BEDAYO & CORAY

IV. Market and Industry Analysis

 The competitive edge that this market and industry had is to develop
an app that suitable for all the farmers to make their life easier and
more accessible in all areas of transactions that they are looking for.
Our business is different. In which we can help our farmers to become
more effective and efficient farmers as always to bring the best
product that they want to achieve in the future. This will be the best
asset that they can contribute to higher profit margins. It may help
attract more customers more frequently. And to maintain brand
loyalty. It can add predictability and constancy to our company's
revenue streams. Lastly, it may help attract more brand alliances,
talent, and potential investors.
 The market opportunity that this business has is to provide the
producer knows the crop and has experience cultivating it. The crop is
adapted to the region and is hardy. The crop has a short or
intermediate growth cycle. Product prices are stable. The product has
a market and an attractive profit. This is a more attractive prospect
because it gives the farmers a convenient agriculture industry and
improves apps performance and usability. Lastly, it provides a sound
basis to start engaging in marketing and for developing skills in
systematic information gathering, analysis and decision making.

V. Marketing Aspect

A. Target Market

 Our target customers are the farmers in order for them to increase
and improve their access to the markets. They can be sub
segmented as micro farmers, small farmers, emerging farmers, and
commercial farmers.

B. Marketing Strategies

 We are able to reach our customers through many ways such as

making a page about our business and encourage people to join the
page. Also, by making a blog about it and ask people for referrals
and reviews. Our strategy to make this work is to offer loyal
customers an exclusive preview. Use a special introductory offer or
having giveaways for them. And lastly, offer a complimentary
upgrade and allow trade-ins
 Our most effective marketing and promotional strategies are
content marketing and social marketing. Since technology is very
rampant nowadays, it is the most influencing way that could help
us promote our business for larger engagement. It will help us
 connect to our customers and build connection to know their needs
and their preferences as well.

Rona Reference:
https://www.findevgateway.org/sites/default/files/publications/files/
1516527_agrifin_knowledge_notes_segmentation.pdf
https://www.wordstream.com/blog/ws/2020/07/29/how-to-promote-a-product
https://blueinteractiveagency.com/seo-blog/2018/03/which-marketing-strategy-is-
most-effective/
Ryan Reference:
https://www.indeed.com/career-advice/career-development/what-is-competitive-
advantage-and-why-is-it-important
https://www.crs.org/sites/default/files/tools-research/identifying-market-
opportunities-for-rural-smallholder-producers.pdf