ABC Auto Repair

Marketing Plan for

Small Business

Prepared by
Brandon P. Porter
brandon@ABCautorepair.com
October 23, 2023
Executive Summary

ABC Auto Repair is an auto repair shop located near a university campus in
Illinois, Chicago. The auto repair ship aims to gain an advantage over its
competitors by being one of the only local shops to offer both auto repair
services and auto parts for sale and by building out its social media presence to
directly engage its customer base.

Objectives

The auto repair shop’s marketing objectives will be the following:

1. To increase social media presence on the company’s Facebook page by

increasing the followers by December 30, 2024
2. Increase sales by 10% by December 30, 2024

Buyer Persona

Bailey Martin is a car enthusiast, who loves to buy auto parts since he is
restoring his old car. He needs to repair his restored car since the engine needs
cleaning and overhaul.

Target Market

80% of the target market of the auto repair shop will come from the local
community, including the nearby university, while the remaining 20% will
come from drivers who encounter problems with their vehicle. These target
clients age 18–60 years old and are car enthusiasts and car owners.
Strategy

ABC Auto Repair will build out its social media presence on Facebook. It will
post its auto parts for sale and success stories and reviews from satisfied
customers to create brand awareness and will also purchase billboard ads to
post directions from the highway to the shop.
Team

Jack P. Gray
Marketing Head
He will be responsible for drafting and implementing the repair shop’s
marketing strategies including the outbound marketing and social media
marketing.

Sienna L. Rose
Social Media Manager
She will be responsible for managing and implementing the social media
marketing of the repair shop’s Facebook page.
Action Plan

OBJECTIVE 1
To increase social media presence on the company’s Facebook page by
increasing the followers by December 30, 2024

ACTION ASSIGNED TO END DATE

Take photos and videos of the auto
parts for sale in the physical store to Sienna L. Rose December 25, 2024
attract customers

Boost Facebook ads Sienna L. Rose December 30, 2024

OBJECTIVE 2
Increase sales by 10% by December 30, 2024

ACTION ASSIGNED TO END DATE

Post a billboard ad that shows

Jack P. Gray December 30, 2024
directions from the highway to the shop

Offer discounts and promos for new

Jack P. Gray September 30, 2024
customers
Budget

Description Quantity Price Total

Advertising expenses 1 USD 50,000 package USD 50,000

Auto parts 1 USD 10,000 package USD 10,000

Total USD 60,000

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