Bibin s

AM.MC.U3BBA21027
PRODUCTION LIFECYCLE
BMW
 WHAT IS PRODUCTION LIFECYCLE ?
A product life cycle is the length of time from a product first being introduced to consumers until it is removed from the
market. A product’s life cycle is usually broken down into four stages; introduction, growth, maturity, and decline.

1. Introduction
Once a product has been developed, it begins the introduction stage . In this stage, the product is released into the market for
the first time. The release of a product is often a high-stakes time in the product's life cycle, although it does not necessarily
make or break the product's eventual success.

2. Growth
During the growth stage, consumers start taking to the product and buying it. The product concept is proven as it becomes
more popular, and sales increase.

3. Maturity
When a product reaches maturity, its sales tend to slow, signaling a largely saturated market. At this point, sales may start to
drop. Pricing at this stage tends to get competitive, so profit margins shrink as prices begin to fall due to the weight of outside
pressures like increased competition and lower demand.

4. Decline
Although companies generally attempt to keep their product alive in the maturity stage as long as possible, eventual decline
is inevitable for virtually every product.
 BMW- OVERVIEW
Bayerische Motoren Werke AG, commonly referred to as BMW (German
pronunciation: [ˌbeːʔɛmˈveː] (listen)), is a German multinational manufacturer of
luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The
corporation was founded in 1916 as a manufacturer of aircraft engines, which it
produced from 1917 until 1918 and again from 1933 to 1945.
 INTRODUCTION STAGE

Once a product has been developed, it begins the

introduction stage . In this stage, the product is released
into the market for the first time. The release of a product
is often a high-stakes time in the product's life cycle,
although it does not necessarily make or break the
product's eventual success.
 VEHICLES IN INTRODUCTION STAGE
The BMW 8 Series has 2 Petrol Engine on offer. The Petrol engine is
2998 cc and 4395 cc . It is available with Automatic
transmission.Depending upon the variant and fuel type the 8 Series
has a mileage of 5.59 to 11.3 kmpl & Ground clearance of 8 Series
is 128mm. The 8 Series is a 4 seater 8 cylinder car and has length
of 5082mm, width of 1932mm and a wheelbase of 3023mm.
 Growth STAGE

During the growth stage, consumers start

taking to the product and buying it. The
product concept is proven as it becomes
more popular, and sales increase.
 VEHICLE IN GROWTH STAGE
he BMW X3 has 1 Diesel Engine and 1 Petrol Engine
on offer. The Diesel engine is 1995 cc while the
Petrol engine is 1998 cc . It is available with
Automatic transmission.Depending upon the
variant and fuel type the X3 has a mileage of 13.17
to 16.55 kmpl . The X3 is a 5 seater 4 cylinder car.
 Maturity STAGE
When a product reaches maturity, its sales tend to slow, signaling a
largely saturated market. At this point, sales may start to drop.
Pricing at this stage tends to get competitive, so profit margins shrink
as prices begin to fall due to the weight of outside pressures like
increased competition and lower demand.
 VEHICLES IN MATURITY STAGE
The BMW X5 M Competition has been launched in India with a price tag of Rs 1.94 crore (ex-showroom, all
India). The model, which arrives in the country via the CBU route, is available in seven colours.
Powering the BMW X5 M Competition is a 4.4-litre twin-turbo V8 petrol engine that produces 617bhp and
750Nm of torque. Paired to an eight-speed M Steptronic automatic transmission, the model can sprint from
0-100kmph in 3.8 seconds, all the way up to an electronically limited top speed of 250kmph.
Exterior highlights of the new BMW X5 M Competition include a larger air intake, lower tailgate spoiler, 21-
inch and 22-inch M light-alloy wheels at the front and rear respectively, as well as black elements across
the body.
Inside, the 2021 BMW X5 M Competition comes equipped with a 12.3-inch touchscreen infotainment system,
iDrive touch controller, gesture control, voice control, multi-function steering wheel, BMW Live cockpit
Professional, BMW Virtual Assistant, electrically adjustable M- multifunction front seats, wireless charging,
ambient lighting, panoramic sunroof, and a Harman Kardon music system.


DECLINE STAGE
Although companies generally attempt
to keep their product alive in the
maturity stage as long as possible,
eventual decline is inevitable for
virtually every product.
 VEHICLES IN DECLINE STAGE
The entry-level BMW 320D Sport diesel, which was priced at Rs 42.80 lakh (ex-showroom), has
been discontinued. It was a whopping Rs 5.10 lakh more affordable than the 320D Luxury Line
(Rs 47.90 lakh). The 320D Sport also packed a fair amount of kit such as an 8.8-inch i-Drive
infotainment system, cruise control, three-zone climate control, drive modes, launch control,
and powered front seats. The safety suite comprised six airbags, ABS with EBD, electronic
stability control, and a tyre pressure monitor.

One can opt for the Sport variant with the 2.0-litre turbocharged petrol motor. This variant is
priced at Rs 42.60 lakh.
Thank You