Welcome to ZAMEEN

Welcome Note from CEO

Welcome, and thank you for joining Zameen in its journey of taking Pakistan’s real
estate sector to new heights of excellence and opportunity. Our mission to provide
a one-stop destination for property in Pakistan is now a reality with operations in 32
cities across the country.

A robust project sales portfolio spanning every corner of the country, and the
launch of Zameen Developments as one of the nation’s premier real estate
developers. Our parent entity, Emerging Markets Property Group (EMPG) continues

.
to grow rapidly as well, with operations in 18 countries in the MENA, South Asia and
Southeast Asia regions.

I wish you the best of luck in your journey with us, and look forward to a mutually
beneficial relationship for years to come!
 Organization Overview

CEO
Zeeshan Ali Khan

Classified-Main CPML-Main Project Project Internal Audit &

Marketing BI -Main TECH FP& A

.
Acquisition Development Compliance

Affiliate Corporate Business Sales

Finance T&D ITS Legal Procurement
Network Communication Effectiveness

Supply Chain Admin HR-Main Geomatics

 Zameen CPML-Sales Organogram
Zeeshan Ali Khan
( CEO)

Ahmed Bhatti Ch Laeeq

( Country Head) ( SD- Lahore)

Shujaullah Khan Taha Mehmood Hassan Danish Ali Rehan Basil Hafeez Usman Sarwar
( SD- Central) ( SD- South) ( SD- North) ( Director) ( Director) ( Director)
HIRING PROCESS
 Hiring Process
ASSESSMENT COMPETENCY INTERVIEWS
TEST ASSESSMENT

RESUME
SCREENING

SUCCESSFUL
HIRING NEW HIRE TRAINING
WHAT IS
ZAMEEN.COM
OUR VISION

“Zameen aims to become the one-stop

destination for every real estate in
Pakistan.”
 OUR MISSION
“ At Zameen we believe in creating a lifelong partnership with our
customers based on transparency, trust, honesty and an outstanding
level of service excellence.

By providing accurate and up-to-date information, in-depth analysis,

sound real estate advice and exceptional products. We aim to bring the
Pakistan real estate market up to the highest international standards.

Our mission is to introduce new ideas and technologies that will

transform the process of buying, selling and renting real estate – making
it faster, more efficient and much easier for everyone involved
.”
 OUR CORE VALUES

INTEGRITY INNOVATION

BUSINESS ACUMEN GO-GETTER

INTEGRITY
WHAT IS IT?
WHAT DOES IT MEAN TO HAVE INTEGRITY?

“Doing the right thing when nobody’s

watching you ”
“Zameen gained confidence in the market by displaying it’s
integrity. Developers trust us, because we maintain
transparency in all dealings and tax duties
”
 INTEGRITY IS…

Saying the right thing

Admitting mistakes and learning from them

 CHANGE STARTS
WITH ONESELF, AND
ONE NEEDS TO REFLECT
INTEGRITY
- ZEESHAN ALI KHAN
CEO ZAMEEN.COM
BUSINESS ACUMEN
WHAT IS IT?
 BUSINESS ACUMEN

“ Forward planning by foreseeing trends, keeping

ground realities in mind, building knowledge with
research ”
“ We transformed ourselves from a conventional classified
portal to a dynamic real estate business and industry
driver, just by demonstrating Business Acumen
”
 BUILDING BUSINESS ACUMEN

Ask Questions

Focus on the ground realities

Enhancing product and market knowledge

INNOVATION
WHAT IS IT?
INNOVATION

BE CREATIVE
&

THINK
OUTSIDE
THE BOX
 “
Driven by innovation, Zameen revolutionized the
industry by digitalizing a conventional market.
”
GO GETTER
WHAT IS IT?
 GO-GETTER

“ Doing things with your own hands and not shying

away from asking questions ”
 GO-GETTER

“ A state of mind that includes passion,

zest and a deep drive to achieve desired goals
”
“ We changed the way the industry operates, setting the
standards of what is expected, by cultivating a team of Go-
Getters ”
A GO-GETTER IS SOMEONE…

WITH A CAN-DO ATTITUDE

WHO FACES PROBLEMS HEAD ON

WHO IS A PROBLEM SOLVER

 A GLOBAL FAMILY
OF 4000+ EMPLOYEES!
 BRAINCHILD OF TWO VISIONARIES
ZEESHAN ALI KHAN & IMRAN ALI KHAN

1st

FIRST & LARGEST AMONG TOP FIVE IN 30 CITIES

PROPERTY PORTAL IN PAKISTAN PROPERTY PORTALS WORLDWIDE ACROSS THE NATION
TOGETHER WE HAVE ACHIEVED

5.7M+
TOTAL MONTHLY TRAFFIC

2.1M+
TOTAL MONTHLY LEADS

15,000+
Active AGENCIES

600,000+
NEW LISTINGS MONTHLY
TEAM SIZE
OFFICES

LAHORE – HEAD OFFICE LAHORE – MEGA TOWER LAHORE – LAHORE CENTRE

RAWALPINDI ISLAMABAD KARACHI

OFFICES & PRESENCE
OFFICES

FAISALABAD MULTAN SARGODHA

BAHAWALPUR GUJRANWALA
OUR JOURNEY
 OUR JOURNEY

Founded by two Pakistani Entrepreneur Brothers, Zeeshan Ali Khan &

Imran Ali Khan.
OUR JOURNEY

▪ 7.4 Million Pageviews

▪ 0.85 Million Visitors in One Year

▪ 10.4 Million Pageviews

▪ 1.2 Million Visitors in One Year

OUR JOURNEY

Offices in Karachi & Islamabad.

Monthly Magazine & Smartphone App

Launch
OUR JOURNEY

Closed major investment deal

with Catcha Group &
Frontier Digital Ventures

Hosted 1st Expo with footfall

of 30,000+ people
 OUR JOURNEY

Collaborated with
DHA Lahore for Lahore
Property Festival
 OUR JOURNEY

Organized the years largest Real

Estate expo

Founded Emerging Markets Property Group

Closed $9 Million investment

OUR JOURNEY

Launched Pakistan’s 1st

Real Estate Index
 OUR JOURNEY

3 back-to-back Expos in
Lahore, Islamabad & Karachi

Crossed 3 Million monthly visits

OUR JOURNEY

Expanded to
30 cities nationwide
OUR JOURNEY

Launched In Pakistan
A complete Property Solution &
Exclusive Projects

Pakistani property goes global

at Dubai World Trade Centre
in October with record-breaking
14,000+ visitors
 OUR JOURNEY
PlotFinder
Launched revolutionary
map-based society & plot search tool in
November 2019

3rd TV campaign with

Fawad Khan launched
to massive response
 COMING TOGETHER

&
MERGER IN THE MENA & SOUTH ASIA REGIONS

2020
 ZAMEEN’S BUSINESS MODEL

Classified
▪ Agencies
▪ Developers
▪ Home Partners

▪ Launched in 2017
CPML ▪ 5 On Ground Projects
▪ COST PER MATURED LEAD (PROJECT SALES DEPT) ▪ 2000 + Happy Customers
▪ ZAMEEN GETS EXCLUSIVE PARTNER RIGHTS

Secondary
▪ FACILITATION CENTERS
▪ TRANSFER OF SECONDARY PROPERTIES
▪ KLI LAUNCH
 OUR TECHNOLOGY

INTERNAL SALES
MANAGEMENT
PORTAL

CRM
CUSTOMER RELATIONSHIP
Lead Management System MANAGEMENT

Leads are shared with Staff Equally

EMPGHR
HUMAN
RESOURCE
AFFILIATE SALES PORTAL
PORTAL

130+ STAFF MEMBERS WORKING ON VARIOUS IN-HOUSE & EXTERNAL PROJECTS

IN TECHNOLOGIES LIKE PHP * WORDPRESS * JOOMLA * MEAN/REACT * FULL STACK * NODE.JS ETC
HR POLICIES
Organizational Hierarchy
Country Head 01
Senior Director 02
Director 03
Senior Manager 04
Manager 05
Assistant Manager 06
Associate 07
Analyst 08
 OFFICE HOURS
▪ Standard Working Hours 9:00 am – 6:00 pm

▪ Roster Exceptions will be communicated through line Managers

Sales & Contact Center Teams will work according to their department schedules
RAMADAN TIMINGS ARE COMMUNICATED BEFORE THE START OF THE MONTH
 ATTENDANCE

EMPLOYEES ARE REQUIRED TO

▪ BE PUNCTUAL IN ALL WORK-RELATED DUTIES

▪ WEAR EMPLOYEE ID CARDS AT ALL TIMES

▪ MARK BIOMETRIC ATTENDANCE UPON ARRIVAL/DEPARTURE

 ATTENDANCE
LATE COMING POLICY
▪ EACH EMPLOYEE RECEIVES A QUOTA OF 200 MINUTES/MONTH

▪ EMPLOYEES SHOWING UP ON TIME WILL BE COMPENSATED IN THE FORM OF

EARNED LEAVES AGAINST THE 200 MINUTES

IN CASE THE QUOTA IS EXHAUSTED, SALARY DEDUCTIONS WILL BE

AS FOLLOWS:

MINUTES MULTIPLIER
From To
0 200 0.00
201 350 1.25
351 750 1.50
751 1500 2.00
LEAVES

Annual Leaves 14 (WORKING DAYS)

Casual Leaves 6 (WORKING DAYS)

Sick Leaves 8 (WORKING DAYS)

Earned Leaves DEPENDS ON MINUTES UTILIZED

 LEAVES
▪ Employee is required to submit a medical certificate in case of 3
consecutive Sick Leaves.

▪ Only 7 Annual Leaves will be carried forward.

▪ An employee cannot put in a request for more than 3

consecutive Casual Leaves.

▪ 3 months of paid Maternity Leave is allotted.

HOW TO LOGIN
DASHBOARD
PROBATION
▪ For confirmation of services, every employee is required to
serve a mandatory probationary period of three (3) months.
During this period, the probationer’s performance will be
tracked consistently.

▪ Employee’s performance over three (3) months, combined

with Line Manager/Head of Department’s feedback will
confirm final probation status.

▪ During this probationary period, the employee will not be

entitled to avail any leave,Health Insurance and benefit of
provident fund.
PROVIDENT FUND
 EMPLOYEE HEALTH POLICY

▪ The Employee Health ▪ Employees either ▪ All eligible employees

Policy covers all
Confirmed Employees
▪ Upon Confirmation, the
employee should collect
the Health Insurance card
from the respective
HRBP or HR operations
have self only or are entitled to avail
immediately hospitalization facility
family coverage up to their entitled limit
as per their during the financial
entitled year.
remuneration ▪ Treatment Coverage &
package Panel Hospital details
are available on
MiHCM Portal
 CODE OF CONDUCT

▪ Conflict of Interest Standards

▪ Influencing Business Decisions for Personal Gain
▪ Favored Treatment
▪ Close Personal Relationships
▪ Accepting or Giving Gifts
▪ Transparency
▪ Attendance Reporting
▪ Company Assets
▪ Company Records
▪ Financial Reports
▪ Confidentiality
▪ Intellectual property and trade secrets
▪ Harassment and Discrimination
▪ Workplace Violence
▪ Employee & Line Manager responsibilities
 SMOKING POLICY
▪ Smoking is strictly prohibited inside the premises apart from the Company designated areas.

▪ Employees are advised to extinguish their cigarettes and discard them appropriately.

▪ Smoking in the vicinity of the Generators or any flammable object is strictly prohibited.
 Salary Disbursement
▪ Zameen.com ensures timely salary disbursement to all employees to avoid any
inconvenience.

▪ All new employees who join on or before 15th Of the month become part of the
current month’s payroll

▪ The attendance management system is directly linked with the payroll system
therefore employees are advised to regularize their attendance by 23rd of every
month to avoid any deductions in their salaries.

▪ Check missing check-in or check-out to avoid salary deductions

▪ Update their leave status and apply any availed leave through MiHCM
▪ Mark/ update official travel

▪ The Salary is disbursed before the start of the next month.

 Safety Measures & Regulations
▪ Emergency Evacuation Plan- Head Office 1st Floor
▪ Emergency Evacuation Plan- Head Office 2nd Floor
Safety Measures & Regulations
Emergency Evacuation Plan- Head Office 3rd Floor

POC ICE:
HQ- CPML -Muhammad Omar Afzal (Admin) : 0300 8382721
Region - LC – Hashim Mehmood ( Admin) : 0300 8546754
Employees Engagement
 SEXUAL
HARRASMENT
POLICY
 SEXUAL HARRASMENT

DEFINITION
Sexual harassment is unwelcome and unwanted conduct of a sexual nature
which makes a person feel offended, humiliated and/or intimidated.
 SEXUAL HARRASMENT
MODES OF HARRASMENT

VERBAL NON-VERBAL PHYSICAL

 SEXUAL HARRASMENT
MODES OF HARRASMENT

▪ Comments on a worker’s appearance, age, private life, etc.

▪ Sexual comments, stories and jokes
▪ Sexual advances
▪ Repeated and unwanted social invitations for dates or physical intimacy
▪ Insults based on the gender of the worker
▪ Superior or Argumentative remarks
VERBAL
 SEXUAL HARRASMENT
MODES OF HARRASMENT

▪ Display of sexually explicit or suggestive gestures

▪ Sexually-suggestive gestures
▪ Whistling
▪ Leering
▪ Taking pictures, making videos without consent and every thing else which may
cause anyone to feel uncomfortable.
NON-VERBAL
 SEXUAL HARRASMENT
MODES OF HARRASMENT

▪ Unwelcome physical contact including patting, pinching, stroking, kissing,

hugging, fondling, or inappropriate touching
▪ The use of job-related threats or rewards to solicit sexual favours
▪ Physical violence, including sexual assault

PHYSICAL
 SEXUAL HARRASMENT
HOW TO DEAL WITH IT

Anyone who experiences sexual harassment from another should inform the alleged harasser that
the conduct is unwanted and unwelcome.

SAY “NO”

If a victim cannot directly approach an alleged harasser, he/she can approach and inform HR
- OR -
one of the designated Committee members or Counsellors responsible for receiving complaints of
sexual harassment.
 SEXUAL HARRASMENT
COUNSELLERS

Maryam Haq maryam.haq@zameen.com

Syeda Amna Hussain Jafree amna.jafree@zameen.com
Haseeb Malik haseeb@zameen.com
BUSINESS
CONDUCT
GUIDE (BCG)
 BUSINESS CONDUCT GUIDELINES
▪ Objective
▪ Internal Audit Function
▪ Tele-Audit Function
▪ Types of Improper Conduct
CONTENT ▪ Financial
▪ Informational
▪ What causes wrongdoing?
▪ Fraud Triangle
▪ Whistle Blowing
▪ How to Report
 OBJECTIVE
▪ To inform new hired staff regarding reporting platforms for any known/suspected
fraudulent activity.

▪ To train them at initial stage of hiring in a way to avoid any potential fraudulent activity
by any of the staff.

▪ To inform about the impact of forensic investigations and relevant findings.

 INTERNAL AUDIT FUNCTION
▪ Involved in:
▪ Risk Assessment
▪ Compliance assurance/Pre-Audit of payments as per defined policies & SOP's
▪ Forensic investigation
▪ Field Audits
▪ Operational Audits
▪ Gap analysis & business process improvements

▪ Major focus is to maintain a controlled environment within the organization.

 TELE-AUDIT FUNCTION

▪ Tele-Audit function focuses on endurance of quality of services being provided to the

customers and further assurance of confidentiality terms through independent
verification by audit team for the identification of embezzlements or fraudulent
activities if any.

▪ Obtaining feedback from customers and converting/analysing the same feedback for
risk assessment and quality control improvement.
TYPES OF
IMPROPER CONDUCT
What do you think they are?
Take two minutes & think about it!
 TYPES OF IMPROPER CONDUCT

IMPROPER CONDUCT

2 TYPES

FINANCIAL INFORMATIONAL
 IMPROPER FINANCIAL CONDUCT
▪ Includes, but is not limited to:
▪ Offering/ Accepting Bribes
▪ Extorting Colleagues
▪ Asking/ Accepting undue commission
▪ Debt Elimination
▪ Kickbacks from Vendors
▪ Misappropriation of Assets
▪ Receiving “gifts”
▪ Creating “Ghost Employees”
▪ Primary & Secondary Teams should stick to their own respective roles.
 IMPROPER INFORMATIONAL CONDUCT
▪ Includes, but is not limited to:
▪ Internal Collusion between departments/teams for self interest within
Zameen.com.
▪ Collusion for personal gain with an external party.
▪ External & Internal leakage of confidential information.
▪ Creation of “Ghost Affiliates”
▪ Leaking information to direct competitors.
▪ Manipulation of attendance system.
▪ Holding customer information at personal level & not making it a part of the
system
▪ Association development with affiliates/dealers & sharing client’s confidential
information.
WHAT CAUSES WRONG
DOING?
What do you think?
Take two minutes & think about it!
 WHAT CAUSES WRONG DOING?
▪ In most of the cases, the motivation for wrongdoing & unethical behavior is driven by:
▪ Personal & Financial Gain
▪ Environment
▪ Peer Pressure

66% 13% 11%

Personal &
Financial Gain Environment Peer Pressure
 THE FRAUD TRIANGLE

Personal or Emotional Forces pushing

individual towards fraud
PRESSURE

FRAUD

RATIONALIZE OPPORTUNITY

Personal justification of dishonest & Chance & Ability to execute fraudulent

fraudulent activities plans.
WHISTLEBLOWING
Good or Bad?
Take two minutes & think about it!
 WHISTLEBLOWING

▪ Whistle Blowing policy is established to create and maintain a culture of transparency

within the organization so that individuals feel encouraged and confident to raise
concerns relating to identified “fraudulent activities and embezzlements”

Note: Issues for which appropriate procedures already exist, including values and ethics, harassment and
grievances, in which case relevant policy “code of conduct” should be followed where appropriate. And such
cases should be reported to HR for due course of action as defined in the code of conduct.
 WHISTLEBLOWING
▪ Be Aware of your surroundings

▪ If someone you know is doing something they shouldn’t, don’t keep it quiet.

▪ Report any misconduct or violation of BCG through the relevant channel.

▪ Allegations are serious business; reporting a false allegation is a form of misconduct.

 FALSE ALLEGATIONS
▪ If anyone makes an allegation in good faith, but it is not confirmed by investigation, no
action will be taken against him/her.

▪ If, however, allegations are made out of mala fide intent, simply to cause anger,
irritation or distress; disciplinary action may be taken against whistle blower.
 FAILURE TO REPORT

▪ Failure to report any of known concerns, instead of having detailed knowledge and
evidence, action can be taken against that person if identified, as it’s the duty of a
person to raise concern.
HOW TO REPORT
 HOW TO REPORT
▪ You can report any whistle blowing concern by visiting the following HR portal based
link:

▪ “Link once generated by Tech Team”

▪ Concerns are predefined within the portal, in the case that the particular concern is not listed, an individual can
file the concern under “Others” section.

• You can also send an email at whistleblowing@zameen.com

Note: For email route “Name and contact details of the whistle blower ” should be included in the email otherwise email will be
considered as invalid . Name of the whistle blower shall be maintained strictly confidential in any case.
LEVELS OF OFFENCE
 3 LEVELS OF OFFENCE
LEVEL 3
OFFENCE LEVEL 1 OFFENCE
▪ False Allegations.

LEVEL 2 OFFENCE

LEVEL 1 OFFENCE
 3 LEVELS OF OFFENCE

LEVEL 3
OFFENCE LEVEL 2 OFFENCE
▪ Failure to report
▪ Colluding with the main perpetrator.
▪ Tampering with Attendance
LEVEL 2 OFFENCE

LEVEL 1 OFFENCE
 3 LEVELS OF OFFENCE

LEVEL 3
OFFENCE LEVEL 3 OFFENCE
▪ Embezzlement from Zameen.
▪ Leaking Confidential information to
competitors.
LEVEL 2 OFFENCE ▪ Willingly causing loss to Zameen.
▪ Creating Ghost Affiliates/ Employees.

LEVEL 1 OFFENCE
WHAT HAPPENS WHEN
A VIOLATER IS
CAUGHT?
 GETTING CAUGHT

LEVEL 3
OFFENCE LEVEL 1 OFFENCE
▪ Promotion & Increment held for 6
months.
▪ Remains on record for 6 months.
LEVEL 2 OFFENCE

LEVEL 1 OFFENCE
 GETTING CAUGHT

LEVEL 3
OFFENCE LEVEL 2 OFFENCE
▪ Warning
▪ Fine Imposed
▪ Promotion & Increment held for 1 year.
LEVEL 2 OFFENCE ▪ Remains on record for 1 year.

LEVEL 1 OFFENCE
 GETTING CAUGHT

LEVEL 3
OFFENCE LEVEL 3 OFFENCE
▪ Termination
▪ Blacklisting
▪ Carrying out due legal process.
LEVEL 2 OFFENCE ▪ Activation of Indemnity Form

LEVEL 1 OFFENCE
 Let your Journey begins with the
LEADER of the Real Estate Industry