BST PROJECT FORMAT

1. COVER PAGE
It must include Topic of the Project, Subject, Submitted by : Name of the
student, Submitted to : Name of Subject Teacher.
2. ACKNOWLEDGEMENT (Typed)
3. CERTIFICATE OF AUTHENTICITY (Typed)
4. INDEX
5. INTRODUCTION TO THE TOPIC
6. CONTENT
7. CONCLUSION.
Learning from the project.
Remember to leave one and half inch margin for spiral binding.
MARKETING

1. Introduction and history of the brand/product/service/company.

2. PRODUCT
 Functions and features of product
 USP – Unique selling Proposition
 Grading of product
 Branding
 Labeling
 Packaging
3. PRICE
 Cost price, wholesale price, retail price.
 Price of competitive brand.
4. PLACE
 Distribution strategy
 Online/offline availability of product.
5. PROMOTION
 Tag line
 Brand Ambassador
 Advertising – TVC, Print, Digital etc
 Sales Promotion
 Personal selling
 Public Relation
6. The project should be supported by pictures, graphs, maps etc.
 BUSINESS ENVIRONMENT

1. Introduction and history of the brand/product/service/company.

2. SOCIAL ENVIRONMENT
Effect of various social factors in past 10/20/30 years on selected
brand/product/service/company.
3. LEGAL ENVIRONMENT
Effect of various Legal factors in past 10/20/30 years on selected
brand/product/service/company.
4. ECONOMIC ENVIRONMENT
Effect of various Economic factors in past 10/20/30 years on selected
brand/product/service/company
5. POLITICAL FACTOORS
Effect of various Political factors in past 10/20/30 years on selected
brand/product/service/company.
6. TECHNOLOGICAL FACTORS
Effect of various Technological factors in past 10/20/30 years on selected
brand/product/service/company
NOTE: You can divide page in two columns like:

Sl.No Factors Effects

7. The project should be supported by pictures, graphs, maps, newspaper

cuttings etc.

FINANCIAL MARKET

1. One page each:

 Meaning of stock exchange AND history of stock exchanges in India.
 NSDL and CDSL
 Terms used in stock exchange.
2. List of 25 companies.
3. Portfolio (Note: Following table is to be prepared on day 1 and the last day.
Lowest price will be replaced by highest price on the last day )

Date of investment
SL.No Name of the company Lowest Number Total
price of the of shares
day
 1
2
3
4
5
Total xxxxxx
4 Note prices (highest price and lowest price) for 15 days and present in
tabular form.
5 Make weekly graph for each share.
Total 10 graphs: 2 graphs for each share.
6 Paste newspaper cuttings; take a print of clippings from the internet
covering news related to companies, stock exchange and share market.
7 The project should be supported by pictures, graphs, maps, newspaper
cuttings etc.

PRINCIPLES OF MANAGEMENT

NOTE: It is compulsory to collect information directly from the entity. This

topic cannot be done from internet

1. Introduction to the entity. History, form of business organization, members,

nature of business.
2. Refer to sample presentation below:

Division of work

2-3 lines explaining meaning of principle.

Application/observation

Detailed observation of application of principle on the selected

organization and its visible effects.

You have to cover minimum 12 principles of Fayol, Taylor and

Techniques.
3. The project should be supported by pictures, graphs, maps etc.
4. Prepare a questionnaire and get it filled from staff of the selected entity.
The questionnaire should include questions which gives you an idea of
implementation of principles of management .