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1. What products or services does the business offer?

- Freelancing services
2. What type of business model does the business follow (e.g. B2C, B2B, etc)?
- Inbound and outbound business owners and company leads
3. Is the business brick and mortar, online, both?
- online
4. What contextual information is needed to connect your business description to your
SMART Goal and KPIs? (e.g. a new product is being offered)
- Marketing assistance for businesses for long-term

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