Strategic Map

There are five broad competitive approaches a business may take to the market to increase its
chances of success. For Bega Cheese, it looks that going with the lowest price source is the way
to go (Laforet, 2017). It is particularly pertinent given that Bega Cheese is best known for its
high-quality cheese and cheese-related goods. Therefore, the firm will have a competitive edge
over other industry operators in its marketplaces since it will attract and keep loyal customers of
its brand and goods if it is the lowest-price supplier. Being the lowest-priced service in its niche
will help win over existing customers and attract new ones.

To fulfill its role as the best cost provider, Bega Cheese must provide its customers with more
excellent value for their purchases. It is accomplished by providing goods and services that are
both more valuable and of higher quality than those provided by the company's competitors
while selling them to customers at a lower price. In this situation, Bega Cheese used this basic
competitive strategy by supplying its target consumers with high-quality cheese and cheese
products while ensuring its offerings were not the most expensive (De Mooij, 2013). If you make
a fast price comparison at a local Australian grocery shop or retail outlet, you will find that Bega
Cheese consistently offers the lowest pricing on the market. Combined with its wares' superior
quality, this offers Bega Cheese a leg up on the competition.

Whether internal or external, it is essential to analyse the factors that help implement a chosen
company plan. Primacy issues may include, for example, how corporate culture and
organizational structure may affect the implementation of a company's general strategy.
Considering that a company's structure influences its behaviour, procedures, and activities, this is
very important to keep in mind (Laforet, 2015). As such, they would either help or hinder the
business in putting into action its chosen overarching strategy. The business culture may or may
not be conducive to successfully executing the chosen generic competitive strategy.

References

De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes.

Sage Publications.

Laforet, S. (2015). Managing brand portfolios: audit of leading grocery supplier brands 2004 to
2012. Journal of Strategic Marketing, 23(1), 72-89.