Points of Parity-

 Based on real sporting events.

 Has an existing customer base.
 Competitive Pricing.
 Collectible toy car.
 Miniature Model.

Points of Differentiation-

 Remotely controlled and driven.

 Customized parts.
 Premium material quality.
 Replace broken parts.
 Interchangeable parts.
 DIY.
 Working head and rear lights.
 Exclusivity.
 Customizability.
 Sturdiness.
 Limited edition models.
 IOT enabled

Positioning-

 Kids can use them for races on mall racetracks.

 Parts can be used interchangeably with different cars.
 The use of IOT can help kids be engaged with the products.
 The mechanisms can help children learn how cars work on a superficial level.
 For the older target segments, the cars can symbolize different racecar types that have won
their respective races and can instigate a feeling of nostalgia.