CP3401/5636 Practical 1

Create an Online Presence

What are we doing?

Today you are going to create two types of online presences and setup Google Analytics. Since, the
main purpose of this subject is NOT to learn programming of an e-commerce website, we will use
free e-commerce solution provided by https://www.shopify.com/. This allow us to create ready to
use website within 10 minutes. This help us to focus on the subject learning objectives about e-
strategic management.

Google Analytics helps you analyse visitor traffic and provides a complete picture of your audience
and their needs. You can track the routes people take to reach you and the devices they use to get
there with reporting tools like Traffic Sources. You can also learn what people are looking for and
what they like with In-Page Analytics. Learn more about the free Google Analytics Standard features
http://www.google.com/analytics/standard/.

 Part 1 Setup your online store

 Part 2 Register Google Analytics
 Part 3 Enable Google Analytics in your online store
 Part 4 Configure the online store

Prerequisite:

 you will need a Google account for this practical, if you already have a google account (e.g.
your Gmail address, you can use your existing Gmail login).
 If you DO NOT have a Google account yet, please create a new account via this URL:
https://accounts.google.com/SignUp

Part 1 Setup your online store

1. Navigate to https://www.shopify.com and register a free trial account.

2. Input Your store name, your email address (you can use either your jcu email or other email
address you can access), and password.
3. Complete the registration process, until you see the administration page to edit your store.
4. On the left hand side menu, click Online store, then click Preferences. Find the textbox
when you can input your Google Analytics code

5. If you want a customised domain name for your online store, you can register one free here.

http://www.dot.tk/en/index.html?lang=en or here http://www.freenom.com/

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Part 2 Setup Google Analytics

6. Navigate to https://analytics.google.com/analytics and sign-up for Google Analytics

7. Fill in the required information to create a new account. Example of the inputs are shown
below. The website URL should be the URL of domain name of your online store.
8. Click Get Tracking ID.
9. Review and Agree the Terms of Services.
10. Then you will be directed to the administration page, find the Tracking ID, it should be in the
format of UA-XXXXXXX-1. Make sure the select https:// for the URL.

11. Navigate back to the Google Analytics Admin page, select Tracking Code under the
Property Column,

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12. Find you Google Analytics Code , copy and paste it into the textbook on your Shopify store. The
Google Analytics Code should look similar to this.

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-7ddddd-1', 'auto');

ga('send', 'pageview');

</script>

13. Click the send test traffic button then check the real-time traffic reports to ensure Google
analytics correctly record the hit.

14. See the results in the real-time traffic reports. A page view should be recorded.

The real-time traffic report shows current activities and active users on the website, other statistics
and reports in Google analytics will take about 24-48 hours to update.

15. Click Admin on the top menu of Google Analytics, then select an account and a property.
From the Property column, click Tracking Info then User ID.

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16. Agree to the Policy, Turn on Session Unification and Click Next.

17. Click the Create

18. Input the required information and then Click Create view.

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19. Click the Home link on the top menu and now you can see that you have the User-ID view
created.

Let’s try to create a view level predefined filter to to exclude traffic from your own IP.
20. Select the Admin at the top of every Google Analytics page.
21. In the View column, select the User-ID view, Click Filters, then Click Add Filter.

22. Enter a name for the filter, select Predefined Filter and input other information to
exclude the traffic from your own IP address.

23. Click Save.

24. Add another filter, this time you are to create a custom filer to include traffic from
Australia only. Save the Filter.

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25. Open a new tab in your browser, and navigate to https://www.geopeeker.com/ ,

enter the URL of your store to generate from website traffic from servers in different
counties.
26. You may also try a similar tools, http://geowebview.com, and
http://www.websitetest.com
27. Back to the browser tab of Google Analytics, view the Real Time report, you can see
traffic to your website from different countries.

28. Review the real time report from different views to check if the Aus only filter is
working correctly.
29. Select the Admin tab is at the top of the Google Analytics page and navigate to the account
and property
30. In the Property column, click Property Settings.
31. Set Enable Demographics and Interests Reports to ON.
32. Click Submit.
33. Select the Admin tab is at the top of the Google Analytics page and navigate to the account
and property
34. Navigate to the desired account, property and view
35. In the VIEW column, select Ecommerce Settings.

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36. Click the Enable Ecommerce toggle ON.

37. Click the Enable Related Products toggle ON.
38. Click Next step.
39. Click Submit.

Part 4 Exploring the Online Store Features

40. Go back to your shopify store admin page, explore the online store features .

 Give a brand name to your store , localise the store with local tax rate, timezone, etc.
 Add a few products
 Explore different payment options (since it is a trial account, no real payment and checkout
features)
~ End ~