SWOT ANALYSIS

STRENGTH WEAKNESS

 Strong Financial Condition  Low quality service and food.

 Good reputation among local community  Issues on food

 Technology is new and at a high level  Business management skills

 Markets are relatively stable  Intensifying competition from established chain

restaurants

OPPORTUNITIES THREATS

 can do collaboration with any big events in terms of  Other fast food restaurants are increasingly rapidly.
sponsorship.
 Intensifying competition from established chain
 Potential Growth in Emerging Markets. restaurants

 Developing multiple fast food  More competition

 Easy to be famous  Raw material price growth