l. Description of the product and services.

DRE BAKESHOP traces its roots to the collaboration and complementary talents of the women
whose collective love for good food fueled what has been transformed into the global enterprise
today. Cakes. A moist and fudgy chocolate cake filled with chocolate mousse filling and
whipped cream. Iced with chocolate whipped cream and covered with chocolate ganache. It is
topped with chocolate flower and chocolate sticks.
Bakeshop Inc produces bread and bakery products. The Company supplies bread and bread-
type rolls, cakes, pies, chocolate popcorn, and other perishable bakery products. Goldilocks
Bakeshop serves customers worldwide.
provides continuing support and advisory services on store operations, local store
marketing plans, financial data analysis, and market development-all designed to enhance
the franchisee's store management skills. Customer service for Goldilocks. The customers
deserve the best service, prompt and efficient service, courtesy, and customer satisfaction are just
a few ways to show gratitude to them.
 Competitors Strength Weaknesses Opportunities Treats
Sophia Bread and Good customer High prices Advertising Newbie in bakeshop
Pastries service Quality of the Health Limited branches in operation
Pricing bread consciousness
Qualified and Employee Bakery institute
experience staff training
24/7 costumer Production speed
support available Limited branches
in operation

Julies Bakeshop Good Small number of Increasing Increasing number of baking

management team suppliers number of company
Good Small number of potential Strong competition in the indus
communication to management team costumers High cost of baking
the costumer Time limited Advertising and ingredients(sugar, egg, flour)
Good franchising operation social networking
assistance Market
penetration

Pande pane Bakeshop Ineffective Product expansion Competitors

Affordability and promotional Diet trend Highly competitive market
equitable pricing activities Opening a new Economic recession
of the product Does not offer branch
24/7 costumer freshly baked Membership
support available bread costumer
Carmen’s Bakeshop Job specialization Products have a Trend in food Low price of competitors
Lower prices short shelf life delivery mobile Experience of competitors and
Involvement in Product is application provide high quality
CSR activities expensive New bakery in the
Packaging of their Risk of having area
product labor related
issues
Less of employee

Myong’s bakeshop Strong and loyalty Time limited Development of Stiff competition from competi
costumer operation proprietary offering similar product
Transportation Less of employee product Change in price
bakery shop Poor costumer Operation and cleanliness
Variety of offered service
products Increase operating
Well trained cost
employees
Ambiance of the
bakery
ll. Competitors Analysis
lll.Marketing goals and objectives
Vision
Goldilocks, A strong global food shop and bakeshop brand!

Mission
Goldilocks symbolizes excellence in products and services that go beyond customer
expectation worldwide.

Objectives:
1. To be able to cater a greater number of customers and provide them an expert and
friendly service that help drive repeat a purchase of the product in order to sustain the 20
percent monthly sales.
2. To increase 10 percent weekly sales by adding the number of outlets in the City of Cebu.
3. To make the store more popular and preferred by customers and the same time gaining at
least 2 percent profit in daily service.
 SURVEY QUESTIONNAIRE
Name(Optional): Age:
Gender: Civil Status:
Male Female Married Single

Please check the column according to your experience.

1. Products rating in terms of the following: (5 is the highest and 1 is the lowest)
Very satisfied Satisfied Ok Dissatisfied Very dissatisfied

1.1 Taste

1.2 Appearance

1.3 Flavor

1. 4 Aroma

1.5 Price

2.Place rating in terms of the following: (5 is the highest and 1 is the lowest)
(5) (4) (3) (2) (1)
Very satisfied Satisfied Ok Dissatisfied Very dissatisfied

2.1 Cleanliness

2.2 Location

2.3 Accessibility

2.4 Ambience

2.5 Organize
3. Promotion Frequentness
(5) (4) (3) (2) (1)
Always Sometimes Often Seldom Never
3.1 Traditional
Marketing
3.2 Modern
Marketing

38

BULACAN STATE UNIVERSITY – SARMIENTO CAMPUS

Sometimes
70
38.9%
2
Often
27
15%
3
Seldom
7
3.9%
4
Never
2
1.2%
5
TOTAL
180
100%

Table 25: Distribution of frequency and percentage of Goldilocks’ Promotion

Frequentness in Modern Marketing using Product Placement
 According to the results shown on Table 25, 74 out of 180 respondents or
41.2% answered <Always=. Followed by 70 or 38.9% answered <sometimes=, 27
or 15% answered <often=, 7 or 3.9% answered <seldom=, and 2 or 1.2% answered
<never=.
The table shows that most of the respondents says that <always= best
describes Goldilocks9 Promotion Frequentness in Modern Marketing using
Product
Placement.

4. Customers9 unpleasant experience in Goldilocks in terms of the following:

4. Customers unpleasant experience in terms of the following:
(5) (4) (3) (2) (1)
Always Sometimes Often Seldom Never
4.1 Buying
product
4.2 Customer
Service

5.Rank your priorities while purchasing bread and pastries?

1.Taste

2.Price

3.Services

4.Freshness

5.Giveway/Gifts

6.Packaging
V.PRICING DETAILS