The goal of making your Brand larger and better pushes us to excel every day

at Brand Integrated.

Introduction:
BRAND Integrated is a new generation agency that offers integrated solutions in the area of
branding and communication. Since 2014, the firm has serviced over 100+ clients providing
strategic consulting, helping many brands to stay relevant in the industry, and executing:
 Public Relations
 Digital Media
 Advocacy assignments
The company owns infrastructure in Mumbai and offices across:

 Delhi
 Bangalore
 Pune
 Singapore

Brand Integrated has two flagship products/solutions to offer-

1. Brand Dashboard
2. Bot

Its AI-powered cloud-based solution, such as 'BRAND Dashboard', is deployed for developing
marketing strategies, and marketing plans and enhancing execution efficiency.
During the COVID-19 Pandemic, the firm pioneered in introducing a client servicing BoT to
automate repetitive processes, thereby reducing human error which allows us to focus more on
creativity and growth. This ‘first in the industry’ BoT is now deployed for MNCs, large Indian
corporate houses as well as for mid-sized clients of BRAND Integrated. BRAND Integrated has
successfully delivered from 30+ locations from self-owned offices and has crossed the $1Mn
revenue mark as well.
What does BRAND Integrated do?

Brand Integrated consists of a team of experts who are highly skilled and knowledgeable and are
charged with the enormous responsibility of preserving a company's brand value in the
marketing industry. They put a lot of time and attention into researching and comprehending the
business they intend to work for.

The main goal of conducting such in-depth research is to concentrate on enhancing sales, which
will ultimately result in an improvement in the company's profit margin. The influence of the
customers is always taken into account. They make sure that the marketing plan they are
developing for a specific business should be able to uphold a long-lasting, trustworthy
relationship between the business and its clients.

Brand Integrated used two types of marketing strategies-

1. Physical marketing strategies
2. Online marketing strategies.

They use all Above the line, Through the line, and Below the line marketing promotion
techniques.
They handle tasks like-
 Web design
 Graphic design
 Digital Marketing like Social media marketing
 Print media marketing
 Branding
 Establishing public relations,
 Web video creation and uploading
 Campaigning
 Hoardings
 Mailing
 Advertising in different locations through event marketing
 Distributing pamphlets
 Advertising

Additionally, Brand Integrated has a sizable network of prospective contacts that the company
can use in a variety of ways. With the aid of-

 Radio stations
  Newspapers
 Printers
 Television networks
Marketing agents gradually develop all kinds of contacts. They are experts at using workers
from a variety of brands, depending on the type of work that needs to be done. Therefore, Brand
Integrated is a one-stop shop for businesses that want to grow their business to new heights.

BRAND Integrated Services

Organizational Structure:
An organizational structure is a framework that specifies how certain tasks are to be carried out
in order to meet the objectives of an organization. Rules, roles, and obligations may be a part of
these activities. How information moves between firm levels is also governed by the
organizational structure. For instance, in a centralized structure, decisions are made from the top
down, whereas in a decentralized structure, decision-making authority is shared among several
organizational levels. Organizational structures enable businesses to maintain efficiency and
focus.

Types of Organizational Structures-

1. Hierarchical structure
2. Functional structure
3. Matrix structure
4. Flat structure
5. Divisional structure
6. Network structure
7. Line structure
8. Team-based structure
9. Circular structure
10. Process-based structure
1. Hierarchical structure –

In this structure, a supervisor is given to each group of employees. Employees can be

categorized according to their job title or function, location, or the kind of goods or
services they offer. Because there are numerous levels of authority, with the greatest level
of leadership at the top, their immediate subordinates below them, and so on, this
structure is frequently pictured as a pyramid.

2. Functional structure –

In this structure, an organization is divided into groups according to tasks,

responsibilities, or expertise. For instance, a company might have divisions for
marketing, finance, and sales, each of which is controlled by a manager who also has a
supervisor who is responsible for various departments. A functional organization might
be advantageous since departments can feel confident that their staff members have the
knowledge and experience necessary to support their objectives.

3. Matrix structure –

Employees in the matrix organizational structure are grouped together and report to
multiple managers in a grid-like arrangement. This frequently comprises a functional
 manager who monitors projects and their development as well as a product manager who
is in charge of the business's product strategy and success. Large, international
organizations frequently employ the matrix structure, which encourages the sharing of
knowledge and skills between divisions to achieve objectives.

4. Flat structure –

In this structure, the majority of middle management levels are eliminated under a flat
organizational structure, leaving nothing between staff members and high management.
Without customary hierarchical pressures or oversight, employees are given more
responsibility and decision-making authority and are frequently more productive. Small
businesses and early-stage start-ups are more likely to choose this type of structure
because they frequently have fewer staff and projects to manage.

5. Divisional structure –

In a divisional structure, Organizations are divided into divisions based on certain goods,
services, or regions. Due to this, huge corporations that operate across large geographic
areas or that own various, smaller corporations frequently employ this structure. There
are executive leadership, divisions, and resources exclusive to each division.

6. Network structure –
 In a network structure, managers at an organization will handle interactions with both
internal and external parties to deliver their goods or services. This organizational
structure prioritizes relationships and open communication above hierarchy.

7. Line structure –

In a line structure, there are no specialized or supportive services and authority within the
company is distributed from top to bottom. The organization is often broken up into
departments, each of which has a manager in charge of the workforce under the direction
and control of the general manager. To serve the main objective of the organization, the
departments operate independently.

8. Team-based structure –

In a team-based organizational structure, Employees are organized into skill-based teams,

where they all work together to complete certain tasks. This type of flexible organization
frequently enables staff members to switch between teams as they finish projects. This
organizational structure emphasizes staff cooperation and problem-solving.

9. Circular structure –

In a circular organizational structure, the inner rings of a circle represent higher-level

employees, while the outer rings represent lower-level employees. Leaders, who stand in
 the center of the organization, give directives externally rather than down the chain of
command.

10. Process-based structure –

In an organization with a process-based structure, the tasks that workers complete and
how they interact with one another are centered around the organization's processes. This
structure's contour runs from left to right rather than from top to bottom.