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media monitoring

Media monitoring is using keywords to track news pieces across traditional and digital channels.

To save time on copied and pasted news articles, they need to be clustered according to the

context. On the other hand, forum conversations take place around a specific topic and are

typically shorter. To follow media coverage most effectively, media monitoring should support

both keyword tracking and link tracking. According to the client's priorities, millions of pieces of

content are scanned, analyzed, and catalogued during the media monitoring process. It can be

used to track mentions of a particular business, brand, or product in real time throughout social

media, print media, broadcast television, and radio. Monitoring media coverage of the campaign

issue is one part. How is the campaign issue typically portrayed in the media? How frequently is

the problem covered by the media? Is the way the media is covering the election topic helpful or

harmful to the campaign's objectives? Effective media monitoring is planned strategically and

based on research into the media environment and the preferred media consumption habits of the

target audiences. Depending on the resources available, a specialized "news clipping" service can

be used to obtain daily summaries of news that include predetermined keywords, such as

"campaign to stop FM/C," "FGM/C," and the name of the campaign. However, these services

might be quite expensive. Alternately, volunteer activists can comb through the day's news and

alert the campaign team to any mention of pertinent concerns. Given the wide variety of modern

media, which includes the internet and mobile phone microblogging (using Twitter, for

instance), it's critical to establish priorities and concentrate on the media outlets and channels that

matter most to the campaign. See Using the media for further tips on how to interact with the

media during a campaign.


Social media monitoring

Social media monitoring is finding out what is being said about a company, person, or product

on various internet and social media platforms. Sources of social media mentions depend on

which tool you will choose. Also like monitors Facebook, Instagram, Twitter, YouTube, TikTok

or else. Basically, it involves keeping an eye on open web discussions to gain important

information about your company, your market, your competitors, or any other subjects that might

be relevant to your organization. social media monitoring have 4 part which is Identify the

management that matters, Stay ahead of breaking social, manage your reputation across multiple

social platforms and  optimize your social channels. Firstly, Finding the engagement that matters

on social media can be difficult when there is so much noise there. The social media listening

tools provided by example company CARMA give you the knowledge you need to contribute to

social media conversations and effectively manage your reputation. Monitor mentions of your

company and those of your rivals, keep an eye out for viral stories and trends, and find

influencers. Secondly , Stay ahead of breaking social is With real-time alerts based on velocity

of mentions and relevancy, you can keep track of how your brand is trending as it develops.

Follow your rivals on social media, pick out the key influencers, and manage your social media

strategy. Thirdly , manage your reputation across multiple social platforms is See how your

message resonates with your audience and the types of content they engage with on social media

platforms. Lastly, Recognize when and how your audience interacts with your social media

platforms. You may get important reports about current activities and trends with a consolidated

dashboard view.
Observation and discussion

This is example of article that our group want to talk about. Firstly, This rejection can range

from moderate social rejection (such as a snub) to complete exclusion and ostracism and is

frequently the result of a person failing to adhere to some social norm or guideline (e.g.,

Williams, 2001; Williams & Zadro, this volume). Although it is obvious that social exclusion

and rejection can have a variety of detrimental emotional and behavioural effects, it is less

known how people specifically cope with frequent rejection and prevent long-term social

exclusion. Next, the majority of people experience minor rejection on a regular basis for

example being turn down to a date or being left out of a conversation. Also many people are

able to recover from these moments and regain inclusion and belonging, despite the fact that

these experiences may momentarily cause feelings of despondence. But what are the procedures

and systems that support people's capacity to bounce back from and prevent rejection? This

chapter aims to provide a potential response to this query by outlining a framework for the

control of belonging needs. In conclusion This chapter starts out with a summary of the model's

elements and how they relate to other established mechanisms for identifying and combating

social exclusion. The info formation gathered thus far in our lab that pertains to various parts of

the model is then summarized.


- https://kimola.com/social-listening

- https://www.researchgate.net/publication/

232565663_The_Social_Monitoring_System_Enhanced_Sensitivity_to_Social_Cues_as_

an_Adaptive_Response_to_Social_Exclusion

- https://www.endvawnow.org/en/articles/1330-media-monitoring.html

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