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AUDIENCE / PROFILE

DEMOGRAPHICS

MALE -70%
FEMALE - 30%
GLOBAL

BLOCKCHAIN NATIVES / CRYPTO ENTHUSIAST

- Retail investors / Holders


- Retail investors / Players
- Whale investors / Holders in Exchange
- Decentralized Autonomous Organization Investors (Guilds)
- Flippers/Traders/Scalpers (Might Get NFT but not play the game)

NON-BLOCKCHAIN NATIVES

- Gamers (new entry in the blockchain game)


- Zero-knowledge in Crypto

PSYCHOGRAPHICS (NEEDS and WANTS)

1. MOTIVATION TO EARN MONEY (SOUTHEAST ASIANS)


2. SIDE HUSTLE
3. LONG-TERM / LONG-TERM INVESTMENT WITHIN 3-5 YEARS.
4. ENTERTAINMENT VALUE
5. COMMUNITY (SENSE OF BELONGINGNESS)
6. ATTRACTIVENESS OF THE DESIGN. GAME ART.
7. YOU CAN BUILD A REPUTATION, STREET CREDIT.
8. SENSE OF RISK.
9. EMOTIONAL INTEREST.
10.

DEFINE EXPERIENCE.
https://www.interaction-design.org/literature/article/bartle-s-player-types-for-gamification
Achiever
Explorer
Socializer
Killer

DEFINE GAMEPLAY.

DEFINE MECHANICS.
Define the objective: 

1. We want to make the investors/players to make the h-hedz part of their daily lives in the
next number of years to come

Target market

Psychographics

Questions to ask ourselves before proceeding to the types of game / gameplay


1. Having our target market and psychographics in place is it a good move to go big for a
game to achieve the objective? 

2. Since money is the 1 motivation for playing this game should the game be simpler or
something extravagant? 

Note: 

Simple game = COULD be good run on its release date and will EVENTUALLY defeat 
the purpose of this project which is its objective (WHEN THE VALUE DROP)

Big game = stagnant at first but will EVENTUALLY achieve its objective 

Types of game and the SWOT of it towards the target market and their psychographics 

Mmorpg

Card

Battle (PVE??)

Not everyone are games** 

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