristen M. Grace
Kristen Grace is the Affiliate Marketing Manager for
BuySeasons, Inc., the parent company to two of the
largest online costume and party retailers; BuyCostumes.
com and Celebrate Express. In her role she is responsible
for overseeing and personally managing the strategy
between highly seasonal and year round brands. She has
been in the affiliate marketing space for many years and
‘has survived’ 8 Halloween seasons! She’s mastered the
art of managing a very seasonal affiliate program which
won BuyCostumes.com the CJYou “People’s Choice”
Award in 2008 and again in 2010. She prides her
management style on creating transparency, providing
program and affiliate side training and enjoys the
opportunity to work with affiliates, big or small. Kristen
holds an MBA and is AC Certified. In her spare time you
can find her teaching Yoga.
Michael Gray
Michael Gray has worked in the internet world since
1998, when he became Webmaster for a major retailer in
New York. He developed their website strategy and grew
their online sales from $100,000 to over $25 million in
annual website sales. Michael then moved into affiliate
marketing and started his own consulting firm. Michael
has worked with many businesses to develop and
implement their Social Media Strategy. He also
specializes in blog development and Search Engine
Optimizations for businesses of all sizes. Michael has
been a speaker at Search Engine Strategies, PubCon,
SEOClass and SMX. He is also moderator at Sphinn and
Webmaster World. Michael is President of Atlas Web
Service, located in Long Island, New York.
52 | August 2011 | FEEDFRONT MAGAZINE
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Jeffrey Greenbaum
Jeffrey A. Greenbaum is a partner at the law firm of
Frankfurt Kurnit Klein & Selz, PC. Mr. Greenbaum
counsels advertisers, online marketers, media
companies, advertising agencies, and production
companies on advertising and intellectual property
matters. He also represents advertisers in connection
with advertising litigation and regulatory investigations,
as well as before the National Advertising Division and
other self-regulatory organizations. Mr. Greenbaum is a
director of the Promotion Marketing Association and has
previously served as chair of the Committee on
Consumer Affairs of the New York City Bar. He recently
spoke at the “FTC at 100″ workshop, and has also
spoken at conferences sponsored by the National
Advertising Division, the Promotion Marketing
Association, the Electronic Retailing Association, and
many others. He has been recognized as one of the
nation’s leading lawyers in media and entertainment by
Chambers USA.
Jeff Grill
Jeff Grill is the VP, Marketing at Mimeo.com, a leading
online printing and distribution company where he
directs the company’s affiliate merchant, public relations
and communications programs. He also is an active
affiliate publisher where he owns several successful web
properties. Jeff has more than 20 years of senior
leadership experience in developing integrated marketing
programs. Before joining Mimeo.com, Jeff served as
President of the Romann Group, an advertising agency
known for creative and strategic innovation for clients
such as Benihana Restaurants, Verizon Fios and Dish
Network. While at Cablevision, Jeff held the position of
Vice President of Marketing and directed the launch of
their industry leading Optimum Online and Optimum
Business products while overseeing its 70-person
inhouse advertising communications group.Before joining
Cablevision, Jeff has held leadership positions at Young &
Rubicam, Wunderman Direct and N.W. Ayer Advertising.
Hal Gudmundsen
Having been with the company since 2006, Hal
Gudmundsen is the Director of Acquisition and Retention
for Merchant Warehouse. There, he manages lead
generation, acquisition, affiliate marketing and customer
retention. Hal played an integral part of building the
system that enables Merchant Warehouse to track both
online and offline leads (including phone calls) back to
Speaker Bios (cont.)
the original marketing source. This tracking platform is
now the back-bone for the in-house affiliate program,
which Hal spearheads. Previously, Hal was the senior
affiliate manager for an online gaming company.
Derek Halpern
Derek Halpern is the Chief Persuasion Officer at
DIYthemes, where he focuses on list building, conversion
rate optimization, and blogging. He also runs Social
Triggers, a blog that teaches you how to improve your
internet marketing efforts with the findings from
psychology and neuroscience.
Peter Hamilton
Over the course of six years, Peter specialized in
performance marketing, brand management, search
engine optimization, paid search, social media strategies,
technical writing, partnership development, online
multimedia, display advertising, and PR. Peter was
recruited to HasOffers before the product launched in
2009, which has since grown to 8k clients, a faster
adoption rate than any other affiliate tracking software.
As an entrepreneur, Peter developed and sold web
properties as well as beginning the first franchises of
Clean Air Lawn Care in the Seattle area, providing low
impact lawn maintenance to environmentally conscious
consumers.
Heather Havenwood
Heather Ann Havenwood, has fast become regarded as
an entrepreneurial online marketing success authority.
She has been a part of the online marketing Wild West
since 1999. In 2006 she started, developed an online
information marketing publishing company from ground
zero to over 1 million in sales in less than 12 months. No
list No product; she molded the ‘expert’ into a guru with
affiliate relationships. She has been named by a few as
the ‘Icon Creator’. She has hosted teleseminars with
many top online thought leaders such as Tom Antion,
Perry Belcher, Tony Blake, David Lakhani. She is
currently the author of many self-help dating and
relationship products such as “Dating Up”, Only Date
Younger Women.com and her coming soon is “Tease
Texting”. She enjoys helping info marketers create
successful Affiliate Marketing & JV’s specifically in the
dating &real estate niches. Heather Ann is smart, sexy,
savvy and now stepping out to help others find their way
through the wild west online.
Greg Hoffman
Greg Hoffman (@akagorilla) is President of
GregHoffmanConsulting.com, an outsourced program
management agency with CPS merchants in ShareASale
and Commission Junction. GHC was voted OPM of the
Year 2010 by members of ABestWeb.com. He is creator
and co-host of the Affiliate Juice Podcast and the Affiliate
Voices Podcast, both on GeekCast.FM. He is also the
author of the Marketing Gorilla blog, started in 2005 and
serves as the affiliate resource center for all GHC
merchants and affiliates.
Rae Hoffman-Dolan
Ten+ years ago Rae started a small website about her
son and his medical condition that became one of the
first international support groups and largest website in
general on the topic. It earned national media coverage
and helped further medical research in the field.
Investigating ways to support that site, she found
affiliate marketing and became one of the most well
known voices in the affiliate landscape and organic
search optimization. Today, her current area of research
is site auditing and advanced organic link development
techniques relating to all of the major engines. Ms.
Hoffman-Dolan is Founder and Chief Executive Officer of
Sugarrae, Inc. Rae is a regular speaker at the PubCon
conferences and a former moderator for the
WebmasterWorld forums. Additionally, Rae is a regular
columnist at Search Engine Land and has also spoken at
various industry conferences such as Search Engine
Strategies and SMX.
Rachel Honoway
Rachel has 13 years of experience in developing,
marketing and servicing technology and information
products for startup companies. She spent the first 10
years of her career with affiliate marketing pioneer,
KowaBunga! and recently served as Chief Product Officer
for Lurn, Inc creator of the Affiliate Classroom. She now
consults with merchants, affiliates and agencies
leveraging performance marketing.
Lewis Howes
Lewis is the co-author of two LinkedIn books, and some
of his other products include ShyNetworking (a
networking course for introverts), Magnetic Webinars
(helping others generate more sales through webinars)
and 500 Million Strong (the complete social media
training course). He has also been a featured writer on
popular sites such as Mashable, ProBlogger and Social
Media Examiner. Lewis is also a former professional
athlete and two-sport All-American. He holds the
unofficial World Record for most receiving yards in a
single football game (418). Lewis is the founder of the
Sports Executives Association and has also conducted
over 300 live webinars.
Ad Hustler
Ad Hustler has been advertising online for almost a
decade. He started out marketing products on eBay and
branched out to other aspects of online marketing such
as Affiliate Marketing, PPC, Social Media, Media Buying,
SEO & Lead Generation. Ad Hustler lives, breathes &
54 | August 2011 | FEEDFRONT MAGAZINE
Speaker Bios (cont.)
sleeps online marketing. He also enjoys long moonlight
strolls on the beach. An Independent research study
found Ad Hustler’s blog to be one of the top 5 read in the
industry. His brutally honest thoughts, dark humor, case
studies & industry news can be found at www.adhustler.
com.
Kenny Hyder
Kenny Hyder has been helping businesses with their
online and SEO strategies since 2004. Originally starting
as an in-house SEO, Kenny eventually branched out to
start his own internet marketing business. His first
business was eventually bought out by a much larger
internet marketing firm. Today he runs Hyder Media,
servicing clients in the areas of: SEO, social media &
ORM. His experience has led him to work with some of
the largest brands online, including several Fortune 500
companies – helping them with their search marketing
strategies. Kenny is also a speaker at some of the largest
internet marketing conferences including: Pubcon, SMX,
Blogworld, Affiliate Summit, & DMA.
Adriana Iordan
I am currently managing several divisions at Avangate
(eCommerce Provider for Software Developers): Affiliate
Network, UX Design/ Development and Product
Management and I work closely with marketing,
development, sales and customer care teams to deliver
projects that support both company goals and client
needs. I joined Avangate from Ipsos Interactive Europe
in 2006 as Web Marketing Manager and in this role I
have increased Avangate’s online visibility and brand
recognition, introduced new web marketing products and
have the Affiliate network from birth to maturity. With
over 7 years’ experience in online marketing strategy
and planning, user experience, conversion rate analysis
and product marketing applied to the software industry
and eCommerce, I served a two year term on the Board
Directors of the Association of Software Professionals
until 2010 and I have been invited as a speaker or
moderator to several software dedicated events
worldwide.
Carolyn Tang Kmet
Carolyn Tang Kmet is the Director of Affiliate Marketing
for Groupon, a Web site that features a daily deal on the
best stuff to do, see, eat, and buy in more than 500
markets worldwide. In this role, she was honored with
the Affiliate Summit Pinnacle Award for Affiliate Manager
of the Year 2010. Prior to joining Groupon, Kmet led the
client services team at ShareASale.com, an award-
winning affiliate network. Kmet has also led affiliate
programs at Orbitz and CollectiblesToday.com. Kmet is
an adjunct lecturer at Loyola University of Chicago,
where she teaches both undergraduate and MBA level
e-marketing courses. Kmet earned a MBA from Loyola
University Chicago, a MSJ in Journalism from
Northwestern University and a Bachelor of Arts degree
from University of California, Berkeley.
Jim Kukral
For almost 15-years, Jim Kukral has helped small
businesses and large companies like Fedex, Sherwin
Williams, Ernst & Young and Progressive Auto Insurance
understand how to build successful new online
businesses or energize and refresh existing ones. A
graduate of The University of Akron with a BA in Public
Relations and a minor in Sales & Marketing, Jim has
spent time working with publicly traded firms and small
businesses alike. Jim’s work and experience in the
Internet marketing industry has branded him as a
leading thinker and thought-leader in the community. He
currently serves as a Certified Adjunct Professor for The
University of San Francisco online where he teaches
thousands of students how to harness the power of
online marketing. Jim is also the author of two new
books to be published by Wiley Press. The first, called
“Attention! This Book Will Make You Money”, was
published in August 2010. The second book, called “The
Ultimate Pitch”, is scheduled to be released in 2011.
Stephanie Lichtenstein
Stephanie Lichtenstein is the President & Founder of
Micro Media Marketing. Throughout her career she has
managed Internet Retailer Top 500 companies. She runs
the social media grassroots efforts for the Performance
Marketing Association against the advertising tax and
consults for hispanic brand names. Stephanie
Lichtenstein formed Micro Media Marketing to offer
outsourced social media management to online
marketers. Stephanie has become an industry advocate,
public speaker, and blogger for what matters in social
media and affiliate marketing.
Michael Lovitch
Michael has used a special brand of affiliate marketing
called, “Grass Roots Affiliate Marketing”, or building
affiliate sales through the power of authentic
relationships. His first company was able to achieve
consistent 7-figure sales in the self development/health
space using these methods in just under two years.
Since then, other companies trained in his method have
achieved similar results by adding value to their affiliates
and treating them like true business partners… not just
nameless subids… Michael also loves brain science and
eating EXTRA-HOT chicken wings.
Rebecca Madigan
Rebecca Madigan is executive director of the
Performance Marketing Association. Since leading the
formation of the PMA in 2008, Rebecca has built the PMA
to be the only trade association representing
performance and affiliate marketing. Rebecca was
FEEDFRONT MAGAZINE | August 2011 | 55
Speaker Bios (cont.)
formerly director of product management at Commission
Junction, Impact Radius, and at Lurn, Inc., where, with
Anik Singal, they launched the formation of the PMA in
April 2008. She has collected 25 years of leadership
experience in product management and marketing. She
has had the pleasure of working with many very talented
people in pioneering industries such as wireless data,
voice-over-IP, wireless LAN, Bluetooth, and online
affiliate marketing. She has been a member of
technology standards and professional organizations
such as WAP Forum, Bluetooth and Wireless LAN Special
Interest Groups (IEEE 802.15 and 802.11), Mobile
Advisory Council, and GSM, CDMA, TDMA and CDPD
mobile technology standards groups.
Peter Marinello
Peter C. Marinello is the Director of the National
Advertising Review Council’s (“NARC”) Electronic
Retailing Self Regulation Program (“ERSP”) and a Vice
President of the Council of Better Business Bureaus, Inc.
(“Council of Better Business Bureaus, Inc.”). Before
joining NARC in July 2004, Peter had been the Associate
Director at the National Advertising Division of the CBBB
(“NAD”) since 2000 and a Senior Staff Attorney with NAD
since March of 1993. Peter has written over 750 self-
regulatory decisions on various advertising topics and
products involving traditional and direct response
advertising. In the course of his work, Peter has
addressed issues pertaining to new media, dietary
supplements and nuclear energy, among others, and has
spoken on behalf of the NAD and ERSP at a number of
trade conferences and workshop seminars throughout
the country. He has also been the author of a number of
articles regarding advertising self-regulation in various
trade publications.
Tricia Meyer
Tricia Meyer is the owner of Sunshine Rewards, Helping
Moms Connect, and other niche sites. She frequently
speaks and writes about affiliate marketing topics such
as monetizing blogs, affiliate and affiliate manager
relationships, and the basics of affiliate marketing. She is
a member of the Affiliate Summit Advisory Board, is a
Feature Writer for Money Minded Moms, and is an
Associate Member of the Performance Marketing
Association.
Matt Mickiewicz
Matt Mickiewicz co-founded SitePoint.com while still in
High School, and grew it into a profitable, multi-million
dollar company is actively involved in publishing &
marketplaces for Web Professionals. In 2008, Matt spun
off 99designs from SitePoint as its own separate
business. 99designs has run crowdsourced design
projects for tens of thousands of small business owners,
as well as big brands like Adidas, TiVo and Dish
Networks. 99designs recently secured $35 million in VC
funding from silicon valley based Accel Partners. In June
of 2009, Matt and his business partner Mark Harbottle
launched Flippa.com, a marketplace for buying and
selling websites via auction. Flippa has sold over $50
million worth of websites with around $2 million worth of
website assets changing hands there each month. He
won a 2010 Webby Award, has a Top 1000 Alexa ranked
website, and one of his businesses was named in
Entrepreneur Magazine’s “Brilliant 100” list (June 2010).
John Monarch
John Monarch (best known as Papajohn56) is a scientist-
gone-business. After graduating with his degree in
Physics and Computer Science, he realized Academia
was not for him and made his way into Internet
Marketing. Since then, he has played several roles, from
Affiliate, to Affiliate Manager, to Consultant, to Merchant/
Advertiser.
Paul Moss
Paul Moss has been developing online affiliate and
cooperative business solutions for over 10 years in many
diverse industries including insurance, medical,
pharmaceutical, financial, sporting goods and various
retail industries. His success centers on his ability to
leverage business partnerships that are low risk/high
reward achieving positive cash flow at early stages.
Paul’s profitable, scalable programs generate long-term
revenue and qualified customers. Before starting Moss
Affiliate Marketing, Paul built the affiliate program at
Insurance.com through innovative solutions catapulting
revenues well into the double digit millions. He also
worked for MEBN, Inc. and Road Runner Sports a leading
sporting goods retailer where he managed multi-million
dollar partner programs. Paul holds a B.S. in Business
Administration from University of Phoenix. He served in
the U.S. Navy. Paul dedicates time mentoring high school
and college students in business skills and career
development.
Eric Nagel
Eric is a programmer-turned-affiliate marketer,
specializing in PPC and SEO. He’s been in the affiliate
industry since 2005, and a full-time affiliate since 2008.
Eric was a finalist for the Affiliate Summit Pinnacle
Awards Affiliate of the Year in 2010 and won the Best
Blogger Pinnacle Award in 2011.
Chris Pearson
Creator of the Thesis Theme for WordPress, Chris is a
relentless learner with an interest in a wide array of
topics, both online and off. As far as nerdy internet stuff
goes, he’s a ninja in SEO, HTML, CSS, PHP, affiliate sales,
design, and paying attention to details that others tend
to miss.
56 | August 2011 | FEEDFRONT MAGAZINE
Speaker Bios (cont.)
Lisa Picarille
Lisa Picarille is an online content strategist, who focuses
on online marketing, branding, and social media. She is
the co-founder of www.mycontentpro.com and is also
currently co-authoring a book with Jim Kukral. Lisa
teaches Internet marketing classes for USF Online. She
also co-hosts the popular Affiliate Thing podcast with
Affiliate Summit co-founder Shawn Collins. Previously,
Lisa was the Publisher and Editor-in-Chief of Revenue
Magazine. She is a veteran journalist who began her
career as a professional sports writer in Boston and has
headed the news departments of major high tech news
organizations including Wired.com, TechWeb.com,
TechTV.com and CRN.com. Her work has also appeared
in Rolling Stone, CRM Magazine, PCWeek, MacWeek,
Computerworld and InfoWorld. She is the 2008 winner of
LinkShare’s Golden Link Award for Most Vocal
Performance Marketing Advocate, winner of Affiliate
Summit’s Pinnacle Award for Affiliate Marketing Advocate
for 2011 and a frequent speaker at industry conferences.
Cresta Pillsbury
Cresta is an experienced entrepreneur, leader and proven
business builder with deep expertise and over twelve
years of experience with internet trust, safety, affiliate
and security issues. Today, she leads Superior Affiliate
Management running many of the top IR 500 merchants
affiliate programs. She has a niche in the DR space
managing campaigns for Companies like Telebrands,
AllStar, Idea Village. She is the Sr. Director of buySAFE,
an industry leading provider of branding building and
website conversion solutions for online merchants. As
Superior Affiliate Management’s CEO, Cresta guides the
company’s strategic vision, daily operations and directly
oversees all sales operations of the business. Prior to
joining buySAFE and co-founding Superior Affiliate
Management, Cresta was better known for her
evangelism with HackerSafe where her focus was the
business development and launching their affiliate
program, being a strategic player in its growth and later
it’s sale.
Chad H. Pollitt
Since 2002, Chad H. Pollitt has played an integral role in
FEEDFRONT MAGAZINE | August 2011 | 57
Speaker Bios (cont.)
designing, developing, deploying, executing and tracking
robust web marketing strategies for client companies and
organizations. He holds a BS in Entrepreneurship from
the Indiana University Kelley School of Business, an
Internet Marketing Masters Certification from the
University of San Francisco’s prestigious School of
Business and Management and is a Certified HubSpot
Partner. Chad is a decorated veteran of Operation Iraqi
Freedom and the Director of Social Media and Search
Marketing at Kuno Creative. His white papers and articles
have been published in dozens of newspapers, blogs and
websites throughout the world. With over 10 million
dollars of tracked ROI for SEO alone, he has been a
guest lecturer, featured writer, blogger, keynote
presenter and featured on multiple radio shows, podcasts
and in The Wall Street Journal.
Geno Prussakov
Evgenii “Geno” Prussakov is a graduate of the University
of Cambridge. He is the author of “A Practical Guide to
Affiliate Marketing” (2007), the “Online Shopping
Through Consumers’ Eyes” (2008), international speaker,
award-winning blogger, senior editor for the affiliate
marketing section of the Search Engine Marketing
Journal, and regular contributor to Website Magazine,
FeedFront Magazine and Econsultancy.com’s blog. Geno
is the founder of AM Navigator LLC, and he was voted
the “Best OPM of the Year” for three years in a row
(2006-08) by the largest online affiliate marketing
community, ABestWeb.com. He now resides in Virginia,
working on his doctorate, and continuing to write and
contribute to the industry.
Alex Rampell
Alex Rampell is the co-founder and CEO of TrialPay,
where he is responsible for general management and
building corporate infrastructure. Prior to TrialPay, Alex
co-founded FraudEliminator, the first consumer anti-
phishing company, which merged into SiteAdvisor and
was acquired by McAfee in April 2006. Alex began his
career writing and selling consumer software on bulletin
board systems and the nascent Internet. His first
successful company gained hundreds of thousands of
paying consumers worldwide and had products featured
in Forbes, The New York Times, The Wall Street Journal,
USA Today, “Today,” CNBC and BusinessWeek. He holds
an AB in Applied Math and Computer Science, cum
laude, from Harvard University.
Nicholas Reese
Nick Reese is the Author of “How to Turn Traffic and Trust
into Sales” and is chief executor at Microbrand Media.
Microbrand Media is an online marketing firm specializing
in affiliate marketing, online strategy, traditional PR, and
web publishing. Nick is passionate about connecting
young people doing amazing things through life changing
events and interactions. Nick’s online career has run the
gamut ranging from email marketing to strategy and he
has coached numerous Authors, Start-ups, and business
people on everything from branding to affiliate
marketing.
Adam Riemer
Adam is the founder of Adam Riemer Marketing, LLC.
(ARM). Adam has over 10 years of online marketing
experience and is the trusted source for strategy,
campaign creation & execution for companies from the
Fortune 500 to mom & pop shops. Adam has spoken and
been booked on panels internationally at various
conferences & events. Some of the topics he has spoken
on, and some of the services he can offer your company
include; affiliate marketing, PPC, SEO, CSEs, email
optimization, channel development, sales funneling,
online strategy, user experience & conversion rate
optimization & more. Prior to starting ARM, Adam worked
in house at various Inc. 500 companies. He played a key
role in the strategy & the implementation of their
campaigns helping them grow into multi-million dollar
corporations. Adam would like to invite you to join his
managed programs as well as contact him at adamr(at)
adamriemer (dot) me if he can help with your marketing.
Carrie Rocha
Carrie Rocha is CEO of Pocket Your Dollars, a website
devoted to helping people keep their money where it
belongs, in their pocket. She became a money-saving
expert after she and her husband got out of $50,000 in
debt in less than 3 years. She started Pocket Your Dollars
to help others learn to do the same in March 2009.
Pocket Your Dollars has had explosive success and she
has moved from a full-time role as Chief Operating
Officer at a Minneapolis-based nonprofit to part-time
Strategy Consultant to allow herself to focus on growing
her business. She holds a B.A. in Political Science from
the College of Saint Benedict, is mother to two small
girls, an active volunteer in her community and dreams
of living in Brazil one day.
Justin Rondeau
Justin Rondeau graduated Suma Cum Laude from the
University of New Hampshire with a BA in philosophy.
Though Justin studied philosophy he found his niche in
marketing while analyzing social media and email
marketing trends for TemplateZone. Justin believes that
philosophy is what has made him so successful in the
marketing field because philosophy, like marketing,
requires rigorous analysis and an ever-evolving
approach. Currently, Justin is the Director of Marketing
at TemplateZone. He is in charge of all aspects of the
marketing department including social media marketing,
affiliate marketing, and email marketing. Through his
research on Facebook and landing pages for
TemplateZone’s product High Impact Designer, Justin has
become well versed in the topics of social media
58 | August 2011 | FEEDFRONT MAGAZINE
Speaker Bios (cont.)
marketing, email marketing, content marketing, and PPC
advertising.
William Rothbard
Bill Rothbard has over three decades of experience
counseling advertising and marketing clients on all
aspects of compliance with FTC and state consumer
protection laws. His clients include a wide variety of
online and offine direct response marketers. He
represents clients in state, federal and self-regulatory
advertising investigations and enforcement actions. He
also negotiates and prepares advertising and marketing
business agreements and prepares and prosecutes
trademark applications. Mr. Rothbard draws on his
experience as a former FTC attorney, serving in the
Advertising Practices Division, as Deputy Assistant
Director of the Bureau of Consumer Protection, and as
Attorney-Advisor to the FTC Chairman. He also served as
Senior Counsel to the U.S. Senate Judiciary Committee,
Subcommittee on Antitrust, Monopolies and Business
Rights. Mr. Rothbard is a graduate of The University of
Michigan and the University of California Hastings
College of the Law.
Kim Rowley
Kim Rowley @KIMarketing has been in the affiliate
marketing space since 1998 and is the founder of Key
Internet Marketing, Inc. where she authors several niche
blogs including top shoe blog, ShoeaholicsAnonymous.
com. She also helps people save time and money at
ShoppingBookmarks.com. Ms. Rowley has been featured
in several publications including USA Today and Revenue
Magazine and has presented on specific topics of
ecommerce entrepreneurship, content creation and
affiliate marketing secrets at such events as BlogWorld
New Media Expo and Infotec. Kim is also an Adjunct
Professor for the University of San Francisco teaching
Advanced Affiliate Marketing Techniques. Kim volunteers
her time as a SCORE counselor to share her marketing
expertise and serves as a member of the Affiliate
Summit Advisory Board as well as several local civic
organizations.
Jason Rubacky
Jason Rubacky has seen the affiliate marketing from
every side. Starting back in 2004 as an affiliate, Jason
had a number of successful coupon and sports sites
before moving into affiliate management in 2007. After
winning a number of awards such as “Best Affiliate
Manager of 2008″, Jason decided to come full circle and
be a part of the ShareASale team, a goal he had set two
years prior to joining. Now Jason’s main role is Affiliate
Development and “paying it forward”. #GetSome
Matthew P. Schaefer
Matthew P. Schaefer is a partner with Brann & Isaacson
whose practice focuses on state and local tax issues and
general civil and commercial litigation in both federal and
state courts. He has appeared before state tax tribunals
and administrative agencies throughout the United
States and regularly advises clients on state corporate
income, sales/use, franchise and excise tax matters,
including direct mail tax questions. Matt also has
extensive experience representing clients on
telecommunications tax matters, as well as legal issues
affecting the direct marketing and direct selling
industries. Matt is a co-author of ‘Eyes on eCom Law,’ a
blog that reports on legal developments of interest to
direct marketers and online sellers. Matt holds degrees
from Swarthmore College (B.A., High Honors, 1991);
Cornell Law School (J.D., magna cum laude, 1994);
Member, Order of the Coif. Lead Articles Editor, The
Cornell International Law Journal (1993 – 1994).
Don Schamber
Founder of SMART Agents: an affiliate and online
marketing consultancy in the Boston area. He has
launched and managed B2B and B2C affiliate and online
marketing programs for many top 500 online retailers.
Previously, he worked for VistaPrint.com from 2005 to
2010. From 1999 to 2005, he worked for the
Commission Junction and Befree business units of Value
Click Media. Don has nearly 15 years of online marketing
experience and one of the few who has worked as an
advertiser, publisher and network vendor.
Melanie Seery
Melanie Seery is the President and Founder of Affiliate
Advocacy. The goal of Affiliate Advocacy is to improve
the industry for everyone through education and
addressing critical industry issues including the
representation and protection of ethical affiliates and
merchants. Also the owner of NYAffiliateVoice, Melanie is
well known for her advocacy work and speaks out on
various industry issues. Melanie’s advocacy work has
earned her the Affiliate Marketing Advocate 2009 Affiliate
Summit Pinnacle Award and the ShareASale Inc Industry
Advocate Performance Award 2008. Co-chair of NY
Affiliate meetings and speaker at numerous industry
events, Melanie offers a variety of consulting services to
merchants, networks and affiliates. She is also involved
in several community service projects including raising
awareness, acceptance and understanding of children
with health challenges and serves as a volunteer tutor in
reading and math for both children and adults.
Jeremy Siders
Jeremy Siders is co-founder and CEO of Web Ink LLC, an
established web and mobile search marketing firm. Web
Ink LLC partners with established or unique companies
to drive them large numbers of incremental sales, both
through call volume and net traffic. With a background
in corporate finance, and over a decade of experience in
FEEDFRONT MAGAZINE | August 2011 | 59
Speaker Bios (cont.)
search marketing, Jeremy brings a unique and financially
driven perspective to driving sales and bottom line
performance to Web Ink’s clients.
Joe Sousa
Joe has been in the SEO/Affiliate industry since 1998.
He started out doing SEO for clients but transitioned
into a full time affiliate. Over the years Joe has built
hundreds of different sites in many different niches and
has experience in PPC, SEO, video, and social media. He
blogs about affiliate stuff at http://whatdoesjoethink.
com.
Stephan Spencer
Stephan Spencer is an author of The Art of SEO
published in October 2009 by O’Reilly and co-authored
by Eric Enge, Rand Fishkin and Jessie Stricchiola.
Stephan is the founder of Netconcepts. Netconcepts
started out as a web design and marketing agency, but
over time morphed into a leading SEO firm. Stephan,
and Netconcepts, had been heavy into the science of
SEO since 1999. Netconcepts was acquired in January
2010 by paid and organic search software/services
agency Covario. Covario is one of those rare companies
to have made it onto the Inc 500 list two years in a
row — in 2009 and now again in 2010. Stephan is the
inventor of the automated pay-for-performance natural
search technology platform GravityStream, now re-
branded as Organic Search Optimizer.
Gregg Stewart
Gregg Stewart is a veteran of the online industry
who helped pioneer significant advancements in
internet content publishing, mass-market content
personalization and electronic commerce. Stewart has
led the development and deployment of consumer
online services and properties that have reached tens
of millions of users as well as the development of
commercial software systems that have generated
hundreds of millions of dollars in revenue. As an
executive at AOL, Stewart helped spearhead the
company’s transition from closed proprietary systems
to open internet technologies, including leading the
acquisition of a number of internet start-up companies.
As Vice President of New Media Platforms at Neverblue,
Stewart’s current responsibilities include leadership of
the recently-launched Neverblue Mobile division as well
as the company’s Performance (media buying), Send
Interactive (email marketing) and Playboost (social game
engagement) business units.
Dan Sweeney
Dan Sweeney is the Director, Media Services at
Commission Junction, a division of Valueclick, Inc.
The Media Services team works with advertisers,
publishers, agencies and networks to find opportunities
for advertisers that might not tend to fit into the most
basic description of “affiliate marketing” including
executing and optimizing all of the PayPerCall efforts at
Commission Junction. Dan’s previous experience includes
working for one of the 1st four online ad networks, being
an executive at a pre- and post-IPO dotcom, working at
an agency, on the client side and currently as a vendor.
He misses New York City at times, but really doesn’t feel
that bad about it now that he lives in Santa Barbara.
Logan Thompson
Logan Thompson is a full time affiliate marketer and
CEO of Blink Source, a media company with a growing
portfolio of traffic generating properties. He worked as
a web designer for years before firing his design clients
and moving full time into the marketing world. He is
an entrepreneur, husband, dad, lover of ridiculously
spicy foods, Seahawks fan, drummer and blogger at
LoganThompson.me and BlogAboutBeer.com.
Wade Tonkin
Wade Tonkin has been active in the affiliate industry
since 1999, working as in internal affiliate manager,
outsourced affiliate manager, consultant, and sales
specialist with companies like Kowabunga Technologies,
Forge Business and the United Sharing Network before
founding outsourced program management (OPM)
company GTO Management with partners Karen and Joel
Garcia in 2008 and co-founded the Christian Affiliate
Marketing Association (CAMA) with the Garcia’s as
well. Wade left GTO in late 2010 to become the Affiliate
Manager at Fanatics, Inc. – an Internet Retailer Top 500
Merchant specializing in sales of licensed sports apparel
and merchandise. Wade currently manages affiliates for
FootballFanatics.com, SurfFanatics.com, The CBSSports.
com Fan Shop and the official online team stores for the
Tampa Bay Buccaneers and the New York Giants.
Joris Toonders
Joris Toonders (Yonego B.V.) started his career on the
age of thirteen with affiliate marketing activities for
third parties like international corporations. During
the last year, Yonego (www.yonego.nl) was involved in
setting up the search engine marketing campaigns for
several medium sized and large international companies
generating millions of revenue for these clients.
Yonego BV is now a well respected internet marketing
agency with a strong focus on ROI. Yonego operates
in 11 different countries with a result driven team of
senior internet marketers. Due to its unique tools and
experience, Yonego is growing fast, in line with the
generated online revenue for its fast growing number of
clients. Yonego is a Google AdWords Qualified Company
and an active member of IPAN, IAB and the Web
Analytics Association.
60 | August 2011 | FEEDFRONT MAGAZINE
Speaker Bios (cont.)
FEEDFRONT MAGAZINE | August 2011 | 61
Brian Waldman
For the last 5 years Brian has been the VP of Marketing
and Strategy at Merchant Warehouse, one of the largest
and fastest growing companies in the multi-billion dollar
Credit Card Processing Industry. He also serves as an
ecommerce strategy/search marketing consultant for
various companies primarily in the B2B space. Brian’s
previous experiences in search marketing include positions
at Inceptor, a Boston area Search Marketing Agency and
BuyerZone.com where he headed the search marketing
and category strategy teams. He holds a BSBA in
Marketing from Bryant University as well as an MBA and
MSIS from Boston University. In a previous life he worked
for 15 years in the restaurant industry.
Evan Weber
I have been in the online marketing world since the late
1990s. I spent 5.5 years as the Marketing Director for
a successful health portal, before launching my affiliate
management agency in 2007. My skill set includes: social
networking, seo, paid search, conversion rate optimization,
affiliate marketing, article marketing, and more.
Kimberlee White
Kimberlee White, president of AKMG, the eldest sibling
in a family of five from Southern California, took the
soccer field by storm at age 6 and turned her talent into
a Division I women’s college soccer scholarship at the
University of California, Berkeley. After college, Kim
switched focus to the world of marketing and showed
her marketing prowess to financial giants like Arthur
Andersen, Capital Research Group and HLHZ. When
marketing money actually grew tiresome, Kim tackled
the Internet advertising scene. She pioneered numerous
successful online marketing initiatives for companies
like Infosearch, Virtumundo and Hydra Network. Kim
has met her greatest rewards and challenges as the
President and Co-Founder of AKMG. With over a decade
of experience in offline and online marketing, Kim brings
AKMG marketing knowledge and business strategy that
cannot be easily replicated and continues to pioneer
the growth and profitability of AKMG and its industry
partners.
Josh Ziering
Josh is the founder of Full Speed Marketing, a boutique
advertising agency bent on finding creative solutions to
traditional problems. His pragmatic offbeat vision has
lead to connecting tens of thousands of customers with
the products and services they are seeking. Josh loves
to share his passion for creative problem solving and can
be often found traveling the country helping others be
disruptive in their fields. When he’s not away from home,
Josh likes flying model airplanes and helicopters, writing,
and telling bad jokes.
Speaker Bios (cont.)
FEEDFRONT MAGAZINE | August 2011 | 63
By Shawn Collins
The AffStat 2011 Report, a compilation of survey data from more than 1,400 affiliates, has been published. This is the
ninth annual edition of the report.
The survey covered a wide array of issues from the affiliate perspective.
Areas covered in the survey included affiliate marketing, social media, search marketing, blogs, email, and
demographics of affiliates.
The report is currently available from to download free at http://feedfront.com/affstat2011
64 | August 2011 | FEEDFRONT MAGAZINE
FEEDFRONT MAGAZINE | August 2011 | 65
Shawn Collins
Shawn is Co-founder of Affiliate Summit and Co-Editor-
in-Chief of FeedFront Magazine. Follow him @affiliatetip
on Twitter.
PEOPLE TO FOLLOW ON TWITTER
There are lots of folks Tweeting about affliate
marketing and issues related to the industry. Here
are some we’d suggest following - they are the
speakers from Affliate Summit East 2011:
66 | August 2011 | FEEDFRONT MAGAZINE
Robert Adler
http://twitter.com/bofu2u
Mike Allen
http://twitter.com/mta1
Connie Arnold
http://twitter.com/conniearnold
Larry Bailin
http://twitter.com/larrybailin
Don Batsford, Jr.
http://twitter.com/batsford
Drew Bennett
http://twitter.com/Benspark
Mike Buechele
http://twitter.com/mikebuechele
Deborah Carney
http://twitter.com/loxly
Tom Chernaik
http://twitter.com/CMPLY
Erin Cigich
http://twitter.com/ErinClickbooth
Daniel M. Clark
http://twitter.com/QAQN
Bruce Clay
http://twitter.com/bruceclayinc
Louis Cohen
http://twitter.com/LCohenNYC
Tom Critchlow
http://twitter.com/tomcritchlow
Jeannine Crooks
http://twitter.com/Jeannine_Crooks
Dave Cupples
http://twitter.com/FatCowBusiness
Kim Ann Curtin
http://twitter.com/kimanncurtin
Rob Duva
http://twitter.com/ringrevenue
Bryan Eisenberg
http://twitter.com/TheGrok
Corey Eulas
http://twitter.com/coreyeulas
Todd Farmer
http://twitter.com/ toddfarmer
Trisha Lyn Fawver
http://twitter.com/TrishaLyn
Ian Fernando
http://twitter.com/ianternet
Peter Figueredo
http://twitter.com/Figueredo
Adam Glazer
http://twitter.com/adamglazer
David Gonzalez
http://twitter.com/imarketingparty
Kristen M. Grace
http://twitter.com/kristengrace
Michael Gray
http://twitter.com/Graywolf
Jeffrey Greenbaum
http://twitter.com/jeffgreenbaum
Jeff Grill
http://twitter.com/JeffGrill
Derek Halpern
http://twitter.com/DerekHalpern
Peter Hamilton
http://twitter.com/peterhamilton
Greg Hoffman
http://twitter.com/akagorilla
Rae Hoffman-Dolan
http://twitter.com/Sugarrae
Rachel Honoway
http://twitter.com/rachelhonoway
Lewis Howes
http://twitter.com/LewisHowes
Ad Hustler
http://twitter.com/adhustler
Kenny Hyder
http://twitter.com/ kennyhyder
Carolyn Kmet
http://twitter.com/catango
Jim Kukral
http://twitter.com/ jimkukral
Stephanie Lichtenstein
http://twitter.com/ MicroSteph
Rebecca Madigan
http://twitter.com/pmassociation
Tricia Meyer
http://twitter.com/sunshinetricia
Matt Mickiewicz
http://twitter.com/ sitepointmatt
John Monarch
http://twitter.com/papajohn56
Eric Nagel
http://twitter.com/esnagel
Marc Ostrofsky
http://twitter.com/getrichclick
Chris Pearson
http://twitter.com/pearsonified
PEOPLE TO FOLLOW ON TWITTER
FEEDFRONT MAGAZINE | August 2011 | 67
Lisa Picarille
http://twitter.com/lisap
Chad H. Pollitt
http://twitter.com/CPollittIU
Geno Prussakov
http://twitter.com/eprussakov
Alex Rampell
http://twitter.com/arampell
Nicholas Reese
http://twitter.com/nickreese
Wil Reynolds
http://twitter.com/wilreynolds
Adam Riemer
http://twitter.com/Rollerblader
Carrie Rocha
http://twitter.com/carrierocha
Justin Rondeau
http://twitter.com/jtrondeau
Kim Rowley
http://twitter.com/kimarketing
Jason Rubacky
http://twitter.com/jasonrubacky
Melanie Seery
http://twitter.com/Mellies
Joe Sousa
http://twitter.com/drcool73
Stephan Spencer
http://twitter.com/sspencer
Logan Thompson
http://twitter.com/drumminlogan
Wade Tonkin
http://twitter.com/affile8warrior
Joris Toonders
http://twitter.com/joristoonders
Evan Weber
http://twitter.com/experienceads
Kimberlee White
http://twitter.com/kymbrla
Joshua Ziering
http://twitter.com/JoshuaZiering
Affiliate Summit related
Twitter Accounts
Affliate Summit
http://twitter.com/affiliatesummit
FeedFront Magazine
http://twitter.com/feedfront
GeekCast.fm
http://twitter.com/geekcast
Shawn Collins
http://twitter.com/affiliatetip
Missy Ward
http://twitter.com/missyward
Hilton New York Map
68 | August 2011 | FEEDFRONT MAGAZINE 68 | August 2011 | FEEDFRONT MAGAZINE
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