An introduction to Google Analytics 4

• What is GA4?

• Why is it GA4?
o Why should you learn analytical
tool?
o Why not other tools?

• How to learn GA4 efficiently?

 Content

1. Overview of GA4
2. Demo account
3. Interface and Navigation
4. Setting Up
5. Hands-On Exercises
 1. Overview of GA4

• GA4 is an analytics service that

enables you to measure traffic and
engagement across your websites and
apps
• The latest version of Google
Analytics
 2. Demo account

• Login using your personal Google

account.
• Search for “google analytic 4
demo account”.
• Choose “Google Analytics 4
property: Google Merchandise
Store (web data)”.
2. Demo account
2. Demo account
Google Merchandise Store
https://googlemerchandisestore.com/
2. Demo account

https://flood-it.app/

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3. Interface and Navigation
Acquisition Reports
Engagement Reports
Monetization Reports
Retention Reports
User – Reports
Tech – Reports
 4. Set up GA4 account

• Set up GA4 account, property

• Set up Shopify account
• Set up Haravan account
4. Set up GA4 account – Create Property
4. Set up GA4 account
4. Set up GA4 account (cont)
4. Set up GA4 account (cont)
4. Set up GA4 account (cont)
4. Set up GA4 account (to be continued)
 4.1 Set up a Shopify store

● Set up a Shopify store for demo

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4.1 Set up a Shopify store
4.1 Set up a Shopify store
4.1 Set up a Shopify store
4.1 Set up a Shopify store
4.1 Set up a Shopify store
4.1 Set up a Shopify store
4.1 Set up a Shopify store
 Activity 1

Create a GA4 account and add Demo data from GMS

Open a store on Shopify

1. Add at least a product + 2 other pages on the store.

2. Connect your Shopify store with GA4.
3. ”Advertise” your store to your classmates, and check whether the number on your
GA4 platform change?

Remind:
• Use personal Gmail account.
• The GA4 account must be successfully created for later use.
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 Activity 2

Open a store on Haravan:

1. Add at least a product + 2 other pages on the store.

2. Connect your Haravan store with GA4.
3. ”Advertise” your store to your classmates, and check whether the number
on your GA4 platform change?

Question: is the process the same?

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Personal Assignment
Using Google analytics for Google Merchandise Store data, analyze the metrics and give
suggestions:
1. Analyze the user and new_users for last 30 days. Compare with the data from the previous period?
Could you give an explanation for the changing?
2. Which channel bring the most user and traffic? Could you please analyze in deeper about revenue
from 03 top channel?
From the beginning of 2023 until now:
3. Which audience segment has the highest conversion rate on the website?
4. Based on the analysis of user behavior on the website, what changes can be made to improve the
user experience and increase engagement?

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Teamwork Assignment

Using Google analytics for Google Merchandise Store with last 30 days data,
analyze the metrics and give suggestions:

1/Analyze the traffic from mobile and desktop. What traffic is better? How can we
make an improvement?

2/ Analyze the the Audience of Google Merchandise Store (Age, Gender,

Location…). Do you have any suggestion to improve the GMS revenue/acqusition?

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