A+ Constructions

Construction Email Marketing

Plan

Prepared by
Johann Gonzales
johann@aplusconstructions.com
March 21, 2021
Executive Summary

A+ Constructions will launch its new construction services package on June 9,

2021. The company aims to attract young entrepreneurs who want to build
towers and commercial properties.

Objectives

The company’s marketing objectives will be the following:

1. Improve the promotion of the new construction services package

2. Increase consumer anticipation of the launching event of the company

Buyer Persona

Jonson Blake is a 28-year-old and is a clothing brand founder. He wants to have

an establishment that has an office and a store to display his clothing products.

Target Market

The company targets young adults, specifically entrepreneurs, and newly

established business owners aged 24 to 35 years old.
Strategy

STRATEGY ACTIVITIES TIMELINE SUCCESS CRITERIA

1. Organize a launching
Launching Event & event. June 09, 2021, to Increased number of
Construction Expo 2. Participate in August 09, 2021 clients after the expo.
construction expos.

1. Create a client
April 10, 2021, to Positive client
Email Advertising mailing list.
June 08, 2021 response.
2. Send email ads.
Team

Ezra Ramirez
Marketing Director

She will oversee and guide the marketing team of the company.

James Larson 
Digital Marketing Specialist

He will lead and manage the digital marketing and advertising department of
the company.
Action Plan

OBJECTIVE 1
Improve the promotion of the new construction services package

ACTION ASSIGNED TO DEADLINE PROGRESS

Contact the press Ezra Ramirez June 09, 2021 Upcoming

Create launching event

Ezra Ramirez June 09, 2021 Upcoming
invites

OBJECTIVE 2
Increase consumer anticipation of the launching event of the company

ACTION ASSIGNED TO DEADLINE PROGRESS

Create offers and
James Larson August 09, 2021 Upcoming
discounts

Train the team James Larson August 09, 2021 Upcoming

Budget

Description Quantity Price Total

Email Marketing 100 USD 5.55 Unit USD 555

Ads 365 USD 9.99 Unit USD 3,646.35

Total USD 4,201.35

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