SWOT ANALYSIS BASED ON BUSINESS

MODEL CANVAS AT WARKOP JUWORO

KEDIRI

SATRIA BAWANA PUTRA

165040107113011
Background
Coffee shop business is currently growing and
developing rapidly because food and drinks are
basic human needs. The company must have
superior strategies to win in the market
competition and maintain its sustainability. SWOT
analysis and Business Model Canvas can help the
company identify its business strengths,
weaknesses, opportunities, and threats, while
helping the company to develop strategies to
address problems and capitalize on opportunities.
These analyses can also be used to create
effective business presentations and explain the
company's vision and business strategies to
stakeholders, colleagues, and potential investors.
Research Question
•How does business canvas analysis apply to Warung Kopi
Juworo Kediri? Framework Research
•What are the external and internal factors present in the
business canvas model applied at Warung Kopi Juworo
Kediri?
•How is the SWOT analysis applied to Warung Kopi Juworo
Kediri?

Scope Reasearch
The scope of the problem in this research is the SWOT
analysis with BMC model on Warung Kopi Juworo business
in Kediri, to prevent deviation and facilitate discussion and
achieve the research goals.

Purpose Reasearch
•To determine how the business canvas analysis is applied
at Warung Kopi Juworo in Kediri.
•To understand the external and internal factors present in
the business canvas model implemented at Warung Kopi
Juworo in Kediri.
•To understand how SWOT analysis is applied at Warung
Kopi Juworo in Kediri.
Technique Analysis
The data analysis techniques used in the research are as follows:
1.Data Collection.

he data collection activities in this research involved interviews and observations regarding
the Business Canvas Model, which includes Customer Segments, Value Propositions,
Channels, Revenue Streams, Customer Relationships, Key Activities, Key Resources, Key
Partnerships, and Cost Structure
2.Sorting the Identified 9 Elements of the Business Canvas Model and categorizing
them into external and internal factors of the company..
3.Developing SWOT Matrix based on EFAS (External Factor Analysis Summary) and
IFAS (Internal Factor Analysis Summary)
a. Developing Internal Factors
b. Developing External Factors
 Discussion
Business Model Canvas (BMC) Analysis for Juworo Coffee
Shop in Kediri
1. Customer segment 4. Customer Relationship 7. Key Activities
a.Local customers aged 17-35 years a.Personalized service that assists a.Beverage and food preparation
old customers in selecting menus or b.Quality service
b.Residents around Kediri answering questions, c.Marketing and promotion
b.Self-service where customers can d.Efficient store management
2. Value Proportion
independently make transactions
a.High-quality and delicious coffee
and choose menus..
products 8. Key Partnership
b.Best prices for customers a.Raw material suppliers
c.Comfortable and pleasant 5. Revenue b.Online motorcycle transportation
atmosphere for customers Obtained solely from consumers. company
d.Sports viewing facilities for football c.Business partners / Investors
fans 6. Key Resources 9. Cost
a. Coffee inventory a.Raw materials
3. Channel
b. Employees b.b. Operational costs (employee
a.Direct sales through physical
c. Coffee shop facilities salaries, rent, WiFi, electricity, water,
stores or coffee shop outlets,
b.through social media, cleanliness, and store maintenance).
c.through football viewing events.
 Strength
Aspect Description
SWOT Analysis Based on Customer market segmentation (Kediri city residents aged 17-35 years), Market segmentation for
Business Model Canvas Segments football enthusiasts
Value Competent coffee products and coffee shop services, Affordable prices, Comfortable
(BMC) Analysis for Juworo
Propositions facilities, Enjoyable experience during football viewing
Coffee Shop in Kediri
Direct service, Social media utilization, Football viewing events to reach a larger
Channels
Factors IFAS customer base.
(Internal Factors) Customer Personalized service (increases customer loyalty), Direct service to build a closer
relationship relationship with customers
Revenue Focus on consumer-generated income

Key High-quality inventory, Qualified employees, Good and comfortable coffee shop
Resource facilities.

Key Good product and service quality, Effective marketing and promotion, Efficient store
Activities management.

Supplier collaborations to ensure availability of quality and affordable raw materials,

Key Online motorcycle transportation partnerships to assist in efficient product delivery and
PartnerShip enhance customer satisfaction, Business partners/investors to provide financial support
and resources.

Well-organized cost structure facilitates efficient business management, Allocation

Biaya
provided enables cost control
 Weakness
Aspect Description
Customer Limitations of market segmentation only exist in Kediri city. The absence of coffee
SWOT Analysis Based on shops in other locations restricts market segmentation. Limited product offerings
Business Model Canvas Segments also contribute to limited market segmentation.
(BMC) Analysis for Juworo Value High-quality products and affordable prices put pressure on the coffee shop's profit
Coffee Shop in Kediri Propositions margin. The provided facilities incur higher costs.

Limited physical coffee shop outlets restrict interaction with customers. The use of
Channels
Factors IFAS social media for promotion may not reach all customers and requires higher costs.
(Internal Factors) Customer
Optimal results require additional expenses.
Relationship
Dependence on consumer-generated income can limit potential revenue for the
Revenue business. The absence of alternative income sources such as partnerships or
sponsors makes the business more vulnerable to market fluctuations.
Untrained or insufficiently skilled employees and limited capital for operational
Key Resource expenses can hinder business development. High-skilled employees come with
additional costs.

Key Insufficient human resources can damage the business's reputation. Ineffective
marketing and promotion can result in loss of market share and revenue. Poor
Activities store management can hinder business growth and affect operational efficiency.

Key Lack of cooperation from suppliers can impact product quality, service, and
business reputation. Depending on business partners/investors can lead to loss of
PartnerShip control over the business and affect strategic decision-making.

Limited operational costs may lower consumer satisfaction. High costs force the
Biaya
company to reduce business profits.
 Oportunity
Aspect Description
SWOT Analysis Based Customer Expand market segmentation, enhance promotion and marketing to increase market
on Business Model Segments segmentation, develop other businesses to expand market segmentation.
Canvas (BMC) Analysis
Value Provide unique facilities compared to other competitors, produce products with better quality
for Juworo Coffee Shop Propositions and price compared to competitors.
in Kediri Expand to more strategic locations, provide better "nobar" facilities compared to other
Channels
competitors.
Factors EFAS
Customer Personalized service will help increase customers and spread customer expansion through
(External Factors) Relationship word of mouth, improve the business through feedback and suggestions.

Offering unique and high-quality products or services can attract more customers and
Revenue increase revenue, increase customer engagement through loyalty programs, promotions, or
discounts to enhance customer loyalty and increase revenue.
Key
Seek funding sources such as investors, employee training and development.
Resource
Providing unique and high-quality products and services can attract new customers and
Key increase revenue, optimizing marketing and promotion strategies to increase brand
Activities awareness and attract new customers, improving operational efficiency and store
management to reduce costs and increase productivity.
Collaborating with suppliers can open opportunities to expand business products and
Key services, partnering with online motorcycle taxis to enhance delivery flexibility and reach
Partnership new customers, engaging new business partners/investors to help develop business
strategies and expand business reach..
Implementing cost efficiency in production can save company costs, seeking more efficient
Biaya
alternatives.
 Treath
SWOT Analysis Based Aspect Description
on Business Model Customer
The presence of numerous competing products from similar companies
Canvas (BMC) Analysis Segments

for Juworo Coffee Shop Value

Changes in consumer behavior can affect the company's sales.
Propositions
in Kediri
The shift in the trend towards modern coffee shops makes traditional coffee shops less
Channels
Factors EFAS attractive, while other places offer more appealing events for watching football.
(External Factors) customer Shifting consumer trends in choosing coffee shops can affect customer preferences and
relationship reduce demand for less innovative or customer-oriented coffee shops..

Intense competition in the coffee shop industry can reduce market share and affect revenue.
Revenue Changes in consumer trends in coffee preferences and lifestyles can impact demand for
products and services, leading to reduced revenue..
Key Competitors have more competent employees, offer more attractive deals and facilities, and
Resource provide better customer service.

Key Intense competition in the coffee shop industry reduces revenue. Changes in industry trends
Activities also reduce revenue.

Supplier commitment can affect the availability of products and services, as well as
Key
customer satisfaction. Unreliable or poorly committed business partners/investors can affect
PartnerShip
strategic business decisions and long-term business sustainability.

Biaya High costs can lead to losses and ultimately bankruptcy for the business.
 Weight Calculation
Strength (Kekuatan)
A score of 3.77 was obtained for the strength
category. The strengths possessed by the
organization have a significant impact on its
performance and success. The weight value is used as
a reference to strengthen/optimize the strengths,
compare them with competitors to develop better
strategies..
Weakness (kelemahan)
A score of 2.64 was obtained, indicating that the
company has significant weaknesses. The company
needs to take immediate corrective action and
develop strategies. Additionally, the company should
consider the opportunities, strengths, and threats
present in the business environment.
Opportunity
(Kesempatan)
A total score of 3.19 means that there are several
significant opportunities for the company. The higher
the total opportunity score, the greater the potential
profit that can be obtained from utilizing those
opportunities.
Treath (Ancaman)
A total score of 3.06 means that there are several
external factors that have the potential to threaten
and hinder the company. The company can conduct a
risk analysis and develop effective business strategies
to address the threats. By doing so, the company can
strengthen its position in the market and achieve its
business objectives more effectively.
Based on the obtained scores, it can be determined Decision Making based on SWOT Analysis using
that Juworo Coffee Shop falls into Quadrant I. BMC Analysis for Juworo Coffee Shop:

uworo Coffee Shop has strong internal strengths and is

able to leverage external opportunities in the market. It
holds a favorable position in the market and has the
potential for future growth. Juworo Coffee Shop can
identify and capitalize on external opportunities such as
the increasing interest in coffee among the public, the
rapid growth of the coffee market, and the opportunity
for business expansion to other areas. However, a
thorough evaluation should be conducted before making
decisions to exploit these opportunities.

The internal strengths of Juworo Coffee Shop include a

comfortable atmosphere, appealing interior design, and
delicious coffee. The external opportunities that can be
capitalized on are the increasing consumer interest in
coffee and the growing number of tourists visiting the
area. There may also be external threats or challenges,
such as competition from other coffee shops in the area
or changes in consumer trends regarding coffee.
Interpretation of Business Canvas and SWOT Analysis for
Juworo Coffee Shop

Based on the analysis of the BMC, the SWOT analysis can be

developed for Juworo Coffee Shop with a focus on Quadrant I
(Strengths and Opportunities). High-quality coffee and
affordable prices make Juworo Coffee Shop a strong
competitor in the market. The comfortable and enjoyable
atmosphere in the coffee shop also attracts customers,
including the facility for watching events and expanding its
customer base by reaching a wider audience through social
media and various events. The demand for a comfortable and
enjoyable hangout place presents an opportunity. In the long
run, opening new outlets in strategic locations can also be
considered.

The findings of this research align with the studies conducted

by Sutandyo (2017) and Yulian and Soegoto (2020), where it
is suggested that Juworo Coffee Shop should open new coffee
shop outlets in other locations to further expand its customer
base.
Conclusion
1. Based on the analysis of the Business Model Canvas, Juworo
Coffee Shop in Kediri has a specific target market, which is
local customers aged 17-35 years old (residents around Recommendations
Kediri). The coffee shop provides high-quality and delicious
coffee products at affordable prices, a comfortable and 1. Juworo Coffee Shop in Kediri can
enjoyable atmosphere, and facilities for soccer enthusiasts, increase revenue by expanding to
using multiple channels such as direct sales, social media, and other areas, expanding their
soccer viewing events. To increase revenue, they can expand product and service offerings, and
their marketing channels and focus on product quality, paying attention to product quality,
affordable prices, customer comfort, and utilize social media affordable prices, and customer
and other events. Key resources include coffee supplies, comfort.
employees, and coffee shop facilities. Key activities of Juworo 2. .
2. Juworo Coffee Shop in Kediri
Coffee Shop include beverage and food preparation, providing needs to anticipate competition,
quality service, marketing and promotion, and efficient store improve cost efficiency, inventory
management. The operational costs of Juworo Coffee Shop and supply management, and
include raw materials, employee salaries, rent, wifi, electricity, implement technology to enhance
water, cleanliness, and store maintenance.. business efficiency.

2. The SWOT analysis of Juworo Coffee Shop in Kediri falls

under Quadrant I (Strengths-Opportunities) in both the BMC
and SWOT analysis, indicating that the coffee shop has strong
internal strengths and can capitalize on external opportunities
in the market..
Thank You
Any Question?