UGANDA MARTYRS UNIVERSITY

GROUP WORK
NAMES REGISTRATION NUMBERS
NAMALE CHRISTINE 2021-BO71-11633
ASEKENYE ESTHER LUCY 2021-B291-11618
NAGGAYI AGNES 2021-B291-11619
MUWAGA JOSEPH 2021-B291-11467
NUWAGIRA NORMAN 2021-B291-12809
A LONG-TERM GOAL PLAN
GOALS
Increase Brand Awareness and
Customer Loyalty
Build a Strong Reputation for
Quality and Freshness
Become the Leading Mobile
Juice Provider in the Area
Increase Revenue and
Profitability
Expand into New Markets
OBJECTIVES TIME TO BE
ACCOMPLISHED(MONTHS/
2024)
 Launch effective marketing February
campaigns reaching over 51
new customers per month.
 Achieve a 35% repeat February
customer rate.
 Win local business awards
or recognition February
 Source ingredients from March
local, sustainable farms
whenever possible.
 Offer transparent
information about ingredients June
and nutritional content.
 Conduct customer
satisfaction surveys and June
implement feedback.
 Partner with health and
wellness organizations June
 Increase market share by April
20% within a defined period.
 Be featured in local media April
publications.
 Become the "go-to"
mobile juice option for April
specific events or
demographics.
 Increase sales by 10% per May
month.
 Expand menu offerings to May
attract new customers.
 Offer loyalty programs and
promotions to encourage May
repeat business.
 Reduce operational costs
through waste reduction or June
supplier negotiation.
 Participate in several July
number of events per month.
 Open additional mobile
locations in new areas. July
Promote Healthy Living,
Wellness and Support Local
Farmers and Businesses
Optimize Efficiency, Reduce
Costs, and Provide Excellent
Customer Service
 Offer educational materials August
about the benefits of fresh
juices.
 Sponsor community fitness
events or health fairs. September
 Partner with charities
focused on promoting healthy
living.
 Offer discounted juice
options for low-income
communities September
 Source at least 40% of
ingredients from local farms.
 Partner with other local
businesses for promotions or September
events.
 Participate in farmers'
markets and community
September
events.
 Advocate for policies that
support local agriculture. October
 Train staff on efficient October
preparation and service
methods.
 Negotiate bulk discounts
with suppliers. November
 Train staff on friendly and
efficient service techniques. November
 Offer customized juice
options and modifications. December
 Go the extra mile to exceed
customer expectations December
A DEVELOPMENT PLAN
To-Do List & Milestones for Starting a Mobile Juice Business:

 Market Research: Conduct market research to understand your target audience,

competition, and industry trends.
 Business Plan: Develop a comprehensive business plan outlining your concept, target
market, strategies, financials, and funding needs.
 Legal & Regulatory: Research and comply with all relevant legal and regulatory
requirements for food trucks or mobile businesses in your area (licensing, permits, health
inspections).
 Equipment: Invest in the necessary equipment like blenders, juicers, refrigerators,
freezers, generators, and storage/display units.
 Branding & Design: Create a visually appealing brand identity, including logo, menu
design, and signage for your mobile stall.
 Sourcing & Suppliers: Establish partnerships with reliable suppliers for high-quality,
fresh fruits and vegetables, preferably local and organic.
 Marketing Strategy: Develop a marketing strategy to reach your target audience,
including online advertising, promotions, local collaborations, and event participation.
 Customer Service: Prioritize excellent customer service to build loyal customers.
 Track metrics: Monitor sales, customer feedback, and market trends to evaluate your
progress and identify areas for improvement.
 Expand menu: Gradually expand your menu based on customer preferences and
seasonal availability.

THE DEVELOPMENT PLAN

Steps and Week Week 2 Week 3 Week 4 Week 5 Week 6 Week 7

milestones 1
Market 
Research
Business Plan 

Legal & 
Regulatory
Equipment 

Branding & 
Design
Sourcing & 
Suppliers
Marketing 
Strategy
Customer 
Service
 Expand menu 

Track metrics 

Challenges in the Mobile Juice Business:

Competition:

 Saturation: The market is flooded with mobile juice vendors, leading to fierce customer
competition and potentially lower profits.
 Large chains: Large juice chains can offer economies of scale and lower prices, making
it difficult for smaller mobile businesses to compete.

Logistics and Operations:

 Perishable ingredients: Fresh fruits and vegetables can spoil quickly, leading to waste
and higher costs.
 Equipment maintenance: Juicing equipment requires regular cleaning and maintenance,
adding to operational costs.
 Finding prime locations: Securing high-traffic locations with permits and regulations
can be challenging.

Marketing and Customer Acquisition:

 Visibility: Attracting customers in a crowded environment can be difficult.

 Brand awareness: Building brand recognition and loyalty in a competitive market is
challenging.
 Marketing budget: Limited marketing budgets may restrict reaching potential
customers.

Other Challenges:

 Seasonality: Demand for juices can fluctuate based on seasons and weather.
 Waste disposal: Disposing leftover fruits, vegetables, and packaging can be costly and
environmentally impactful.
 Employee training: Finding and training qualified employees who understand food
safety and juicing techniques can be challenging.

Solutions for the challenges:

Competition:
  Unique selling proposition (USP): Offer unique flavor combinations, organic
ingredients, or specific health benefits to differentiate yourself.
 Target specific niches: Focus on a specific customer segment, like athletes, health-
conscious professionals, or allergy sufferers.
 Collaborations: Partner with local businesses or events to increase reach and visibility.

Logistics and Operations:

 Inventory management: Develop a system to forecast demand and minimize waste.

 Sustainable sourcing: Opt for local, seasonal ingredients to reduce waste and
transportation costs.
 Mobile app ordering: Allow customers to pre-order for faster service and reduced wait
times.

Marketing and Customer Acquisition:

 Loyalty programs: Reward repeat customers to encourage brand loyalty.

 Social media marketing: Utilize social media platforms to engage with customers and
promote your offerings.
 Participate in events: Set up at farmer’s markets, festivals, or other events to gain
exposure.

Other Solutions:

 Offer variety: Have a mix of popular and seasonal juice options to cater to different
preferences.
 Eco-friendly practices: Highlight your commitment to sustainability to attract
environmentally conscious customers.
 Employee engagement: Train and empower employees to provide excellent customer
service.