SELLING APPROACH

There are 3 kind of selling approach: dropshipping, affiliate marketing, direct selling

-Affiliate marketing: is an advertising model in which a company compensates third-party

partners for promoting products and services

-> this is one of the necessary methods for our company bc we are one of the new players in this
market.
according to clean+, my company intend to cooperate with some influencers or kols on insta,
tiktok to record a short video introducing about our service. and attach the link to download our
application on their bio or insta story.

-Dropshipping: is a retail business model in which an ecommerce merchant sells physical

products without keeping any goods in stock. The retailer acts as an online store where
customers purchase goods, and all the orders are fulfilled by a third-party manufacturer or
wholesaler.

-> according to our service, i think this method is not suitable for our group's target. so we dont
use this kind of method

-Direct selling: is the selling products in a non-retail environment, for example, at home, online,
or other non-store locations. It helps eliminate middlemen who are involved in distribution.
Instead, products are sent directly to consumers.

And i think this direct selling is the best choice for our group's service

Best choice: DIRECT SELLING

Reasons:
My group implemented this method by creating a website and a mobile app, because as you all
know, nowadays everyone does everything on their phones like reading books, ordering food,
shopping, booking hotels ... so providing cleaning service through an application on electronic
devices will be very convenient for everyone.
So, if customers have demand to clean the house but they are too busy, they just need to order
service directly on the available app: Clean+ and then our service will be immediately provided
to them
More specifically, we decided to use direct selling on the app because users can easily choose the
services they want with different prices, along with incentives and promo code