B 2 B Lead Generation

B 2 B LEAD
GENERATION
https://www.fiverr.com/share/2Q71D8
What is digital marketing?
AT A HIGH LEVEL, DIGITAL MARKETING REFERS TO ADVERTISING DELIVERED THROUGH DIGITAL CHANNELS SUCH AS
SEARCH ENGINES, WEBSITES, SOCIAL MEDIA, EMAIL, AND MOBILE APPS. USING THESE ONLINE MEDIA CHANNELS,
DIGITAL MARKETING IS THE METHOD BY WHICH COMPANIES ENDORSE GOODS, SERVICES, AND BRANDS. CONSUMERS
HEAVILY RELY ON DIGITAL MEANS TO RESEARCH PRODUCTS. FOR EXAMPLE, THINK WITH GOOGLE MARKETING INSIGHTS
FOUND THAT 48% OF CONSUMERS START THEIR INQUIRIES ON SEARCH ENGINES, WHILE 33% LOOK TO BRAND WEBSITES
AND 26% SEARCH WITHIN MOBILE APPLICATIONS.
WHILE MODERN DAY DIGITAL MARKETING IS AN ENORMOUS SYSTEM OF CHANNELS TO WHICH MARKETERS SIMPLY
MUST ONBOARD THEIR BRANDS, ADVERTISING ONLINE IS MUCH MORE COMPLEX THAN THE CHANNELS ALONE. IN
ORDER TO ACHIEVE THE TRUE POTENTIAL OF DIGITAL MARKETING, MARKETERS HAVE TO DIG DEEP INTO TODAY’S VAST
AND INTRICATE CROSS-CHANNEL WORLD TO DISCOVER STRATEGIES THAT MAKE AN IMPACT THROUGH ENGAGEMENT
MARKETING. ENGAGEMENT MARKETING IS THE METHOD OF FORMING MEANINGFUL INTERACTIONS WITH POTENTIAL
AND RETURNING CUSTOMERS BASED ON THE DATA YOU COLLECT OVER TIME. BY ENGAGING CUSTOMERS IN A DIGITAL
LANDSCAPE, YOU BUILD BRAND AWARENESS, SET YOURSELF AS AN INDUSTRY THOUGHT LEADER, AND PLACE YOUR
BUSINESS AT THE FOREFRONT WHEN THE CUSTOMER IS READY TO BUY.
BY IMPLEMENTING AN OMNICHANNEL DIGITAL MARKETING STRATEGY, MARKETERS CAN COLLECT VALUABLE INSIGHTS
INTO TARGET AUDIENCE BEHAVIORS WHILE OPENING THE DOOR TO NEW METHODS OF CUSTOMER ENGAGEMENT.
ADDITIONALLY, COMPANIES CAN EXPECT TO SEE AN INCREASE IN RETENTION. ACCORDING TO A REPORT BY INVESP,
COMPANIES WITH STRONG OMNICHANNEL CUSTOMER ENGAGEMENT STRATEGIES RETAIN AN AVERAGE OF 89% OF THEIR
CUSTOMERS COMPARED TO COMPANIES WITH WEAK OMNICHANNEL PROGRAMS THAT HAVE A RETENTION RATE OF JUST
33%.
AS FOR THE FUTURE OF DIGITAL MARKETING, WE CAN EXPECT TO SEE A CONTINUED INCREASE IN THE VARIETY OF
WEARABLE DEVICES AVAILABLE TO CONSUMERS. FORBES ALSO FORECASTS THAT SOCIAL MEDIA WILL BECOME
INCREASINGLY CONVERSATIONAL IN THE B2B SPACE, VIDEO CONTENT WILL BE REFINED FOR SEARCH ENGINE
OPTIMIZATION (SEO) PURPOSES, AND EMAIL MARKETING WILL BECOME EVEN MORE PERSONALIZED.
“DIGITAL IS AT THE CORE OF EVERYTHING IN MARKETING TODAY—IT HAS GONE FROM ‘ONE OF THE THINGS MARKETING
DOES’ TO ‘THE THING THAT MARKETING DOES.’”
Digital Marketing Made Simple
Digital marketing. Just another one of those new, fancy buzzwords you should
use to sound smart in meetings or is it the real deal?
Maybe a better question is: what is digital marketing?
This digital marketing guide will show you what’s what.
First popularized as a term in the early 2000’s, digital marketing has actually
been around much longer.
Like, WAY longer. About 100 years longer, to be exact.
Instant Messaging Marketing
Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on
a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter
instant messaging marketing.
Most popular global messenger apps, based on the number of monthly users. Source: Statista
This type of digital marketing exploded over the last couple of years. People are much more likely
to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS
that are vulnerable to spam.
ContentMarketing
Content marketing is a type of digital marketing that focuses on creating and

distributing content for a target audience. The content aims at being valuable, relevant,
and (ideally) consistent. Its ultimate goal is to drive a profitable customer action.
The crucial part here is “valuable” and “relevant”. This is what tells content marketing
apart from traditional spammy advertising. The target audience should want to seek the
content out and consume it.
In the broader sense, content marketing is part of every other digital marketing activity, be it social media
marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you
pursue.
Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers,
case studies, ebooks.
Search Engine Optimization (SEO)
SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic,
search results on the search engines (like Google and Bing).
It’s important that the traffic you drive to your website is relevant to your industry. If you manage to
attract a high volume of visitors searching for Macintosh computers while what you actually do is
selling raincoats, the traffic will do you no good.
SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a
steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to
find you on the Internet.
Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your
website titles, description and loading speed, building relevant backlinks .
Social Media Marketing (SMM)
Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using
social media, you can increase exposure and build meaningful relationships with your customers.
While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it.
Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable
content.
An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable
information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!)
Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”.
It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound
marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy
customers.
Pay-Per-Click Advertising (PPC)
Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. Basically,
it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of
digital marketing.
PPC is one of the types of paid search. It’s similar to SEM (search engine marketing) but can also include display
advertising (cost-per-click based), and affiliate advertising.
Email Marketing
Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for
promoting one’s products or services.
If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally,
emails you send out to your clients should not only speak at them but also encourage meaningful interaction with
your brand.

B 2 B Lead Generation

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

B 2 B Lead Generation

Uploaded by

Copyright:

Available Formats

B 2 B LEAD

Content marketing is a type of digital marketing that focuses on creating and

You might also like