The Ultimate in soft, fluid and grace combined

with enduring strength

Where Fibres come alive with the richness of Nature

 Content

Sr. No Topics
1 Modal Definition (BISFA) - HWM
2 Uniqueness of Modal – End consumer Benefits
3 Benefits of Modal to Value Chain partners
3.1 Spinners ( Fibre Stage)
3.2 Weavers & Knitters ( Yarn Stage)
3.3 Processors ( Fabric Stage)
4 The Best Blend Partner – Birla Modal
5 Application of Modals in the different Categories
5.1 Ladies Wear – International Woven
5.2 Ladies Woven Dress
5.3 Bed Linen, Bath Linen & Home Textile
5.5 Denims
6 Cotton Modal Vs Cotton
7 Global Brands using Birla Modal

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 Modal Definition (BISFA) –
An Innovation in High Wet Modulus (HWM) Fibre

Modal as defined by The International Bureau for the Standardization of

Man Made Fibres (BISFA) is a distinct viscose fibre genre, which has a
higher Wet Modulus(HWM) and satisfies a minimum value of tenacity in
the wet stage at 5 % elongation.
BC Modal Range:
Regular Modal -
• Denier : 1.2D X Cut length : 38 mm & Luster : Bright bleached
Micro Modal -
• Denier : 0.9D X Cut length : 38 mm & Luster : Bright bleached
Future Modal Plan –
• Denier : 0.8D & Dyed Modal

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 Modal Definition (BISFA)

Fine
Property Modal Cross-section Section
Modal
1.2D 0.9D
Denier

> 3.9 >3.8

Tenacity (GPD)
> 35 > 34
(cN/tex)

> 13 > 13
Elongation % Longitudinal Section
64 64
Wet-Dry tenacity ratio %

13 13
Moisture Regain %

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 Benefits of Birla Modal to
Value chain partners

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 Birla Modal – Benefits to Spinners

Ease of Spinning due to

engineered Specification

No Need of elaborate
preparatory methods for
cleaning + short fibre removal

Better Productivity Efficiency

Stronger and Uniform Yarns

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 Birla Modal Yarns – Top Spinner’s Values

30s Modal-W 30s Modal- K 30s CM 50/50-K

Fibre Spec 1.2 x 38 1.2 x 38 1.2 x 38
RKM >24 >24 >20
U% 9.0 9.0 9.5
Total Imp / Km 30 30 45
Obj. Faults 20 - 25 20 - 25 20 - 25
T.M 3.5 to 3.7 3.3 to 3.5 3.5 - 3.7

40s Modal-W 40s CM 60/40-W 50s CM 60/40-W

Fibre Spec 1.2 x 38 1.2 x 38 0.9x 38
RKM >22 >19 >19
U% 9.5 10.0 10.0
Total Imp / Km 45 60 70
Obj. Faults 30 - 35 30 - 35 30 – 35
T.M 3.5 to 3.7 3.7 to 3.9 3.5 to 3.6
60s Modal-W 60s M:C-50/50-W 60s M:C-70/30-K
Fibre Spec 0.9 x 38 0.9 x 38 0.9 x 38
RKM >19 >18 >18
U% 10.5 11.0 11.0
Total Imp / Km 100 120 110
Obj. Faults 50 - 65 60 - 70 60 - 70
T.M 3.6 to 3.8 4.0 to 4.2 3.9 to 4.1
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 Birla Modal – Benefits to Fabricators

Clean & efficient working

environment

Better product efficiency due to

higher elongation (e.g.)
1000mpm plus warping speed

The finished Modal fabric has

more cleaner appearance

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 Birla Modal – Benefits to Weavers

Weavers Blend 100% Modal 100% C/M 50/50

TEST PARAMETERS TRADC

Unit Results Results
Norms
DIMENSIONAL WARP % (+/-) 2 to 7% -3.5 --4.0
STABILITY WEFT % (+/-) 2 to 7% 5.0 1.3
PILLING Rating >3 1 2
TEARING STRENGTH
Kg 5.16 5.56
>2.5
HAND FEEL
soft, lustre moderate
APPEARANCE
brilliency moderate

WATER ABSORBANCY
in seconds instant 2 sec.
IMPACT ON SHADE CHANGE DURING comparative less then
WASHING
less
cotton

COLOUR FASTNESS 4/4 4/4

>4/>4

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 Birla Modal – Benefits to Knitters

Knitters Blend 100% Modal 100% C/M 50/50

TEST PARAMETERS TRADC

Unit Results Results
Norms
DIMENSIONAL WALES % (+/-) 2 to 7% -4.64 -5.41
STABILITY COARSE % (+/-) 2 to 7% -1.90 0.83
PILLING Rating >3 2 2
BURSTING STRENGTH
Kg 5.16 5.56
>2.5
HAND FEEL
soft, lustre moderate
APPEARANCE
brilliancy moderate

WATER ABSORBANCY
in seconds instant 2 sec.

IMPACT ON SHADE CHANGE DURING comparative less then

WASHING
(+) 2 to 7% less
cotton

COLOUR FASTNESS >4/>4 4/4 4/4

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 Birla Modal – Benefits to Wet Processors

Sr. No Area Advantages of Modal

Pure form – Product
1 Requires mild Processing
Design
Short Process eliminates processes such as:
1. Desizing
2 Process Sequence 2. Bleaching
3. Scouring
4. Mercerization

3 Chemicals and Auxiliary Savings in Chemicals & Auxiliary

1. Less Energy consumption,

4 Sustainability Advantage 2. Less Effluents
3. Less Chemical /Auxiliaries

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 The Best Blend Partner – Birla Modal

Birla Modal Blends Benefits of blending with Birla Modal

Birla Modal- Cotton • Makes cotton soft & supple

• Improves fabric uniformity
• Imparts sheen and colour brilliance
Birla Modal-Wool • Improves wear properties
• Imparts softness
• Enhances skin friendliness
• Adds shine and lustre
Birla Modal- Silk • Maintains sheen of silk
• Improves comfort
• Economical and fashionable
Birla Modal- Synthetics • Improves Comfort, breathability, lustre and skin
friendliness
Birla Modal- Elastane • Offers excellent sheen, comfort & stretch

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 Application of Birla Modal in
Different Categories

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Ladies Wear International Woven

Women’s Evening gowns

• Cupro X Modal fabric in satins, georgette, chiffons
• Modal Blends with Viscose, PTY, PSF & Satin
• 60’s + 80’s Ne possible with Modal

Women’s Summer Dresses

• Challis fabric 100% Modal 30s count
• 100% Modal, CM

Women’s Skirts and Harem Pants

• Challis fabric – MM : 40’s X 40’s & 30’s X 30’s
• PM (65:35)Skirts
 Ladies Wear Ethnic

Stoles
• Modal for soft and performance
• Fine crepe Dupattas
• 2/40’s X 2/40’s preferred

Salwars / Churidhars / kameez

• Pure Modal with plain slub effect
• Modal with Poly textured for mass
• Blends of V and M withn VFY, Silk, Cupro, Nylon
• 60’s X 60’s Modal preferred

Sarees
• Micro Poly modal and micro viscose
• Blends with VFY, NFY, Silk, Cupro
• 60’s & 80’s Modal preferred
 Knitted Apparels

Women’s Top and knitted tights

• Modal tops with or without lycra
• 100% Modal and PM tights and lounge wear
• One piece dresses in Modal
• 30’s ML, 40’s Modal is preferred

Kid’s wear
• Completely natural and healthy for the kids
• 100% Modal & Modal lycra garments
• Micro fibre Modal for baby soft comfort
• 30’s ML, 40’s Modal, 30’s CM is preferred

Intimate Wear for Men and Women

• CM intimate apparel for added comfort
• 100% Modal lingerie for women
• 40’s 30/70 CM
 Trousers and Dress Pants

Dress Pants for Men and Woman

• Poly Modal women’s wear Trousers
• PM blend
• 2/40’s & 2/50’s Poly Modal

Casual Trousers
• Modal Blends Trouser with cotton look and feel
• 2/40’s & 2/50’s Modal

Denims
• Modal Denims for light weight and superior comfort
• Cotton Modal Denim
• 4-5 ounces to 6-7 ounces Modal Lycra
Shirting for Men and Women

Formal Shirts
•Cotton Modal Shirts (60:40) 1/50’s Ne
•Micro Poly Modal Shirts ( Cotton Modal 60/40 fabric is a unique
intimate blend of Giza cotton and Birla Micro modal fibre with 0.9
den * 38 mm specifications. )

Partywear / Ceremonial
• Cotton Modal & Poly Modal- 1/40’s and 1/50’s
• Modal Linen
• 100% Modal

Casual Shirts
• Modal & Modal blends
• Cotton Modal
• 1/30’s and 1/40’s
 Home Textiles and Others

Bed Linen, Duvet covers

• Modal and CM bed linens in Knits and Woven
• 40’s, 60’s Ne in 100% Modal
• 40’s, 60’s Ne in 100% CM

Towels & Bath Linen

• Modal Towels – 1/16’s, 2/20’s, 2/24’s Ne
• Cotton Modal Towels – 60/40 in pile

Velvet Furnishing
• 1/20’s, 2/20’s 1/30’s Chenille Yarn + Fabric
• 100% Modal
 Uniqueness of Birla Modal –
End Consumer Benefits

01-Sep-14 *Only for internal circulation 20

 Key Attributes

• This eco friendly & biodegradable fibre is made from

A Rich Heritage high quality wood pulp, a renewable natural resource

• The superior physical properties of Birla Modal make

A Technical Marvel fabrics last longer with an enduring look and feel

• With Birla Modal in it, even after having been washed

many times, the fabrics remain beautifully soft and
Freshness supple. This makes Birla modal garments the ultimate in
fashion and comfort.

• Birla Modal absorbs moisture more quickly than cotton

and is doubly as effective as cotton. Even after repeated
The Absorbent One washes, it remains as supple and absorbent as the day it
was made.

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 Key Attributes

• Superfine counts , which were hitherto, a dream have been

made a reality by Birla Modal in pure and blend compositions.
The Finest One This translates to clothing , which is light, superfine, absorbent,
soft and bouncy.

• Birla Modal imparts colour brilliance to fabrics and garments

Brilliant colors, which remain bright & true, even after repeated washing. This is
unmatched luster because Birla Modal takes up colour uniformly, deeply bringing
out the natural brilliance.

• Textiles made from Birla Modal display high dimensional stability

both for low shrinkage and uncovered extension .These benefits
The Stable Fit can be attributed to the morphological structure of Birla Modal
which imparts excellent elastic properties.

Blends Beautifully • Birla Modal blends with almost all textile fibres.

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 Cotton Modal Shirts – Tech advantage for consumers

Comparison using the Japanese Kawabata Evaluation System

Parameters Comparison Test

Softness - Elastic Cotton Modal is 4.2% Softer Bending Rigidity (B)

properties than Cotton

Softness – movement Cotton Modal is 5.1% Softer Bending Hysteresis (2HB)

freedom than Cotton
Smoothness Cotton Modal is 1.5% MIU – Coefficient of
smoother than Cotton Friction
Evenness Cotton Modal is 7% better MMD – Mean deviation of
than Cotton Coefficient of Friction
Surface Smoothness Cotton Modal is 17% better SMD – Geometrical
than Cotton Roughness
DP rating Cotton Modal is 1 grade Shirting Fabric test.
better than Cotton

01-Sep-14 *Only for internal circulation 23

 Birla Cellulose – Supportive Action Plan
1. Innovation in Designs :
• Bi- Monthly Seasonal Collection
• Fast Fashion Collection

2. Product Perfection Support and Innovations:

• TRADC facility and team
• Supply Chain teams

3. Knowledge Process:
• Consumer research
• Sustainability

4. Marketing Support :
• Trade pull in Hubs and Brands /Retail
• Consumer Pull with End consumers

5. Supply Chain Support:

• Value chain partner Accreditation Forum

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 Thank You

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