GO-TO

MARKET
PLAN
[YOUR COMPANY NAME]

Date:
Executive Summary
[YOUR COMPANY] will launch a variety of new cosmetic products on June 15, 2021. The
company aims to attract young women consumers who are fond of beauty products and other
cosmetics products which will help them look good on a daily basis. The company will utilize
email and social media marketing to promote the new product.

Objectives
The company’s marketing objectives will be the following:

1. Setup fun marketing activities for the product launch

2. Increase consumer anticipation of the launch event

Buyer Persona
Amanda Carter is a 19-year-old Instagram model living in San Francisco, California. Her
challenges include not being able to have beauty products that suit her skin. She needs beauty
products that will help her look beautiful.

Target Market
The company targets young women between ages 18 to 21 years old, comprising 30% of the
US population. These customers are most likely to spend a huge amount of money on beauty
products that will enhance their facial features. 
Strategy
STRATEGY ACTIVITIES TIMELINE SUCCESS CRITERIA
1. Organize an event to
Customers will be
launch new beauty June 15, 2021
Launching interested to buy the
products to June 20,
Events products with famous
2. Invite famous beauty 2021
influencers on the event
influencers to the events
1. Create one-minute Customers will be
April 10, 2021
Video video ads interested to see and buy
to June 08,
Advertising 2. Highlight new beauty the products once the ads
2021
products on the ad will be posted online
Team
[NAME]
Digital Marketing Director

She will be responsible for directing the overall marketing activities and ensures everything
goes well.

[NAME]
Assistant Digital Marketing Director

She will be responsible for creating advertising plans and materials for marketing activities. 
Action Plan
OBJECTIVE 1
Setup fun marketing activities for the product launch

ACTION NAME DEADLINE PROGRESS

Determine the marketing budget [NAME] [DATE] In Progress

Meet with all the marketing team [NAME] [DATE] Upcoming

OBJECTIVE 2
Increase consumer anticipation of the launch event

ACTION NAME DEADLINE PROGRESS

Evaluate and improve marketing

[NAME] [DATE] Upcoming
strategies

Create exclusive promos & offers

[NAME] [DATE] In Progress
on the product

Budget

Description Quantity Price Total

USD
Event Organizers 1 Unit USD 150,000
150,000

Video Ads Creation 1 USD 50,000 Unit USD 50,000

Other Expenses 1 USD 50,000 Unit USD 50,000

Total USD 250,000