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Creativity&innovation
Creativity&innovation
10/15/2022
Creativity and Innovation
Supervised by
M.Bakhtiar
Prepared by
Mhamad Othman Ibrahim
Content
Creativity and Innovation............................................................................................................................0
What is creativity ?................................................................................................................................2
What is Innovation?..............................................................................................................................3
Why Creativity is important in research?...........................................................................................3
1
What is creativity ?
Creativity is the act of turning new and imaginative ideas into reality.
Creativity is characterised by the ability to perceive the world in new ways,
to find hidden patterns, to make connections between seemingly unrelated
phenomena, and to generate solutions. Creativity involves two processes:
thinking, then producing.
Creativity is the process of bringing something new into being. Creativity
requires passion and commitment. It brings to our awareness what was
previously hidden and points to new life .
Is this possible in business? I believe so, but you have to be willing to take
risks and progress through discomfort to get to the finish line.
A product is creative when it is (a) novel and (b) appropriate. A novel
product is original not predictable. The bigger the concept, and the more the
product stimulates further work and ideas, the more the product is creative
2
What is Innovation?
Creativity is at the heart of successful research. Often the big goal is clear:
Earn the PhD, write a winning grant, finish the master’s thesis, reach tenure,
think up the next big thing in your field. But knowing which direction to go or
how to move concretely toward that big goal is often not clear.
Unfortunately, researchers are rarely taught how to manage their creative
process, and modern academic life is not structured to optimize creativity.
Abstract
3
Management Information System is flow-
processing procedures based on computer
data, and integrated with other procedures
in order to provide information in a timely
and effective manner to support decision-
making and other management functions.
Abstract