DEVJANI MASALA AND DRY

FRUITS

Ariba Owais
Ayesha Shams
Filza Kazi
Furheen Shazib
Mah Gul Zainab Khan
Taha Ahmed
INTRODUCTION & BACKGROUND
Provides fresh and
chemical free Spices,
Founder: Sahar
Recipe Mixes, and
Fatima Devjani
Dry Fruits to your
doorstep.

Long-term Vision:
A wholesale business
expand internationally
turned into a retail
and make Hussain
sector business
Masala a brand

Target audience:
house wives, pakwan
centres, home chefs
and restaurants
BUSINESS MODEL
CANVAS

 Growing trend towards

healthier eating habits
in Pakistan.
 Strong tradition of
cooking and culinary
arts in Pakistan.
 Rise in demand for
convenience foods and
ready-to-eat meals.
CURRENT SITUATION

Market position Marketing strategies

Customer base Financial status

Competition Recommendations
 CHALLENGES FACED BY THE BUSINESS
 MARKET CHALLENGES  REGULATORY CHALLENGES

Well established competitors like Shan and National Adherence to strict quality contrl checks and

Compliance and staying update with taxation and labor

Price sensitive consumer- want cheaper price laws

Seasonal demand for dry fruits and Maslas Complex Inventory management and storage

 FINANCIAL CHALLENGES

High transportation cost and fuel costs

Packaging cost to stand out against competition

Worker wages and salaries

POSSIBLE SOLUTIONS TO THE CHALLENGES

 USE BIRD IN HAND BY HIRING HER FATHER'S EMPLOYEES

ON OVERTIME FOR BETTER INVENTORY MANAGMENT
 DO RIGOROUS SOCIAL MEDIA MARKETING AGAINST
COMPETITION
 INCENTIVIZE THE BRAND’S UNIQUE SELLING POINTS
SUCH AS ITS FRESH CHEMICAL FREE PRODUCT
 USE INFLUENCER MARKETING
 COLLABORATE WITH TRANSPORTATION BRANDS LIKE
BYKEA TO INCREASED PROMOTIONS
 SET SPECIFIC DELIVERY DAYS TO DELIVER PRODUCTS IN
BULK TO LOWER FUEL COSTS
 OPT FOR LOCAL VENDORS FOR CHEAP YET HIGH QUALITY
PACKAGING
RECOMMENDATIONS

1. Develop an Online Presence

2. Leverage Customer Reviews

3. Offer Personalized Experiences

4. Create a Loyalty Program

5. Partner with Local Businesses and

Attend Local Events

6. Focus on Quality
 CONTRIBUTION & CONCLUSION

• Increased reach by 7% Click icon to add picture • Suggested a Ramzan campaign by

• introducing dates
Connected Devjani with
influencers • Or collaborating with NGOs to
provide Devjani products in ration
• Helped in refining Instagram packages
page by adding highlights
• Innovative Packaging
THANKYOU!