Name: Mark Angelo B.

Lazo
Section: COM 301

Top 5 Customer Relationship Management Implementation in Organization

1. Apple CRM
- Customer Relationship Management plays a pivotal role in Apple’s growth strategy.
- Customer Relationship Management (CRM) plays a pivotal role in Apple's growth strategy by
helping the company build and maintain strong, long-term relationships with its customers. By
using CRM tools and strategies, Apple is able to gather valuable customer data and insights,
which it can then use to tailor its products and services to meet the specific needs and
preferences of its target audience.
- For example, Apple's CRM system allows the company to track customer purchases and
interactions with its products, which it can then use to create targeted marketing campaigns
and personalized recommendations for future purchases. This helps to build customer loyalty
and drive repeat business, which is a key component of Apple's growth strategy.
- Additionally, Apple's CRM system enables the company to provide exceptional customer
service and support, which is essential for maintaining a positive brand image and customer
satisfaction. By using CRM tools and techniques, Apple is able to quickly and efficiently respond
to customer inquiries and complaints, which helps to build trust and foster long-term customer
relationships.
- Overall, Apple's use of CRM plays a crucial role in its growth strategy by helping the company
build strong, loyal customer relationships and drive repeat business, which is essential for the
company's continued success and growth in the competitive tech industry.
2. Coca-Cola CRM
- Coca-Cola uses CRM to promote collaboration and deal with customer issues quickly and
efficiently.
- CRM allows Coca-Cola to track customer interactions and preferences, providing valuable
insights that can be used to improve the customer experience. This includes personalized
promotions and targeted marketing efforts.
- Additionally, CRM allows Coca-Cola to manage customer complaints and queries in a timely
manner, ensuring that customers are satisfied with the company's products and services. This
can help to build customer loyalty and improve overall brand reputation.
- Overall, CRM helps Coca-Cola to foster collaboration and improve customer relationships,
enabling the company to better understand and meet the needs of its customers.
3. Amazon CRM
- Amazon has one of the most complete CRM infrastructures in the world that harnesses
customer data during purchases to instantly customize users’ online experience.
- Through their use of data and advanced algorithms, Amazon is able to personalize their
recommendations, advertisements, and other interactions with customers based on their past
purchase history and browsing behavior. This personalized approach has helped Amazon to
build customer loyalty and increase customer satisfaction.
- Amazon’s CRM system also includes features such as customer service chatbots, customer
feedback surveys, and customer profile management. This allows them to efficiently manage
customer inquiries and complaints, and collect valuable insights into customer preferences and
experiences.
- Overall, Amazon’s comprehensive CRM infrastructure has played a key role in their success as
an e-commerce giant, and has set the standard for other businesses looking to improve their
customer relationships.
4. Activision CRM
- Activision is a pioneer in the video gaming industry that uses CRM to connect with gamers via
social media websites such as Facebook and Twitter.
- By using CRM, Activision is able to gather data on their customers' preferences and interests,
allowing them to tailor their marketing efforts and create personalized experiences for their
players. This helps to build customer loyalty and engagement, ultimately leading to increased
sales and revenue.
- Through social media, Activision is able to communicate directly with their customers and
provide them with updates on new games, promotions, and other news. They also use social
media to listen to customer feedback and respond to any questions or concerns in a timely
manner.
- In addition, Activision uses CRM to track customer purchase history and analyze customer
behavior, allowing them to identify trends and opportunities for improvement. This data helps
them to create more effective marketing campaigns and improve the overall customer
experience.
- Overall, Activision's use of CRM and social media has helped them to build strong relationships
with their customers and drive business success.
5. Tesco CRM
- Like most retailers today, Tesco uses a Clubcard to reward its most loyal customers. For every
pound spent, you earn a point. These points can then be traded in for Tesco Clubcard ‘vouchers
and vouchers can then be traded in for rewards. Tesco has partnerships with many restaurants,
hotels and gas stations thus giving users more opportunities to earn points.
- Clubcard members can also access exclusive discounts and offers, such as money off their
groceries or double points on selected items. The points can also be used to enter prize draws
for the chance to win prizes such as holidays and experiences.
- In addition to earning points through purchases, Tesco also offers other ways to earn points,
such as through its online shopping service, mobile app, and by participating in surveys and
promotions. The points can be redeemed for a variety of rewards, including discounts on
groceries, fuel, and experiences such as days out and holidays.
- Tesco’s Clubcard program is a great way for loyal customers to save money and earn rewards.
By using the Clubcard and participating in the various rewards and offers, customers can make
the most of their shopping experience at Tesco.