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  • Media Planning Class 8 Notes

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    ANUSHA KHAN
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    The document discusses television advertising budgets and GRP targets. It notes that if the budget increases from 899 to 1000, the GRP target would need to be multiplied by 1000 to get the new cost. It also states that channels take financial commitments from agencies even if clients later halt spending. The document considers who benefits more when the budget and achieved GRPs are different than planned - whether it's the channel or client. It notes that clients benefit more from spots on channels that achieve GRP targets within budget.

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    The document discusses television advertising budgets and GRP targets. It notes that if the budget increases from 899 to 1000, the GRP target would need to be multiplied by 1000 to get the new cost. It also states that channels take financial commitments from agencies even if clients later halt spending. The document considers who benefits more when the budget and achieved GRPs are different than planned - whether it's the channel or client. It notes that clients benefit more from spots on channels that achieve GRP targets within budget.

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    © All Rights Reserved
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    7 views1 page

    Media Planning Class 8 Notes

    Uploaded by

    ANUSHA KHAN
    The document discusses television advertising budgets and GRP targets. It notes that if the budget increases from 899 to 1000, the GRP target would need to be multiplied by 1000 to get the new cost. It also states that channels take financial commitments from agencies even if clients later halt spending. The document considers who benefits more when the budget and achieved GRPs are different than planned - whether it's the channel or client. It notes that clients benefit more from spots on channels that achieve GRP targets within budget.

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    CLASS 8 NOTES

    If budget increase from 899 to 1000

    If GRP is 1000 and budget 899,

    NCRP is 1 GRP cost, then 899 will have to be multiplied by 1000 – 11,250,00 – at the same time 7,500 is
    also correct

     ALWAYS deliver the exact GRP instead of giving it more or less even if it’s good

    Channel takes commitment from agency e.g. spend 100 million from them. Channel remains safe even if
    client halts.

    Analysis = budget + GRP + benefit for channel & client – and who benefits more?

    If budget is 15 million and GRPS are achieved in 7 million is achieved, who benefits?

    Channel benefits he starts dealing in tarrifs as he has strong viewership to gain more amount

    If 2 channels achieve the GRPs within budget, where does client benefit?

    Those who have more spots.

    In POV of channel, this is weak planning

    PAPER

    Half marks lab

    Half marks mcqs

    If CRPs is more then what impact is in GRP?

    What is reach? Viewership

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