FeedFront Magazine, Issue 15

Five Innovative
Ways to Use
QR Codes
By Jacob Smith
Page 11
10 Reasons
Your Afliate
Program Failed
By Kim Salvino
Page 4
Issue 15
August 2011
The Ofcial Magazine of Afliate Summit
How I Put Together My
Treadmill Desk
By Shawn Collins
Page 13
Afliate Summit East
2011 Agenda
Page 34
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FeedFront | August 2011
STAFF
Co-Editors in Chief Shawn Collins, Missy Ward
Co-Publishers Shawn Collins, Missy Ward
Contributing Writers - Cari Birkner, Deborah Carney, Shawn Collins, Daryl Colwell, Rob Duva, Olga Eskina, Trisha Lyn Fawver, Karen Garcia, Ryan Healy, Tricia Meyer, Leslie
Nazarian, Geno Prussakov, Kim Salvino, Bryan Shearer, Jacob Smith, Paul Stainton, Bill Swartwout, Jill Swartwout, Josh Todd, Wade Tonkin, Antonio Vitale, Jennifer Myers Ward,
Missy Ward, Shannon Weidemann, Oliver Whitham
Magazine Coordinator - Amy Rodriguez
Graphic Design David Hallock
Afliate Summit , Inc.
522 Hunt Club Blvd. #411
Apopka, FL 32703
tel (417)-2SUMMIT (278-6648)
fax (908) 364-4627
Articles in FeedFront Magazine are the opinions of the author and may not necessarily reect the views of the magazine, or its owners. FeedFront Magazine always welcomes
opinions of an opposite nature.
For more information, visit: www.FeedFront.com
Interested in advertising? Please visit http://feedfront.com/advertising/ or email us at: feedfront@afliatesummit.com
2011 Afliate Summit, Inc. and Individual Authors. 2011 Afliate Summit, Inc. and Individual Authors.
Cover: Jonathan Gies of Amped Media, Inc (Winner of FeedFront Cover contest)
02 Editors Note: Afliate
Marketing Shatters Glass
Ceilings
By Missy Ward
03 Avoid Rejection: Keys to
Afliate Application Success
By Wade Tonkin
04 10 Reasons Your Afliate
Program Failed
By Kim Salvino
05 Developing Successful
Relationships in Afliate
Marketing
By Antonio Vitale
07 Business Travel Via the Train
By Shannon Weidemann
08 Afliate Relationship
Building Through the Ranks
By Jennifer Myers Ward
09 Emailing in Canada? CASL
Compliance Explained
By Cari Birkner
10 Checklist Before You Launch
Your Afliate Program
By Deborah Carney
11 Five Innovative Ways to Use
QR Codes
By Jacob Smith
12 SEO - More Than Just
Rankings
By Oliver Whitman
13 How I Put Together My
Treadmill Desk
By Shawn Collins
FEEDFRONT MAGAZINE | August 2011 | 1
16 Leverage the News to
Increase Afliate Sales
By Ryan Healy
17 Size Doesnt Matter: Tips for
Afliates
By Tricia Meyer
18 Code of Conduct
When Representing Your
Company
By Trisha Lyn Fawver
19 Surviving a Google Update
By Bryan Shearer
20 Leveraging Display
Advertising, Search and
Social
By Daryl Colwell
21 Stay Organized with a
Marketing Calendar
By Karen Garcia
23 The Process of Creating
Successful Afliate
Campaigns
By Josh Todd
24 Limitless Opportunities in
Endless Niche Marketing
By Olga Eskina
25 The Secret to B2B Afliate
Marketing
By Paul Stainton
26 Checks: A Dying Vertical,
Very Much Alive
By Bill Swartwout
27 Make Money Driving Phone
Calls from Search
By Rob Duva
28 Report on Women in
Afliate Marketing
By Missy Ward
30 I Quit My Day Job
By Jill Swartwout
31 Are Your Banners Helping
Your Afliates?
By Leslie Nazarian
32 7 Ways to Detect & Prevent
Afliate Fraud
By Geno Prussakov
34 Afliate Summit East 2011 -
Show Agenda
44 Bryan Eisenberg Bio
45 Marc Ostrofsky Bio
46 Wil Reynolds Bio
48 Speaker Bios
63 AffStat 2011 Report Afliate
Marketing Stats
By Shawn Collins
66 People to Follow on Twitter
68 Hilton New York Map
CONTENTS
Missy Ward
2 | August 2011 | FEEDFRONT MAGAZINE
Affliate Marketing
Shatters Glass Ceilings
By Missy Ward
ver the last year, Ive had the
opportunity to expand my business to
include working with a Fortune 500
Company, an outspoken celebrity and
numerous bloggers and speakers. Ive
had the chance to work on new things
that were outside of my comfort zone,
from creating my rst wine, to coding
a new website to keynoting a conference and yes, Ive
had a ball doing it.
But, you know what? I never once felt lucky because
these great opportunities fell on my lap. Because luck
had nothing to do with it. In fact, the only good fortune
that I was blessed with was my classic overachiever
personality, tenacity and the fact that I have such a
hard time acknowledging that I might just possibly have
limitations.
Dont get me wrong, there have been disappointments
along the way. No one is impervious to defeat. But at no
point during any of the last 25+ years of my career have
I ever felt that I was held back because I was a woman,
nor do I feel like Ive been rewarded for it either. But
lately, it seems that women are using their gender as an
excuse for failure with so many of the Woe is me, Im
a woman articles and comments that are popping up in
my cyber-space.
It pains me to see women choose to stereotype
themselves --- or worse, allow others to do it for them.
It also surprises me that I still run into women that
would rather perpetuate the male-female divide rather
than support each other. As an example, most recently,
(and ironically), after delivering a keynote session at a
womens blogging conference, an attendee asked me if
I thought my children suffered because I traveled quite
a bit; with my son (who she was introduced to) standing
right next to me. Ive also been asked how I can live
with myself leaving my children at home while I travel.
These are the types of questions that would have not
likely been asked of me if I were a man and the type
of comments that make it so very easy to preserve the
inequalities that women have fought long and hard to
end.
Now, Im not saying that discrimination doesnt exist at
all. Im simply saying that its negligible when it comes
to business success or failure of the women in my circle
--- and dare I say afliate marketing overall.
When I rst started Afliate Summit with Shawn Collins
back in 2003, it denitely looked like an old boys club.
But over the years, Ive seen the audience evolve with
more and more women playing key roles in the industry
and within Afliate Summit.
When I checked recently, I also found that our
representation of women speakers directly correlates to
the number of female attendees at Afliate Summit. And,
thats a credit to the industry, as the speakers are voted
in by their peers.
There are a lot more interesting statistics about the
number of women and women-owned businesses in
afliate marketing located in the AffStat: Women in
Afliate Marketing report located on pages 28-29.
It is exciting to see that the afliate marketing industry
is much more evolved than others when it comes to
celebrating skills and passion, regardless of gender.
Lets keep it that way. OK?
Missy Ward is the Co-Founder of Afliate Summit, Co-
Editor in Chief of FeedFront Magazine and Co-Publisher
of Revenews.com
ow many times have you found the perfect
afliate program for your site and submitted
your application just to see your application
rejected? Merchants, how many times have
you reviewed a terrible application with no
helpful information that would give you a clue
as to how a new afliate would market your
brand?
Here are some afliate tips to help get your application
approved and get the afliate/merchant relationship off
to a good start.
Read the merchant agreements. Before you apply,
you should know whether the merchant accepts
afliates in your state or country and whether
they allow your type of marketing.
Make sure you keep your network prole up to
date. If you have 50 niche afliate sites built
and they arent communicated in your prole or
application, then that wont help the application
review process. Also make sure that if asked,
you indicate which marketing methods you utilize
(paid search, social media, natural search, email).
It matters to many merchants.
Be transparent. Dont use private domain
registration if you dont need to. My company
policy makes it very difcult to approve afliates
who use private domain registration. Use an email
from your domain instead of Hotmail or Gmail.
Also, make sure I can contact you from your site
via an email link or form that works properly.
Skip the Flash intros the only people who
should be subjecting visitors to Flash animations
are Flash designers, and even they should make
the experience optional. The same applies to
music and videos that play automatically on your
site.
If you are really excited about a merchants
potential, contact the afliate manager directly
to make sure they know who you are and what
you will be doing to promote their program. If the
afliate manager doesnt make it easy to contact
them, nd another merchant.
Bring some content to the table. The last thing
the Internet needs is another banner farm
or cookie cutter coupon site. Build out unique
content to deliver real value to the user and the
merchants you work with. This will improve your
chances of picking up free trafc through natural
search and it will also give visitors a reason to
promote you via Social media. Quality content
also builds trust with the visitor and increases the
chance of getting a click on your afliate links.
Put your best foot forward. If you are listing sites
in your network prole or in a eld in your afliate
application, show off your best work. Save the
unnished projects or parked domains until they
are ready for the public.
If you get rejected, dont take it personally. Just respond
in a professional way and explain how you were looking
to promote the merchant in question and where you see
the t with your audience. If you put the tips above into
play, you should see less rejection emails and become
approved for the programs you love.
Wade Tonkin
Wade Tonkin has managed afliate programs since
1999 and is the Afliate Manager at Fanatics.com and
SurfFanatics.com
By Wade Tonkin
You were not competitive.
Surely you keep tabs on competitors regarding product
development, promotions, etc. Be sure to check their
afliate program out as well. You must be able to meet
or beat their offering. Your success will depend upon it.
You didnt ensure the program tracked
properly.
Have you performed thorough testing? Have you done so
after using your chat feature or newsletter signup link?
Are cookies intact after you send consumer newsletters?
Are there obvious leaks like toll free numbers, site links
or (gasp!) AdSense? Are there non-commissionable
items? In order to have an accurate view of program
performance, you must address instances that cause
unaccredited sales.
You set unrealistic policies.
Be clear and be fair. Place restrictions in your terms of
service, and police regularly. Dont place restrictions
that you cant enforce, such as outranking your brand
organically for generic terms.
You had unrealistic expectations.
If your site isnt converting well due to your internal
efforts, dont expect afliates to be the x. Afliates
send you trafc its your job to convert that trafc to
sales/leads. Its also important to realize that an afliate
program is a marathon, not a sprint. Be in it for the long
haul.
You didnt think like an afliate.
Imagine your income depended entirely on information
from a third party. That you had to feed, clothe and
house yourself and your family based on details offered
by an advertiser. Could you do it based on your program
setup?
You didnt put someone in charge.
Adding afliate program management to an already
over-worked employee is a recipe for disaster. They
wont have the time to communicate effectively, research
competitors, work with your networkand your program
will suffer without that dedication.
You expected the network to do all of
the work.
The network should do two things right at ALL times
track sales accurately and process afliate payments.
At the end of the day, program success lies with you. A
Network Representative does not possess a crystal ball
that reveals your conversion rate, promotions or top
selling items. Ethical networks will work with you, but
YOU still need to be part of the equation.
You didnt communicate.
There are a number of afliate forums, Twitter accounts,
LinkedIn and Facebook groups and blogs that share tips
and discuss industry updates. If you have questions or
need feedback, ASK. Network with afliates, both joined
to your program and not, industry veterans and other
afliate managers to learn best practices.
You lacked passion.
Do you love what you do? Do you believe in what you
sell? Would you buy it/sign up for it/sell it to your
Mother? You should. Otherwise, why would anyone else
want to do it?
You gave up.
Dont just throw in the towel and admit defeat. Every
program has an opportunity for improvement. You have
to do the work, complete the research and connect with
your afliates.
Kim Salvino
Kim Salvino is Head of Publishers for the US arm of
buy.at.
By Kim Salvino
By Antonio Vitale
elationships are
something we encounter
every day in both our
personal and business
lives. When creating
personal relationships,
generally a person will
surround themselves with people
they have things in common with.
The same principle applies in
business relationships. Once you
have met someone who may be a
potential business partner, always
start the process with nding out
your similarities. Afterwards, you
can then move forward and start
building a stronger relationship.
As soon as you have developed a
basic business relationship, you
are now ready to further build on
that base. Find out about their
family, what kinds of hobbies they
have, or what they like to do on the
weekends. By learning these types
of details, you can build camaraderie
by asking about their kids or talking
about the soccer game from last
weekend.
Remember, its the little things
that can set you apart from your
competitors.
After these steps have been
completed, you should then
determine how both parties will
benet from the relationship. One
thing some people tend to forget
about is that a long-lasting business
relationship is about working
together and helping each other.
While you may sometimes feel like
you are helping them more than
they are helping you, be patient, the
favor will return itself.
With todays technology, its so easy
to send an email when you need to
communicate with someone, but
email removes the ability to read
expressions or show passion for
what you are talking about. Make
every point of contact that you
have with your business contacts as
personal and real as possible.
Once they know you are someone
who they can trust, and who is
willing to communicate details to
them, you will become their go-to
person for questions about how to
build their businesses. In turn, this
will build your business.
Also remember, even though this
relationship might not be the best t,
by building the relationship on trust
and credibility, it may open another
door for you that could change your
business forever.
While building relationships is
important, there will occasionally be
a time where you will need to end
one. As your business grows, the
relationships based on trust are the
ones that will make you successful,
while the untrustworthy ones may
end up hurting you more than helping
you. It may make more business
sense in the long run to avoid those
that prove untrustworthy.
If you remember and use all these
helpful hints, you will be able to build
a strong foundation for your business.
Having peace of mind that youre
working with someone who is on the
same team as you is priceless. It is
worth way more than chasing that
extra nickel with someone you dont
have strong relationship with.
In the end, you will nd it more
rewarding to conduct business with
and attain success with someone who
has been there for you through the
thick and thin.
Antonio Vitale
Antonio Vitale is an Afliate Manager
with afliate.com, a division of Media
Breakaway, LLC
By Shannon Weidemann
Recently, I took my rst Amtrak train ride from
Dearborn, MI to Chicago, IL. It was a business trip and I
was traveling alone. Normally, I would consider ying or
perhaps driving, as it is not that long of a journey. This
time, though, I decided to try out the train.
I have traveled by train before, but only in Canada and
Europe. I really enjoyed the experience. It was made
pretty easy by the fact that public transportation was
widely available at my end destinations.
The train ride is about six hours, which is pretty
comparable to driving. Actual ight time is around an
hour. So why did I prefer a trip that is six times as long
as ying? There are a number of reasons and most of
them relate to business productivity.
Flying requires extra time. Time to nd a parking spot,
perhaps take a shuttle, check a bag, go through security,
wait for boarding, and then wait for your checked bag on
the other end and then nd transportation. Taking the
train means getting to the station 30 minutes prior to
the train arriving and parking next to the station in most
cases.
When ying, you are often cut off from the outside
world, unless your plane offers a pay to use WiFi service.
There are no restrictions of this kind by train. Currently,
Amtrak does not offer WiFi on most of their trains, but
if you have a broadband card or the ability to tether to
your cell phone you can use that.
My time on the train meant six hours of mostly
uninterrupted work time. I had access to an outlet with
two plugs at my seat. I was able to keep both my laptop
Business Travel
via the Train
and cell phone charged throughout the train ride and
didnt have to deal with a drained battery when I arrived
at my destination, which is always helpful when you
are meeting up with others or traveling to an unfamiliar
town.
I was able to write some blog posts, send some emails,
keep up with friends and business acquaintances on
Twitter, plus keep an eye on the weather. Most of
the people I knew ying that day ran into delays and
cancellations due to a large storm cell centered over
Chicago. The train just keeps moving on.
It was also fun to just watch out the window. We
stopped in multiple stations along the way, and there
was everything from the old fashioned to modern train
stations. Flying usually means a partial view (if you are
lucky to get a window seat) of the ground below and
then clouds for most of the ight.
I would highly recommend taking the train for your next
business trip if it is an option. Im a bit sad that there is
not a direct Detroit to New York City route to travel to
Afliate Summit East.
Shannon Weidemann
Shannon Weidemann is an Afliate Marketer who blogs
at Marketingelf.com about working from home.
e all know the
old adage;
relationships
take work
and afliate
relationships
are no
exception.
Much like other
relationships
in our lives, they need a different
approach, based on which phase of
the relationship you are in.
There are essentially four
relationship phases afliates go
through: (1) Inactive, (2) Non-
converter, (3) Trickler and (4) Top
Performer. One way to optimize your
program is to be aware of these
different phases and build strategies
around them, whereby the ultimate
goal is to move the afliate through
the ranks to the coveted top
performer phase.
First is the inactive phase; likely the
place where most of your afliates
are today. They were excited about
you, they signed up and that was it;
no further action has been taken.
In order to re-energize these
afliates, you will want to employ
tactics such as aggressive
commissions for a short period of
time to get them jump started. Be
sure to keep in touch with these
inactive afliates letting them know
when you see they are making an
effort and seeing sales.
Next, there are those afliates who
drive trafc to your site, yet there
have been no sales. These afliates
are in the non-converter phase.
Clearly we want to gure out how
to turn this trafc into sales. A
good place to start is to review the
afliates website to be sure the
deals are current and see how &
where you are being marketed.
Feel free to offer suggestions to help
optimize your placement as well as
offering them an exclusive code,
additional content or personalized
banner.
Then there is the trickler phase.
This is when an afliate has sales
trickle in here and there, but are not
making a substantial impact in the
way they could. These afliates have
committed time and effort to your
program; now its time to take it to
the next level.
In this case, you can use a product
giveaway or gift certicate to entice
these afliates to increase their
sales with you. A quick review of
their site and your placement could
be helpful here as well. If you have
a tiered commission structure, you
should let them know how many
more sales until they receive a
commission increase, which makes
for a very motivating email.
Finally, there is the top performer
phase, the marriage of the afliate
relationships so to speak. These are
the afliates you know well and stay
in touch with regularly. In order to
keep these afliates enthusiastic
about the program you can increase
their commission rates or give them
gift certicates or other types of
rewards.
You should also send them a short
survey each quarter to nd out
what they like and dislike about
the program. This allows you to
continually optimize the overall
program and keeps your top
performers happy.
So, even though relationships can be
work they are denitely worth the
time and effort. Believe me; you will
reap the benets in the end.
Jennifer Myers Ward
Jennifer is the founder of ebove
& beyond and a 15-year online
marketing veteran.
Af liate
Relationship
Building
Through the
Ranks
Youve been following CAN-SPAM for years, but are you
prepared for CASL? The Canadian Anti-Spam Law was
published by the CRTC (Canadian Radio-television and
Telecommunications Commission) on June 30, and if
strictly enforced, closes a major gap in email marketing
regulation in the countries that make up the G8.
The passing of the new Canadian law, combined with
broader crackdowns by the FTC bring compliance
programs to the forefront again.
Key Sticking Points
While most aspects of CAN-SPAM still apply, there are
several reasons you should pay attention to the Canadian
legislation. For starters, it applies to any mail sent or
received in Canada. This is especially important when
mailing to a consumer using one of the big four providers
who might move around a lot or access messages in
Canada.
Also, if you work with partners and afliates who send
on your behalf, you need to be mindful of their trafc
sources as well as the location of all mail servers.
Secondly, the law allows for private right of action,
meaning an individual can sue companies based on CASL
violations, whereas CAN-SPAM restricts legal action to
ISPs, state Attorney Generals and the FTC.
Retaining a general counsel and compliance department
well versed in cross-border and state specic regulations
would serve any ad network well. A fair amount of
case law in California provides noteworthy examples of
individuals acting as ISPs in order to sue under CAN-
SPAM and state specic laws.
List rental is still alive and well with CASL, but there
are some serious caveats. For example, actual email
addresses are never to be shared with partners. Ads
can, however, be mailed on behalf of an advertiser by list
owners who have express permission to send third party
offers. While CAN-SPAM does not require consumers to
opt in, it does require sharing of suppression les.
Therefore, operating in an environment with both US and
Canadian customers necessitates secure scrubbing and
encryption of suppression les.
As with CAN-SPAM, CASL -compliant email messages
require a working option to unsubscribe, a relevant
subject line, and a valid physical postal address. They
must not conceal the sender or intend to deceive the
recipient. Keeping your entire marketing team up to
date on new laws, auditing and monitoring your sending
practices will go a long way to maintaining compliance.
CASL Resources
The published law can be found at the CRTCs website:
crtc.gc.ca/. ThinData offers an excellent free resource
entitled: The Marketers Guide to Applying CASL: How to
Leverage Canadas Newest Internet Law, which can be
found at: thindata.com/aboutus/resourcecenter/casl/.
Note: The author is not a lawyer and this article should
not be construed as legal advice.
By Cari Birkner
Cari Birkner is Director of Marketing at LashBack, and a
contributor to Deliverability.com.
By Cari Birkner
ets take a look at some
elements and see if they are
on your site. The same things
that make your site afliate
friendly will also increase your
conversions. Customers need to
trust you and your site before
they will buy from you.
Afliates know what drives a
customer to make a purchase
and they know what needs to
be on your site before they
will promote your products or
services.
Both afliates and customers want to know who you are.
Private WhoIs details send up red ags for both shoppers
and afliates looking to promote you. Customers want
to know who is behind the website and who is getting
their details and sensitive information. They also want to
know their information is secure and will look for the lock
in the browser window that shows you have a secure
certicate.
Next shoppers and afliates will look for certain pages
on your site. They want to see an About Us page
with information about your company, some history
about how and why you got started, and what the
differentiation is between you and your competitors. You
need a clearly dened Returns Policy. If your products
arent returnable, you need to state that. If they are,
detail how to return and what restrictions there are.
Something else that shoppers look for is your shipping
policy and choices. The shipping costs need to be clear
before you get to the checkout. Customer service and
contact information needs to be clear and easy to nd on
your site.
Shoppers want to know how you are going to use their
data, so you need a Privacy Policy to detail who you
share info with, what do you share, who has access,
whether you have a third party newsletter service, third
party tools like a cart recovery service.
One subject that afliates are adamant about is leaks
on websites. If you are selling products from your site,
your number one rule should be to keep your customers
on the site until they make a purchase.
So, no links to other sites; no AdSense, links to your
products on Amazon or eBay, or other afliate links.
These links make your site look unprofessional and like
you dont trust your own products to be what people are
looking to purchase.
If you have a number for people to call during the
purchase process, you need a way to track the afliate
that sent the shopper that made that call.
Product pages need to have a clear call to action, with
sharp, professional product images. Write product
descriptions like you are explaining your product to
someone over the phone.
Also, make sure you have a clear and easy checkout
process without distractions. Your customer is ready to
give you their money, so make that as easy as possible.
Once you check all these site elements, you are ready to
get started with an afliate program.
Deborah Carney
Deborah Carney offers training via podcasts and is the
Afliate Summit Forum admin for forum.afliatesummit.com
By Deborah Carney
he debate is ongoing whether
those little black checkered QR
(Quick Read) Codes are the next
coolest thing or already pass.
Attendees at Februarys GSMA
Mobile World Congress agreed
in their Sybase 365 surveys that
widespread use of Near Field
Communication, the next step in
mobile communication, is still a
few years off.
QR Codes are a lot like sandwiches, only as interesting
as what you ll them with. So the key to making
engaging, exciting QR Code campaigns is excellent
content and relevant information deployed with
creativity.
1) Phone Home: At websites like scandots.com and
coder.com you can whip up your own QR codes. One
of the benets of QR codes is the ability to have
a smartphone send a text message, or SMS, after
being scanned, gather subscribers, create coupon
codes, data mine phone numbers, or automatically
enter people into contests.
2) Game On: Instead of only having the QR Codes link
to your website (boring), push clues or geotagged
locations to fans to create a game or scavenger hunt
promising big rewards. A hunt can be hosted on
multiple web locations that reward the folks smart
enough to gure out the puzzles, while branding
yourself along the way.
3) Members Only: Everyone wants to be part of the
cool kids club, so for the price of a smartphone
and one of your products or a link to one of your
websites, let them be. Push exclusive, branded offers
through the codes to create specialized deals for the
customers who are about to become your new best
friends.
4) Be My Friend: Speaking of friends, we all know
how important it is these days to rack up those
followers and Facebook friends and likes. With a little
By Jacob Smith
URL tweakage those QR codes can lead right to the
button on your Facebook that says Like. You can
also set things up so all they have to do is click a
button and become your Twitter follower.
5) Get Carded: Business cards used to be limited to
address, phone number, email and website. Then
they evolved to include pictures, embossing, and
Braille. With QR codes, you can post an entire world
of information into a tiny card. Through sites like
jumpscan.com and coderqr.com you can pack pages
worth of info into one tiny image. Include your
personal Twitter, LinkedIn, Facebook, Skype, Tumblr,
website, phone numbers, address and email all in
an elegant design that is simple and functional.
The beauty of QR Codes is that they are as creative as
the person making them. If you just set a code down
that links to your website, it will get ignored. But, with a
good idea and creative implementation those little black
and white boxes can create some lifelong (or until the
next code innovation comes along) customers.
Jacob Smith
Jacob Smith is a PR Specialist for Saveology.
SEO is still an often misunderstood profession, with many
clients assuming your sole role is to get their site to the
top of Google for the keywords they want. SEO is, of
course, a much deeper endeavor than this, and often
the rst part of any SEO job is ensuring your clients are
aware of exactly what they need you to do for them.
Optimizing the way your results appear on the search
engines is one part of SEO that is often overlooked. While
it may sometimes be forgotten, a few simple changes
can help make your site and content more interesting,
attractive, and even informational to your visitors.
This can help increase your click through rate, and
subsequently increase your trafc!
There are a few ways you can make your results look a
little better in Google, and using them all really can help
improve your click through rate.
Meta Description and Title
Always customize the title and Meta description. These
are two of the most basic elements that will appear on
the search results, they are also the most important. An
eye catching title is the key to grabbing the attention of
people searching for your keywords, and the description
should tell whomever is searching that your webpage
gives them what they need. These two items need to be
a short, sweet, effective sales pitch.
An important part of a Meta Description is that as well as
telling a potential visitor that you have what they need,
you should think about what visitors will be searching
for. Also, think about including a call to action. While this
is not always possible, not many search results include a
phrase telling the reader to click, and it can sometimes
be an effective technique.
Social Media
The roll out of Google +1 means that you can now see
what your friends like right there on the results. Google
and Search Engine Land tell us that click through rates
improve if your friend has +1ed a page, which means
social media and effective networking is becoming even
more important.
While Google is using +1, dont forget that Bing is doing
something very similar with Facebook likes, with which
you may see similar benets.
Rich Snippets
Rich snippets, microformats, RDFa, they all mean the
same thing, data rich search engine results. With the
ability to display a list of ingredients, ratings, product
information, prices and even availability, rich snippets let
you show enticing information to your potential visitors
directly on the search page.
Effective use of this early technology can help you jump
ahead of the competition by providing more information,
and taking up more search engine real estate.
Images and Video
Images and video now often appear in the search
rankings, so make use of this. Be sure to ll in your
image title attribute and name the le. Make sure to
set up videos on your site, and include a video sitemap
so even if your video is hosted elsewhere, your site will
appear in the Google search results.
Oliver Whitham is an internet marketing consultant, and
blogs at SEO Chemist.
By Oliver Whitham
have pulled everything together to have a
treadmill desk to use for work and exercise at
the same time.
Now, for anybody who is not familiar with
a treadmill desk, its a way to get some
work done while walking. Some people build
attachments to their treadmill, as well as
free-standing desks to go up and over the
treadmill.
Since Im not particularly handy, I relied on things that
were available to purchase, and Ill share all of the
items I assembled to have a comfortable, productive
environment for walking and working.
The treadmill desk is setup in an area of my garage with
a TV used as a monitor, desktop computer pulling in
WiFi, wireless keyboard and mouse.
By Shawn Collins
The three most important elements are the treadmill
(Precor 9.23 Treadmill), the treadmill desk (SurfShelf),
and the keyboard (SIIG Wireless Mini Multimedia
Keyboard).
Next up is the computer. Some people work with a laptop
on their treadmill desk. I sweat a lot, and didnt want to
kill my laptop, so I got a new computer (Dell Inspiron
560) that would sit far from my sweat.
I got the slim-tower version with Intel Pentium dual-
core E5800 (3.20GHz, 2MB); 6GB DDR3 SDRAM 3X2GB,
integrated Intel Graphics Media Accelerator X4500; and
500GB NCQ Serial ATA Hard Drive (7200 RPM) w/ 16MB
DataBurst Cache.
One thing it didnt come with was the ability to pull in a
WiFi signal, and I dont have a hard Internet connection
in the garage. So I got a little USB network adapter
(Cisco-Linksys WUSB54GSC Compact Wireless-G USB
Network Adapter with SpeedBooster).
Ive got the computer sitting on a little fridge near my
treadmill desk I need my cold water!
Thats a little iPod stereo thing on the top, so I can play
podcasts, music, and audio books when working.
Finally, I use a 32 LCD HDTV for a monitor (LG 32LD350
32-Inch 720p 60 Hz LCD HDTV).
The TV/monitor is mounted to the wall with a bracket
that swings out with a tilt and swivel articulating arm
(CheetahMounts 32-55 LCD TV Wall Mount Bracket),
so it can be comfortably positioned for either the
treadmill desk or elliptical machine.
I connect the TV/monitor to the computer with an HDMI
Audio Video Cable that is 6 feet long.
This setup enables me to do any of the tasks I usually
would do at my desk, and once I had all of the pieces, it
was easy to get everything up and running.
I started out walking 4 miles per hour with the treadmill
desk, but I found that was too brisk to get things done
with accuracy.
I played around with various speeds while working and
I brought it to around 3 miles per hour to keep moving,
but still do everything I do at my old, wooden sit-down
desk.
If youd like to see my progress, check out my dailymile
prole at feedfront.com/dailymile.
You can also follow my adventures in eating healthy and
exercising at FatShawn.com.
Shawn is Co-f ounder of Afliate Summit and Co-Editor-
in-Chief of FeedFront Magazine. Follow him @afliatetip
on Twitter.
Shawn Collins
Celebrating 10 years!
To Iearn more and Bnd out why top retaIIers choose ShareASaIe,
IoIIow MattIngIy the dog to shareasaIe.com]mattIngIy.
understand why the British make
such a big deal about royalty;
how its a massive waste of time
and money, and then transition
into a soft pitch about how
Product X helps you save time
and money.
2. You could talk about how Prince
William broke hundreds of
years of tradition by marrying
a common girl. Then you could
transition by talking about some
of the silly traditions we have in
America and how Product X can
help you break free from them.
You can use almost any news story
as a launching pad for promoting
a product. Again, the key is to be
creative. Ask yourself, How can
I connect this afliate product
to this news story? Then start
brainstorming.
Ryan Healy is the creator of
PaidOnTime.net.
ne of the most
difcult challenges
in generating
regular afliate
sales is keeping
your promotions
fresh and relevant.
If youre always sending out blatant
offers, it is unlikely your potential
buyers will pay attention to you long
term. It wont be long before they
unsubscribe or tune you out.
But if your promotions are disguised
as news, you will keep your readers
interested and may even see your
afliate sales increase.
How the Strategy Works...
Keep an eye out for news that you
can use to sell the afliate products
you promote.
If you promote survival
products, you may want to look
out for news about the rising
cost of food, or new laws being
passed that threaten peoples
freedom.
If you promote business
opportunities, then perhaps
youll want to look for news
about the unemployment rate
and falling wages.
If you promote products in
the precious metals market,
then you may want to look for
negative economic reports,
particularly those about dollar
ination.
If you promote self-defense
products, then you may want
to watch for reports of random
attacks that happen in urban
areas.
Basically, youre looking for news
that highlights the problem that your
product solves. Then you are sharing
that news as a set-up before offering
your product as the solution.
How to Piggy-Back on
Any Major News Story
Keep in mind; you dont have
to limit yourself to news that is
directly related to the product youre
promoting. If youre creative, you
can piggy-back on just about any
major news story.
For example, one of the biggest
news stories of 2011 has been the
marriage of Prince William and Kate
Middleton. It was the rst time a
member of the royal family has
married a commoner.
What opportunities for commentary
are present in this story?
Some ideas are breaking with
tradition, doing the unexpected,
a real-life Cinderella story, pomp
and circumstance, Americans not
understanding the big deal about
royalty, big crazy hats, etc.
With this in mind, here are two ways
you could use the William and Kate
wedding to promote a non-related
product.
1. If you are an American, you
could lead a sales piece with
a rant about how you dont
By Ryan Healy
Ryan Healy
hile we would all
love to be the
biggest afliate
a merchant has
and get VIP
commissions,
product samples,
exclusive coupons and giveaway
sponsorships, the reality is that
most of us are solo afliates or small
businesses who generate modest
sales but are extremely creative.
Use that creativity to get
increased commissions and special
opportunities. Here are 5 tips for
even the smallest afliate.
1. Offer to make a video.
Often when you offer to make and
promote a video, the merchant will
send you product samples. This goes
beyond a written review and gives
both of you exposure on YouTube,
one of the largest search engines.
2. Ask for an increased
commission for a short, specic
period of time in exchange for
mutually benecial increased
exposure. This might be a placement
on your homepage, an ad at the
very top of your newsletter, or
a spotlight in your social media
campaign.
3. Become friends with the
afliate managers. Much of our
business is based on relationships
rather than revenue gures. While a
certain amount of ROI is expected,
it is easier to approach a friend for a
favor than a complete stranger.
4. Look for smaller brand
names. It can be difcult to get
big brand names to budge on
commissions when you are not
sending volume. You will usually fare
better when you approach a smaller
brand name merchant who sells
similar items.
5. Explain your niche.
Merchants have hundreds or even
thousands of afliates. Make it easy
for them to understand how their
product ts your niche perfectly and
how they will benet from giving
you some extra perks. Be very
specic in explaining your goals for
the promotion.
Dont be afraid of rejection. You
might be surprised who is willing
to help you out just for the asking.
By Tricia Meyer
Never apologize for your page
rank or newsletter size. You are a
valuable afliate no matter your size
and have more bargaining leverage
than you think.
Tricia Meyer
Tricia Meyer owns cashback
site SunshineRewards.com as
well as niche sites including
HelpingMomsConnect.com and
HungerGamesFan.com.
ttending a conference
can be the best
thing you do for your
business. So its
important to make a
good rst impression
to business contacts.
Most employees
welcome the invite to
attend a conference
the chance to travel,
see new things, meet new people,
and have some fun when business
hours are over is very alluring.
However, time and again Ive seen
people act downright foolish in the
afterhours while wearing a company
shirt. Its important to balance
having fun and enjoying yourself
with representing your company in a
favorable and professional manner.
Drinking
Our industry loves to throw a
good party, and theres nothing
wrong with having a good time and
enjoying the free owing bar many
parties offer. However, know your
limits. Too often Ive seen someone
pull off their shirt on a dance oor or
throw up in a potted plant because
theyve had one too many.
Remember that your company is
paying for this, so while a good time
is OK, embarrassing yourself in front
of colleagues probably isnt the best
brand recognition. Having a few
cocktails is okay were all adults
but being known as the person who
was rushed to the ER for alcohol
poisoning instead of by your name
isnt.
Appearance
We have a very casual industry,
so far be it from me to tell anyone
that cargo shorts and sneakers isnt
the unofcial uniform of afliate
marketing. But be careful that,
even in casual clothes, youre put
together and presenting yourself in
a professional manner. Shirts with
offensive sayings, even if you nd
them funny, should probably be left
at home.
Language
Like I said, were a casual bunch,
but a lot of swearing is a turn off
when talking to someone interested
in doing business with you, even in
an after business hours party. Im
guilty of this myself sometimes, but
its important to put your best word
forward, so to speak.
Aside from the type of language you
use, its also important to be aware
of your manners when speaking
to someone of business interest.
Its okay to enter a conversation
midway, but politely wait until
an appropriate time to interject
instead of interrupting someone
mid sentence. This goes a long
way not just with the potential
business contact, but also with your
reputation in the industry and how
others see your behavior.
You are at this party or event not
because youre friends with these
people, though you may be, but
primarily because of your job or
business. The company paid for you
to represent them well, not to make
a fool of yourself.
Always remember that youre not
only representing yourself, but also
your company, and youll be a joy to
meet at any conference!
Trisha Lyn Fawver
Trisha Lyn Fawver is the
client support manager at
ForMeToCoupon.com and blogs at
TrishaLyn.com
By Trisha Lyn Fawver
Code of Conduct
When Representing
Your Company
Code of Conduct
When Representing
Your Company
ound the sirens and take
cover. Warn the children.
Go get milk and bread from
the grocery store. It is
coming!
No, I am not talking about the end
of the world. Well, the way some
people act about it and how it
relates to their business, it could feel
like that. But no, I am talking about
a Google update.
Yes, the dreaded Google update that
everyone seems to fear. Well, almost
everyone.
Honestly, I never have feared a
single update from Google and I
have never seen any type of large
change to any of the sites that I run.
If anything, my rankings usually
get better. But how do I do it on a
consistent basis?
Follow these simple guidelines
to never have to worry about an
update again, as you will have a
strong site that is built the right
way.
Build for the Long Term
I cant stress this enough. When
you start a new site, be proud of the
site. I have a few sites that Im still
running since I started ve years
ago. I am proud of these sites and
the content that I have built on
these sites. Build your site so that in
ve years, you can be protable and
survive anything.
Add Real Content
Make your content benecial and not
a carbon copy of a million other sites
out there. Offer new insights on an
old topic or offer some new types
of thinking. Dont be afraid to share
your thoughts, even if they are a bit
out of the box. You will gain respect
and authority quickly in your niche,
which in turn will get you solid links
in return.
Get Solid Links
I know it is tempting to do, but dont
start using automated spam services
to build links fast. Yes, it can help to
boost you up in the rankings quickly,
but you wont be able to stay on top,
and you will likely have to start all
over with a new domain and possibly
new content. Build links the right
way, with social bookmarking, guest
blogging and link exchanges with
relevant blogs in your industry.
Dont Fall for the Hype
This just doesnt apply to building
sites for SEO (search engine
optimization). This is for everything
that you do online. Stop going after
the next big thing and stick to your
niche and what you are good at.
Become a top authority in a few
niches and expand from there. It
is better to be the king over a few
small areas then to be just another
cookie cutter site in a big pond.
These are just four simple ways to
help keep you on track. Just keep
doing what you are doing online and
stick to it. Dont go for the glitter
and ash of the next big thing. Stick
to what you know and make your
money that way. It will be easier,
much more fun and a lot more
protable in the long run.
Bryan Shearer
Bryan Shearer blogs all about his
online and ofine afliate marketing
strategies at Ahaze.com.
By Bryan Shearer
By Daryl Colwell
ecently, the display
side of afliate
marketing has
been hampered
by strict FTC
regulations placed on
campaign creative
and media sources. One of the
more infamous online advertising
tactics involves display banners
disguised as published news reports
unscrupulously promoting a specic
product, among the most notable
being the weight loss and skin care
products.
The approach secured a tremendous
amount of impressions and
generated thousands of daily
sales prior to the Federal Trade
Commissions involvement. Since
the FTC interceded, afliate
marketers, networks and product
owners have seen a signicant
downturn in sales volume, as much
as 90% in many cases.
The remaining sales are typically
being generated from marketers
outside the US and FTC jurisdiction.
For afliates, its more important
than ever to leverage forward-
thinking performance-based
display, social and search expertise
to remain both compliant and
productive in the short and long-
term. Google and Facebook are two
great places to start.
According to a report by research
rm IDC, Google claimed the
number-one spot in U.S. display
advertising in the rst quarter of
2011, with 14.7% of the market
while Facebook took 8.8% of the
display market or $238 million.
Currently publishing one trillion
impressions per year, Facebook is
expected to top Yahoo in the third
Leveraging Display
Advertising, Search
and Social
and fourth quarters. Also, afliates
aligned with a Facebook Approved
Ad Network not only expand their
consumer reach, they also benet
from a simplied media buying
process and an acknowledgement
that they adhere to best practices.
As afliate networks consider the
social benets of display on afliate
marketing, search should also be top
of mind. Search and social both rely
on the consumer making the rst
move whether that be Googling or
liking a product.
Display retrieves search and social
data to precisely target offers to
these engaged consumers. The
afliate formula goes something like
this - more searches, more clicks,
more qualied advertiser leads,
more publisher revenue.
Domestic afliates are increasingly
leveraging display and media
buying to push users towards more
general interest sites or portals.
These sites have moved toward
offering users how to advice and
suggestions and away from making
audacious claims to drive purchases.
Getting afliates back in touch with
traditional display/search channels
while helping them recoup lost sales
revenue will certainly be a hot topic
at the Afliate Summit East in New
York in August.
For afliates trying to navigate
the tricky FTC regulatory waters,
the time has come to incorporate
performance-based channels
like display advertising, search
and social into the mix. Keeping
campaigns compliant will spark
genuine positive news coverage.
Daryl Colwell
Daryl Colwell is VP of Business
Development for Monetizeit, the
MediaWhiz Afliate Network.
eve all been
there the
surprise sale
that you
didnt hear
about until
you received
the consumer
email yourself, the forgotten minor
holiday that would have been perfect
to promote, the missed opportunity
lost simply because you were heads
down in another project.
It doesnt matter what size company
you work at or if youre an internal
manager or an agency, a simple
marketing calendar can be your
digital helper and reminder for
planning and executing a consistent
marketing strategy for your
company or client.
You can create your calendar
anywhere Excel, Google Calendar,
Outlook, even a simple outline
document will do. Choose whatever
medium works best for you and
decide if you choose to look at tasks
on a quarterly, monthly or weekly
basis.
The amount of detail you add to
your calendar is really up to you.
Take a moment to jot down all the
current categories of marketing your
company does, such as promotions
and coupons, blogging, social media,
consumer emails, and afliate
marketing as well as areas you
might wish to expand into over the
coming months.
Also add holidays, seasonal events
for your industry, and conferences
you plan on attending to your
calendar. Its important to keep
these dates at your ngertips as
you plan. Once you have your basic
outline, its time for a little research.
The easiest place to start is your
own analytics. Examine the peaks
and valleys of your sales cycle from
last year and mark the highs and
lows on your calendar. Go through
your marketing efforts from the
previous year as well at a macro
level. Did you send out an email
right before that big spike? Could a
lack of a holiday promotion be the
cause of that two week lull?
The goal of this is to not get
bogged down in the minutia, but
to look for opportunities to raise
the valleys and increase the peaks
in the coming months. With your
key points identied, begin to esh
out your plan of action for each of
these entries and mark the tasks
necessary on your calendar. Give
yourself enough time to accomplish
tasks but be sure to take into
consideration your entire team and
anticipate any lead times.
By utilizing one calendar to plan all
your marketing efforts, you wont be
surprised by whats coming up and
it will be easy to stay on task from
the start. As you make your way
through the year, be sure to note
what worked, what didnt, and any
missed entries or successes on the
calendar as a record for the coming
year. Paired with your sales results,
it will serve you well in the future as
you prepare and plan for the months
to come.
Karen Garcia
Karen is the CEO of the
afliate management agency
GTOManagement.com.
By Karen Garcia
ne of the biggest myths in afliate marketing is that
successful afliates just stumbled upon their winning
campaigns by chance. While it would be easy to dismiss
their success as luck, thats simply not the case. Successful
campaigns in this industry follow a process. Once you know
what to do, you simply have to keep doing it until you
succeed.
Persistence is the difference between an afliate who earns seven gures a
year and an afliate who earns nothing.
Lets take a look at the process now. Please note that these steps are meant
for paid trafc. You can follow the process with free trafc methods such as
SEO as well, but it will take much longer for you to see results. Buying ads is
the quickest route to success as an afliate.
Step 1: Research Your Offer
You want to make sure that there is an audience for the offer that you are
going to promote. How many people are searching for it on Google? Are
people talking about it on Twitter? They dont need to be talking about your
product specically, just the need for it. For example, with dating offers,
there is a constant demand for it because human beings are wired from birth
to desire companionship.
Step 2: Target Your Audience
There are many ways to put your marketing message in front of people
that will be interested in hearing about it. Two of the biggest ones today
are Google and Facebook. With Google, you are targeting your audience by
what they are searching for. With
Facebook, you are targeting them
based on what their interests are
and what demographic they are a
part of.
Step 3: Write Your Ad
Copy
Ad copy is vastly important to
your overall marketing results,
and learning how to write it is
beyond the scope of this article.
I would highly recommend you
read CA$HVERTISING by Drew Eric
Whitman for some great tips.
Step 4: Testing & Tracking
Testing involves trying out different
targeting, ad copy, products, etc.
Before you can properly test,
you have to make sure that you
are tracking everything in your
campaign. At a bare minimum,
you want to have Google Analytics
installed on your website or landing
page so that you can see which
keywords and sites are sending you
the most trafc. If you want to go
beyond the basics, there are many
different tracking programs available
as both free and paid solutions.
Keep in mind that the more different
factors that you are testing at once,
the more money you will need to
spend to determine clear winners.
Step 5: Rinse and Repeat
This is the most important phase of
the process, and its the one that
people like to skip the most as well.
Dont get frustrated when you dont
knock it out of the park your rst
time out. You have to keep your
head up, keep swinging, and if you
stick with it you will have success.
Josh Todd
Josh Todd is the Marketing Manager
for GetAds, an Afliate Network
based in Denver, Colorado.
The Process of
Creating Successful
Afliate Campaigns
By Josh Todd
fliates that tailor their business to one
specic niche might see their nances or
outlook ounder during a rough economic
period. Though, with multiple niche
marketing, the likelihood of stability and a
promising future is more readily available.
Endless niche marketing can be dened as innite
opportunity with the constant creation of new niches.
When you create a web of multiple niches that derive
from a single niche, you can have a boundless source of
business and revenue.
In afliate marketing, choosing a niche is important in
order to drive targeted trafc to your website. Logically,
there is a higher probability for conversions when the
trafc that lands on your page is specically interested in
whatever niche you are attempting to convey with your
particular content.
As an afliate, you need to nd a merchant that can
provide you with an array of products or services. In
theory, this merchant should have vast niche potential
for your future projects.
The benet of sticking with the same merchant is
that you have already formed a positive rapport with
them and can now speak openly with them about any
questions or concerns. Additionally, you can start new
websites for different niches without worrying about
other merchants rules or standards.
Lets take for example an afliate who runs a website
that provides listings for socks that are on sale at any
given moment. This afliate then nds a merchant that
sells a variety of apparel, including socks.
After working with this merchant for a signicant amount
of time and earning substantial prot from commission,
they decide that they want to increase their revenue by
implementing a new afliate site for a different niche,
but with the same merchant.
For the sake of the example, their second site will be for
sneakers.
This new site will tie in with the original concept of
selling socks, and they will also be able to advertise for
both products on both of their websites since the two
niches go hand in hand.
After running this new sneaker site in conjunction with
the socks site for a while, this afliate realizes that there
are limitless possibilities with the amount of different
niches out there.
From then on, the afliate moves on to creating a tee
shirt site, and then a jeans site, followed by a hat site.
At this point, the afliates promotion strategy and the
development of multiple niches become simple, due to
the established relationship with the current merchant.
As a merchant, you should be open to working with
afliates who are interested in expanding their niches
by providing better universal afliate support. This
could entail exibility in creative development, more
channels of communication, and a variety of promotional
opportunity.
When a merchant provides more, the afliate will be able
to promote more. The relationship will grow due to the
quality of service between the merchant with the afliate
and the afliate with the public.
Olga Eskina
Olga Eskina is the Afliate Manager of
GovernmentAuctions.org.
Limitless Opportunities in
Endless Niche Marketing
By Olga Eskina
By Paul Stainton
As people make the transition from employee to entrepreneur,
the denition of B2B (Business to Business) is shifting
dramatically. These days, for most small businesses, the
luxury of having an in-house purchasing department is
inconceivable.
Instead, many small business owners become their own
purchasing department; researching product options, costs
and benets the same way many consumers do online.
There are, according to the U.S. Census Bureau, over 26
million small businesses in the U.S., generating tens of billions
of dollars in product purchases. And yet, the B2B afliate
space remains relatively untamed. That may simply be due
to a question that hovers in the minds of afliates: How do
I tap into this market when I am focused on the consumer
market?
The answer is a lot simpler than many people think, because
small business owners are consumers too.
According to the US Census Bureau, 77% of small businesses
are run by sole proprietors, meaning the business owner is
also the buyer. These are the same people who buy shoes,
CDs, gadgets, gifts and more. Those same purchase patterns
are evident in their online purchases for their business.
The major difference between a B2C (business to
consumer) customer and a small business customer tends
to be the purchase motivation.
When buying shoes, the consumer may care about style,
comfort or price. When buying business products, the
concern is almost always Will this help my business?
Being able to provide the answer to that question is the
true secret of B2B afliate success.
As an afliate (aka a small business owner), you know
more about that answer than you might think.
What would make you buy one business product over
another? Which products do you nd indispensible in
your day-to-day work life? What products help you make
money?
Afliates also know that businesses often require a bit
more information in order to answer the Will this help
my business question, and look more to education and
inspiration as a purchase inuencer.
Therefore, when building pages, posts or sections tailored
to the small business owner, look to answer the following
three questions:
1. How can this help a small business attract more
customers?
2. How can this help a small business keep their
customers coming back?
3. How can this help a small business manage their
time and/or money more efciently?
Three simple questions that could be the key to opening up
the B2B market for all afliate marketers; and you likely
already have the answers to those questions in the back of
your mind.
This may not be news for some. At recent event, one of our
afliates seemed dismayed by our B2B message. He said
something along the lines of Ive been taking advantage of
the B2B opportunity for a while, and now youre here telling
everyone my secret!
And here I go, doing it again guess its no longer a secret.
Paul Stainton

Paul is Online Marketing Manager with small business
products & services provider Deluxe for Business.
ould you like to get involved in
marketing the lucrative checks vertical,
but youre afraid to invest time and
resources in a supposedly dying
industry? Lets set the record straight.
From a Federal Reserve Press Release (December
8, 2010) we can gather a few facts about non-cash
payments in the US, and see that writing checks has
declined a few percent in each of the last four years. But
the average person still writes seven checks a month
for $24 billion annually.
Other facts contained therein, however, also open some
eyes and explain why the online sale of checks has been
breaking records for several manufacturers/merchants.
The most notable fact being that the use of credit cards
has declined, albeit, slightly at 0.2%, but the use of
debit cards have increased nearly 15%. What this means
is that more people are making use of checking accounts
to pay bills. Every checking account has paper checks
attached to it.
But I dont write checks any more. Nobody
does. Indeed, we hear this time and again from
contemporaries whom we meet at conferences. Well,
neither do I... well, not many. But we are not Mr. or Ms.
Average American.
So I ask, Do you have a checking account? <Yes, but
I never use up all the checks.> What happens if you
buy a house or move to a new apartment? <I need
new checks.> What if you get married? <Need new
checks.> Have a child going off to college? <Need
checks.> How about divorced? <Need new checks.>
Actually you need two sets! <Laughter...> But they get
the point.
Checks are convenient for consumers to purchase online
and the number of choices (images/designs) is incredibly
better than at a bank. The big advantage, however, is
the competitive pricing found online, especially compared
to what most banks charge.
So, how do you choose a good program with which to
work? There are a dozen or so checks merchants with
afliate programs. You may want to combine some to
offer your readers greater choices, or you may want to
focus on a niche that compliments your current site(s).
Regardless, be sure to choose a merchant with a large
(and growing) selection. There is a lot of markup in
putting ink on paper - so you can easily nd a program
that starts at commission levels of 25%.
Several even pay commissions on shipping, which adds
to the average order value (AOV).
And thats just for the personal checks niche. There is a
whole other need in the realm of business checks. Go
ahead, give it a try selling checks online is for real, it
works, and is certainly not dying.
Bill Swartwout
Bill founded the Beaches and Towns Network and, when
not ying, co-manages GirlyChecks.com.
By Bill Swartwout
Make Money Driving
Phone Calls from Search
By Rob Duva
Like most performance marketers, chances are you spend
a hefty amount of your media budget on search. The
Internet Advertising Bureau recently reported that search
commanded more than 45% of annual Internet advertising
revenues. And with more than 93% of global consumers
using search engines to nd websites on the Internet,
according to Forrester Research, it is no surprise that we
spend so much time and money trying to gure out the
best way to earn more through this channel.
Though I wonder how that other 7% nd websites if not
through search engines, but I digress. Lets get back to
earning more with calls from search.
When it comes to search, understanding exactly which ad
copy and keywords are generating commissions and which
ones arent is key. And if your mindset is only based on
identifying the trafc converts with clicks, youre probably
missing a bigger piece of the picture than you think.
Many businesses transact a signicant percentage of their
business through their call centers. This is especially true
for vertical segments such as insurance, higher education,
nancial services, home services and high-end retail.
Google, whose click-to-call has grown to more than
500,000 subscribers since November 2010, has reported
that 15-30% of all searches now take place on mobile
devices, a 300% increase since 2010.
And with smart phones projected to be in the hands of 1
in 2 Americans by Christmas 2011, according to Nielsen,
thats a lot of mobile searches and click-to-call.
More importantly, thats a lot of opportunity for publishers
to start generating call-based commissions from search.
Many publishers focusing on driving call-based commission
from search are generating an additional $10,000 plus in
monthly commissions.
Here are 4 steps publishers can take to get more out
of their search efforts by including phone numbers and
generating calls:
1) Sign up for call performance marketing: Available
on many afliate networks, including Commission
Junction, Google Afliate Network, LinkShare, Pepperjam
and ShareASale publishers can sign up and have access
to hundreds of pay-per-call campaigns. Theres no cost
to sign up and all the phone numbers needed to promote
and track your campaigns (along with all the campaign
analytics) are provided free.
2) Include phone numbers in paid search ads: The
major search engines now offer the option of including
a phone number through ad extensions. Use campaign-
specic phone numbers to populate this eld. Including
phone numbers also improves CTRs between 5-30%.
3) Display phone numbers in organic search listings:
Add phone numbers to page titles and descriptions so they
are easily visible when consumers are searching.
4) Number Pooling Capabilities: Assign phone
numbers to keyword searches, so you can see exactly
which keywords are driving sales calls and commissions.
Knowing which keywords are driving phone commissions
will help you make better bidding decisions and ultimately
improve your ROI.
Dont shortchange your search efforts. Earn more with
calls and clicks.
By Rob Duva
Robert Duva is the co-founder and COO of RingRevenue
(www.ringrevenue.com).
By Missy Ward
When I rst started attending afliate marketing events back in 2000, there were very few women in the
audience.
Fast-forward 11 years later and you will nd that the very opposite is true.
The AffStat Special Report: Women in Afliate Marketing 2011 contains survey data from nearly 300 companies.
Below are some highlights of the data from the report.
More specic statistics segmented by business category can be found in the full report which can be downloaded
for free at feedfront.com/affstatwomen2011.
I am proud to be part of a forward-thinking industry that is overowing with women --- a large portion of which
hold management and ownership positions.
Missy is Co-founder of Afliate Summit, Co-Editor-in-Chief of FeedFront Magazine and Co-Publisher of
ReveNews.com.
Question: What percentage of employees in your company are women?
Combined Stats of All Survey Participants Afliates
Afliate Networks Merchants
Question: Is your company owned by a woman; in part, in whole or not at all.
Question: What percentage of female employees in your company are in management positions?
Afliate Networks Merchants
CPA Networks Technology Providers
By Jill Swartwout
I QUIT! Yes, you read that right; I quit, well, resigned
from my teaching job of eight years. I loved the children
and had always wanted to be a teacher, but was
unexpectedly offered an impossible-to-refuse full time
position in afliate marketing - an industry quite different
from my previous career.
While teaching, I did afliate marketing part time for
over six years, so I have a strong enough background to
enable me to enter the industry full time with condence.
Conversely, it is a bit intimidating to suddenly give up
a job you are good at and have done for so long, for a
career in something youve done part-time in a still fairly
new industry.
I went from co-managing one afliate program to
suddenly managing four programs independently. I was
very excited for my new responsibilities because I love
to work and interact with afliates, but with this huge
change and the additional three programs came feelings
of being overwhelmed at times. So, what did I do? The
teacher in me took over and I educated myself.
Shortly before my career transition, Geno Prussakov
released his book, Afliate Program Management: An
Hour A Day. I had a feeling this book could help me not
have to work every waking hour, and it did. I approached
Afliate Program Management: An Hour A Day as a one-
stop shop when it comes to what I need to know about
afliate program management.
Geno breaks it into basic elements, so that someone
brand new to afliate marketing could read, understand
and obtain enough knowledge to successfully move
forward. I consider myself well-seasoned in afliate
marketing and I still learned a lot.
The programs I manage are already well established.
However, it was enlightening to read the detailed steps
the book suggests for the development of a merchant
program, so I could go back and check to be sure
nothing was skipped over.
I am always looking for clear cut methods, tips, and
tricks, to improve myself in my work and I learned many
about afliate program management techniques in this
book that I havent read elsewhere.
One of my favorite tips is the suggestion to occasionally
get away from the computer and pick up the phone or
send a piece of regular mail. Afliates like to feel as
though you are taking time and genuinely show interest
in helping and working with them.
The way in which Geno literally outlines afliate program
management in his book is easy to follow and refer back
to certain points when needed. That, combined with the
abundance of knowledge about program management,
this book has denitely helped me successfully transition
into managing multiple programs with condence. It has
certainly validated my choice of making the transition to
full time afliate marketing.
Jill Swartwout
Jill is Afliate Manager of Girly Checks, Carousel Checks,
Extra Value Checks, and Business Checks.
By Leslie Nazarian
If you are a merchant running an afliate program, you want to provide your
sales force, i.e. your afliates, with the best tools you can in order to help
them drive trafc to your website and ultimately sales.
Banners are a terric tool, but simply providing afliates with one set of logo
banners is an inadequate arsenal for them to work with. Potential afliates
will often preview merchant creative tools before applying to a program.
It can be very disappointing to an afliate who was really excited to work
with you to see you dont have much for them to work with at all.
There are several key things to keep in mind and many opportunities that
are over-looked by merchants when it comes to banners and their untapped
potential.
Since you never know exactly how or where afliates will be selling your
products and/or services it is important that you have banners that cater to
any and all circumstances.
Here are some top tips to consider when preparing merchant banners:
1. One size does not t all. Provide banners or sets of banners in these
standard sizes: 728x90, 468x60, 120x600, 160x600, 120x250, 125x125,
300x250, 88x31 and 468x15.
2. Create banners for products and product lines you offer that are specialty
or niche. If you sell food and you offer anything vegan, kosher, gluten-free,
sugar-free, or made from a secret family recipe those items need to have
their own sales tools for bloggers and webmasters who target those focused
audiences.
3. If you sell products that are eco-friendly, hand-made, organic, recycled,
award winning, seen on television or a portion of your proceeds go to a
charity - these selling points should be highlighted on banners.
4. Grainy logos and images are graphically undesirable. Using high quality
and vector logos when creating banners is vital.
5. Reach out to afliates with super-
niche sites and be open to creating
custom banners. These afliates
have a ready-made audience who
will be very interested in that one
thing you sell.
6. Having a set of seasonal banners
that evoke the spirit of the season
or holiday is always a good idea.
Create a mood or select one product
that is timely and feature it on a set
of banners.
7. Address your audience. If you
know your service or product is a hit
with new dads, shout out to them in
a separate set of banners.
8. If you are authorized to use a
celebrity image or familiar face
associated with your brand or
product on a banner ad, do so.
9. Make your banners more clickable
by including a call to action with
buttons like, Buy Now or Get
Started.
10. Lastly, keep in mind that your
banners should convey an emotion,
solve a problem or spark interest.
Use humor, color and creativity to
connect with your audience.
When you take the time to provide
your afliates with thoughtful,
targeted banners that get results its
a win-win for them and for you.
Leslie Nazarian
Leslie Nazarian, owner of Lesruba
Designs (LesrubaDesigns.com), is
a Graphic Designer and Afliate
Marketer.
Are Your Banners
Helping Your Afliates?
nline fraud is a
reality. The only
way to fully avoid
it is to not be doing
any business online.
To be effective
in dealing with
afliate fraud, you
must learn how to effectively detect
and prevent it at the early stages.
Thankfully, there are plenty of tools
and methods that can help afliate
program managers with this task.
However, before we dive into the
tools and techniques to employ, lets
dene terms. Fraud is generally
dened as criminal deception
intended to result in nancial or
personal gain. Obviously, most of
the things well be looking out for
while monitoring unwanted afliate
activity wont be criminal.
In fact, some argue that a better
word for such activity is abuse, or
unethical behavior. Whatever you
call it, we all know were talking
about the same thing unethical
afliate activity intended to result in
nancial gain.
Now, to be unethical, it has to
violate something, or go against
some rules. So, to begin with, you
want make sure you have an afliate
program agreement in place. Not
to be confused with the afliate
network agreement, it is basically
the contract between you and your
afliates.
You can review a sample afliate
program agreement at amnavigator.
com/TOS.html.
Just having that afliate program
agreement in place doesnt
safeguard you. It gives you grounds
to enforce the rules. Id like to offer
you seven ways that can help you
detect and prevent afliate fraud.
These are:
1. Whatever anyone may tell you,
dont buy into auto-approval
of afliate applications. Review
every application manually.
2. Always conduct research on a
new afliate (or a marketing
method they use) before
approving them into the
program. (Do they have an
active website? What marketing
methods are they employing?
Are these methods a good
match to what you are doing?)
3. Watch out for sudden trafc
surges, as well as quick
increases in afliate-referred
transactions (sales, leads, or
whatever else you may be
paying them for)
4. Keep an eye on fraudulent
transactions (stolen credit
card numbers, fake leads,
cancellations of self-referred
transactions when commission
has already locked, etc) -- two
such transactions from the same
afliate should raise a red ag,
any three should result in a ban
from the program.
5. Employ tools. To catch any
cyber- or typo-squatters
check out CitizenHawk. And
for violations of your paid
search policies, consider using
PoachMark, TheSearchMonitor,
or AdGooroo.
6. Monitor your brand reputation
online to see what customers
are saying about it and to catch
any spamming afliates.
7. Educate yourself on parasitic
and cookie-stufng afliates
(to keep them out of your
program). When in doubt, ask in
afliate forums or consult with
AfliateFairPlay.com.
There will never be a way to make
policing and enforcement look sexy.
However, it is an integral component
of afliate program management.
If youre not doing it, youre losing
money.
Geno Prussakov
Geno Prussakov is the Founder of
AM Navigator.
7 Ways to Detect &
Prevent Afliate Fraud
By Geno Prussakov
Saturday, August 20
Full Day SEO Training Course
Location: Murray Hill Room
Time: 8:00am 5:00pm
Learn the basics of a good SEO campaign and how to
face afliate specic SEO challenges.
Full day SEO training course led by career afliate
and well known SEO, Rae Sugarrae Hoffman-Dolan.
This event requires a separate paid registration.
Early Registration
Location: 2nd Floor Promenade
Time: 4:00pm 8:00pm
Co me by Saturday evening to pick up your badge and
attendee bag so you can enter immediately at noon on
Sunday when the show opens!
Sunday, August 21
Booth Setup
Location: Rhinelander Gallery, Americas Hall 1
Exhibitor Move In: 8:00am 6:00pm
Registration
Time: 8:00am 6:00pm
First Timers Guide for Afliate Summit
Location: Gramercy Suite
Time: 10:00am-10:45am
Advice for people attending the Afliate Summit
conference for the rst time.
Shawn Collins, Co-founder, Afliate Summit (Twitter
@afliatetip)
(This Session is Open to all Pass Holders)
How to Pitch Your Company
Location: Murray Hill Suite
Time: 10:00am-10:45am
Candid advice for exhibitors representing their company
at the Afliate Summit conference.
Robert Adler, President, The Link Builders (Twitter @
bofu2u)
Ad Hustler, Chief Hustler, Ad Hustler, LLC (Twitter @
adhustler)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @
sunshinetricia)
Kim Rowley, Owner, Key Internet Marketing, Inc.
(Twitter @kimarketing)
Industry Clash: Balancing CPS & CPA Marketing
Session 1a
Time: 11:00am-12:00pm
CPS and CPA afliates discuss strategies to nd
balance on both sides of the industry. We will knock
down stereotypes, debate differences and present best
practices. Everything is on the table.
Experience level: Intermediate
Target audience: Afliates/Publishers
Niche/vertical: Afliates
Greg Hoffman, President, Greg Hoffman Consulting
(Twitter @akagorilla) (Moderator)
Ian Fernando, One of the Best, IANternet Media LLC
(Twitter @ianternet)
Jason Rubacky, Afliate Development Manager,
ShareASale (Twitter @jasonrubacky)
Logan Thompson, President, LoganThompson.me
(Twitter @drumminlogan)
(This Session is Open to Gold, Platinum, and Diamond
Pass Holders Only)
5 Software Niche Afliate Success Stories
Session 1b
Time: 11:00am-12:00pm
Why do afliates promoting digital goods are earning the
most? The presentation will outline the traits and tactics
best afliates in the software industry use with specic
case studies.
Experience level: Beginner, Intermediate, Advanced
Target audience: Afliates/Publishers, Merchants/
Advertisers
Niche/vertical: Software
Michael Ni, SVP, Marketing and Products, Avangate
Pass Holders Only)
Got an Idea? Make it a Reality
Session 1c
Location: Sutton (Beekman & North)
Time: 11:00am-12:00pm
Have a great idea for starting an afliate site, but not
sure how to turn it into an actual business? Learn the
steps you need to take to outline an executable plan
turning your ideas into reality.
Experience level: Beginner
Niche/vertical: Startup
Rachel Honoway, Founder, Honoway Interactive, LLC
(Twitter @rachelhonoway)
Affliate Summit East | 2011 AGENDA
FEEDFRONT MAGAZINE | January 2011 | 35
blog, interview, relax and network. Heather Smith will
be the BlogMistress of the Afliate Summit Bloggers
Lounge, where shell be acting as liaison between
Afliate Summit and the press and bloggers attending
the show.
Heather Smith, Blogger, Beautiful British Columbia
(Twitter @heatherinbc)
Meet Market
Location: Americas Hall 2
Time: 12:00pm 6:00pm
Exhibitor Move In: 9:00am 12:00pm
Afliate Summit kicks off with an extended session
of structured, face to face networking. Merchants will
have tables set to meet with afliates to discuss their
afliate programs and cut deals. Vendors that cater to
afliates and merchants will also have tables to share
information about their products and services. Each table
is a meeting spot for teaching, learning, closing deals,
creating partnerships and nding new opportunities.
Pass Holders Only)
Are Your Afliates Adding Value?
Session 1d
Location: Sutton (South & Regent)
Time: 11:00am-12:00pm
In this session we will cover trademark bidding, adware,
coupons, content, and more.
Target audience: Merchants/Advertisers
Niche/vertical: Merchants
Adam Riemer, President, Adam Riemer Marketing, LLC.
(Twitter @Rollerblader)
Pass Holders Only)
Blogger Room
Location: Clinton Suite
Time: 12:00pm 6:00pm
The Bloggers Lounge is an area reserved for
credentialed bloggers/press to grab some desk space,
FE FE FE FE FE FFEED EDFR RRRRRRRRRRRRRRON ON ON ON ON ON OOOOOOOOOOOOOOOOO TTTT T MA MA MA MAGGA GAZI ZINE NE || Ja Jaannu nuar ar ar aryyyyy yy 20 20 2220 2011 11 11 1111111111111111111111 |||||||||||| 335
Taking Advantage of Seasonality in Afliate
Marketing
Session 2a
Time: 12:30pm-1:30pm
Learn how afliate managers and afliates can work
together to maximize earnings during seasons and also
extend sales throughout the year. Includes holidays,
sports, bridal, graduation, and more.
Niche/vertical: Trends
Todd Farmer, CEO, PerformStreet Media (Twitter @
toddfarmer) (Moderator)
Kristen M. Grace, Afliate Marketing Manager,
BuyCostumes.com | Celebrate Express (Twitter @
kristengrace)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @
sunshinetricia)
Pass Holders Only)
A Blueprint To Blowing Up A Site
Session 2b
Learn how to explode your online business using a multi
channeled approach with a case study taking a site
from creation to over 3000 Facebook fans, rst page of
Google, and multiple sales per day.
Experience level: Intermediate, Advanced
Target audience: Afliates/Publishers, Other
Niche/vertical: Strategy
Joshua Ziering, Owner, Full Speed Marketing (Twitter
@JoshuaZiering)
Pass Holders Only)
B2B Afliate Marketing Tool Kit
Session 2c
An experienced panel gives you the tools to be successful
in B2B afliate marketing, covering topics like in-house
programs vs. networks, call tracking, search strategies,
and social media.
Experience level: Advanced
Niche/vertical: B2B Afliate Marketing
Brian Waldman, VP Marketing & Strategy, Merchant
Warehouse (Moderator)
Adam Glazer, Managing Director, Partner Commerce
(Twitter @adamglazer)
Don Schamber, V.P. of Marketing, SMART Agents
Marketing
Pass Holders Only)
Feng Shui Your Pages for Maximum Conversions
Session 2d
Time: Time: 12:30pm-1:30pm
Advertisers
Niche/vertical: Conversions
Feng shui focuses on the ow of energy, and although
this concept is commonly associated with home and
interior design, youll be amazed at how it will help you
improve website conversions as well!
Chris Pearson, Overlord, DIYthemes.com (Twitter @
pearsonied)
Pass Holders Only)
Platinum and Diamond Pass Holder Snack Break
Location: Nassau Suite
Time: 1:00pm 3:00pm
(Open to all Full Platinum and Diamond Pass Holders
with Snack Tickets Only)
SEO Clinic
Session 3a
Time: 2:00pm-3:00pm
We will review websites owned by members of the
audience (that they choose to have reviewed) to identify
SEO issues they have and tell audience members how
they can x them.
Experience level: Beginner, Intermediate
Advertisers
Niche/vertical: Search Engine Optimization
Rae Hoffman-Dolan, CEO, Sugarrae (Twitter @
Sugarrae) (Moderator)
Michael Gray, President, Atlas Web Service (Twitter
@Graywolf)
Kenny Hyder, Founder, Hyder Media (Twitter @
kennyhyder)
Pass Holders Only)
Making Money with Facebook, Twitter & Blogging
Session 3b
Time: 2:00pm-3:00pm
Tips/tools to spy on & copy competitors, automatically
syndicate content, optimize Facebook Ads, incentivize
& supercharge Email Opt-Ins & FB Likes, secret trafc
goldmines, amazing examples & more.
Niche/vertical: Trafc Generation
Dave Cupples, Chairman, FatCowBusiness.com
(Twitter @FatCowBusiness)
Pass Holders Only)
How to Produce 6 Figure Afliate Webinars
Session 3c
Time: 2:00pm-3:00pm
Webinars are one of the best ways to increase sales and
new leads. This session will show the exact formula for
running successful webinars that convert in 6 gure sales
and attract big afliates.
Lewis Howes, CEO, Inspired Marketing, LLC (Twitter
@LewisHowes)
Pass Holders Only)
Advanced ROI Driven Internet Marketing
Strategies
Session 3d
Time: 2:00pm-3:00pm
Whats next in the eld of ROI Driven Internet
Marketing? What are the latest trends and biggest
challenges? What are upcoming channels which I can use
to generate ROI / leads and sales?
Niche/vertical: ROI
Joris Toonders, MD/Entrepreneur, Yonego Internet
Marketing (Twitter @joristoonders)
Pass Holders Only)
The Future of Coupons in Afliate Marketing
Session 4a
Time: 3:30pm-4:30pm
With the introduction of mobile & local deals to afliate
marketing, coupon afliates must evolve. Experts will
discuss the future of afliate coupons & what trends
benet coupon afliates.
Niche/vertical: Coupons
Trisha Lyn Fawver, Client Services Manager, For Me
To Coupon (Twitter @TrishaLyn) (Moderator)
Connie Berg, Head Bird, FlamingoWorld.com LLC
(Twitter @connieberg)
Carolyn Kmet, Director of Afliate Marketing,
Groupon (Twitter @catango)
Carrie Rocha, Owner, Pocket Your Dollars (Twitter @
carrierocha)
Kim Rowley, Owner, Key Internet Marketing, Inc.
(Twitter @kimarketing)
Pass Holders Only)
How to Maximize Your LinkedIn Presence
Session 4b
Time: 3:30pm-4:30pm
I will be discussing how to maximize your LinkedIn
presence and grow your business. Topics to include:
your prole, making connections, business development
strategies, groups, recommendations, and advertising.
Advertisers, Networks
Niche/vertical: Social networking
Evan Weber, CEO, Experience Advertising (Twitter @
experienceads)
Pass Holders Only)
Improve ROI with Call Performance Marketing
Session 4c
Time: 3:30pm-4:30pm
Learn how search marketers are improving ROI with
Call Performance Marketing. Hear tips and tricks, case
studies and what you can do to improve the ROI of your
search spending.
Niche/vertical: Call Performance Marketing
Don Batsford, Jr., Partner, 31 Media (Twitter @
batsford)
Rob Duva, Chief Operating Ofcer, RingRevenue
(Twitter @ringrevenue)
Jeremy Siders, Partner, Web Ink LLC
Dan Sweeney, Director, Media Services, Commission
Junction
Pass Holders Only)
Making Afliate Marketing a Career
Session 4d
Time: 3:30pm-4:30pm
Create a long-term career in Afliate Marketing.
Emphasis placed on how to scale and diversify
campaigns to ensure growth and stability. Also covered:
Forming an LLC, hiring and business planning.
Niche/vertical: Afliate Marketing
Erin Cigich, President & Managing Partner, Clickbooth
(Twitter @ErinClickbooth)
Pass Holders Only)
Opening Remarks & Keynote
Time: 5:00pm-6:00pm
Jim Kukral, CEO, The Attention! Formula (Twitter
@jimkukral)
Marc Ostrofsky, Author of Get Rich Click!, (Twitter
@getrichclick)
(This Session is Open to All Pass Holders)
Afliate Summit Newcomer Program Meetup
Time: 6:30pm 7:30pm
Jen Goode, Doodler in Charge, JGoode Designs
(Twitter @jgoode)
(Open to all attendees enrolled in the Afliate Summit
Newcomer Program)
Monday, August 22
Continental Breakfast
Time: 9:00am-10:00am
(Breakfast is Open to Platinum and Diamond Pass
Holders with Breakfast Tickets Only)
Coffee Service
Time: 10:00am-12:30pm and 2:00pm-6:00pm
Registration
Time: 7:30am 5:00pm
Early Bird Whiteboarding
Time: 8:00am 9:00am
Are you an early bird? Nothing to do before breakfast?
Want free coffee? Bring your sites to this open session
and get advice on usability, SEO, conversions and
revenue streams.
Eric Nagel, President, Eric Nagel & Associates, Inc
(Twitter @esnagel)
Blogger Room
Time: 8:30am 6:00pm
the show.
Exhibit Hall
Time: 10:00am 5:00pm
(Exhibitors may set up beginning at 9:00am.)
Exhibit Hall map.
Location: Grand Ballroom
Time: 9:45am 10:45am
@jimkukral)
Wil Reynolds, Founder, SEER Interactive (Twitter
@wilreynolds)
SEO Ask the Pros
Session 5a
Time: 11:30am-12:30pm
Get a full-spectrum view of cutting-edge thinking and
have your own opportunity to ask for SEO advice from
some of the most respected and trusted search engine
optimizers in the business.
Target audience: Other
Niche/vertical: Search Engine Optimization
Bruce Clay, President, Bruce Clay, Inc. (Twitter @
bruceclayinc) (Moderator)
Stephan Spencer, Principal, Koshkonong LLC (Twitter
@sspencer)
(This Session is Open to Platinum and Diamond Pass
Holders Only)
Using Testimonial Claims in Social Media Platforms
Session 5b
Time: 11:30am-12:30pm
While the FTC Guidelines on Endorsements and
Testimonials are relatively straightforward, marketers
& bloggers still have many questions on exactly what &
how they should be communicating or sharing.
Niche/vertical: Social Media
Peter Marinello, Director, Electronic Retailing Self-
Regulation Program (Moderator)
Tom Chernaik, CEO, CMP.LY (Twitter @CMPLY)
Thomas A. Cohn, Of Counsel, Venable LLP
Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein &
Selz (Twitter @jeffgreenbaum)
Holders Only)
Microbrand Afliate Marketing: Keys to Long-term
Success
Session 5c
Time: 11:30am-12:30pm
Smart afliates see the value in creating a sustainable
competitive advantage. This talk explores strategies
to help you create defensible afliate campaigns which
perform well over the long run.
Niche/vertical: Campaigns
Nicholas Reese, Chief Executor, Microbrand Media
(Twitter @nickreese)
Holders Only)
Merchant Basics Launching a New Afliate
Program
Session 5d
Time: 11:30am-12:30pm
This session will combine the fresh perspective of a new
merchant with the seasoned perspective of a pro that
has advised many companies on how to get started.
Niche/vertical: Merchants
Deborah Carney, CEO, Merchant ABCs (Twitter @
loxly)
Jeff Grill, VP, Marketing, Mimeo.com (Twitter @
JeffGrill)
Holders Only)
Luncheon
(Lunch is Open to Platinum and Diamond Pass Holders
With Lunch Tickets Only)
Gain access to our 10,000+ product feed
Earn top commissions on exclusive products
Join a network that only makes money when
you make money!

Not Getting Enough Sales and Leads?
Session 6a
Time: 2:00pm-3:00pm
During this session, youll learn how to optimize your
sites to convert trafc into sales and leads. Youll also
learn the psychology behind why people buy and how
you can take advantage of it.
Niche/vertical: Conversion
Derek Halpern, Founder, Social Triggers, Inc (Twitter
@DerekHalpern)
Holders Only)
Research Highlights from AfliateBenchmarks
Session 6b
Time: 2:00pm-3:00pm
The AfliateBenchmarks research study compiles data
from the largest pool of afliates, advertisers, and
agencies in the industry.
Advertisers
Niche/vertical: Research
Peter Figueredo, Founding Partner, Netx (Twitter
@Figueredo)
Holders Only)
Afliate Improv!
Session 6c
Time: 2:00pm-3:00pm
Five industry veterans brainstorm marketing ideas for
items/services with audience participation. Ideas to
actionable solutions in one fun, lively hour. Come get
your creative juices owing!
Niche/vertical: Education
Drew Bennett, Blogger / Photographer, BenSpark.
com (Twitter @Benspark)
Mike Buechele, Chief Performance Marketer,
Adalytical (Twitter @mikebuechele)
Daniel M. Clark, Founder, QAQN (Twitter @QAQN)
Jen Goode, Doodler in Charge, JGoode Designs
(Twitter @JGoode)
Wade Tonkin, Afliate Manager, Fanatics.com (Twitter
@afle8warrior)
Holders Only)
Live Merchant Site Reviews
Session 6d
Time: 2:00pm-3:00pm
We will identify strengths & weaknesses separating top
performing merchant sites from the masses, what makes
sites afliate-friendly & how afliates should evaluate
new merchant relationships.
Niche/vertical: Merchant
Mike Allen, President, Shopping-Bargains.com, LLC
(Twitter @mta1)
Jeannine Crooks, Account Manager, buy.at (Twitter @
Jeannine_Crooks)
Cresta Pillsbury, CEO, Superior Afliate Managment
Holders Only)
Content Marketing The Inbound Recipe for
Success
Session 7a
Time: 3:30pm-4:30pm
This session will explore the tangible benets of content
marketing to include SEO, lead generation, social media,
and afliate marketing. It will answer, what, why, and
how to deploy a campaign.
Niche/vertical: SEO
Chad H. Pollitt, Director of Social Media and Search
Marketing, Kuno Creative (Twitter @CPollittIU)
Holders Only)
Customer Behavior in a Hyper Connected World
Session 7b
Time: 3:30pm-4:30pm
Humorous and motivational business speaker, Larry
Bailin will show you where, when, how, and why
customers connect with marketing messages and how to
make them connect with yours.
Experience level: Intermediate, Advanced
Advertisers, Networks
Niche/vertical: Internet Marketing
+ =
www.goldstar.com
Larry Bailin, CEO, Single Throw Internet Marketing
(Twitter @larrybailin)
Holders Only)
Key Afliate Program Components Youre Probably
Missing
Session 7c
Time: 3:30pm-4:30pm
Well discuss 15 elements integral to afliate program
growth which are being overlooked. Real-world case
studies will illustrate successes to learn from & mistakes
to avoid. Q&A time at the end.
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Afliate Management
Geno Prussakov, President, AM Navigator LLC
(Twitter @eprussakov)
Holders Only)
Killing the Afliate Nexus Tax Dead!
Session 7d
Time: 3:30pm-4:30pm
How the afliate nexus tax was killed once and for all
and launched performance advertising onto the national
e-commerce stage.
Niche/vertical: Nexus
David Andre, Founder & Chairman, Cartera
Commerce, Inc.
Rebecca Madigan, Executive Director, Performance
Marketing Association (Twitter @pmassociation)
Matthew P. Schaefer, Partner, Brann & Isaacson
Holders Only)
Ask the Experts
Location: Grand Ballroom Foyer
Time: 5:00pm-6:00pm
Ask the Experts will be an opportunity for merchants,
networks and afliates to ask questions about various
specialties and issues.
Hand picked experts will handle topics in their specialty,
and conduct chats, answer questions and share opinions
during this networking and education session.
Afliate Link Building Techniques & Tactics: Robert
Adler, President, The Link Builders (Twitter @bofu2u)
FTC Compliance Tips for Online Marketing: Bill
Rothbard, Attorney, Law Ofces of William I. Rothbard
High Prots Selling in the Dating Niche: Heather
Havenwood, Owner, Double Diamond Media
High Risk Merchanting Management and Risk
Mitigation: John Monarch, President, Monarch Holdings
LLC (Twitter @papajohn56)
Improving Afliate Merchant Agreements for
Afliates: Melanie Seery, President, Afliate Advocacy
(Twitter @Mellies)
Learn to Create a Likeworthy Facebook Page: Justin
Rondeau, Director of Marketing, TemplateZone (Twitter
@jtrondeau)
Straight Talk SEO: Corey Eulas, Co-Founder, Ninety
Seven Media (Twitter @coreyeulas)
Tuesday, August 23
Continental Breakfast
Time: 9:00am-10:00am
(Breakfast is Open to Platinum and Diamond Pass
Holders with Breakfast Tickets Only)
Coffee Service
Time: 10:00am-12:30pm and 2:00pm-4:00pm
Registration
Time: 8:00am 3:00pm
Early Bird Whiteboarding
Time: 8:00am 9:00am
Are you an early bird? Nothing to do before breakfast?
Want free coffee? Bring your sites to this open session
and get advice on usability, SEO, conversions and
revenue streams.
Eric Nagel, President, Eric Nagel & Associates, Inc
(Twitter @esnagel)
Blogger Room
Time: 8:30am 4:00pm
the show.
Exhibit Hall
Time: 10:00am 4:00pm
(Exhibitors may set up beginning at 9:00am.)
Time: 10:00am 11:15am
@jimkukral)
Bryan Eisenberg, Co-Author of Call to Action, Waiting
For Your Cat to Bark? and Always Be Testing (Twitter
@TheGrok)
Secrets to Buying Established Websites for Prot
Session 8a
Time: 11:30am-12:30pm
This session will deep-dive on the growing trend of
buying websites. It will highlight case studies, offer
tips to avoid getting ripped off, and show some of the
fantastic bargains to be found.
Niche/vertical: Buying Websites
Matt Mickiewicz, Co-Founder, 99designs (Twitter @
sitepointmatt)
Holders Only)
Social Media in Niche Markets
Session 8b
Time: 11:30am-12:30pm
Learn how to utilize social media marketing in
conjunction with niche markets to generate followers,
trafc, and sales.
Niche/vertical: Social Media
Lisa Picarille, Online Content Strategist, LisaPicarille.
com (Twitter @lisap) (Moderator)
Stephanie Lichtenstein, President, Micro Media
Marketing (Twitter @MicroSteph)
Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @
drcool73)
Holders Only)
Mobile Marketing Campaign Optimization
Session 8c
Time: 11:30am-12:30pm
The mobile revolution is changing the face of online
marketing. What does it take to be successful as a
mobile publisher and what are the keys to a successful
mobile marketing campaign?
Advertisers
Niche/vertical: Mobile Publishing
Gregg Stewart, VP, New Media Platforms, Neverblue
Holders Only)
The Importance of Relationships in Afliate
Marketing
Session 8d
Time: 11:30am-12:30pm
Trust is built with great relationship skills. Most
online and afliate marketers tend to hide behind our
computers, but most of the most successful business
deals are based on solid relationships.
Advertisers
Niche/vertical: Relationships
David Gonzalez, Founder, Internet Marketing Party
(Twitter @imarketingparty) (Moderator)
Louis Cohen, SVP Search & Afliate Marketing,
Citibank (Twitter @LCohenNYC)
Michael Lovitch, Founder, Real DosePaul Moss,
Owner, Moss Afliate Marketing
Holders Only)
Luncheon
(Lunch is Open to Platinum and Diamond Pass Holders
With Lunch Tickets Only)
SEO For Large Sites
Session 9a
Time: 2:00pm-3:00pm
A panel dedicated to sites that have more than 1 million
pages. These large sites struggle with all kinds of unique
issues such as indexation, information architecture, etc.
Niche/vertical: SEO
Tom Critchlow, VP Operations, Distilled (Twitter
@tomcritchlow)
Holders Only)
UnNetworking and How Your Business Can Benet
Session 9b
Time: 2:00pm-3:00pm
TheWallStreetCoach.coms Founder Kim Ann Curtin
teaches you how to nd success in your own business by
unNetworking without having to spend a dime!
Target audience: Other
Niche/vertical: Networking
Kim Ann Curtin, CEO, The Wall Street Coach (Twitter
@kimanncurtin)
Holders Only)
Social Games: The Next Big Opportunity
Session 9c
Time: 2:00pm-3:00pm
Facebook games are the largest afliate opportunity.
Learn how to successfully leverage this rapidly growing
channel and tap into the billions spent on virtual goods
using examples from big brands.
Niche/vertical: Facebook
Alex Rampell, CEO, TrialPay (Twitter @arampell)
Holders Only)
Do-Not-Track? Not-So-Fast
Session 9d
Time: 2:00pm-3:00pm
In the name of privacy, proposed laws will diminish
users Internet experience, and devastate online
advertising all at once. Learn how to rally, educate and
ght this misguided effort.
Advertisers
Niche/vertical: Tracking
Sarah de Diego, Attorney, De Diego Law
Peter Hamilton, Partner / CMO, HasOffers (Twitter
@peterhamilton)
Kimberlee White, President and Co-Founder, AKMG
(Twitter @kymbrla)
Holders Only)
To Be Announced
Time: 3:30pm-4:30pm
@jimkukral)
Bryan Eisenberg
Bryan Eisenberg is the co-author of the Wall Street
Journal, Business Week, USA Today and New York Times
bestselling books Call to Action, Waiting For Your Cat
to Bark? and Always Be Testing.
Bryan is a professional marketing speaker who has
been the keynote speaker for corporate events and
conferences such as Search Engine Strategies, Shop.
org, Direct Marketing Association, MarketingSherpa,
E-consultancy, Webcom, SEM Konferansen Norway and
the Canadian Marketing Association. He is also the co-
founder and Chairman Emeritus of the Web Analytics
Association.
Bryan serves as an advisory board member of Search
Engine Strategies, the eMetrics Marketing Optimization
Summit and several venture capital backed startup
companies (ie. Bazaarvoice, iPerceptions, UserTesting.
com, ClickEquations, etc.) and is on the board of trustees
of the Direct Marketing Education Foundation.
Bryan Eisenberg is the recognized authority and pioneer
in online marketing, improving online conversion rates,
Persuasion Architecture, and persona marketing. Bryan
was recently recognized by eConsultancy members
as one of the top 10 User Experience Gurus and and
he was selected as one of the inaugural iMedia Top 25
Marketers, and a DMEF Rising Star Award winner in
2010.
Bryan has been a featured expert by The Wall Street
Journal and the The New York Times and been quoted
in Business 2.0, CXO Europe, Advertising Age, CNN,
Forrester Research, Jupiter Research, Miami Herald,
Publish, Internet Advertising Report (IAR), Chicago
Business Tribune, Inc Magazine, Entrepreneur,
Target Marketing, DM News, Microsofts bCentral,
MarketingSherpa, the Toronto Star, Smart Money &
Internet Retailer for his thought leadership in the
critical area of internet marketing and improving online
conversion rates.
In 1998, Bryan co-founded FutureNow Inc., the
company has been helping businesses generate more
engagements, leads, subscriptions, and sales with
its unique framework he helped develop, Persuasion
Architecture. Bryans proudest professional
accomplishments are the thousands of companies,
students and clients, including HP, NBC Universal, GE,
WebEx, Overstock and Dell, that have consistently
enjoyed dramatic improvement in sales.
Marc Ostrofsky
Youve seen him on ABCs 20/20, The Today Show, Wall
Street Journal, NY Times, USA Today and 1000 other
media outlets.
He is in the Guinness Book of World Records for selling
the domain name Business.com for $7.5 Million. He
founded the PrePaid Phone Card Industry, 5 Magazines
and 12 Trade Shows Sold for over $50 Million. He
raised $60 Million for his last business with partner w/
Howard Schultz, founder of Starbucks.
He owns Internet Firms: Blinds.com, CuffLinks.com,
SummerCamps.com, eTickets.com and Get Rich Click.
com. He owns domain names MutualFunds.com,
Consulting.com, Photographer.com, Bachelor.com,
BeautyProducts.com, TechToys.com and 300+ others.
His book, Get Rich Click, has testimonials from Steve
Wozniak, Co-founder of Apple, Steven Covey, Jack
Caneld, Jeffrey Gitomer, Keith Ferrazzi, Robert Allen,
Les Brown and other Bestselling authors and experts.
Marc is an Entrepreneur, Venture Capitalist, Author,
Speaker Coach and Father of 5 teenage daughters.
46 | August 2011 | FEEDFRONT MAGAZINE 46 | August 2011 | FEEDFRONT MAGAZINE
Wil Reynolds
Over the past 13 years, Wil Reynolds has dedicated
himself to doing two things well: driving trafc to sites
from search engines and analyzing the impact that trafc
has on the bottom line of companies.
Wils career began at a web marketing agency in 1999,
where he spearheaded the SEO strategies for companies
like Barnes & Noble, Disney, Harman Kardon, Debeers,
Doubleclick, Hotjobs, and Mercedes Benz USA.
For the last 6 years, Wil and the team of search
professionals at SEER Interactive have been assisting
clients in maximizing their visibility and sales using
search engines in both SEO and SEM. You can catch Wil
speaking with anyone who wants to learn about search,
whether it is in a coffee shop or a major conference, it
just runs through the veins!
His goal at every speaking engagement is simple: Make
sure everyone walks out with at least 1 new piece of
information or perspective on an SEO topic.
Wils sessions at previous Afliate Summits were
routinely rated as the best by conference attendees.
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Robert Adler
Robert Adler is a link building individual from Baltimore,
MD that has been in the afliate space for about 5
years. He runs campaigns organically for CPA, CPS, and
eCommerce.
Mike Allen
Mike Allen founded Shopping-Bargains.com in February
1999 and currently serves as President and Chief
Executive Shopper. Designed to be everything you
need to save money online, Shopping-Bargains.com
was a nalist for the LinkShare Golden Link Merchants
Choice Award in 2005 and the LinkShare Golden Link
Advertisers Choice Award in 2008. Mike received the
Afliate of the Year award at the 3rd Annual Afliate
Summit Pinnacle Awards in 2009. In addition, Shopping-
Bargains was inducted into the Mississippi BBBs
Business Integrity Circle of Honor in 2007. Mike attends
most afliate marketing industry conferences and has
presented at Afliate Summit, BlogWorld and several
afliate network conferences. Mike serves on advisory
boards for LinkShare, Afliate Summit, the Google
Afliate Network and Commission Junction. He also blogs
and periodically writes for various print publications.
Connie Arnold
Connie Arnold is the Founder of FlamingoWorld.com
which offers discounts and coupons from online retailers,
and ForMeToCoupon.com a consolidated coupon data
feed for afliates covering most major afliate networks
and almost 2000 merchants. Through the years, Connie
has attended many afliate marketing functions and
actively opposes unethical afliates and practices
within the afliate community. Connie is a member of
several afliate network advisory panels and sometimes
contributes to Revenews.com on topics related to afliate
marketing. She is the winner of the 2004 Linkshare
Golden Link Most Vocal Advocate Award and the 2008
Afliate Summit Pinnacle Award Afliate of the Year
Award.
Larry Bailin
As a professional motivational business speaker, CEO,
best-selling author, and entrepreneur, Larry Bailin has
his share of accolades. Larry was called one of the
top minds in the business by Yahoos marketing team.
He was awarded a Top Forty Under 40 in Business by
NJBIZ, which is a prestigious award given annually to
40 people in the state of New Jersey who have been
making headlines in their eld and share a commitment
to business growth, professional excellence and to the
community. His book was hailed as an instant classic
by readers and media.
Don Batsford, Jr
Don has been a full time online marketer since 1999.
For the past six years Don has been a principal with 31
Media, an online customer acquisition and consulting
rm specializing in search, social and mobile marketing.
31 Media builds, maintains and grows marketing
campaigns for companies ranging from fortune 500
rms to entrepreneurial start ups. Previously, Don was
in business development at Commission Junction, a
ValueClick company. Don was also the co-founder of
AskFor, a shopping technology and data management
start-up. Don received his Masters of Business
Administration from Clarkson University and Bachelor of
Science in Business Administration from Saint Michaels
College.
Drew Bennett
Andrew Drew Bennett aka BenSpark has been
blogging since 03. He created his blog, BenSpark.com
as a way to share his travels with friends and family.
However in 05 he started a project that would change
the look and feel of his blog forever. Drew started taking
and posting a photograph every single day and has been
doing so for over 2250 consecutive days (roughly more
than six years) straight. He shows no signs of stopping.
When Drew learned that he was going to be a father he
incorporated his love of reading and his tips on parenting
into BenSpark.com. Drew has been able to translate
his love for blogging into a busy speaking career at
conferences all over the US. In addition to writing and
posting daily on BenSpark.com he also writes for the
Blog World Expo Blog. Drew has worked with major
brands such as Sears, Philips Norelco, Philips Sonicare,
Kodak and Seagate. He can also be heard as one of the
co-hosts of Geek Dads Weekly and his weight loss site/
podcast Road To Thin.
Mike Buechele
Mike has been in the online advertising industry since
the late 1990s, working with the biggest companies
in ad serving and digital media, including DoubleClick
and ADTECH. He co-hosts a few podcasts and loves
networking. Hes currently building a consulting and
performance marketing business.
Deborah Carney
Deborah Carney (also known online by the username
Loxly) is the well known host of the popular ABC series
of podcasts. As the host of Merchant ABCs, she has
interviewed many industry leaders, enabling her to
bring a unique perspective to merchant programs.
As a successful afliate and a successful Outsourced
Program Manager, past in-house afliate manager and
consultant for many networks and companies, Deborahs
experiences have brought her to a point to start sharing
Speaker Bios
that information with new merchants via Merchant
ABCs podcasts and training courses. Deborah is also
the Administrator of the Afliate Summit Networking
forum, which is a great place to network between
Afliate Summit events. Request to be our guest or
submit your opinions about afliate marketing by
visiting MerchantABCs.com and clicking the appropriate
form. Deborahs other podcasts are AfliateABCs.com,
BloggingABCs.com, and CreativeMarketingABCs.com,
which can also be found on Geekcast.fm.
Tom Chernaik
Working with leading brands, agencies and PR rms,
Tom has been on the forefront of digital marketing in
Web 2.0. With a focus on brands leveraging Word of
Mouth and social media, he has developed innovative
enterprise solutions for Fortune 500 brands and an
emerging standard for compliance with new FTC
regulatory requirements. He studied at Cardozo School
of Law and was a founding member of the ad sales team,
spending 5+ years integrating national brand sponsors
and advertisers with programming at XM Radio. Prior to
XM, Tom spent a decade in the entertainment business
with roles at Arista Records and Sonicnet as well as
leadership executive roles at independent record label
Gotham Records, Track Entertainment and as co-founder
of innovative music startup AllIndie.com.
Erin Cigich
Erin Cigich, President & Managing Partner at Clickbooth,
was originally hired as an Onsite Placement Executive in
the Publishing Department. Erin was quickly promoted to
the Director of Media Buying and headed up relationships
with all the major exchanges, top CPC networks and
top ComScore sites. She is experienced in planning,
managing and optimizing advertising campaigns.
Erins hard work and dedication led to a promotion to
Director of Afliate Publishing and then Vice President
of Marketing. As President, she is responsible for the
strategic vision and implementation for all of Clickbooths
marketing teams in both the CPA and CPC networks.
Her responsibilities include hiring and training new
employees, and helping advertising consultants and
afliate strategists develop and grow their accounts.
Furthermore, Erin deals with top industry partnerships.
Erin graduated from University of Florida with a BS in
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Afliate Program
Speaker Bios (cont.)
Advertising and a minor in Anthropology.
Daniel M. Clark
Daniel M. Clark is a podcast production consultant and
the founder of QAQN, a collection of informative and
entertaining podcasts. A resident of the internet since
1992, he either is or has been: a t-shirt designer, an art
reviewer, a system administrator, a video game designer
and programmer, a blogger, an afliate marketer, a
podcaster, a space cowboy, and a gangster of love. He
has, in fact, gotten his lovin on the run. Mostly what
Daniel is right now is a work-at-home dad, raising two
kids, ages 5 and 2 with his wife, Angela.
Bruce Clay
Bruce Clay is a professional search engine optimization
international consultant, speaker and instructor. He
was interviewed by Wired magazine in its 2004 feature
The Complete Guide to Googlemania! and cited by
USA Today in its article Gunning for search engines
from August 20, 2003. He was selected as the search
engine optimization expert by NHK World TV in their
1-hour award winning special Googles Deep Impact,
translated and distributed internationally. His website
is referenced to by NARA ALIC Users Guide to the
Internet at The National Archives as resource for Web
Site Promotion Tactics and Tools. Clay is the CEO of the
search engine marketing rm Bruce Clay, Inc. which he
founded in 1996. He is active with industry organizations
such as: SEMPO as a 2009 seated Board of Directors
member, IMC USA, Web Analytics Association, American
Marketing Association, IIMA International Internet
Marketing Association and the California Chamber of
Commerce.
Louis Cohen
Louis Cohen brings over a decade of internet advertising
experience to his role as SVP of Search and Afliate
Marketing for Citi, where he leads digital marketing
activities for Citibank, Citi Mortgage and Citi Cards in
North America. Louis and his team drive each business
acquisition efforts via search engine marketing,
optimization and afliate marketing channels. Previously,
Louis spent six years in leadership roles at Microsoft
Advertising as a Regional Manager for the Microsoft
Media Network and Search Account Management teams.
Louis began his career as an internet entrepreneur in
the late 1990s with a small business for collectibles
trading online. That led to roles as a General Manager
and Director of Marketing at several e-commerce
start-ups. Louis speaks at industry events in NYC and
teaches an MBA class in Digital Marketing at Baruch
College. He holds a BS in Industrial Management and
Entrepreneurship from Carnegie Mellon University and an
MBA from Baruch College.
Thomas A. Cohn
Tom Cohn, of counsel to Venable LLP, advises clients on
all aspects of compliance with FTC and state consumer
regulations and industry self-regulation programs,
and he represents clients during investigations and
enforcement actions. His clients include a wide variety
of online and ofine advertisers and marketers, and his
practice covers all federal and state consumer protection
and privacy laws and regulations. Mr. Cohn draws on
experience gained during his 17-year tenure at the FTC,
where he was Regional Director and Assistant Regional
Director for the Northeast Region, legal advisor to the
Director of the Bureau of Consumer Protection, and a
litigator in the Division of Marketing Practices. As FTC
Northeast Regional Director, Mr. Cohn supervised all
professional and support staff and led multi-agency
enforcement efforts against various anticompetitive,
unfair and/or deceptive practices. Mr. Cohn is a graduate
of Yale College and Boston University School of Law.
Shawn Collins
Shawn Collins has been an afliate marketer since
1997 with a number of active afliate projects, and a
decade of afliate management under his belt. He is
a Co-founder of Afliate Summit, the leading global
conference and tradeshow for the afliate marketing
industry and Co-Editor-in-Chief of FeedFront Magazine.
He authored the book Successful Afliate Marketing for
Merchants, and was an editor and contributor to Internet
Marketing from the Real Experts. Also, he publishes the
annual AffStat afliate marketing benchmark reports.
Shawn blogs daily on afliate marketing at Afliate
Tip and co-hosts the weekly Afliate Thing podcast on
GeekCast.fm. Additionally, Shawn has been quoted in
numerous publications, including Entrepreneur Magazine,
Internet Retailer, Inc. Magazine, the New York Times,
and the Wall Street Journal.
Tom Critchlow
Tom Crit chlow is VP Operations for Distilleds new NYC
ofce. Responsible for running the ofce and managing
a team of expert SEO consultants. Tom has 5 years
experience in the industry and has worked hands-on
with some of the biggest brands in the world. Tom has
previously spoken at conferences world-wide such as:
SEOmoz Pro Semainr, Pubcon, SMX, A4uexpo, Think
Visibility.
Jeannine Crooks
Beginning her career in afliate marketing in 1999,
Jeannine is well versed in all areas of the performance
channel spending time as an afliate, merchant,
and afliate manager. Joining the buy.at US Account
Management team in early 2011, she is primarily
responsible for optimizing program performance as well
as managing client and afliate relationships. Working for
companies including InsureMe.com, Jones International
University, Link Connector, and IM Solutions, Jeannine
managed advertisers of all sizes. Throughout these
roles her expertise grew to include PPC, SEO, SEM, and
developing successful conversion strategies. Beyond
these activities, Jeannine is a prominent afliate
advocate in the ght against the afliate tax a high
prole issue in the US afliate marketing industry. She
is also the co-organizer of the Afliate Summit Meetup
Denver, and the Front Range Bloggers Meetup.
Dave Cupples
Dave started his rst business aged 4 & by 15 was
earning thousands in afliate commissions. Dave
topped the University of Sydney in Marketing Research
& eMarketing, graduating with First Class Honours in
Law & completing an internship with J.P. Morgan. While
still a full-time student Dave turned a hypothetical
university assignment into reality, creating an internet
business which won the City of Sydney Business Awards,
NSW Small Business Champion Awards, NSW Young
Entrepreneur of the Year & was featured on Channel 9
& Sky Business Television, along the way supporting
charities including Oxfam, MS Foundation, Cancer
Council, Wilderness Society, Damon Runyon Cancer
Research Foundation & more. In April 2011 Dave was the
winner of SMX idol at SMX Sydney, voted Best Speaker
by the audience. Dave has travelled the world from New
York to London to Munich to Melbourne to Las Vegas &
more learning the latest techniques which he shares at
his internet marketing tips blog FatCowBusiness.com.
Kim Ann Curtin
Kim is a born and bred New Yorker. Having risen above
great personal challenges Kim incorporates the same
key principles and techniques of unNetworking that
she used to survive those years into her coaching and
training practice. Kims desire to empower others led her
to open TheCoachShoppe.com leaving behind a six gure
salary in the corporate world so she could share what
she learned on her path to personal and professional
fulllment. In 2007 after completing a personal
development course she chose to become a certied Co-
Active Coach. In 2008 in response to the economic crisis
she took her coaching outside the NYSE on Wall Street
to give back to those in need and meet future prospects.
She launched TheWallStreetCoach.com in 2009. Kims
coaching has been featured with CNN.Money; Fortune
Magazine; Smart Money; USA Today; TheStreet.com, &
Associated Press.
Sarah de Diego
Sarah de Diego is an experienced internet attorney and
founder of De Diego Law. She represents networks,
advertisers, publishers, software and data providers and
many other companies involved in afliate marketing.
Her practice focuses on helping her clients maintain
compliance with the constantly changing laws and
regulations which impact afliate marketing. Among
other things, her time is spent reviewing and approving
creative materials and landing pages, drafting and
negotiating contracts, defending against regulatory
action and civil litigation and assisting with general
business matters. She is an active member of the
Performance Marketing Association and chairs the
PMA Attorney Special Interest Group. Ms. de Diego is
licensed to practice law in the State and Federal courts of
California, Colorado and Nevada.
Rob Duva
Robert Duva is the co-founder and CMO of
RingRevenue, the leader in providing Call Performance
Marketing solutions to advertising networks and
agencies. Prior to founding RingRevenue, Robert
was the Director of Customer Acquisition for CallWave,
Inc., where he led the team responsible for growing
paid subscriptions to over 750,000 and driving over
$50 million in annual revenues. Robert served on
CallWaves Product Management team, where he
developed strategies and dened product requirements
for customer acquisition and retention that helped secure
a tier-one venture capital investment and created the
foundation for CallWaves IPO. Robert earned his BS
degree in business administration from The George
Washington University.
Corey Eulas
Corey Eulas a year round Jersey Shore resident, contrary
to rumors, does not beat the beat. Hes been involved
in web development and internet marketing since late
90s when Pay-To-Surf was hip. Currently Corey works
at LexisNexis as a Manager of Elite SEO/SEM Services
assisting law rms become found on the internet. In
addition Corey is a co-founder at Ninety Seven Media,
where he consults businesses increase their internet
exposure through SEO & SEM efforts. Ninety Seven
Media (and Corey) also build websites and they are
all built with WordPress. Corey is most passionate
about lead generation, conversion analysis and usability
testing. Feel free to ask him a question hes happy to
help.
Todd Farmer
Todd Farmer, an internet marketing veteran, started his
rst internet company, Kowabunga! Marketing, in 1996,
providing Afliate Marketing Tracking & Management
Software (MyAfliateProgram), Outsourced Afliate
Program Management (Team Afliate), Email Marketing
Software (Extractor Pro, Optin Pro), and the Afliate
Network (Kolimbo). After selling Kowabunga in 2005 and
completing a 3 year employment agreement with the
acquiring company, Todd started his new consulting and
media rm, PerformStreet Media, where he helps
companies leverage his years of experience growing his
internet businesses, with high level, protable internet
marketing strategies and guidance. Todds current
projects include MyContentPro.com,
AfliateMarketingPlan.com, and a number of B2B
projects dedicated to teaching internet marketers best
practices and strategies in: Afliate Marketing, Search
Engine Marketing, Email Marketing, Membership Sites,
and Blogging for passion & prot.
Trisha Lyn Fawver
Trisha is the Client Services Manager with For Me To
Coupon, an automated afliate coupon feed, assisting
clients, managing a variety of projects, and running
social media. Trisha began as an in-house afliate
manager in 2006, grew their afliate program
exponentially, and moved on to the life of an outsourced
program manager at industry-leading rms managing a
variety of afliate programs. Trisha co-hosts a podcast
on the GeekCast.fm network, Afliate Marketing
Fanatics, with Mike Buechele. She has spoken at
essential conferences such as Afliate Summit, Social
Media Marketing Summit, and Afliate Convention. She
blogs about her adventures in social media and afliate
marketing at TrishaLyn.com, and periodically contributes
articles for FeedFront Magazine.
Ian Fernando
Ian Fernando is an inuential blogger and afliate
marketer. His views and insights have been seen all over
the Internet as he provides useful tools and tips on
online marketing, afliate marketing, blogging, and
related topics. His blog, IanFernando.com, is geared to
providing substantive advice to the up and coming online
entrepreneur. Ian is an aggressive Internet marketer. He
has utilize the power of the internet to become an
inuential and respected blogger and afliate marketer.
Ian is an out of the box thinker and is an example of a
successful entrepreneur that has made and continuous to
make money online.
Peter Figueredo
Peter started his career at market leader Nielsen Media
Research helping to establish the foundation for what is
now Nielsen NetRatings. In the late 90s he worked at
interactive agency pioneer i-trafc, contributing to the
launch of their Performance Marketing division. In 2001
he co-founded NETexponent, today known as Netx. Peter
is a regular speaker at conferences such as ad:tech,
Commission Junction University, Google conferences,
Search Engine Strategies and Afliate Summit. In
addition, he is an active member of the OldTimers
Group, a founding member of the Performance Marketing
Alliance (PMA), and a committee member of the Search
Engine Marketing Professionals Organization (SEMPO).
His experience and insights are frequently used to help
nancial investors in the online marketing sector, awards
contests like the Webbys, and of course clients of Netx.
Peter has even been an expert witness for a
groundbreaking court case in the eld of online
marketing trademark law.
Adam Glazer
Adam Glazer, a seasoned online marketer, started his
rst company Converseon in 1999, which managed the
afliate program for Hilton Hotels and many other blue
chip brands. Glazer founded Glazer Enterprises several
years later, which today manages afliate, search and
other online marketing programs for Readers Digest,
Register.com, IDT and Altec Lansing, among several
others. More recently, Glazer co-founded Partner
Commerce, the premiere afliate network for B2B
advertisers.
David Gonzalez
David Gonzalez is a passionate networker and avid
connector, who runs a successful joint venture company
as well as a 2-year monthly Internet Marketing Monthly
networking happy hour event with some highly
recognized names in the online world.
Kristen M. Grace
Kristen Grace is the Afliate Marketing Manager for
BuySeasons, Inc., the parent company to two of the
largest online costume and party retailers; BuyCostumes.
com and Celebrate Express. In her role she is responsible
for overseeing and personally managing the strategy
between highly seasonal and year round brands. She has
been in the afliate marketing space for many years and
has survived 8 Halloween seasons! Shes mastered the
art of managing a very seasonal afliate program which
won BuyCostumes.com the CJYou Peoples Choice
Award in 2008 and again in 2010. She prides her
management style on creating transparency, providing
program and afliate side training and enjoys the
opportunity to work with afliates, big or small. Kristen
holds an MBA and is AC Certied. In her spare time you
can nd her teaching Yoga.
Michael Gray
Michael Gray has worked in the internet world since
1998, when he became Webmaster for a major retailer in
New York. He developed their website strategy and grew
their online sales from $100,000 to over $25 million in
annual website sales. Michael then moved into afliate
marketing and started his own consulting rm. Michael
has worked with many businesses to develop and
implement their Social Media Strategy. He also
specializes in blog development and Search Engine
Optimizations for businesses of all sizes. Michael has
been a speaker at Search Engine Strategies, PubCon,
SEOClass and SMX. He is also moderator at Sphinn and
Webmaster World. Michael is President of Atlas Web
Service, located in Long Island, New York.
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Jeffrey Greenbaum
Jeffrey A. Greenbaum is a partner at the law rm of
Frankfurt Kurnit Klein & Selz, PC. Mr. Greenbaum
counsels advertisers, online marketers, media
companies, advertising agencies, and production
companies on advertising and intellectual property
matters. He also represents advertisers in connection
with advertising litigation and regulatory investigations,
as well as before the National Advertising Division and
other self-regulatory organizations. Mr. Greenbaum is a
director of the Promotion Marketing Association and has
previously served as chair of the Committee on
Consumer Affairs of the New York City Bar. He recently
spoke at the FTC at 100 workshop, and has also
spoken at conferences sponsored by the National
Advertising Division, the Promotion Marketing
Association, the Electronic Retailing Association, and
many others. He has been recognized as one of the
nations leading lawyers in media and entertainment by
Chambers USA.
Jeff Grill
Jeff Grill is the VP, Marketing at Mimeo.com, a leading
online printing and distribution company where he
directs the companys afliate merchant, public relations
and communications programs. He also is an active
afliate publisher where he owns several successful web
properties. Jeff has more than 20 years of senior
leadership experience in developing integrated marketing
programs. Before joining Mimeo.com, Jeff served as
President of the Romann Group, an advertising agency
known for creative and strategic innovation for clients
such as Benihana Restaurants, Verizon Fios and Dish
Network. While at Cablevision, Jeff held the position of
Vice President of Marketing and directed the launch of
their industry leading Optimum Online and Optimum
Business products while overseeing its 70-person
inhouse advertising communications group.Before joining
Cablevision, Jeff has held leadership positions at Young &
Rubicam, Wunderman Direct and N.W. Ayer Advertising.
Hal Gudmundsen
Having been with the company since 2006, Hal
Gudmundsen is the Director of Acquisition and Retention
for Merchant Warehouse. There, he manages lead
generation, acquisition, afliate marketing and customer
retention. Hal played an integral part of building the
system that enables Merchant Warehouse to track both
online and ofine leads (including phone calls) back to
the original marketing source. This tracking platform is
now the back-bone for the in-house afliate program,
which Hal spearheads. Previously, Hal was the senior
afliate manager for an online gaming company.
Derek Halpern
Derek Halpern is the Chief Persuasion Ofcer at
DIYthemes, where he focuses on list building, conversion
rate optimization, and blogging. He also runs Social
Triggers, a blog that teaches you how to improve your
internet marketing efforts with the ndings from
psychology and neuroscience.
Peter Hamilton
Over the course of six years, Peter specialized in
performance marketing, brand management, search
engine optimization, paid search, social media strategies,
technical writing, partnership development, online
multimedia, display advertising, and PR. Peter was
recruited to HasOffers before the product launched in
2009, which has since grown to 8k clients, a faster
adoption rate than any other afliate tracking software.
As an entrepreneur, Peter developed and sold web
properties as well as beginning the rst franchises of
Clean Air Lawn Care in the Seattle area, providing low
impact lawn maintenance to environmentally conscious
consumers.
Heather Havenwood
Heather Ann Havenwood, has fast become regarded as
an entrepreneurial online marketing success authority.
She has been a part of the online marketing Wild West
since 1999. In 2006 she started, developed an online
information marketing publishing company from ground
zero to over 1 million in sales in less than 12 months. No
list No product; she molded the expert into a guru with
afliate relationships. She has been named by a few as
the Icon Creator. She has hosted teleseminars with
many top online thought leaders such as Tom Antion,
Perry Belcher, Tony Blake, David Lakhani. She is
currently the author of many self-help dating and
relationship products such as Dating Up, Only Date
Younger Women.com and her coming soon is Tease
Texting. She enjoys helping info marketers create
successful Afliate Marketing & JVs specically in the
dating &real estate niches. Heather Ann is smart, sexy,
savvy and now stepping out to help others nd their way
through the wild west online.
Greg Hoffman
Greg Hoffman (@akagorilla) is President of
GregHoffmanConsulting.com, an outsourced program
management agency with CPS merchants in ShareASale
and Commission Junction. GHC was voted OPM of the
Year 2010 by members of ABestWeb.com. He is creator
and co-host of the Afliate Juice Podcast and the Afliate
Voices Podcast, both on GeekCast.FM. He is also the
author of the Marketing Gorilla blog, started in 2005 and
serves as the afliate resource center for all GHC
merchants and afliates.
Rae Hoffman-Dolan
Ten+ years ago Rae started a small website about her
son and his medical condition that became one of the
rst international support groups and largest website in
general on the topic. It earned national media coverage
and helped further medical research in the eld.
Investigating ways to support that site, she found
afliate marketing and became one of the most well
known voices in the afliate landscape and organic
search optimization. Today, her current area of research
is site auditing and advanced organic link development
techniques relating to all of the major engines. Ms.
Hoffman-Dolan is Founder and Chief Executive Ofcer of
Sugarrae, Inc. Rae is a regular speaker at the PubCon
conferences and a former moderator for the
WebmasterWorld forums. Additionally, Rae is a regular
columnist at Search Engine Land and has also spoken at
various industry conferences such as Search Engine
Strategies and SMX.
Rachel Honoway
Rachel has 13 years of experience in developing,
marketing and servicing technology and information
products for startup companies. She spent the rst 10
years of her career with afliate marketing pioneer,
KowaBunga! and recently served as Chief Product Ofcer
for Lurn, Inc creator of the Afliate Classroom. She now
consults with merchants, afliates and agencies
leveraging performance marketing.
Lewis Howes
Lewis is the co-author of two LinkedIn books, and some
of his other products include ShyNetworking (a
networking course for introverts), Magnetic Webinars
(helping others generate more sales through webinars)
and 500 Million Strong (the complete social media
training course). He has also been a featured writer on
popular sites such as Mashable, ProBlogger and Social
Media Examiner. Lewis is also a former professional
athlete and two-sport All-American. He holds the
unofcial World Record for most receiving yards in a
single football game (418). Lewis is the founder of the
Sports Executives Association and has also conducted
over 300 live webinars.
Ad Hustler
Ad Hustler has been advertising online for almost a
decade. He started out marketing products on eBay and
branched out to other aspects of online marketing such
as Afliate Marketing, PPC, Social Media, Media Buying,
SEO & Lead Generation. Ad Hustler lives, breathes &
sleeps online marketing. He also enjoys long moonlight
strolls on the beach. An Independent research study
found Ad Hustlers blog to be one of the top 5 read in the
industry. His brutally honest thoughts, dark humor, case
studies & industry news can be found at www.adhustler.
com.
Kenny Hyder
Kenny Hyder has been helping businesses with their
online and SEO strategies since 2004. Originally starting
as an in-house SEO, Kenny eventually branched out to
start his own internet marketing business. His rst
business was eventually bought out by a much larger
internet marketing rm. Today he runs Hyder Media,
servicing clients in the areas of: SEO, social media &
ORM. His experience has led him to work with some of
the largest brands online, including several Fortune 500
companies helping them with their search marketing
strategies. Kenny is also a speaker at some of the largest
internet marketing conferences including: Pubcon, SMX,
Blogworld, Afliate Summit, & DMA.
Adriana Iordan
I am currently managing several divisions at Avangate
(eCommerce Provider for Software Developers): Afliate
Network, UX Design/ Development and Product
Management and I work closely with marketing,
development, sales and customer care teams to deliver
projects that support both company goals and client
needs. I joined Avangate from Ipsos Interactive Europe
in 2006 as Web Marketing Manager and in this role I
have increased Avangates online visibility and brand
recognition, introduced new web marketing products and
have the Afliate network from birth to maturity. With
over 7 years experience in online marketing strategy
and planning, user experience, conversion rate analysis
and product marketing applied to the software industry
and eCommerce, I served a two year term on the Board
Directors of the Association of Software Professionals
until 2010 and I have been invited as a speaker or
moderator to several software dedicated events
worldwide.
Carolyn Tang Kmet
Carolyn Tang Kmet is the Director of Afliate Marketing
for Groupon, a Web site that features a daily deal on the
best stuff to do, see, eat, and buy in more than 500
markets worldwide. In this role, she was honored with
the Afliate Summit Pinnacle Award for Afliate Manager
of the Year 2010. Prior to joining Groupon, Kmet led the
client services team at ShareASale.com, an award-
winning afliate network. Kmet has also led afliate
programs at Orbitz and CollectiblesToday.com. Kmet is
an adjunct lecturer at Loyola University of Chicago,
where she teaches both undergraduate and MBA level
e-marketing courses. Kmet earned a MBA from Loyola
University Chicago, a MSJ in Journalism from
Northwestern University and a Bachelor of Arts degree
from University of California, Berkeley.
Jim Kukral
For almost 15-years, Jim Kukral has helped small
businesses and large companies like Fedex, Sherwin
Williams, Ernst & Young and Progressive Auto Insurance
understand how to build successful new online
businesses or energize and refresh existing ones. A
graduate of The University of Akron with a BA in Public
Relations and a minor in Sales & Marketing, Jim has
spent time working with publicly traded rms and small
businesses alike. Jims work and experience in the
Internet marketing industry has branded him as a
leading thinker and thought-leader in the community. He
currently serves as a Certied Adjunct Professor for The
University of San Francisco online where he teaches
thousands of students how to harness the power of
online marketing. Jim is also the author of two new
books to be published by Wiley Press. The rst, called
Attention! This Book Will Make You Money, was
published in August 2010. The second book, called The
Ultimate Pitch, is scheduled to be released in 2011.
Stephanie Lichtenstein
Stephanie Lichtenstein is the President & Founder of
Micro Media Marketing. Throughout her career she has
managed Internet Retailer Top 500 companies. She runs
the social media grassroots efforts for the Performance
Marketing Association against the advertising tax and
consults for hispanic brand names. Stephanie
Lichtenstein formed Micro Media Marketing to offer
outsourced social media management to online
marketers. Stephanie has become an industry advocate,
public speaker, and blogger for what matters in social
media and afliate marketing.
Michael Lovitch
Michael has used a special brand of afliate marketing
called, Grass Roots Afliate Marketing, or building
afliate sales through the power of authentic
relationships. His rst company was able to achieve
consistent 7-gure sales in the self development/health
space using these methods in just under two years.
Since then, other companies trained in his method have
achieved similar results by adding value to their afliates
and treating them like true business partners not just
nameless subids Michael also loves brain science and
eating EXTRA-HOT chicken wings.
Rebecca Madigan
Rebecca Madigan is executive director of the
Performance Marketing Association. Since leading the
formation of the PMA in 2008, Rebecca has built the PMA
to be the only trade association representing
performance and afliate marketing. Rebecca was
formerly director of product management at Commission
Junction, Impact Radius, and at Lurn, Inc., where, with
Anik Singal, they launched the formation of the PMA in
April 2008. She has collected 25 years of leadership
experience in product management and marketing. She
has had the pleasure of working with many very talented
people in pioneering industries such as wireless data,
voice-over-IP, wireless LAN, Bluetooth, and online
afliate marketing. She has been a member of
technology standards and professional organizations
such as WAP Forum, Bluetooth and Wireless LAN Special
Interest Groups (IEEE 802.15 and 802.11), Mobile
Advisory Council, and GSM, CDMA, TDMA and CDPD
mobile technology standards groups.
Peter Marinello
Peter C. Marinello is the Director of the National
Advertising Review Councils (NARC) Electronic
Retailing Self Regulation Program (ERSP) and a Vice
President of the Council of Better Business Bureaus, Inc.
(Council of Better Business Bureaus, Inc.). Before
joining NARC in July 2004, Peter had been the Associate
Director at the National Advertising Division of the CBBB
(NAD) since 2000 and a Senior Staff Attorney with NAD
since March of 1993. Peter has written over 750 self-
regulatory decisions on various advertising topics and
products involving traditional and direct response
advertising. In the course of his work, Peter has
addressed issues pertaining to new media, dietary
supplements and nuclear energy, among others, and has
spoken on behalf of the NAD and ERSP at a number of
trade conferences and workshop seminars throughout
the country. He has also been the author of a number of
articles regarding advertising self-regulation in various
trade publications.
Tricia Meyer
Tricia Meyer is the owner of Sunshine Rewards, Helping
Moms Connect, and other niche sites. She frequently
speaks and writes about afliate marketing topics such
as monetizing blogs, afliate and afliate manager
relationships, and the basics of afliate marketing. She is
a member of the Afliate Summit Advisory Board, is a
Feature Writer for Money Minded Moms, and is an
Associate Member of the Performance Marketing
Association.
Matt Mickiewicz
Matt Mickiewicz co-founded SitePoint.com while still in
High School, and grew it into a protable, multi-million
dollar company is actively involved in publishing &
marketplaces for Web Professionals. In 2008, Matt spun
off 99designs from SitePoint as its own separate
business. 99designs has run crowdsourced design
projects for tens of thousands of small business owners,
as well as big brands like Adidas, TiVo and Dish
Networks. 99designs recently secured $35 million in VC
funding from silicon valley based Accel Partners. In June
of 2009, Matt and his business partner Mark Harbottle
launched Flippa.com, a marketplace for buying and
selling websites via auction. Flippa has sold over $50
million worth of websites with around $2 million worth of
website assets changing hands there each month. He
won a 2010 Webby Award, has a Top 1000 Alexa ranked
website, and one of his businesses was named in
Entrepreneur Magazines Brilliant 100 list (June 2010).
John Monarch
John Monarch (best known as Papajohn56) is a scientist-
gone-business. After graduating with his degree in
Physics and Computer Science, he realized Academia
was not for him and made his way into Internet
Marketing. Since then, he has played several roles, from
Afliate, to Afliate Manager, to Consultant, to Merchant/
Advertiser.
Paul Moss
Paul Moss has been developing online afliate and
cooperative business solutions for over 10 years in many
diverse industries including insurance, medical,
pharmaceutical, nancial, sporting goods and various
retail industries. His success centers on his ability to
leverage business partnerships that are low risk/high
reward achieving positive cash ow at early stages.
Pauls protable, scalable programs generate long-term
revenue and qualied customers. Before starting Moss
Afliate Marketing, Paul built the afliate program at
Insurance.com through innovative solutions catapulting
revenues well into the double digit millions. He also
worked for MEBN, Inc. and Road Runner Sports a leading
sporting goods retailer where he managed multi-million
dollar partner programs. Paul holds a B.S. in Business
Administration from University of Phoenix. He served in
the U.S. Navy. Paul dedicates time mentoring high school
and college students in business skills and career
development.
Eric Nagel
Eric is a programmer-turned-afliate marketer,
specializing in PPC and SEO. Hes been in the afliate
industry since 2005, and a full-time afliate since 2008.
Eric was a nalist for the Afliate Summit Pinnacle
Awards Afliate of the Year in 2010 and won the Best
Blogger Pinnacle Award in 2011.
Chris Pearson
Creator of the Thesis Theme for WordPress, Chris is a
relentless learner with an interest in a wide array of
topics, both online and off. As far as nerdy internet stuff
goes, hes a ninja in SEO, HTML, CSS, PHP, afliate sales,
design, and paying attention to details that others tend
to miss.
Lisa Picarille
Lisa Picarille is an online content strategist, who focuses
on online marketing, branding, and social media. She is
the co-founder of www.mycontentpro.com and is also
currently co-authoring a book with Jim Kukral. Lisa
teaches Internet marketing classes for USF Online. She
also co-hosts the popular Afliate Thing podcast with
Afliate Summit co-founder Shawn Collins. Previously,
Lisa was the Publisher and Editor-in-Chief of Revenue
Magazine. She is a veteran journalist who began her
career as a professional sports writer in Boston and has
headed the news departments of major high tech news
organizations including Wired.com, TechWeb.com,
TechTV.com and CRN.com. Her work has also appeared
in Rolling Stone, CRM Magazine, PCWeek, MacWeek,
Computerworld and InfoWorld. She is the 2008 winner of
LinkShares Golden Link Award for Most Vocal
Performance Marketing Advocate, winner of Afliate
Summits Pinnacle Award for Afliate Marketing Advocate
for 2011 and a frequent speaker at industry conferences.
Cresta Pillsbury
Cresta is an experienced entrepreneur, leader and proven
business builder with deep expertise and over twelve
years of experience with internet trust, safety, afliate
and security issues. Today, she leads Superior Afliate
Management running many of the top IR 500 merchants
afliate programs. She has a niche in the DR space
managing campaigns for Companies like Telebrands,
AllStar, Idea Village. She is the Sr. Director of buySAFE,
an industry leading provider of branding building and
website conversion solutions for online merchants. As
Superior Afliate Managements CEO, Cresta guides the
companys strategic vision, daily operations and directly
oversees all sales operations of the business. Prior to
joining buySAFE and co-founding Superior Afliate
Management, Cresta was better known for her
evangelism with HackerSafe where her focus was the
business development and launching their afliate
program, being a strategic player in its growth and later
its sale.
Chad H. Pollitt
Since 2002, Chad H. Pollitt has played an integral role in
designing, developing, deploying, executing and tracking
robust web marketing strategies for client companies and
organizations. He holds a BS in Entrepreneurship from
the Indiana University Kelley School of Business, an
Internet Marketing Masters Certication from the
University of San Franciscos prestigious School of
Business and Management and is a Certied HubSpot
Partner. Chad is a decorated veteran of Operation Iraqi
Freedom and the Director of Social Media and Search
Marketing at Kuno Creative. His white papers and articles
have been published in dozens of newspapers, blogs and
websites throughout the world. With over 10 million
dollars of tracked ROI for SEO alone, he has been a
guest lecturer, featured writer, blogger, keynote
presenter and featured on multiple radio shows, podcasts
and in The Wall Street Journal.
Geno Prussakov
Evgenii Geno Prussakov is a graduate of the University
of Cambridge. He is the author of A Practical Guide to
Afliate Marketing (2007), the Online Shopping
Through Consumers Eyes (2008), international speaker,
award-winning blogger, senior editor for the afliate
marketing section of the Search Engine Marketing
Journal, and regular contributor to Website Magazine,
FeedFront Magazine and Econsultancy.coms blog. Geno
is the founder of AM Navigator LLC, and he was voted
the Best OPM of the Year for three years in a row
(2006-08) by the largest online afliate marketing
community, ABestWeb.com. He now resides in Virginia,
working on his doctorate, and continuing to write and
contribute to the industry.
Alex Rampell
Alex Rampell is the co-founder and CEO of TrialPay,
where he is responsible for general management and
building corporate infrastructure. Prior to TrialPay, Alex
co-founded FraudEliminator, the rst consumer anti-
phishing company, which merged into SiteAdvisor and
was acquired by McAfee in April 2006. Alex began his
career writing and selling consumer software on bulletin
board systems and the nascent Internet. His rst
successful company gained hundreds of thousands of
paying consumers worldwide and had products featured
in Forbes, The New York Times, The Wall Street Journal,
USA Today, Today, CNBC and BusinessWeek. He holds
an AB in Applied Math and Computer Science, cum
laude, from Harvard University.
Nicholas Reese
Nick Reese is the Author of How to Turn Trafc and Trust
into Sales and is chief executor at Microbrand Media.
Microbrand Media is an online marketing rm specializing
in afliate marketing, online strategy, traditional PR, and
web publishing. Nick is passionate about connecting
young people doing amazing things through life changing
events and interactions. Nicks online career has run the
gamut ranging from email marketing to strategy and he
has coached numerous Authors, Start-ups, and business
people on everything from branding to afliate
marketing.
Adam Riemer
Adam is the founder of Adam Riemer Marketing, LLC.
(ARM). Adam has over 10 years of online marketing
experience and is the trusted source for strategy,
campaign creation & execution for companies from the
Fortune 500 to mom & pop shops. Adam has spoken and
been booked on panels internationally at various
conferences & events. Some of the topics he has spoken
on, and some of the services he can offer your company
include; afliate marketing, PPC, SEO, CSEs, email
optimization, channel development, sales funneling,
online strategy, user experience & conversion rate
optimization & more. Prior to starting ARM, Adam worked
in house at various Inc. 500 companies. He played a key
role in the strategy & the implementation of their
campaigns helping them grow into multi-million dollar
corporations. Adam would like to invite you to join his
managed programs as well as contact him at adamr(at)
adamriemer (dot) me if he can help with your marketing.
Carrie Rocha
Carrie Rocha is CEO of Pocket Your Dollars, a website
devoted to helping people keep their money where it
belongs, in their pocket. She became a money-saving
expert after she and her husband got out of $50,000 in
debt in less than 3 years. She started Pocket Your Dollars
to help others learn to do the same in March 2009.
Pocket Your Dollars has had explosive success and she
has moved from a full-time role as Chief Operating
Ofcer at a Minneapolis-based nonprot to part-time
Strategy Consultant to allow herself to focus on growing
her business. She holds a B.A. in Political Science from
the College of Saint Benedict, is mother to two small
girls, an active volunteer in her community and dreams
of living in Brazil one day.
Justin Rondeau
Justin Rondeau graduated Suma Cum Laude from the
University of New Hampshire with a BA in philosophy.
Though Justin studied philosophy he found his niche in
marketing while analyzing social media and email
marketing trends for TemplateZone. Justin believes that
philosophy is what has made him so successful in the
marketing eld because philosophy, like marketing,
requires rigorous analysis and an ever-evolving
approach. Currently, Justin is the Director of Marketing
at TemplateZone. He is in charge of all aspects of the
marketing department including social media marketing,
afliate marketing, and email marketing. Through his
research on Facebook and landing pages for
TemplateZones product High Impact Designer, Justin has
become well versed in the topics of social media
marketing, email marketing, content marketing, and PPC
advertising.
William Rothbard
Bill Rothbard has over three decades of experience
counseling advertising and marketing clients on all
aspects of compliance with FTC and state consumer
protection laws. His clients include a wide variety of
online and ofne direct response marketers. He
represents clients in state, federal and self-regulatory
advertising investigations and enforcement actions. He
also negotiates and prepares advertising and marketing
business agreements and prepares and prosecutes
trademark applications. Mr. Rothbard draws on his
experience as a former FTC attorney, serving in the
Advertising Practices Division, as Deputy Assistant
Director of the Bureau of Consumer Protection, and as
Attorney-Advisor to the FTC Chairman. He also served as
Senior Counsel to the U.S. Senate Judiciary Committee,
Subcommittee on Antitrust, Monopolies and Business
Rights. Mr. Rothbard is a graduate of The University of
Michigan and the University of California Hastings
College of the Law.
Kim Rowley
Kim Rowley @KIMarketing has been in the afliate
marketing space since 1998 and is the founder of Key
Internet Marketing, Inc. where she authors several niche
blogs including top shoe blog, ShoeaholicsAnonymous.
com. She also helps people save time and money at
ShoppingBookmarks.com. Ms. Rowley has been featured
in several publications including USA Today and Revenue
Magazine and has presented on specic topics of
ecommerce entrepreneurship, content creation and
afliate marketing secrets at such events as BlogWorld
New Media Expo and Infotec. Kim is also an Adjunct
Professor for the University of San Francisco teaching
Advanced Afliate Marketing Techniques. Kim volunteers
her time as a SCORE counselor to share her marketing
expertise and serves as a member of the Afliate
Summit Advisory Board as well as several local civic
organizations.
Jason Rubacky
Jason Rubacky has seen the afliate marketing from
every side. Starting back in 2004 as an afliate, Jason
had a number of successful coupon and sports sites
before moving into afliate management in 2007. After
winning a number of awards such as Best Afliate
Manager of 2008, Jason decided to come full circle and
be a part of the ShareASale team, a goal he had set two
years prior to joining. Now Jasons main role is Afliate
Development and paying it forward. #GetSome
Matthew P. Schaefer
Matthew P. Schaefer is a partner with Brann & Isaacson
whose practice focuses on state and local tax issues and
general civil and commercial litigation in both federal and
state courts. He has appeared before state tax tribunals
and administrative agencies throughout the United
States and regularly advises clients on state corporate
income, sales/use, franchise and excise tax matters,
including direct mail tax questions. Matt also has
extensive experience representing clients on
telecommunications tax matters, as well as legal issues
affecting the direct marketing and direct selling
industries. Matt is a co-author of Eyes on eCom Law, a
blog that reports on legal developments of interest to
direct marketers and online sellers. Matt holds degrees
from Swarthmore College (B.A., High Honors, 1991);
Cornell Law School (J.D., magna cum laude, 1994);
Member, Order of the Coif. Lead Articles Editor, The
Cornell International Law Journal (1993 1994).
Don Schamber
Founder of SMART Agents: an afliate and online
marketing consultancy in the Boston area. He has
launched and managed B2B and B2C afliate and online
marketing programs for many top 500 online retailers.
Previously, he worked for VistaPrint.com from 2005 to
2010. From 1999 to 2005, he worked for the
Commission Junction and Befree business units of Value
Click Media. Don has nearly 15 years of online marketing
experience and one of the few who has worked as an
advertiser, publisher and network vendor.
Melanie Seery
Melanie Seery is the President and Founder of Afliate
Advocacy. The goal of Afliate Advocacy is to improve
the industry for everyone through education and
addressing critical industry issues including the
representation and protection of ethical afliates and
merchants. Also the owner of NYAfliateVoice, Melanie is
well known for her advocacy work and speaks out on
various industry issues. Melanies advocacy work has
earned her the Afliate Marketing Advocate 2009 Afliate
Summit Pinnacle Award and the ShareASale Inc Industry
Advocate Performance Award 2008. Co-chair of NY
Afliate meetings and speaker at numerous industry
events, Melanie offers a variety of consulting services to
merchants, networks and afliates. She is also involved
in several community service projects including raising
awareness, acceptance and understanding of children
with health challenges and serves as a volunteer tutor in
reading and math for both children and adults.
Jeremy Siders
Jeremy Siders is co-founder and CEO of Web Ink LLC, an
established web and mobile search marketing rm. Web
Ink LLC partners with established or unique companies
to drive them large numbers of incremental sales, both
through call volume and net trafc. With a background
in corporate nance, and over a decade of experience in
search marketing, Jeremy brings a unique and nancially
driven perspective to driving sales and bottom line
performance to Web Inks clients.
Joe Sousa
Joe has been in the SEO/Afliate industry since 1998.
He started out doing SEO for clients but transitioned
into a full time afliate. Over the years Joe has built
hundreds of different sites in many different niches and
has experience in PPC, SEO, video, and social media. He
blogs about afliate stuff at http://whatdoesjoethink.
com.
Stephan Spencer
Stephan Spencer is an author of The Art of SEO
published in October 2009 by OReilly and co-authored
by Eric Enge, Rand Fishkin and Jessie Stricchiola.
Stephan is the founder of Netconcepts. Netconcepts
started out as a web design and marketing agency, but
over time morphed into a leading SEO rm. Stephan,
and Netconcepts, had been heavy into the science of
SEO since 1999. Netconcepts was acquired in January
2010 by paid and organic search software/services
agency Covario. Covario is one of those rare companies
to have made it onto the Inc 500 list two years in a
row in 2009 and now again in 2010. Stephan is the
inventor of the automated pay-for-performance natural
search technology platform GravityStream, now re-
branded as Organic Search Optimizer.
Gregg Stewart
Gregg Stewart is a veteran of the online industry
who helped pioneer signicant advancements in
internet content publishing, mass-market content
personalization and electronic commerce. Stewart has
led the development and deployment of consumer
online services and properties that have reached tens
of millions of users as well as the development of
commercial software systems that have generated
hundreds of millions of dollars in revenue. As an
executive at AOL, Stewart helped spearhead the
companys transition from closed proprietary systems
to open internet technologies, including leading the
acquisition of a number of internet start-up companies.
As Vice President of New Media Platforms at Neverblue,
Stewarts current responsibilities include leadership of
the recently-launched Neverblue Mobile division as well
as the companys Performance (media buying), Send
Interactive (email marketing) and Playboost (social game
engagement) business units.
Dan Sweeney
Dan Sweeney is the Director, Media Services at
Commission Junction, a division of Valueclick, Inc.
The Media Services team works with advertisers,
publishers, agencies and networks to nd opportunities
for advertisers that might not tend to t into the most
basic description of afliate marketing including
executing and optimizing all of the PayPerCall efforts at
Commission Junction. Dans previous experience includes
working for one of the 1st four online ad networks, being
an executive at a pre- and post-IPO dotcom, working at
an agency, on the client side and currently as a vendor.
He misses New York City at times, but really doesnt feel
that bad about it now that he lives in Santa Barbara.
Logan Thompson
Logan Thompson is a full time afliate marketer and
CEO of Blink Source, a media company with a growing
portfolio of trafc generating properties. He worked as
a web designer for years before ring his design clients
and moving full time into the marketing world. He is
an entrepreneur, husband, dad, lover of ridiculously
spicy foods, Seahawks fan, drummer and blogger at
LoganThompson.me and BlogAboutBeer.com.
Wade Tonkin
Wade Tonkin has been active in the afliate industry
since 1999, working as in internal afliate manager,
outsourced afliate manager, consultant, and sales
specialist with companies like Kowabunga Technologies,
Forge Business and the United Sharing Network before
founding outsourced program management (OPM)
company GTO Management with partners Karen and Joel
Garcia in 2008 and co-founded the Christian Afliate
Marketing Association (CAMA) with the Garcias as
well. Wade left GTO in late 2010 to become the Afliate
Manager at Fanatics, Inc. an Internet Retailer Top 500
Merchant specializing in sales of licensed sports apparel
and merchandise. Wade currently manages afliates for
FootballFanatics.com, SurfFanatics.com, The CBSSports.
com Fan Shop and the ofcial online team stores for the
Tampa Bay Buccaneers and the New York Giants.
Joris Toonders
Joris Toonders (Yonego B.V.) started his career on the
age of thirteen with afliate marketing activities for
third parties like international corporations. During
the last year, Yonego (www.yonego.nl) was involved in
setting up the search engine marketing campaigns for
several medium sized and large international companies
generating millions of revenue for these clients.
Yonego BV is now a well respected internet marketing
agency with a strong focus on ROI. Yonego operates
in 11 different countries with a result driven team of
senior internet marketers. Due to its unique tools and
experience, Yonego is growing fast, in line with the
generated online revenue for its fast growing number of
clients. Yonego is a Google AdWords Qualied Company
and an active member of IPAN, IAB and the Web
Analytics Association.
Brian Waldman
For the last 5 years Brian has been the VP of Marketing
and Strategy at Merchant Warehouse, one of the largest
and fastest growing companies in the multi-billion dollar
Credit Card Processing Industry. He also serves as an
ecommerce strategy/search marketing consultant for
various companies primarily in the B2B space. Brians
previous experiences in search marketing include positions
at Inceptor, a Boston area Search Marketing Agency and
BuyerZone.com where he headed the search marketing
and category strategy teams. He holds a BSBA in
Marketing from Bryant University as well as an MBA and
MSIS from Boston University. In a previous life he worked
for 15 years in the restaurant industry.
Evan Weber
I have been in the online marketing world since the late
1990s. I spent 5.5 years as the Marketing Director for
a successful health portal, before launching my afliate
management agency in 2007. My skill set includes: social
networking, seo, paid search, conversion rate optimization,
afliate marketing, article marketing, and more.
Kimberlee White
Kimberlee White, president of AKMG, the eldest sibling
in a family of ve from Southern California, took the
soccer eld by storm at age 6 and turned her talent into
a Division I womens college soccer scholarship at the
University of California, Berkeley. After college, Kim
switched focus to the world of marketing and showed
her marketing prowess to nancial giants like Arthur
Andersen, Capital Research Group and HLHZ. When
marketing money actually grew tiresome, Kim tackled
the Internet advertising scene. She pioneered numerous
successful online marketing initiatives for companies
like Infosearch, Virtumundo and Hydra Network. Kim
has met her greatest rewards and challenges as the
President and Co-Founder of AKMG. With over a decade
of experience in ofine and online marketing, Kim brings
AKMG marketing knowledge and business strategy that
cannot be easily replicated and continues to pioneer
the growth and protability of AKMG and its industry
partners.
Josh Ziering
Josh is the founder of Full Speed Marketing, a boutique
advertising agency bent on nding creative solutions to
traditional problems. His pragmatic offbeat vision has
lead to connecting tens of thousands of customers with
the products and services they are seeking. Josh loves
to share his passion for creative problem solving and can
be often found traveling the country helping others be
disruptive in their elds. When hes not away from home,
Josh likes ying model airplanes and helicopters, writing,
and telling bad jokes.
By Shawn Collins
The AffStat 2011 Report, a compilation of survey data from more than 1,400 afliates, has been published. This is the
ninth annual edition of the report.
The survey covered a wide array of issues from the afliate perspective.
Areas covered in the survey included afliate marketing, social media, search marketing, blogs, email, and
demographics of afliates.
The report is currently available from to download free at http://feedfront.com/affstat2011
Shawn Collins
Shawn is Co-founder of Afliate Summit and Co-Editor-
in-Chief of FeedFront Magazine. Follow him @afliatetip
on Twitter.
PEOPLE TO FOLLOW ON TWITTER
There are lots of folks Tweeting about affliate
marketing and issues related to the industry. Here
are some wed suggest following - they are the
speakers from Affliate Summit East 2011:
Robert Adler
http://twitter.com/bofu2u
Mike Allen
http://twitter.com/mta1
Connie Arnold
http://twitter.com/conniearnold
Larry Bailin
http://twitter.com/larrybailin
Don Batsford, Jr.
http://twitter.com/batsford
Drew Bennett
http://twitter.com/Benspark
Mike Buechele
http://twitter.com/mikebuechele
Deborah Carney
http://twitter.com/loxly
Tom Chernaik
http://twitter.com/CMPLY
Erin Cigich
http://twitter.com/ErinClickbooth
Daniel M. Clark
http://twitter.com/QAQN
Bruce Clay
http://twitter.com/bruceclayinc
Louis Cohen
http://twitter.com/LCohenNYC
Tom Critchlow
http://twitter.com/tomcritchlow
Jeannine Crooks
http://twitter.com/Jeannine_Crooks
Dave Cupples
http://twitter.com/FatCowBusiness
Kim Ann Curtin
http://twitter.com/kimanncurtin
Rob Duva
http://twitter.com/ringrevenue
Bryan Eisenberg
http://twitter.com/TheGrok
Corey Eulas
http://twitter.com/coreyeulas
Todd Farmer
http://twitter.com/ toddfarmer
Trisha Lyn Fawver
http://twitter.com/TrishaLyn
Ian Fernando
http://twitter.com/ianternet
Peter Figueredo
http://twitter.com/Figueredo
Adam Glazer
http://twitter.com/adamglazer
David Gonzalez
http://twitter.com/imarketingparty
Kristen M. Grace
http://twitter.com/kristengrace
Michael Gray
http://twitter.com/Graywolf
Jeffrey Greenbaum
http://twitter.com/jeffgreenbaum
Jeff Grill
http://twitter.com/JeffGrill
Derek Halpern
http://twitter.com/DerekHalpern
Peter Hamilton
http://twitter.com/peterhamilton
Greg Hoffman
http://twitter.com/akagorilla
Rae Hoffman-Dolan
http://twitter.com/Sugarrae
Rachel Honoway
http://twitter.com/rachelhonoway
Lewis Howes
http://twitter.com/LewisHowes
Ad Hustler
http://twitter.com/adhustler
Kenny Hyder
http://twitter.com/ kennyhyder
Carolyn Kmet
http://twitter.com/catango
Jim Kukral
http://twitter.com/ jimkukral
Stephanie Lichtenstein
http://twitter.com/ MicroSteph
Rebecca Madigan
http://twitter.com/pmassociation
Tricia Meyer
http://twitter.com/sunshinetricia
Matt Mickiewicz
http://twitter.com/ sitepointmatt
John Monarch
http://twitter.com/papajohn56
Eric Nagel
http://twitter.com/esnagel
Marc Ostrofsky
http://twitter.com/getrichclick
Chris Pearson
http://twitter.com/pearsonied
PEOPLE TO FOLLOW ON TWITTER
Lisa Picarille
http://twitter.com/lisap
Chad H. Pollitt
http://twitter.com/CPollittIU
Geno Prussakov
http://twitter.com/eprussakov
Alex Rampell
http://twitter.com/arampell
Nicholas Reese
http://twitter.com/nickreese
Wil Reynolds
http://twitter.com/wilreynolds
Adam Riemer
http://twitter.com/Rollerblader
Carrie Rocha
http://twitter.com/carrierocha
Justin Rondeau
http://twitter.com/jtrondeau
Kim Rowley
http://twitter.com/kimarketing
Jason Rubacky
http://twitter.com/jasonrubacky
Melanie Seery
http://twitter.com/Mellies
Joe Sousa
http://twitter.com/drcool73
Stephan Spencer
http://twitter.com/sspencer
Logan Thompson
http://twitter.com/drumminlogan
Wade Tonkin
http://twitter.com/afle8warrior
Joris Toonders
http://twitter.com/joristoonders
Evan Weber
http://twitter.com/experienceads
Kimberlee White
http://twitter.com/kymbrla
Joshua Ziering
http://twitter.com/JoshuaZiering
Afliate Summit related
Twitter Accounts
Affliate Summit
http://twitter.com/afliatesummit
FeedFront Magazine
http://twitter.com/feedfront
GeekCast.fm
http://twitter.com/geekcast
Shawn Collins
http://twitter.com/afliatetip
Missy Ward
http://twitter.com/missyward
Hilton New York Map
68 | August 2011 | FEEDFRONT MAGAZINE 68 | August 2011 | FEEDFRONT MAGAZINE
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