ICT10 Quarter 1

Get Easy in TLE – Voc.
Arts ICT Grade 10
TABLE OF CONTENTS
LESSON CONTENT PAGE

FIRST
QUARTER PECS AND ENVIRONMENT AND MARKET
1 Assessment of Personal Competencies and 2–5
Skills of a practicing entrepreneur/employee in
a province.
2 Application of PECS to the chosen 6 – 15
business/career
3 Product development 16 – 20
4 Finding value 21 – 26
5 Selecting a business Idea 27 – 32
6 Branding 33 – 39
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Get Easy in TLE – Voc. Arts ICT Grade 10
FIRST QUARTER PRE-TEST

PECS and ENVIRONMENT AND MARKET
MULTIPLE CHOICE.
Directions: Read the sentences carefully. Encircle the letter of the correct
answer.
1. The following are examples of peoples’ basic needs, except:
A. Recreation C. Shelter
B. Clothing D. Food
2. Which of the following should be considered first by a prospective
entrepreneur in choosing the right location for his/her store?
A. Types of merchandise C. The attractiveness of the store layout
B. The access of the target customers D. The prevailing prices of goods in the
area
3. Thong plans to put a “digi-print” studio in their locality. Which of the following
will help him determine a successful plan for setting up of his business?
A. Survey of consumer associations
B. Checking for similar business to avoid competition
C. Getting feedback on the quality of service
D. Conducting a SWOT analysis
4. Caesar studies the population in his immediate community. He is doing this to
–
A. Identify his would-be “suki.” C. Select his favorite would be
costumers.
B. Predict who his biggest buyer. D. Determine whom to sell his product
or service.
5. When an entrepreneur improves and alters products to make it more
appealing to target consumers, he/she is doing an_____ of the product.
A. Alteration C. Innovation
B. Invention D. Improvisation
6. These are the things that people can’t live without like shelter, food and
clothing.
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A. Needs C. Requests
B. Wants D. Requirements
7. These are desires and luxuries that every individual considers beyond
necessary.
8. It is a meaningful and unforgettable statement that captures the essence of
the brand.
A. product naming C. branding
B. unique selling proposition D. tagline
9. It is creating names, symbol, or designs that identifies and differentiates a
product from the other products.
10. Why should companies research on what is valuable to the customer?
A. They do not have the resources to conduct research.
B. Most of the products are already launched in the market without a proper
feasibility study.
C. It helps determine what the customers need are.
D. Research is a long-term project that should be given priority.
Directions: Read and study the situation that describes entrepreneurial

characteristics or attributes. Write your answer on the space provided before the
number.
Mrs. Rose Parayaoan opens up her own retail business. She knows that her
personal entrepreneurial characteristics are insufficient to ensure the successful
operationalization of a business that she has in mind. Your answers to the
questions below will help in developing her PECs.
____11. What PECs must she possess if there are customers who complain
about the quality of her product?
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A. Patience C. Versatility
B. Hard work D. All of the above
____12. Which of the following is NOT considered as a characteristic of an
entrepreneur?
A. Copes with failure C. Persistent
B. Dependent D. Opportunity seeker
____13. If she wants to ensure a profitable business operation, what
characteristic will she maintain?
A. Committed C. Futuristic
B. Goal oriented D. Opportunity seeker
____14. Rose believes that she can make her business successful and
always keeping a positive mindset on managing her business. This shows that
Rose has __________.
A. Self- Confidence C. Openness to feedback
B. Reliable and integrity D. Openness to Persistence
____15. Mrs. Parayaoan has strong will and does not give up finding a
solution to a business problem. What PECs has been demonstrated by Mrs.
Parayaoan?
A. Hard work C. Self-Confidence
B. Persistence D. Risk-Taking
TRUE OR FALSE.
Directions: Write True if the statement is correct and false if it is not. Write your
answer on the space provided before the number.
_______16. The hardware needs maintenance services to repair normal wear
and tear and emergency services.
_______17. Software suffers wear and tear.
_______18. A person who achieved Computer Hardware Servicing Certificate
Level II Qualification is competent to be a computer system technician or
computer repairman.
_______19. Software also needs maintenance.
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_______20. CHS entrepreneur is not considered as a career in computer system

servicing.
MATCHING TYPE.
Directions: Match the entrepreneurial competencies in column A with their
meaning in column B. Write the letter of the correct answer on the space
provided before each number.
____21. Hardworking A. Ability to set realistic targets
____22. Self-Confident B. Interest in money generation
____23. Profit-Oriented C. To succeed, one must believe in one’s
____24. Goal Oriented self
____25. Committed D. Working diligently and industriously
____26. Reliable and has integrity E. Being able to heed the advice of
____27. Risk-Taker others
____28. Persistent F. Obtaining useful comments and advice
____29. Responds to feedback from others
____30. Willing to listen G. Being patient as one strives to achieve
the goal
H. Ability to take measures or calculated
threats
I. Being honest, fair, and trustworthy
J. A major characteristic that is a priority
in the entrepreneur’s life.
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ASSESSMENT OF PERSONAL COMPETENCIES AND

LESSON 1.1 SKILLS OF A PRACTICING ENTREPRENEUR /
EMPLOYEE IN A PROVINCE.
________________________________________________________________
Identify the areas for improvement, development and growth using

PECS (TLE_PECS10-I0-1)
Definition of Terms:
• Entrepreneur – An entrepreneur is an
individual who creates a new business,
bearing most of the risks and enjoying
most of the rewards.
• Entrepreneurship – The process of
designing, launching and running a new
business, which is often initially a small
business.
• Competencies – These are the knowledge, skills and attitude which are
needed to accomplish a certain task.
• Competent – Having not just one good characteristic but all the qualities
required to do the task effectively and efficiently.
Example: To be a competent student, you also need to develop hard
work and perseverance aside from your mental capabilities. Being smart
is not enough you also need to work hard.
• Personal Entrepreneurial Competencies – These are the characteristic
that a person needs to develop in order to be a good entrepreneur.
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Characteristics of a Good Entrepreneur
Hardworking: This means working diligently and

being consistent about it. Hardworking people
keep improving their performance to produce
good products and/or provide good services.
Confident: Entrepreneurs have self-reliance in one’s ability and

judgment. They exhibit self-confidence to cope with the risks of
operating their own business.
Disciplined: Successful entrepreneurs always stick to the plan and

fight the temptation to do what is unimportant.
Committed: Good entrepreneurs assume full responsibility over their business.

They give full commitment and solid dedication to make the business successful.
Ability to accept change: Nothing is permanent but change. Change occurs

frequently. When you own a business, you should cope with and thrive on
changes. Capitalize on positive changes to make your business grow.
Creative: An entrepreneur should be creative and innovative to stay in the

business and in order to have an edge over the other competitors.
Has the initiative: An entrepreneur takes the initiative. You must put yourself in
a position where you are responsible for the failure or success of your business.
Profit-oriented: An entrepreneur enters the world of

business to generate profit or additional income. The
business shall become your bread and butter.
Therefore, you must see to it that the business can
generate income.
Possess People Skills: An entrepreneur should be

people smart, meaning he/she should be able to connect with people.
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Excellent Planner: Planning involves strategic thinking and goal setting to

achieve objectives by carefully maximizing all the available resources.
Sound Decision Maker: Successful entrepreneurs have the ability to think

quickly and to make wise decisions towards a pre-determined set of
objectives.
Word Hunt.
Directions: Look for the hidden five words about PECS in the word hunt box.
Cross out the words that you will find.
H A R D W O R K I N G X B Y D
O O U R T W G F D B N O H U I
A S P M B E C R E A T I V E S
Y T H X V E D E T T I M M O C
W E R R T D V M L A E Q R S I
D F E Y O P L V N N S Z W S P
L K T H J D C A S W V R E W L
F R O F I T O R I E N T E D I
T Y U W E D N R G V B N M A N
W E T B B M F A G E R W T Y E
L E E A T O I V B E T Y O I D
I Y R E E D D F G H J K L P V
S Z W Y U I E T B N D G H J K
C V G H E A N M L K O I P G H
J H R U X C T W T G J X F J V
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A. Matching Type
A B
____1. Creative A. makes wise decisions towards the

____2. Profit-oriented set objectives
____3. Disciplined B. strategic thinking and setting of
____4. Sound decision maker goals
____5. Possess people skills C. trusting in one’s ability

____6. Excellent Planner E. innovates to have an edge over
____7. Confident other competitors
____8. Hardworking D. adoptable to change
____9. Ability to accept change
F. solid dedication
____10. Committed
G. skillful in record keeping
H. always sticks to the plan
I. work diligently
J. effective and efficient

communication skills and relates well
to people
K. always looking for an opportunity to

have/earn income.
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B. Word Pool
Directions: Identifiy what PECS is emphasized on the following situations.
Choose your answer from the word pool and write it on the space provided.
Disciplined Hardworking Profit-Oriented Creativity
Confident Sound Decision Maker
__________1. Anna is a electronics shop owner; She is very dilegent in

improving her product and would always make sure the quality of it.
__________2. Migy strongly believes that he could turn his small computer
shop into a big and well known computer café in Cainta, Rizal.
__________3. Angelika always make sure that her decisions are align with
her goals.
__________4. Mr. Cabacungan always thinks of innovating ideas that
would help his product have an edge over other companies.
__________5. Amy used her computer servicing skills as an opportunity to
earn income.
Score Description
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In this lesson, I have learned that________________________________
________________________________________________
________________________________________________
________________________________________________
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LESSON 1.2 APPLICATION OF PECS TO THE CHOSEN

BUSINESS/CAREER
________________________________________________________________
Identify the procedures on making a plan of action that ensures

success of his/her business/career choice. (TLE_PECS10-I0-1)
An action plan is a details plan listing the steps must be taken in order to achieve
a specific goal.
Here is a sample action plan on developing confidence
Goal: Develop Confidence

Specific List of
Time Frame Remarks
Objectives Strategies
Ex. Learn how to Participate in
speak in front of group 1 month Achieved
people. presentation
STEPS ON ACTION PLANNING
Step 1: Identify your goal. By knowing what you want to achieve, you will know
what to focus on and improve.
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Step 2: Specify objectives. Identify what you want to achieve in a specified

time frame.
Step 3: List Strategies. What activities should you do or strategies should you
follow that could help you achieve your desired outcome?
Step 4: Set a time frame. Set a specific duration for your objectives.
Step 5: Reflect and evaluate yourself. Self-assessment is very important to
determine if you were able to achieve your goal.
Flow Chart
Directions: Complete the flowchart of Action Planning. Write down the steps in
each box in chronological order.
Identify your goal
A. True or False.
Directions. Write True if the given guideline is correct and False if the
statement is incorrect.
________1. In creating an action plan, specific time frame should be

identified.
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________2. Self-assessment should be done in the step where you

specify your objectives.
________3. You will know what to focus on and improve, by knowing
what you want to achieve.
________4. An action plan is a details plan listing the steps must be
taken in order to achieve a specific goal.
________5. One needs to identify the activities needed to do to achieve
the desired outcome.
B. Action plan.
Directions: Complete the action plan. Write the letters to the correct
columns.
Goal: Develop Discipline
Specific List of
Time Frame Remarks
Objectives Strategies
A. Develop discipline in doing my homework

B. Do homework every day after school
C. 1 week
D. Need more time to practice
Score Description
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________________________________________________
________________________________________________
________________________________________________
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LESSON 1.3 PRODUCT DEVELOPMENT

________________________________________________________________
Enumerate what makes a product unique and competitive

(TLE_EM10-I0-1)
Product development is a process of making a new product to be sold

by a business or enterprise to the market. It may involve modification of an
existing product or its presentation, or formulation of an entirely new product that
satisfies a newly-defined customer’s needs, wants and/or a market place.
The process of product development follows these stages:
1. Identify customer needs: In this stage, the information that can be possibly
gathered are product specifications (performance, taste, size, color, shape, life
span of the product, etc.) using survey forms, interviews, researches, focus
group discussions, and observations, an entrepreneur can easily identify
customers’ needs and wants. This stage is very important because it would
determine the product to be produced or provided.
2. Establish target specifications: You can now establish target specifications

of the prospective new product and/or services based on customers' needs and
reviews of competitive products. A target specification is essentially a wish-list.
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3. Analyze competitive products: Other products may exhibit successful

design attributes that should be emulated or improved upon in the new product
or service. It is imperative to analyze existing competitive products to provide
important information in establishing product or service specifications.
4. Generate product concepts: After having gone through with the previous
processes, you may now develop a number of product.
5. Select a product concept: Through the process of evaluation between

attributes, a final concept is selected. After the final selection, additional market
research can be applied to obtain feedback from certain key customers.
6. Refine product specifications: In this stage, product or services

specifications are refined on the basis of input from the foregoing activities. Final
specifications are the result of extensive study, expected service life, projected
selling price among others are being considered in this stage.
7. Perform economic analysis: Throughout the process of product

development, it is very important to always review and estimate the economic
implications regarding development expenses, manufacturing costs, and selling
price of the product or services to be offered or provided.
8. Plan the remaining development project: In this final stage of concept

development, you can prepare a detailed development plan which includes list of
activities, necessary resources and expenses, and development schedule with
milestones for tracking progress.
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Word Twist.
Directions. Arrange the jumbled letters to come up with the correct answer.
Put a line to write their answer.
1. Tcprduo – It is an object or system made available for consumer use; it is

anything that can be offered to a market to satisfy the desire or need of a
customer.
2. Mocuster - The recipient of a good, service, product or an idea obtained
from a seller via a financial transaction or exchange for money or some
other valuable consideration.
3. Velmentdeop - The process of developing or being developed.
4. Cimonoce Syslinaa - A systematic approach to find out what the
optimum use of scarce resources is.
5. Ductpro Snoitficacipes - A set of requirements that provides the
information needed to build out new features or functionality of a product.
1._________________ 4._________________
2._________________ 5._________________
3._________________
A. Directions. Write True if the given guideline is correct and False if the
statement is incorrect.
______ 1. Product development is a process of making a new product to sell to
the customers.
______ 2. The first step on developing a product is to perform an economic
analysis.
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______ 3. It is important to analyze existing competitive products to provide

important information in establishing product or service specifications.
______ 4. Identifying customer’s needs is very important because it would
determine the product to be produced or provided.
______ 5. Establishing target specifications is the last thing one must do in
product development.
B. Draw your Product. Think of a new product that you want to sell to the
customer and write what is the special feature of your product.
Special Feature:
Criterions for the Product: Score
The work is clean and the product is drawn clearly. 3

The work is clean, the product is drawn clearly and special
features are listed. 4
The work is clean and creative; the special feature is

explained well. 5
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Score Description
________________________________________________
________________________________________________
________________________________________________
________________________________________________
________________________________________________
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LESSON 1.4
FINDING VALUE
________________________________________________________________
Identify what is of “value” to the customer (TLE_EM10-I0-1)
Finding Value
People buy for a reason. There should be something in your product or service
that would give consumers a good reason to go back and buy more. There must
be something that will make you the best option for target customers; otherwise,
they have no reason to buy what you are selling. This implies further, that you
offer something to your customers that will make them value your product or
service.
The value you incorporate in your product is called value proposition. Value
proposition is a believable collection of the most persuasive reasons why people
should notice you and take the action you’re asking for. It is what gets people
moving, what makes people spend for your product or service.
Wants and Needs
Everyone has his or her own needs and wants. However, people have different
concepts of needs and wants. Needs in business are important things that every
individual cannot do without in a society. These include:
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1. Basic commodities for consumption

2. Clothing and other personal belongings
3. Shelter, sanitation, and health
4. Education and relaxation
Basic needs are essential to every individual so he/she may be able to live with
dignity and pride in the community of people. These needs can obviously help
you generate business ideas.
Wants are desires, luxury, and extravagance that signify wealth and an
expensive way of living. Wants or desires are considered above all the basic
necessities of life. Some examples are the eagerness or the passion of every
individual which are non- basic needs like: fashion accessories, shoes, clothes;
travelling around the world; eating in an exclusive restaurant; watching movies,
concerts, plays; having luxurious cars; wearing expensive jewelry, perfume;
living in impressive homes; and others.
Needs and wants of people are the basic indicators of the kind of
business that you may engage in because it can serve as the measure of your
success. Some other good points that you might consider in business
undertakings are the kind of people, their needs, wants, lifestyle, culture and
tradition, and social orientation that they have.
So how would you know what is important to your customers?
1) Gather the relevant data to gain a better understanding of what is valuable to

them. Market research is the discipline that allows companies to get insights
from their customers, which helps them to gain competitive edge for their
business. In gathering data, you will have to identify the particular product and
the market segment to gather data from. Since this is the initial phase, it would
be a good idea to choose a segment of the market that already has a good
amount of knowledge about the product or service you are providing.
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But before approaching the customer, you should already have an incentive to
give out, in order to make their time providing you with data worthwhile. For
example, you might want to offer a free sample of the product or a discount of
the service.
2) After collecting the data, you must analyze the information. This will help you
determine what the customers think of the product and if it answers their needs
or wants. This information will help in either improving or replacing certain
features of the product itself or other aspects of promoting and selling it. Price,
place and positioning can be also improved depending on the analysis.
3) Once the enhancements are done, you must monitor the performance of the
product. This will help gauge if the research is successful and to check if the
customers are happier with the improvements. It would be necessary to do
another customer feedback survey in another period to determine if the needs
and wants of the target market are still being met.
Directions:. Identify the following picture that shows needs and wants of the
people. Write W, if you think that these things are not essential and N, if these
things are essential.
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1._____________________ 2.______________________
3. ____________________ 4. ______________________
5. __________________
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Direction: Read the statement carefully and encircle the letter of the best answer.
1. Why is it important to know the value of your product to its target clients?
A. It does not help brands to stand out.
B. It helps improve the existing product based on the customer's
feedback.
C. Giving value means the company is taking more money from the
customer.
D. Happy customers tend to be loyal to a product.
2. What are the steps mentioned in the article?

A. Gather customer.
B. Analyze the product.
C. Keep a list of the customers.
D. Monitor the performance of the product.
3. What is customer value?
A. It is what the company would like to achieve.
B. It is defined as the difference a customer would get from purchasing a
certain product.
C. It is the list of strengths and weaknesses of a customer.
D. It is the buying capacity of a client for a product.
B. Most of the products are already launched in the market without a
proper feasibility study.
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5. Gathering data should start with ______.

A. selecting the product
B. selecting the target market
C. selecting the competitor
D. selecting the product and target market
Score Description
________________________________________________
________________________________________________
________________________________________________
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LESSON 1.5 SELECTING A BUSINESS IDEA

________________________________________________________________
Enumerate various criteria and steps in selecting a business idea
(TLE_EM10-I0-2)
Venturing into entrepreneurship takes a lot of thinking and time. It is also one of
the most difficult decisions that you will make. There are a lot of factors to
consider when starting a business and choosing an idea is the first step. You
have to think about the finances, customers, time, and potential of the business.
When selecting an idea, it is important to keep in mind of the following:
What type of business are you interested in pursuing? You may start a
creative agency if you are inclined to art or a retail store if you love interacting
with clients. Others start as insurance agents or freelancers who have the
freedom to expand their networks and earn unlimited income.
Is it something you personally love doing? Businesses are often started from
a hobby or a skill that you have. You may be fond of fashion, food or
photography which can be pursued as a businesses. Find out if the business is
something you are genuinely passionate about and make sure to nurture it well.
Will the business idea answer a need or an existing problem? The potential
of a business depends on the perceived need of a customer or an existing
problem that has no solution. You can think of your community and see what
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areas or services that can be improved. For example, you can start a tutorial
class within the neighborhood for children who have difficulty in keeping up in
subjects such as Math or Science.
Is there a market for your business idea? Think of the target customers that
your product or service will cater to. Before launching the business, you need to
do market research to know more about the customer preferences as well as the
competitors. This will affect the profitability of the business and its growth.
Will the business need capital? Some ventures are dependent on capital while
others can start with virtually zero funds. Assess the financial requirements of the
start-up and determine if it will need minimal or large capital.
After careful examination of the criteria of viable business ideas, several other
factors must be taken into consideration to select the best idea that will greatly
contribute to the business’ success. The following steps must be followed in
selecting a viable business idea:
Perform Market Research – this step must never be taken for granted. A well-
accomplished market research can spell success or failure for the business
venture. There are two types of market research, primary and secondary. The
only difference is that primary market research is done by the entrepreneur
himself while secondary market research are obtained from other sources.
Identify the Potential Customers – after careful market research, the target
market must be identified. This will be the main source of profit for the business
since these customers are the ones who will be willing to pay for the product or
services that you will offer. If potential customers are not well-defined, it will be
hard to assess the viability of the business idea.
Know the Competitors – competition is always present in running a business. In

order to gain a competitive advantage over the competitors, an entrepreneur
must be able to devise a plan or idea to edge them. Failure to do so will not put
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the business idea on top of whatever product is already offered by the

competitor.
Recognize the Industry Trends – short-term and long-term trends must be

recognized. Both of these will greatly affect the business venture. This is
normally influenced by the economy, demand, and technological advancements.
Failure to recognize the current trends will make the business idea a disaster.
Directions: Write True if the statement is correct and False if it is wrong.
________1. The first step in starting a business is selecting a business idea.

________2. Trend is one of the factors to consider when starting a business.
________3. A business idea serves two types of conditions: need and
existing problem.
________4. A market research determines the target customers that your
product or service will cater to.
________5. Knowing the potential customers makes the business stand out
from the competition.
A. Directions: Read the statement on the Principles and Techniques

carefully. Encircle the letter of the best answer.
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1. John is thinking of starting a new business. He is passionate about

gourmet food and cooking. What type of business will he most likely
pursue?
A. Restaurants C. Fast food chain
B. Food cart franchise D. Bed and breakfast
2. Why is it important to be truly engaged in the business?

A. It will make you rich
B. It keeps you popular
C. It will make you use your best abilities and skills.
D. It makes you smarter and more competent in running the business.
3. What factors will affect the selection of a business idea?

A. Time, finances, place C. Product, competition, clients
B. Finances, hobby, customers D. Profitability, customers, time
4. Why is it important to gauge the financial requirements of a business?

A. Finance impacts the liquidity of a business.
B. Most business require capital to start the product/service.
C. It determines the needed funds to run the business.
D. Salaries and overhead expenses are part of the financials of a
business.
5. To be a successful entrepreneur, one must _______.

A. Create replicable processes.
B. Work hard, be passionate and determined.
C. Focus on big goals.
D. Make a lot of money.
B. Directions: Read the statement on the Principles and Techniques carefully.

Encircle the letter of the correct answer.
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Perform Market Research Identify the Potential Customers
Recognize the Industry Trends Know the Competitors
Services
________________1. Aside from turning it into a product, a viable business idea

can also be materialized as __________.
________________2. What step is described by careful investigation of the
business environment?
________________3. Which step is described by knowing the people who are
willing to spend money on the product?
________________4. What step is defined by identifying the potential rivals of
the business idea?
________________5. What step is described by realizing the current business
situation?
Score Description
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________________________________________________
________________________________________________
________________________________________________
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LESSON 1.6 BRANDING

________________________________________________________________
Identify the benefits of having a good brand. (TLE_EM10-I0-3)
Branding is a marketing practice in which the company creates a name, a

symbol or design that differentiates and identifies a product or services from the
rest. It also helps entrepreneur show the customers what they can expect from
the product or services that the business is offering. In short, your brand is the way
your customer perceives you. Here are the methods on how to publicize your
brand:
Methods of Branding
• Design a logo. Create a logo that symbolizes your business and

consistency with your tagline and position it strategically.
Example: Find other logo without watermark
Source: www.pinterest.com
• Develop a tagline. Write a short but unique statement that is meaningful,

impressive, and easy to remember and captures the essence of your brand.
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Example:
Source: https://www.bdo.com.ph
• Write a brand message. What message do you want to tell the market
through your brand logo and tagline?
Example:
LOGO TAGLINE MESSAGE
Everyone deserves to
be happy, share your
happiness with coke
Source: https://www.coca-colacompany.com
• Sustain a brand quality. Deliver a promise of quality through your brand.

Let your product or services talk for itself.
Example:
- Microsoft is well known for its easy to use
software products.
Source: https://www.microsoft.com/usage
• Practice consistency. Be reliable and consistent to what your brand

means in your business.
Example:
Aling Kika’s is a popular Food products store in Cainta
because of their consistency in making quality bibingka
Source: https://pinoyfood3p.blogspot.com
Branding is one of the most important aspects in any business. An effective brand
strategy gives you a major advantage in increasingly competitive markets.
Benefits of a good product:
I
FPFelixMNHS 34
1. Deliver message clearly – Customers can easily understand company’s

message through the brand.
2. Confirm credibility – Gets the customers’ trust because the brand implies
only the truth about the product.
3. Connect to target market – Gets the interest and taste of the prospect
customers.
4. Motivate buyers – Motivates customers to buy the product because it
promotes positivity.
5. Concretize user loyalty – makes consumers to continuously purchase the
brand's products over another.
Directions: Identify what brand in the field of ICT does the following logo represents.
Write your answers on the space provided.
Example:
__Apple Company__ __Microsoft Inc.__
1. _______________ 2. ________________ 3. ________________
FPFelixMNHS 35 I
4. _________________ 5. _________________
Source: www.ictbrands.com/logos
A. Multiple Choice.
Directions: Identify what benefit of a good brand is being emphasized in the
following situations. Encircle the letter of the best answer.
1. Miguel’s Electronics shop became famous because the customers can easily
understand the company’s message through their brand.
A. Deliver message clearly C. Confirm credibility
B. Connect to target market D. Concretize user loyalty
2. “Millennials” choose to rent at di-lagdito’s computer shop over other computer
shops because of its catchy name.
3. Apple Company was able to get their customers’ trust because their brand
implies only the truth about their products.
A. Motivate buyers C. Confirm credibility
I
FPFelixMNHS 36
4. Coca-Cola Company promotes positivity through their brand; this is one of the
reasons why most people love to buy their products.
A. Motivate buyers C. Confirm credibility
5. Jonalyn is a loyal customer of Oppo Electronic Company because of the quality
of their devices.
B. DRAW YOUR LOGO

Directions: You are about to open a computer shop in your immediate
community. To introduce your newly-opened shop to the public, you need
to have your own brand. Your task is to design a logo that will best represent
your business.
Note: Your logo should include your business name.
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FPFelixMNHS 37
Criterions for the Logo: Score
The work is clean and the logo is relevant to the business. 3
The work is clean, business is represented by the logo and

business name is included. 4
The work is clean and creative, the business is represented

and business name is included 5
C. Create your tagline

Create a meaningful phrase about your computer shop business.
Example: Jollibee: “Bida ang Saya.”
Criterions for the Tagline: Score
The tagline is short but clear. 3

The tagline is short but clear and easy to remember. 4
The tagline is short but clear, easy to remember and captures 5
the essence of your brand.
I
FPFelixMNHS 38
Score Description
A.
B.
C.
________________________________________________
________________________________________________
________________________________________________
I
FPFelixMNHS 39
FIRST QUARTER TEST

PECS and ENVIRONMENT AND MARKET
MULTIPLE CHOICE
Directions: Read the sentences carefully. Encircle the letter of the correct
answer.
1. The following are examples of peoples’ basic needs, except:
A. Recreation C. Shelter
B. Clothing D. Food
2. Which of the following should be considered first by a prospective
entrepreneur in choosing the right location for his/her store?
A. Types of merchandise C. The attractiveness of the store layout
B. The access of the target customers D. The prevailing prices of goods
in the area
3. Thong plans to put a “digi-print” studio in their locality. Which of the following
will help him determine a successful plan for setting up of his business?
A. Survey of consumer associations
B. Checking for similar business to avoid competition
C. Getting feedback on the quality of service
D. Conducting a SWOT analysis
4. Caesar studies the population in his immediate community. He is doing this to
–
A. Identify his would-be “suki.” C. Select his favorite would be
costumers.
B. Predict who his biggest buyer. D. Determine whom to sell his product
or service.
5. When an entrepreneur improves and alters products to make it more
appealing to target consumers, he/she is doing an_____ of the product.
A. Alteration C. Innovation
B. Invention D. Improvisation
I
FPFelixMNHS 40
6. These are the things that people can’t live without like shelter, food and
clothing.
7. These are desires and luxuries that every individual considers beyond
necessary.
8. It is a meaningful and unforgettable statement that captures the essence of
the brand.
9. It is creating names, symbol, or designs that identifies and differentiates a
product from the other products.
B. Most of the products are already launched in the market without a proper
feasibility study.
Directions: Read and study the situation that describes entrepreneurial

characteristics or attributes. Write your answer to the space before each
number.
Mrs. Rose Parayaoan opens up her own retail business. She knows that her
personal entrepreneurial characteristics are insufficient to ensure the successful
operationalization of a business that she has in mind. Your answers to the
questions below will help in developing her PECs.
FPFelixMNHS 41I
____11. What PECs must she possess if there are customers who complain
about the quality of her product?
A. Patience C. Versatility
B. Hard work D. All of the above
____12. Which of the following is NOT considered as a characteristic of an
entrepreneur?
A. Copes with failure C. Persistent
B. Dependent D. Opportunity seeker
____13. If she wants to ensure a profitable business operation, what
characteristic will she maintain?
A. Committed C. Futuristic
B. Goal oriented D. Opportunity seeker
____14. Rose believes that she can make her business successful and
always keeping a positive mindset on managing her business. This shows that
Rose has __________.
A. Self- Confidence C. Openness to feedback
B. Reliable and integrity D. Openness to Persistence
____15. Mrs. Parayaoan has strong will and does not give up finding a
solution to a business problem. What PECs has been demonstrated by Mrs.
Parayaoan?
A. Hard work C. Self-Confidence
B. Persistence D. Risk-Taking
TRUE OR FALSE.
Directions: Write True if the statement is correct and write False if the statement
is wrong. Write your answer before each number.
_______16. The hardware needs maintenance services to repair normal wear
and tear and emergency services.
_______17. Software suffers wear and tear.
_______18. A person who achieved Computer Hardware Servicing Certificate
Level II Qualification is competent to be a computer system technician or
computer repairman.
FPFelixMNHS 42I
_______19. Software also needs maintenance.

_______20. CHS entrepreneur is not considered as a career in computer system
servicing.
MATCHING TYPE.
____21. Hardworking A. Ability to set realistic targets
____22. Self-Confident B. Interest in money generation
____23. Profit-Oriented C. To succeed, one must believe in
____24. Goal Oriented one’s self
____25. Committed D. Working diligently and
____26. Reliable and has integrity industriously
____27. Risk-Taker E. Being able to heed the advice of
____28. Persistent others
____29. Responds to feedback F. Obtaining useful comments and
____30. Willing to listen advice from others
G. Being patient as one strives to
achieve the goal
H. Ability to take measures or
calculated threats
I. Being honest, fair, and trustworthy
J. A major characteristic that is a
priority in the entrepreneur’s life.
FPFelixMNHS 43I

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ICT10 Quarter 1

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Get Easy in TLE – Voc.

Arts ICT Grade 10

LESSON CONTENT PAGE

FIRST QUARTER PRE-TEST

Directions: Read and study the situation that describes entrepreneurial

_______20. CHS entrepreneur is not considered as a career in computer system

ASSESSMENT OF PERSONAL COMPETENCIES AND

Identify the areas for improvement, development and growth using

Characteristics of a Good Entrepreneur

Hardworking: This means working diligently and

Confident: Entrepreneurs have self-reliance in one’s ability and

Disciplined: Successful entrepreneurs always stick to the plan and

Committed: Good entrepreneurs assume full responsibility over their business.

Ability to accept change: Nothing is permanent but change. Change occurs

Creative: An entrepreneur should be creative and innovative to stay in the

Profit-oriented: An entrepreneur enters the world of

Possess People Skills: An entrepreneur should be

Excellent Planner: Planning involves strategic thinking and goal setting to

Sound Decision Maker: Successful entrepreneurs have the ability to think

____1. Creative A. makes wise decisions towards the

____5. Possess people skills C. trusting in one’s ability

H. always sticks to the plan

J. effective and efficient

K. always looking for an opportunity to

Disciplined Hardworking Profit-Oriented Creativity

Confident Sound Decision Maker

__________1. Anna is a electronics shop owner; She is very dilegent in

In this lesson, I have learned that________________________________

LESSON 1.2 APPLICATION OF PECS TO THE CHOSEN

Identify the procedures on making a plan of action that ensures

Goal: Develop Confidence

STEPS ON ACTION PLANNING

Step 2: Specify objectives. Identify what you want to achieve in a specified

Identify your goal

________1. In creating an action plan, specific time frame should be

________2. Self-assessment should be done in the step where you

A. Develop discipline in doing my homework

In this lesson, I have learned that________________________________

LESSON 1.3 PRODUCT DEVELOPMENT

Enumerate what makes a product unique and competitive

Product development is a process of making a new product to be sold

The process of product development follows these stages:

2. Establish target specifications: You can now establish target specifications

3. Analyze competitive products: Other products may exhibit successful

5. Select a product concept: Through the process of evaluation between

6. Refine product specifications: In this stage, product or services

7. Perform economic analysis: Throughout the process of product

8. Plan the remaining development project: In this final stage of concept

1. Tcprduo – It is an object or system made available for consumer use; it is

______ 3. It is important to analyze existing competitive products to provide

Criterions for the Product: Score

The work is clean and the product is drawn clearly. 3

The work is clean and creative; the special feature is

In this lesson, I have learned that________________________________

Identify what is of “value” to the customer (TLE_EM10-I0-1)

Wants and Needs

1. Basic commodities for consumption

So how would you know what is important to your customers?

1) Gather the relevant data to gain a better understanding of what is valuable to

2. What are the steps mentioned in the article?

5. Gathering data should start with ______.

In this lesson, I have learned that________________________________

LESSON 1.5 SELECTING A BUSINESS IDEA

Apple Company Microsoft Inc.

1. _ 2. 3. __