SIP and BITE

Presentation
PRODUCT /SERVICE
DESCRIPTION
01 02 03
A PRODUCT OR YOUR PRODUCT AND ANOTHER ILLUSTRATION IS HOW
SERVICE'S CAPABILITIES SERVICE OFFERINGS THE LEADERSHIP CONSULTANTS
CAN BE EXPRESSED MUST FULFILL WHO CREATED ONLINE
THROUGH FEATURES. DEMANDS AND DIAGNOSTIC TOOLS SET
HOWEVER, FEATURES PROVIDE SOLUTIONS TO THEMSELVES APART FROM
ARE ONLY VALUABLE IF BE SUCCESSFUL. RIVALS WHILE ALL OF THEM
USERS VALUE THEM DISCUSSED THE SAME
SPECIFICALLY. PERFORMANCE IMPROVEMENT
OUTCOMES.
CUSTOMER BENEFITS
 The phrase "customer benefit" refers to the
needs of the client being met by a certain good or
service. Which product or service the customer
purchases is determined by this need.

“happy consumers will return

and perhaps spend more money”
UNIQUE SELLING
PROPOSITION
(USP)
- The thing that makes you special so that people choose
your café over the one down the road.

- Geographic location.

- Interior concept.
MENU
BUSINESS MODEL
CANVASS
THE LOGO
STRATEGY CANVAS
 COMPETITORS’
WEAKNESSES
COMPETITORS
STRENGTH
WHO ARE
THEY?
 - Examine online reviews.

- Speak with your

- Better quality service and salespeople and customers.
satisfaction.
- Standards of excellence
- Starbucks of service. - Product range.
- Dunkin Donuts - Understanding the
- Krispy Crème customer needs and wants.
- St. March Café
- Bo’s Coffee
TOP COMPETITOR:
VALUE ANALYSIS
1. FAILURE TO PREPARE.
2. NOT HAVING A COFFEE SHOP
BUSINESS PLAN.
3. LACKING THE WILLINGNESS TO
LEARN, ADAPT AND GROW.
4. NOT HAVING A COHESIVE
COFFEE SHOP CONCEPT.