Muhammad Ardhan Anshari

02411940000179
Pemasaran Jasa A

Resume GL 28 November 2022

New Trends in Marketing Management
Speaker : Dr. Remedios P.

Marketing management is the way to find out the opportunities which are
profitable and create these opportunities by satisfying the customers. Marketing
management is consumer-oriented. The objectives of marketing management are
attracting new customers, satisfying the demands of customers, profitability,
maximizing the market share, and creating a good public reputation.

The main goals of marketing management are to develop, plan, and implement
strategies that will aid in achieving more general corporate goals. These corporate goals
may include expanding into unexplored areas, generating earnings, or raising brand
recognition. It's important to look to marketing experts Philip Kotler and Kevin Lane
Keller when we start thinking about the field of marketing management. In their book
"Marketing Management," they provide a common definition of marketing
management as "the development, design, and implementation of marketing programs,
processes, and activities that recognize the breadth and interdependencies of the
business environment."

These specialists must thoroughly comprehend the techniques and approaches

that keep and delight clients, do in-depth research on them, and actively participate in
performance evaluation and process improvement. Essentially, effective marketing
management procedures should strengthen a brand, create a strategic marketing
strategy for a company, and organize resources to achieve all of these goals.

A strong marketing management team may easily outperform rivals and remain
unbeaten in the market. Understanding your customers' wants and utilising their
feedback to acquire further customers is obviously the key. You may quickly draw in
more new customers if you use your market research properly.

Additionally, marketing management aids in efficient resource management.

Your company must concentrate on the current opportunities and use its resources to
take full advantage of them.

Businesses may thrive and expand with the aid of effective marketing
management teams that include members with a variety of essential skill sets.
Additionally, by utilizing the appropriate marketing tools, you may improve your
marketing management and complete your task more quickly.
Muhammad Ardhan Anshari
02411940000179
Pemasaran Jasa A