4.

MARKETING STRATEGY
4.1 MARKET ANALAYSIS
I. By Service:
Collection,Transportation,and Storage Services

• Treatment & Disposal Service

■ Incineration ■ Autoclaving ■ Chemical Treatment ■ Others
 Recycling Services
II. By Type of Waste
 Non-Hazardous Waste • Hazardous Waste
4.2 SWOT ANALAYSIS
Strengths
1. Using modern solutions and materials
2. High success rate
3. Excellent location

Opportunities
1. A growing number of private doctor’s offices and smaller health centers.
2. Important environmental aspects

Weaknesses
1. Large capital expenditures in relation to the performance installations
2. Limited access to the necessary equipment

Threats
1. Possible change of legal regulations

4.3 CUSTOMERS
TARGET CUSTOMERS
The target markets are those which produce the highest volume of solid waste per year.
The list below shows the industries which produce the highest amount of waste and also
the key ingredients within these wastes.
4.4 COMPETITION AND COMPETATIVE ADVANTAGE
1. There are no competitors
2. the new competitors as we ahead of the market are finding it difficult to get customers
easily

5.ECONOMIC IMPACT

The waste has direct and indirect impact on economic status of a country. The direct impact is
with 3 R's (reduce, reuse and recycle), it is possible to reduce the money spent for buying
things. Definitely it has a great and direct impact along with another important process called
waste to wealth. Another important direct impact of waste is, providing employment for the
thousands and thousands of people every day.