Email Marketing Tools on WordPress Market

Research
Executive summary
WordPress continues to dominate the content management systems (CMS) market and is currently used
by 64.2% of websites that have a CMS, according to data from W3Techs.com. As WordPress continues to
evolve so does its user base. Once used primarily by bloggers, WordPress is now used by ecommerce
businesses, news organizations, and many others. In fact, two out of every five websites on the internet
use WordPress.

The free email marketing tool has a beautiful drag-and-drop builder and is natively integrated with
WordPress. One can send up to 2,000 emails per month for free. There is also a native WordPress plugin
that makes it as easy as possible to manage contacts and email marketing inside of oner WordPress
admin dashboard.

WordPress marketing tools on email are Self Hosted Email Marketing Automation Plugin for WordPress.
They help the businesses to manage leads and customers, email campaigns, automated email
sequencing, learner and affiliate management, and monitor user activities and many more in one place;
without ever having to leave oner WordPress dashboard!

WordPress Email Marketing is a powerful option that businesses use to connect with customers and
leads. However, the email marketing industry is crowded, and finding the right software for oner
business can be confusing. Many companies launch platforms, but few produce quality products.

Email marketing has become one of the most effective ways to engage customers. By providing useful
information, exclusive offers, or even asking oner customers to take surveys or give feedback, one can
build a reliable reputation with oner subscribers. In order to achieve it, one simply have to find a
WordPress mailing list plugin. It can help one increase the numbers on oner email list and encourage
interaction. Email marketing can be difficult to master, whether one’re just starting out or have been
doing it for a while.

Market overview
The marketing automation platforms market size is expected to grow from USD 5.2 billion in 2022 to
USD 9.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 12.8% during the forecast
period. The COVID-19 pandemic has boosted marketing automation solution adoption across industry
verticals as the users move to leverage marketing automation software and service advantages, such as
expansions and less cost. Despite the global economic slowdown, around 50% of subscription
companies are expanding at a similar pace without any negative influence due to the COVID-19
pandemic. According to W3Techs, WordPress powers 43% of all the websites on the Internet, including
those without a content management system (CMS) or with a custom-coded CMS. Or to put it another
way, WordPress powers over one-third of the web! And if one limit the data set to only websites with a
known CMS, WordPress’ market share gets even more dominant.
42.9% of the world’s websites are built with WordPress according to w3techs.com. If we look at
websites that are created with CMSs, that number is even higher: 65.3% of websites built with an
identifiable content management system, are currently using WordPress!

WordPress is a non-profit organization. However, the company behind it, Automatics, generated $1.3
billion in revenue thanks to other WordPress enterprises such as Envato and WP Engine. They brought in
revenue of $95 and $74 million, respectively.

According to data from W3Techs, WordPress is used by 43.2% of all websites on the internet in 2022.
This is an increase from 39.5% in 2021. That means that two out of every five websites use WordPress.
WordPress is used by 65.2% of all websites using a CMS, which is a huge market share. The second most
popular CMS — Shopify — has a market share of 6.6%. Wix, Squarespace, and Joomla are next, with
2.8%, 2.7%, and 2.6% market shares, respectively. According to data from BuiltWith, WordPress powers
over 36% of the top 1 million websites, including Bloomberg, Nike, and The New York Times. The “top”
sites are based on traffic.

The digital economy affects the world’s trajectory and the societal well-being of ordinary citizens. In
addition, it influences everything from resource assignment to income allocation and economic growth.
The adoption of the Internet of Things is pushing significant market growth. Additionally, in 5-10 years,
the latest technologies such as robotics, AI, and augmented reality can illustrate around 27% of ICT
spending. Consumer demand for access to content and products at any time and from any location is
propelling the ICT market forward. The ICT sector is lucrative for vendors since it has about 7 billion
mobile subscribers and 3 billion Internet users.

COVID-19 Impact
Due to the COVID 19 pandemic, many studies and survey organizations, including large enterprises and
SMEs, have increased their marketing spend during and after the COVID-19 lockdown situation. The
COVID-19 pandemic has affected every sector of the society, including individuals and businesses. The
impact of the COVID-19 pandemic on the marketing automation market has been observed. The
pandemic has positively affected the market growth. The COVID-19 global pandemic has resulted in
changes to advertising, marketing, promotional and media spends, thus forcing businesses and brands
to reevaluate their thinking about current and future advertising and marketing campaigns to maintain a
steady stream of income. Marketing automation is becoming an integral part of business structures and
with IoT-connected device purchases increasing, the use of automation is expected to expand and
evolve. AI and marketing automation are two advanced tools that allow marketers to automate and
optimize tasks across the marketing spectrum

Given WordPress’ widespread popularity and versatility, it’s fair to expect its market share and growth
to increase over the next few years. WooCommerce, acquired by Automattic in 2015, has helped give
WordPress a competitive edge. According to BuiltWith, WooCommerce Checkout powers nearly one-
third of all e-commerce websites. As more businesses move online, it’s likely that an increasing number
of site owners will turn to WordPress as a user-friendly, e-commerce solution.

WordPress has been the fastest growing content management system since 2010, according to data
from W3Techs. In 2021, WordPress gained the most websites, adding 9.3% to its already impressive user
base. In 2021, it was estimated that a top 10 million website started using WordPress every two
minutes. That means more than 1000 WordPress sites within the top 10 million sites were created every
day of the year.

Market drivers
Technology advancement
In today’s digital era, enterprises implement new and innovative techniques to reach out to their
prospects and influence them. A growth in the number of marketing channels indicates an increase in
the volume of data and content generated by users. This increases the possibility of reaching the right
customer successfully by understanding the customer’s brand preference.

Growing number of marketing channels to reach end customers

An increase in the number of marketing channels through which marketers can communicate with their
customers, easily, has taken the marketing automation market to another level. Enterprises leverage
several channels, such as websites, emails, social media platforms, mobile devices, and display ads, to
connect with customers.

Effectiveness
Organizations use cross-channel or multi-channel marketing to enhance the effectiveness of their
marketing program and increase the RoI. The marketing automation software helps enterprises
automate marketing and sales engagement processes. Marketing automation enables marketers to
automate repetitive tasks, such as sending emails, maintaining social media accounts and pages,
tracking website interactions, and managing various other tasks.

Increasing Demand for Targeting and Personalized Communication to Boost

Market Growth
Sending relevant information to the appropriate prospect or client is critical to email marketing success.
Greeting sequence, that delivers various messages to different addresses, is an example of targeted
mail. Many businesses are using automated mail marketing systems to supplement their marketing
efforts by focusing on potential customers. Rising demand by the customer-centric firms to send
targeted emails to specific consumers have propelled growth of the market.

Email marketing tools provides significant return on investment on every dollar spent for marketing. For
instance, according to the Hubspot Company Survey in 2021, email marketing tools and tools generated
around USD 42 for every dollar spent. It can provide an astounding 4,000% of return on investment
which makes it the most effective option for business growth.

Rising Demand for the Bulk Email Marketing to Aid Demand for Market Growth
Bulk email marketing is considered as a reliable, simple, and scalable medium for sending scalable and
tailored messages. Bulk electronic mail marketing aids in the development of current client relationships
and the adoption of tools. It allows users to distribute relevant material to a large number of people.
Bulk emails are more likely to be used as a marketing technique in situations such as e-commerce sites,
promotions, newsletters, and other re-marketing activities. Furthermore, the market is projected to be
driven by the flexibility, feature-richness, and integrating capabilities of this tools.

Business opportunity overview

The WordPress marketing automation plugin automatically tracks all visitors to oner site and notifies
one when one receive a new or returning leads! In addition to tracking visitors to oner website, it can
also track leads that come from email campaigns.

There are several great options when it comes to marketing automation tools. These let one complete
more marketing tasks faster so one can grow oner brand more efficiently. Modern marketing has a lot of
different components. It’s not easy to stay on top of all of oner different marketing activities and
campaigns manually. Instead, a much more efficient way is to use reliable marketing automation plugins
and tools. These plugins come in all kinds of variety and can take care of tons of different tasks like lead
generation, customer relationship management, newsletters, automatic notifications, and more.

The best part about WordPress marketing automation plugins is that they can be used for every from a
business site to a personal blog.

Popular WordPress Marketing Automation Plugins

Marketing automation, naturally, helps one automate marketing activities. In WordPress, that includes
things like extending the reach of oner content, connecting oner site data to oner other business
systems, and tracking activities like conversions on oner WordPress site. WordPress marketing
automation plugins automatically perform many of oner daily marketing tasks so one can save time and
money while improving oner site’s performance for oner business.

WPForms
WPForms is the easiest WordPress form builder plugin that provides excellent value for its marketing
automation features. It’s great for building contact forms to allow customers to reach one.

Not only that, but one can also create fully customized forms for various purposes like newsletter
subscription, purchase orders, event registration, and more. There are over 400 unique form
templates in WPForms (and new ones are regularly being added).

WPForms uses a beginner-friendly drag and drop builder to simplify oner WordPress form creation and
publishing. And that’s not all. WPForms supports many useful integrations with other marketing tools.
This is where the real marketing automation magic happens. For example, if one’re using HubSpot to
manage oner customers, then the WPForms HubSpot addon can do wonders for one. With the addon,
one can send contacts from oner WordPress forms entry to oner HubSpot database. This can be a huge
timesaver because it eliminates the repetitive task of manually transferring new contacts from oner
WordPress site to oner HubSpot CRM.

Pricing: WPForms is a freemium plugin. One can integrate Constant Contact for free but other
integrations like HubSpot are only available with WPForms Pro addons starting at $199.50 per year
HubSpot
HubSpot is one of the most valuable marketing automation tools one can have. It’s a platform that has a
huge variety of features and lets one perform customer service, marketing, and lead management
functions from the same place. HubSpot is known for its excellent ease of use. It’s one of the easiest
CRM software to learn and get used to. The visual editor lets one visualize oner automated workflows,
so one can precisely see oner automation logic.

Plus, one can set up simple if/then branch logic to determine which triggers should set off which actions.
These also work perfectly if one want to automatically personalize emails for oner recipients using
advanced audience segmentation logic. Besides, HubSpot is really easy to integrate with other
WordPress plugins like WPForms. As we already discussed above, one can directly send new contacts
from oner WordPress forms to oner HubSpot CRM using WPForms.

Pricing: Many HubSpot features are free but others require a paid subscription (cost varies depending
on the features one select).

Constant Contact 
Constant Contact is a full-fledged email marketing service with impressive automation capabilities. Using
Constant Contact is really easy. One get a visual drag and drop builder for creating email campaigns
quickly. And there are ready-made email templates that enable one to speed up oner email building
workflows even more.

Constant Contact is great as a marketing automation tool because it lets one set up automated email
series to nurture oner leads over time and keep them interested in oner brand. For instance, one can set
up a sequence of emails based on each recipient’s engagement levels or order history. Oner automatic
email series may consist of welcome emails, product education, reminders, and follow-ups. Once one’ve
set up an email series, one can leave the rest to Constant Contact. Its automation function will send
relevant emails to oner recipients based on their actions, ensuring maximum chances of engagement
and user satisfaction.

Pricing: Constant Contact starts at $9.99 per month.

Active Campaign 
Active Campaign is an advanced CRM and marketing automation tool. With Active Campaign, one get
the ability to create advanced automated workflows based on user behavior. Many features in Active
Campaign are similar to Constant Contact. But Active Campaign goes much farther than Constant
Contact when it comes to flexibility in workflow automation. Compared to Constant Contact, Active
Campaign lets one customize rules for oner workflows a lot more freely.

Clients gets much broader automation triggers with Active Campaign, so they can set up their CRM and
marketing workflows more precisely than one can with Constant Contact. The downside is that Active
Campaign is also a bit difficult to use as compared to Constant Contact. So Active Campaign is a better
choice if they are in an established brand with advanced marketing automation requirements. For basic
workflow automation, Constant Contact would be better suited.
Pricing: Starts at $9 per month

Uncanny Automator 
Uncanny Automator is one of the best automation plugins for WordPress. This plugin works as a bridge
between two different tools that may not have a native WordPress integration available. Uncanny
Automator specializes in creating integrations between WordPress plugins. With Uncanny Automator,
one can set up triggers in one plugin that set off an action in another WordPress plugin or tool.

An example would be a connection between oner WordPress forms and Google Drive so that any file
uploads made via forms are automatically backed up to oner Google Drive. And there are thousands of
similar automated workflows one can create with Uncanny Automator. One can even set up multiple
action events and multiple triggers for each automation recipe.

Pricing: Uncanny Automator’s free plan supports dozens of apps and types of triggers and events. The
Pro plan adds even more features, starting from $149 per year.

Zapier
Zapier is one of the most popular automation tools available. It’s easy to use and supports over 5,000
app integrations. While Zapier is great for connecting apps together to automate tasks, it’s not as
flexible as Uncanny Automator when it comes to WordPress automation. One limitation is that Zapier
doesn’t allow multiple action events connected to a trigger in the free version. Also, Zapier lacks support
for many WordPress plugins, whereas Uncanny Automator integrates with much more WordPress
plugins.

However, Zapier is still an excellent automation plugin especially if one want to make integrations
between non-WordPress 3rd party apps. In fact, some WordPress integrations that one may not find
with Uncanny Automator may work with Zapier (though these are very few).

Pricing: Zapier’s free plugin is more limited than Uncanny Automator. Paid Zapier plans start at $19.99
per month.

OptinMonster
OptinMonster is a feature-rich conversion optimization plugin for WordPress. The plugin improves oner
ability to maximize conversions and obtain leads using various functionalities. OptinMonster provides
outstanding audience targeting features, giving oner site the ability to display different marketing
messages and campaigns based on user attributes. For example, one can show an announcement bar
promoting oner best deals for new customers. Or one could create a fully customized gamified spin
wheel and display it to people visiting oner site from social media sites.

These opportunities to create automated campaigns by defining rules on the user level can take oner
site’s conversion potential to the next level. Overall, OptinMonster is the perfect choice for users that
enjoy creating strategic WordPress marketing automation workflows to get the best results. And it lets
one do all that without demanding needless task repetitions that waste oner valuable time.
Pricing: OptinMonster is a freemium plugin, but its Pro plans provide the real automation power starting
at $9 per month.

All in One SEO or AIOSEO

All in One SEO or AIOSEO is a WordPress SEO plugin that automates many optimization tasks for one.
Since organic search is one of the major sources of traffic for most sites today, it’s one of the must-have
tools on this list. AIOSEO improves oner site’s indexing by letting one customize oner site’s XML sitemap,
which it automatically generates as soon as one activate the plugin on oner site. Besides, AIOSEO audits
oner site for SEO issues and provides a checklist of recommendations that can help improve oner site’s
search performance.

The best part is that AIOSEO automatically generates meta tags for oner pages without requiring one to
use code. And it measures the keyword density, content readability, and other useful SEO parameters to
make sure one write perfectly optimized articles every time. One just need to follow AIOSEO’s
automated suggestions to get the best organic results from oner WordPress site.

Pricing: AIOSEO’s paid plans start at $49.50 per year.

PushEngage
PushEngage is a push notification plugin for WordPress that is super simple to use. The plugin allows one
to send automatic browser push notifications to users that aren’t currently on oner site.

With PushEngage, one can customize push notifications and their triggers in multiple ways. For instance,
one can set up a push notification to send automatically when there’s a new blog post on oner site. Or if
one’re an eCommerce store, cart abandonment is also an excellent opportunity for sending a push
notification to persuade visitors to return. One can easily create a workflow for these automated
notifications with PushEngage. Other than that, PushEngage also gives one a lot of control in terms of
personalization and audience targeting with oner notifications.

These are some unique capabilities that make PushEngage a very valuable WordPress marketing
automation plugin.

Pricing: Basic features are available for free. Paid PushEngage plans start at $9 per month.

Market challenges/ restraints

Security and privacy concerns for confidential data
As the usage of SMAC technologies has become more, organizations now require more robust security
and privacy to prevent breaches, which in turn if not taken seriously affects the success of digitalization.
With the growing number of customer data, the number of security and privacy issues is also rising, and
is more prone to attack by hackers. Data privacy and security is an important point that needs to be
addressed effectively.

Other security issues, such as the hijacking of accounts, insider threats, malware injections, insecure
Application Programming Interfaces (APIs), shared vulnerabilities, and data loss, are more prevalent in
the cloud-based marketing automation software. A cyberattack on enterprises which have huge
repositories and important customer data can be a threat to the business. These security issues, related
to data access by unauthorized users, could threaten the enterprise data security and competitive
business position.

Furthermore, the prevailing laws and regulations associated with data privacy, such as General Data
Protection Regulation (GDPR), act as one of the major issues for marketing automation software
vendors. The rules and regulations in various countries regarding the protection of online users’ privacy
are different. Some countries have rules where visitors to a web portal must explicitly consent to have
cookies stored on their devices. As most of the marketing automation tools depend on cookies for
website visitor tracking, this significantly restricts the marketing automation market.

Market trends
High adoption of marketing automation solutions among SMEs
Small and Medium-sized Enterprises (SMEs) have resource constraints on marketing their products and
services. WordPress marketing automation offers a number of specific benefits for SMEs. It helps SMEs
monitor the effectiveness and ROI of their digital marketing campaigns. Moreover, marketing
automation automates many activities, such as lead follow-ups, email campaigns, list segmentation, and
lead scoring, thereby saving the marketers’ time and effort.

Furthermore, WordPress marketing automation has great tools to support drip marketing campaigns. It
enables SMEs to build quality emails and landing pages and tracks marketing campaigns. Additionally,
the easy availability of open-source marketing automation solutions, such as email marketing tools and
Google Analytics, increases the adoption rate of marketing automation among SMEs. Thus, the adoption
of marketing automation creates numerous opportunities for SMEs in the competitive world.

Based on component, software segment to be a larger contributor to the marketing

automation market growth during the forecast period
The software segment is expected to account for largest market share during the forecast year. The
increasing adoption of advanced technologies, such as AI, ML, mobile, and cloud, has led to a growth in
the demand for marketing automation software and services. The increasing demand to automate and
enhance marketing processes drives the growth of the marketing automation software. Organizations
recognized the need for marketing automation software to improve their knowledge of buyers’ behavior
to attain new revenue streams. Nowadays, marketers across industries have started utilizing marketing
automation software to understand customers’ journey, measure the effectiveness of their marketing
campaigns, and generate maximum leads. Vendors in the market offer marketing automation software
as standalone software or integrated with other all-inclusive marketing solutions as an advanced
feature. The software helps enterprises find the best possible marketing channels to better engage with
their customers.

Based on deployment type, on-premises deployment to be a larger contributor to the

marketing automation market during the forecast period
The on-premises deployment is expected to share large revenues in the estimated year. The On-
premises deployment type refers to the implementation of marketing automation solutions on the
client’s premises using their IT infrastructure. On-premises deployment of marketing automation
solutions initially requires high investment by organizations, though it does not require incremental
costs throughout the ownership such as the cloud deployment type. Nowadays, customer data can be
easily accessed from mobile devices; this has increased the volume of data transfer between business
parties and has raised the risks of cyberattacks and data losses. The need for customer data security to
drive the growth of On-premises marketing automation software.

Based on application, lead nurturing and lead scoring segment to be a larger contributor to
the marketing automation market growth during the forecast period
The lead nurturing and lead scoring are expected to share large revenues in the estimated year. A
successful lead nurturing program focuses marketing and communication efforts on listening to the
needs of prospects and providing the information and answers they need to build trust, increase brand
awareness, and maintain a connection until prospects are ready to make a purchase.

According to Marketing Sherpa, almost 80% of new leads never wind up making a purchase at all.
Hence, it is important to nurture relationships with buyers through a strategic lead scoring system. To
develop a successful lead scoring strategy, sales and marketing must come together to pinpoint where a
particular lead is within the brand’s buying model. This common ground is the backbone of a strong lead
nurturing system because it identifies when and how to address each buyer with the most timely and
relevant communications.

Based on organization size, the large enterprises to be a larger contributor to the marketing
automation market growth during the forecast period
The large enterprises are expected to share large revenues in the estimated year. The demand for the
integration of advanced technologies such as AI and ML with marketing automation software is driving
the demand in large organizations. Large enterprises constantly adopt new and emerging technologies
to capture a larger market share and increase overall productivity and efficiency in today's highly
competitive world. It empowers marketing and sales teams to work together to find and nurture leads,
close more deals, and maximize return on investment. Thus, the demand for marketing automation
software is expected to grow during the forecast period.

Based on vertical, IT and Telecom vertical to be a larger contributor to the marketing automation
market growth during the forecast period

The IT and Telecom vertical accounts for largest market share during the forecast period. The IT and
telecom sector is witnessing fast growth as several users are connecting to the internet every day. IT and
telecom are one of the top industries in the adoption of marketing automation solutions for providing its
customers with better IT-enabled solutions and services. The factors that are fueling the growth of
marketing automation in the IT and telecom industry are social media engagement, targeting and
personalization, and mobile optimization. For many telecom and communication service companies, a
top objective is to infuse the sales pipeline with new leads to support growth targets. Marketing
automation when coupled with lifecycle marketing and analytics helps drive a higher lead quality overall.
By employing automation, marketing teams and agencies can get the most impact out of content,
thought-leadership, and brand touchpoints, as well as improve the lead-to-sale conversion rates, while
driving retention with existing customers.

Consumer analysis and user management

Large enterprises are expected to dominate the market during the forecast period. Owing to huge
budgets for marketing platforms such as social media marketing, video-based advertising, and others,
large companies have the highest adoption rate of marketing tools.

Small and medium enterprises are predictable to grow with the utmost CAGR throughout the prediction
period. The start-ups and SMEs are sighted in tremendous economic development. Small and medium
businesses are driven owing to the cloud-based, cost optimized, subscription-based approach of email
marketing

Email Lead Generation Application to Dominate Market throughout Forecast Period By application, the
market is classified into reporting and analytics, email lead generation, customer management, sales
reporting, template management, and others.

During the forecast period, the email lead generation sales is expected to hold the largest share in the
market. This is primarily attributed to its features such as high customer retention rate, and engagement
with customers. Using electronic mail marketing, thousands of people are engaged during the
different product purchasing cycles.

Other segments such as customer management, sales reporting, template management and reporting &
analytics are rising at a significant CAGR during the forecast period. End-use organizations are deploying
marketing tools such as customer management, and reporting & analytics tools for making informed
business decisions.

Based on Industry, the market is divided into healthcare, IT & telecom, banking financial service and
insurance (BFSI), retail, information technology enabled service (ITeS), consumer goods, travel and
transportation, and others.

Among all, IT and Telecom is likely to dominate the market during the projection period owing to the
end-users across the IT and telecom sector. These end-users have significant preference for electronic
mail marketing for professional communication. The IT and telecommunication sectors are adopting
email marketing tools at a rapid pace due to the increase in the number of startups and SMEs around
the globe.

With growing technological advancements, healthcare is shifting towards offering enhanced medical
services to their patients. Patients can be targeted with tailored emails based on their interests and
medical conditions via electronic mail marketing.

BFSI is expected to rise at a substantial CAGR during the forecast period. Email marketing plays a vital
role across the financial sector to develop relationships with potential customers by leveraging a low
customer acquisition cost approach.

User management
WordPress user management plugins make it easy to manage and register new users on oner WordPress
website. There is built-in functionality to manage user registrations, but it’s quite limited and doesn’t
give one much control over oner users. With a user registration plugin, one can easily manage oner
users in bulk, customize user roles, create custom login and registration forms, and more. When running
a multisite network, online course, multi-author blog, or membership site, then this gives one more
flexibility and control over oner users.

Membership is a free user management plugin used by over 200,000 sites that lets one easily create and
manage user roles and permissions in WordPress. one can easily set permissions and restrict content on
oner website without having to code or hire a developer. The advanced role editor lets one create,
delete, and customize roles and capabilities for any user through the easy-to-use interface. One can
even assign multiple roles to different users.

WPForms is the best contact form plugin for WordPress used by over 4 million websites. It’s very easy to
use and lets one build contact forms and other forms with the drag and drop builder. The free version of
the plugin has simple contact form features like spam protection, basic form fields, email notifications,
and simple user management. If one want to create custom user registration forms, then he/she need
the pro version that comes with the User Registration Form addon. One can use this addon to build
custom user registration and login forms. This lets new users create an account on oner WordPress
website. The registration forms are completely customizable. one can change form fields like the
username, bio, assigned user roles, and much more.

MemberPress is the best WordPress membership plugin in the market. It’s very easy to use and can help
one quickly build a membership site or online course in WordPress. After one activate and set up the
plugin, one can turn on user registration in a couple of clicks. To embed new user registration forms into
oner website, one can use the custom short codes. Beyond new user registration, one can easily view
and manage oner existing users and even edit their profiles. Plus, it supports all kinds of integrations
with the most popular WordPress plugins. For example, the WooCommerce integration to help one
create a members-only online store, add WooCommerce registration forms, send new user emails, and
more.

Formidable Forms is one of the most advanced WordPress form builders in the market, used by more
than 300,000 businesses. One can use the drag and drop builder to easily create advanced forms like
quizzes, payment forms, job board listings, surveys, online calculators, and much more. Both the
Business and Elite plans allow one to add advanced user registration forms to oner WordPress site. Oner
users can register and edit their profiles all from the front end of oner website.

Competitor analysis
MailPoet
MailPoet is a powerful email marketing software for WordPress users and bloggers. It comes with deep
integration with WordPress as a plugin and great email delivery rates comparable with other email
marketing software. Like Mailchimp, MailPoet offers a free plan for its first 2,000 subscribers — making
it possible to compare both to each other without having to spend any money to get started.

You can access all of the following MailPoet features for free:

 Over 50 templates to choose from.

 Drag-and-drop email builder.
 Automated email notifications for your blog.
 Welcome email sequence for new subscribers.
 Support via chat, email, or WordPress support forums (and a dedicated knowledge base).

MailPoet offers additional features once you become a paying customer. Paid plans start at $99/year for
an unlimited number of subscribers, and includes all of the features on the free plan, as well as:

 Priority support.
 Detailed analytics.
 WooCommerce emails:

PROS
 Integrated Drag & Drop Email Designer
 In-depth Email Marketing Automation for WordPress Sites
 Great Email Deliverability (98.5%)
 Supported by Most WordPress opt in Forms
 Does Transactional Emails

CONS
 Pricier than Email Services like Amazon SES and SendinBlue
 Strict Anti-Spam Enforcement
 Keeps Subscriber Lists in Database

WeMail
weMail is an innovative email marketing software for WordPress. The software along with an email API
is a good combination to curate and send engaging emails, add to and update subscriber lists besides
promoting products within the WordPress dashboard. The solution has been specially designed keeping
in mind the bloggers, online marketers, e-commerce agencies and online store owners. weMail makes it
convenient for client companies to embed subscriber forms wherever necessary so that customers can
get to fill them up while spending their time browsing WordPress.

The software further makes it convenient to make and manage email marketing teams giving the client
the absolute authority on deciding who can or cannot view the lists or campaigns. Contact lists can be
segmented according to individual frequencies and this enables clients to target them with better
segmentation and personalized offers and deals. Emails that require to be sent frequently can be
automated with weMail and these include the mundane thank you emails, promotional emails, welcome
mail for new subscribers and so on
weMail Marketing Features

 Facebook Ads
 Abandoned Cart Email
 Sign Up Forms
 Predesigned Email Templates
 Email Scheduling
 Contact List Import
 Click Map
 Real-time Email Editor
 List Segmentation
 Drag and Drop Editor
 Template Management
 Spam Check
 Mailing List Management
 Event Triggered Email
 Drip Campaigns
 Click-through Tracking
 Auto-Responders
 Contact Management

weMail Pricing Model

 Free
 premium, Subscription

Free plan
Up to 3,000 Subscriber

Features

 Number of Subscriber: 3,000

 weMail Branding
 Knowledge base
 w.org/ticket based: Community Support
 Standard Campaign
 Templates: Limited
 Opt-in Notification Single Email
 Opt-in Notification Digest Email
 Bounce Handling
 Auto Clean List (Bounced)
 Import & Export
  Multiple List Send
 Opt-in Forms
o Inline : 1
o Modal : 1
o Floating Bar : 1
o Slide UP : 1
 Embed Form
 Embed Options
 WordPress Integration
o User Registration
o Comment Opt-in
o User Sync
o Transactional Email
o Team
 Google Analytics
 Built-in overview
 Email Link Clicks
 Contact Form Integrations
o Gravity Forms
o weForms
o WPForms
o Ninja Forms
o Contact Forms 7
o Caldera Forms
o WooCommerce

Premium Plan
$2.80 /Month
Powerful features

Features

 Number of Subscriber : Infinity

 weMail Branding : No
 Includes features of Free Forever plan, plus
 w.org/ticket based: Ticket based
 Priority Support
 Automated Campaign
 Templates: All
  Time warp
 Segments
 Tags
 Opt-in Forms
o Inline : Unlimited
o Modal : Unlimited
o Floating Bar : Unlimited
o Slide UP : Unlimited
 WooCommerce
 24 Hour Email Digest
 Email List Digest
 Based upon the Number of Subscribers, the pricing plan varies.


WooCommerce
WooCommerce provides extensive ecommerce solutions and is also one of the most preferred platforms
for ecommerce website development and design. It is a WordPress based ecommerce platform. No need
to completely rely on your technical know-how. It is highly flexible and scalable. With this software you
build a fully functional store within your website. It offers as many as 39 multiple WooCommerce
enabled designed templates to allow unrestricted customization scope. It comes designed with all useful
ecommerce features like channel, catalog, return, order, inventory management etc.

Ecommerce Features
 Shopping Cart
 Promotions Management
 Product Configurator
 Order Management
 Multi-store Management
 Loyalty Program
 Customer Accounts
 Catalog Management
 Email Marketing
 Returns Management
 Inventory Management
 Channel Management
 SEO Management

WooCommerce Pricing
Pricing Model
 Free Trial,
  Premium Subscription

Mailchimp
About Mailchimp

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow
faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools
anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing
emails and automated messages, create targeted ad campaigns, build landing pages, send postcards,
facilitate reporting and analytics, and sell online.

Pros

 Amazing experience because they offer excellent paid plans with depend on your subscribers."
 "All in all, Mailchimp is an amazing solution that just keeps on giving. I would highly recommend
automating your marketing through them."
 Exceptional audience transition to Mailchimp (especially better formatted email on mobile) and
our email senders have loved the transition too."
 "With MailChimp the marketing team can work on emails they like to go with in-house with help
of a designer and iterate which is a big win."

Cons

 restriction to specific designs and formats only, which can be a little frustrating when your
business doesn't match those categories.
 Unavailability of the picture or a sentence to a new window online
 They have a really strange billing system that is designed in such a way that it sucks money out
of you."
 poor merge tags functionality. Almost always it ends up not working and it looks awkward and
embarrasses in front of your customers."

More at: https://www.capterra.com/p/110228/MailChimp/reviews/

FluentCRM
FluentCRM is a Self-Hosted Email Marketing Automation Plugin for WordPress. Manage your leads and
customers, email campaigns, automated email sequencing, learner and affiliate management, and
monitor user activities and many more in one place; without ever having to leave your WordPress
dashboard!

Pros

 The software is so fast and easy to use

 Good Active Campaign
 Very affordable for sending newsletters when you integrate it with Amazon SES
 Very clean and easy to setup inside WordPress dashboard.

Cons

 The scheduling feature is not included yet

 No Fluent only reading version

Mailmunch
Mailmunch is the complete lead growth and email marketing service for bloggers, solopreneurs,
startups, and enterprises. From B2B to B2C, over 500,000 businesses count on Mailmunch to generate
thousands of leads every day and grow their revenue from email marketing. Mailmunch is also
incredibly easy to set up. Our intuitive drag & drop builder along with hundreds of free templates ensure
that you can launch any campaign in a matter of minutes, be it an opt-in form, an email campaign, or a
landing page. And if you’re wondering whether Mailmunch is a good fit for your organization, don’t
worry.

Here's everything that you can do with Mailmunch:

 Build email lists with a wide variety of opt-in form for every industry and use case - Nurture
these leads with lead nurturing sequences
 Lower cart abandonment and generate repeat sales with easy-to
 build autoresponders
 Promote new campaigns or announce product updates with high deliverability broadcasts
 Boost conversions with our eye-catching landing pages that are designed for high traction