Management

Information
System
 TABLE OF
CONTENTS

01 02 03

INDUSTRY OVERVIEW BUSINESS

STRATEGIC SYSTEM
COMPANY INTRODUCTION CHALLENGES
ANALYSIS
ANALYSIS
04 05

SOLUTIO IMPLEMENTATION
N
0
A.
1
INDUSTRY
OVERVIEW
 COMPETITIVE
FORCESHIGH
In Q1 2022, F&B revenue rose 1,2% vs.
Q12021 FY F22 is estimated t o rise 10- HIGH
12% vs. 2021 Price sensitive
-> New entrants to join the market New generation leads to new
shopping trend & consumers
HIGH behavior
Other segmentation on market to
serve the different of consumers
demand

HIGH
NEPTUNE
Other unique service and
experience MEDIUM
Increase sell in price but decrease the
quality of the products they provide.
Conversion cost to new suppliers
 BASIS OF
COMPETITION

PRICE DIGITALIZATION

Price sensitive Cash less payment

from consumers Online shopping/
Minimize order Technology
QUALIT
operation cost delivery Data privacy
Y -> more tough to
Maintain quality of to maximize the CONSUMER
benefit have consumers info
service TREND
Improve quality for post-service and
of products Increase of Generation take care
New R&D Z
frequently Enhance Self experience
the consumers Multiple channel
experience service Innovation
form
0
B. XXXX
1
RESTAURANT
OVERVIEW
Opened since 1 November
2020 650m2
18 servers
25 tables for six
6 VIP rooms
Customer capacity full to
handle
210 guests simultaneously
1 branch
Opening hour: 7am – 11:30pm
Peak hour: 7pm – 10:00pm
5,7 billion VNĐ after tax
 ORGANIZATION
CHART
Business Director Cooperate Director

Marketing &
Procurement Restaurant
Content Accountant HR Chef
executive manager
executive

18 waiters &
Chef assistant
waitress
 DESCRIPTION
CONSUMERS
RESTAURANT
SEGMENTATION
SEGMENTATION
VIP room
restaurant 20 to 65 years old
Casual eatery Family and group
Vietnamese of friends
food bistro Government and
Alcohol & B2B meeting dinner
non alcohol Modern lifestyle
drinks
DIGITALIZATION ISSUE
XXXX
 DIGITALIZATION ISSUE

INFLEXIBLE
ORDER ON MANUAL
Unable to change INVENTORY
POS
order
TRACKING
information
Negative impact No alert
on function on out
inventory depreciation of date stock
Upgrade to online
or losing stock
order
that is different
to the used
bills
Actual inventory
is different to
the POS tracking
 02
Strategic
System
Analysis
Strategic
System
Analysis
 Strategic
System
Analysis
The business can create
more
value for the customer and
additional profit the
for company if improve
inbound-outbound
they logistics
and Marketing &
Sales activities in the value
chain.

Source: Laudon, K., & Laudon, J. (2020). Management Information

Systems: Managing The Digital Firm, global edition. (16th ed.). Pearson
Education Limited.
Strategic System
Analysis
 Strategic System
Analysis

customer
relationship
managemen
The restaurant t BUT…
takes no
maximum advantage
advantage of
available of… enterprise
systems
supply chain

managemen
t
 Strategic System
Analysis
The core competencies are based on 4 criteria: Valuable,
Rare, Costly to imitate, and Non-substitutable. There are
3 core competencies of FSC Garden:

Home farm
A restaurant suppliers
that supplement) (self
VIP
combines
rooms & a help to -
casual eatery. operation coststhat
and
earn better profits.
save
 Strategic System
Analysis

The industry
supply chain and
customer base is
changing in ways
that…
…
b
e
n
e
f
 Strategic System
Analysis

Strategic Value Ecosystems

partnerships webs and
Internet technology has made
Company cooperation that it possible to create highly platforms:
synchronized industry value Partners in an
involves the sharing of
chains called value webs. A ecosyste that
resources between two or value web is a collection of
more or
m continuous
independent firms that use
people information technology to
ensureschain,
supply a creating
organizations to benefit
everyone involved is coordinate their value chains a strongly connected
referred to as a strategic to produce a product network.
or
service for a
partnership.
market collectively
 Strategic System
Analysis

Information systems
provide the greatest value to the firm in
the value chain, especially, inbound
logistics, outbound logistics, marketing
and sales.
 03
Analysis
business
challenges
 Business
challenges

Management Organizatio Technlogy

Manually works in n
Servers often mak POS has not fully worked
all processes mistakes e well with food ordering
orders when takin process and changing
Inventory does not update g
frequently and accurately tables.
Do not have flatform for
consumers to order food
No customer data online
recorded
No after sales
services
04
SOLUTIONS
(short term, mid
term, long-term)
Candidate
applications
ENHANCE THE OPERATION’S EFFICIENCY AND CONSUMERS’ EXPAND THE
EXPERIENCE BUSINESS
SHORT TERM MID TERM LONG TERM
PROBLEMS

SOLUTION
S

EXPECTED
RESULTS
 05
Implementatio
n
Source: Lisa Schwarz, 10th Aug 2022. 6 Key Phases of an ERP Implementation Plan.
https://www.netsuite.com/portal/resource/articles/erp/erp-implementation-phases.shtml
[accessed 12 Sept 2022]
 For Staff
Log in

Meals and Add to Customer Customer

Profile Ingredients Dashboard Delivery communication
Tables cart management

sync

Menu Booking Promotion

Add to
cart

Payment
For customers
Challenges once implementing information
system
INCREASE OPERATION TRAINING EMPLOYEES
COST

INFORMATION SECURITY

HEADCOUNT ISSUES
THANK
YOU