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  • Application - SWOT Analysis - Tomas

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    RakSarang JAE
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    Cupz Of J Cafe has several strengths including its unique Kpop-themed concept, close proximity to schools, malls, and restaurants, and owner operation resulting in lower costs and more control. However, it also faces some weaknesses such as limited access to marketplace data, lack of a business app, broad range of competitors, and cost disadvantages. Opportunities exist in developing customer relationships, holding special events, building loyalty programs, and improving the customer experience. Threats include increasing costs, more aggressive competition, and consumers becoming more price sensitive.

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    Application_ SWOT Analysis - Tomas

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    Cupz Of J Cafe has several strengths including its unique Kpop-themed concept, close proximity to schools, malls, and restaurants, and owner operation resulting in lower costs and more control. However, it also faces some weaknesses such as limited access to marketplace data, lack of a business app, broad range of competitors, and cost disadvantages. Opportunities exist in developing customer relationships, holding special events, building loyalty programs, and improving the customer experience. Threats include increasing costs, more aggressive competition, and consumers becoming more price sensitive.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    32 views2 pages

    Application - SWOT Analysis - Tomas

    Uploaded by

    RakSarang JAE
    Cupz Of J Cafe has several strengths including its unique Kpop-themed concept, close proximity to schools, malls, and restaurants, and owner operation resulting in lower costs and more control. However, it also faces some weaknesses such as limited access to marketplace data, lack of a business app, broad range of competitors, and cost disadvantages. Opportunities exist in developing customer relationships, holding special events, building loyalty programs, and improving the customer experience. Threats include increasing costs, more aggressive competition, and consumers becoming more price sensitive.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    -SWOT ANALYSIS-

    Cupz Of J Cafe (Coffee Shop)

    STRENGTH
    Unique concept (Modern/Kpop themed Cafe)

    Close to Schools, Malls and Restaurants

    Owner operated (lower operating costs and more control over the business)

    Interest and knowledgeable in Kpop Industry

    Highly motivated staff

    Close to the customer

    High quality products

    Attractive store design/layout

    Strong share-of-customer

    WEAKNESSES
    Limited access to marketplace data

    No business app

    Broad competitive set

    Cost disadvantage

    Many substitute competitive products

    Strong existing competitors

    OPPORTUNITIES
    Develop a customer relationship culture

    Develop an innovation culture

    Attract new customers through special events and offers

    Build stronger customer relationships

    Develop and implement a loyalty program


    Grow customer loyalty/retention

    Improve the overall customer experience

    Create/build “consumer love” for our brand

    Pursue co-branding opportunities

    Develop relationships with online “influencers”

    Move to a franchisee model

    THREATS
    Ability to meet cash flow requirements

    Consumers becoming more price sensitive

    Increase in supplier costs

    Competitors provide more "value add"

    Competitors targeting our key customers/segments

    More aggressive competitor behavior

    I chose Cupz of J Cafe because it's a known local business and also it has been operating since
    2018, based on my experience with them because I always go there for drinks, events and also
    for school stuff like making tasks/assignments. The place is very unique and very clean, they
    have a very good and friendly staff which I am already friends with. They also have this event
    which makes their shop unique which is a cupsleeve event from Kpop/Thai BL Idols, it is an
    event which can be Birthday, celebrating their Anniversary as a Kpop Group, etc. One thing
    that I really like about the place is that it can gather many people to be friends with because
    once there is an event many people will come and enjoy the place while drinking the best
    quality beverage, food, etc. Another thing also is that I find their shop unique but it is not also
    widely introduced to many people around Davao City, but they also have a way that customers
    can get their products and that is the Food Delivery services which are Foodpanda, Maxim,
    Grabfood, etc.

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