Staffing :

Staffing is the process of hiring eligible candidates in the organization or company for specific

positions. In management, the meaning of staffing is an operation of recruiting the employees by
evaluating their skills, knowledge and then offering them specific job roles accordingly. 
Principles of selection :
 Start With Why
 Understand the Problem
 Focus Relentlessly
 Empower the Team
 Embrace Uncertainty
 Balance Inputs, Outputs, Outcomes, and Learning
 Iterate, Iterate, Iterate.
We started with the having a desire for healthy and nutritious products that people want to
consume. It begins with great tasting, high quality beverages that put the needs and values of the
consumer first and foremost. It requires consistency in taste, functionality, and nutrition with an
environmental focus on sustainability. Our products are designed to meet the increasing
consumer demand for products that support better health, fitness, nutritional and dietary needs.
Take 100% organic Coco Joy Coconut Water as an example. No fertilizers, chemicals, flavors, or
colors have ever touched the fruit used to make this delicious product. In addition, the factories
which produce it are 100% sustainable, so you know it’s good, for you and the environment! Just
pure, undiluted health – straight from the coconut to you.
Performance :
Our mission is to be a premier consumer hydration company focused on healthy and delicious
tasting beverages. We strive to create value and make a positive difference in our customers’
lives while offering honesty, fairness, and integrity in all aspects of our business.
We believe in delivering products that you enjoy, benefit your health, and are sustainably
produced. 
Enjoy: The taste is phenomenal! Not only can you use it in smoothies and other recipes, but you
can pop the top and drink it straight from the can (or bottle).
Healthy Benefits: Use as part of your daily hydration, or as a component of rehydration during
or after exercise. A wide array of nutrients to feed your body adding to your overall wellness.
Sustainability: We source straight from the coconut tree (using no chemicals) and straight to the
factory where all organic, food safety, and supply chain certifications are to the highest grade
possible.  Our products are non-gmo, bpa free, preservative and concentrate free. They are also
lactose, dairy and gluten free.
Career Planning :
Management can assess the proposal's business attractiveness after developing the product idea
and marketing plan. To establish if sales, cost, and profit estimates meet corporate objectives,
management must produce sales, cost, and profit estimates. If they do, the concept can continue
on to the next stage of development.
Product managers are responsible for the strategy, roadmap, and features of a product. You'll
need to be able to work with cross-functional teams, including UX, engineering, and marketing,
to conduct accurate data analysis, forecasting, and market research.
 Get to know your customers. Product management is a process that bridges the gap between the
needs of the customers and the actual product.
 Know everything about the product.
 Identify your product goals and objectives.
 Build a product roadmap.
 Data analytics.

Features of Coco Joy :

Our pure and natural organic coconut drink is free of added sugars, artificial sweeteners,
chemicals, and preservatives.
Simple and Pure: Coco Joy Organic Coconut Water is the natural choice for everyday on-the-go
refreshment. Our coconut water is natural, kosher, non-GMO, gluten-free, lactose-free, and
dairy-free.
Leading :
Leading involves the social and informal sources of influence that you use to inspire action taken
by others. If managers are effective leaders, their subordinates will be enthusiastic about exerting
effort to attain organizational objectives.
Motivation :
Motivation refers to the process by which a person’s efforts are energized, directed, and
sustained toward attaining a goal.
Creating a company culture that motivates and attracts high-performing employees is what
everyone knows they need to do, but executing on that is where, many times, good intentions
turn into questionable executions. The world’s greatest organizations get this and see true return
on investment (ROI) by investing in their culture and people regularly. But, too often managers
listen to other managers and executives in their quest to engage and build high-performing teams
rather than going straight to the source their employees.
Leadership :
Leadership in business is the capacity of a company's management to set and achieve challenging
goals, take fast and decisive action when needed, outperform the competition, and inspire others
to perform at the highest level they can.
It can be difficult to place a value on leadership or other qualitative aspects of a company,
versus quantitative metrics that are commonly tracked and much easier to compare between
companies. Leadership can also speak to a more holistic approach, as in the tone a company's
management sets or the culture of the company that management establishes.
Individuals with strong leadership skills in the business world often rise to executive positions
such as CEO (chief executive officer), COO (chief operating officer), CFO (chief financial
officer), president, and chair.
Communication :
Communication management is an umbrella term referring to the flow of information within a
company or between multiple companies. It focuses on reaching a company’s target audiences
by planning and implementing different methods of communication. These target audiences
include consumers, vendors and media groups — but they can also include employees.
One way to keep from getting bogged down by technological whiplash is to keep the big picture
in mind, and there’s no better way to do that than by making sure all communications follow the
five steps :
 “What information is essential for the project?”
 “Who requires information, and what type of information is needed?”
 “What is the duration of time required for the information?”
 “What type or format of information is required?”
 “Who are the person/s who will be responsible for transmitting the information?”

Controllong :

Controlling consist of verifying whether everything occurs in conformities with the plans
adopted, instructions issued and principles established. It ensures there is effective and inefficient
utilization of organizational resources.

It has following steps :

 Establishment of standard performance.

 Measurement of actual performance.
 Comparison of actual and standard performance and finding out deviation if any.
 Corrective actions.