Assignment #1

Strategic Management – MGT603

Mc190203866

Solution.

1. Mention any of the three vital components of a mission statement in the provided
statements with proper reasoning.

ABC company mission statement berfing under below discuss points.

1) Customers
ABC Company providing innovative and efficient financial solutions to its customer.
Large number of customer and educated person

2) Employees
ABC Company has skilled and qualified employees offer better services to customers and
satisfies to client to solve his problems

3) Product & services

ABC company mission statements tell us provide financial solutions services to its
customer .financial adviser ,financial consultant .

4) Technology
Company provide better services with use of modern technology latest accounting
software use for solve problems and create a long tern relation with customers

5) Profitability

ABC company provides equal growth opportunities to its shareholders to investment

with confidence in us and earn high profit ratios and secure investment .in this
company shareholder earn high dividend from this company and satisfy investor form
company profitability.
2nd Company mission statement berfing under below discuss.

1) Customers
Company customer s individuals, families and communities its customer.

2) Market

Individuals, families and communities is target market of this company local market
shops in society

3) Product and services

Company offer home care product & services to individuals, families and
communities.

4) Public image
Company provides its products, offer to its customer’s convenience, quality and
affordability to purchase and consume and company good public image with in
individuals, families and communities.

2. Identify the narrow and broad mission statements from the given statements.

1st mission statement

Broad mission statement

Company ABC is Broad statement because company target All general public to
country .company use modern technology and and offer financial services, opportunity
and growth. Wider scope of ABC Company. High profit rate and shareholder satisfy.
Like public limited company.

2st mission statement

Narrow mission statement

Company under narrow mission statement because company only limited product offer
like home care product and target customers Individuals, families and communities
market limited. Company not a use of latest modern technology and limited scope of
business and profitability. Like solepropritor business.