Jackson Cosmetics

Facebook Marketing Plan

Prepared by

Leslie Jackson
leslie@jacksoncosmetics.com
March 12, 2021
Executive Summary

Jackson Cosmetics will launch a new waterproof makeup line for its summer collection on
May 25, 2021. The company aims to attract tweens, teenagers, and young adults who love
playing around with makeup and dressing up for summer outings, vacations, parties, and
festivals. The company will optimize Facebook marketing along with other online advertising
initiatives to promote the product line.

Objectives

The company aims to achieve the following: 

1. Increase sales by 10% from the previous year’s summer collection

2. Boost online engagement on Facebook by 10%

Buyer Persona

Jasmine Lui is a 16-year-old high school student from Fordland, Missouri. She loves doing
her makeup even for days at the beach, but she struggles to find a makeup product that can
last the entire day without smearing. She’s looking to purchase quality makeup at an
affordable price. 

Target Market

The company targets young consumers who love cosmetic products for their every day.
These individuals are always on the go, making the most of summer by engaging in various
activities almost without the chance to freshen up their makeup.
Strategy

STRATEGY ACTIVITIES TIMELINE SUCCESS CRITERIA

Create content for
A 10% boost in page
Facebook Facebook ads. May 01, 2021, to
followers, likes,
Marketing Run sponsored ads for August 01, 2021
comments, and shares.
four months.
Advertise the event
across various social
media channels. Generate at least
Virtual Product April 10, 2021, to
Plan games, 10,000 viewers for the
Launch Event May 25, 2021
performances, and live event.
giveaways for the
event.

Team
Leslie Jackson 
Owner & Marketing Director

Responsible for the company’s marketing and communications strategies.

Vanessa Hudson 
Social Media Marketer

Manages the company’s social media accounts and engages with audiences.

Action Plan
 OBJECTIVE 1
Increase this season’s sales by 10%

ACTION NAME DEADLINE PROGRESS

Prepare product teaser and
Leslie Jackson April 09, 2021 Completed
launch campaigns for the release
Collaborate with the content
creatives team to develop social Vanessa Hudson June 09, 2021 In Progress
media content for the campaigns

OBJECTIVE 2
Boost online engagement on Facebook by 10%

ACTION NAME DEADLINE PROGRESS

Strategize on effective marketing
Leslie Jackson March 30, 2021 In Progress
initiatives based on trends
Connect with prospects for lead
Vanessa Hudson May 25, 2021 Upcoming
generation and online traffic

Budget
Description Quantity Price Total

Content Ads Creation 1 USD 30,000 USD 30,000

Virtual Launch Event 1 USD 50,000 USD 50,000

Social Media Engagement 1 USD 20,000 USD 20,000

Total USD 100,000