DOCUMENTARY PLANNING

INITIAL PLANS
TITLE The magic of baking
TOPIC Baking
CHANNEL BBC Three
SCHEDULING 6/7pm
TOPIC RESEARCH
The bakery industry is made up of almost 3,000 independent bakeries that see an annual revenue of $30
million along with 6,000 retail bakeries that bring an additional $3 billion. The commercial side of the
bakery industry is highly concentrated with 50 of the largest companies generating 75% of revenue. On
the retail side, a highly fragmented industry generates only 15% of the revenue with the top 50
companies.
A breakdown of the product segments within this industry are listed below.

● – Bread: 32%
● – Rolls: 19%
● – Frozen Cakes: 15%
● – Retail Bakery Products: 10%
● – Soft Cakes: 8%
● – Pies: 2%

INTERVIEWEES Friends - my age (17/18) targets the target audience - bakes as a hobby
interview 1
Also young adult (20)- works in a bakery interviewee 2
18 year old - runs a bakery business at home interview 3
VOX POPS QUESTION 1. What is your favorite thing to bake?
2. Is there anyone who inspired you to start baking
3. Do you prefer to bake by yourself or with someone else
VOX POPS LOCATION Bakery
Kitchen
Living room
cakes shops
MUSIC THE BLUE DANUBLE WALTZ

INTERVIEW PLANNING
Copy and paste the following table for each interview that you plan

NAME
LINK/RELEVANCE TO TOPIC
LOCATION FOR INTERVIEW SAT IN THE KITCHEN - AT THE DINING ROOM. CAKE STAND BESIDE WITH CAKE/ CUPCAKE
STAND

TIME AND DATE AFTERNOON - HIGH KEY NATURAL LIGHTING

EQUIPMENT DSLR AND FILM CAMERA
INTERVIEW QUESTIONS: Write out your interview questions

1) What was the first thing you ever baked?

2) How did that go?
3) How old were you when you started baking?
4) What/who got you into baking?
5) What is your favourite thing to bake? and why?
6) What does baking mean to you? - symbolises affection, form of self expression, creativity -
helps relax etc
As a mum - give food lets them know you are taking care of them
7) Would you say you have a strong passion for baking?
8) Do you prefer baking alone or with someone else? - Could talk about enjoy baking with friends
makes it more fun - can get more creative (Can have shot of 2 people baking together) or
closeup picture of friends on fridge
9) How has baking helped you throughout lock down? - Has it kept you busy. Try new things list
the things you've made
10) What is it that makes you love baking so much? (long process is it worth it in the end?) (Acts
like relaxer from college/work)
11) What was the hardest thing to bake/ most complicated
12) What was the easiest thing to bake
13) Do you prefer homemade or store bought? Why? reasons for both if possible e.g. store bought
- convenient. Homemade - made from ‘love’
14) Was there evera time that you hated baking?
15) How important do you think baking is? Should it be a skill everyone should learn. If yes why?
16) Is it hard to balance baking and college/work?
17) What baking means for you”

OBSERVATIONAL FOOTAGE:
A COUNTER FLOUR SPREAD OUT, COOKIE CUTTERS, MEASURING CUPS, WEIGHING SCALE, BAKING TRAY / CUPCAKE
CASES.
SOMEONE PUTTING OVEN TRAY INTO TO THE OVEN - SETTING A TIMER
USING THE WEIGHING SCALE - MEASURING FLOUR AND SUGAR ETC
LINING UP CUPCAKE TRAY
SETTING TIMER
PUTTING ON APRON
MIXING BOWL
SHOT OF RECIPE BOOKS / RECIPES ONLINE
WATCHING TUTORIALS
COOKING SHOWS
CUTTING CAKE
ICING/DECORATING CAKES
DUSTING THE SURFACE WITH FLOUR
ROLLING OUT FONDANT ICING

OBSERVATIONAL FOOTAGE
LIST ANY ADDITIONAL OBSERVATIONAL FOOTAGE, INCLUDING ESTABLISHING SHOTS THAT YOU PLAN TO FILM

TIME LAPSE OF CAKE RISING

ESTABLISHING SHOT OF CAKE ON STAND FULLY DECORATED - SOMEONE CUTTING A PIECE OFF

HOMEPAGE
BACKGROUND WHITE
NAVIGATION BAR GREY
COLOUR SCHEME 3 PRIMARY COLOURS - SIMPLE LAYOUT TARGETS TARGET AUDIENCE. LIGHT
PINK WHITE GREY
FONTS SAN SERIF - NOTHING TO FANCY AS IT DOES TARGET MY TARGET AUDIENCE
IMAGES AND ARTICLE VIDEO (DARK TITLE IMAGE (INCLUDE CAMERA SHOT AND MISE EN
TITLES FOR FEATURED GREY) OR SCENE DETAILS)
HOMEPAGE CONTENT ARTICLE
(WHITE)?
ARITCLE “SOCIAL MEDIA IS 4 PHONES PUT TOGETHER HAVE APP
THE BANE OF MY ICONS - TWITTER, INSTA, SNAPCHAT,
LIFE” TIK TOK.
OR SOMEONE SAT SCROLLING ON
TWITTER
ARTICLE HOW TO SOMEONE STOOD WITH BIRTHDAY HAT
CELEBRATE BIRTHDAY BANNERS BEHIND
 BIRTHDAYS UNDER
LOCKDOWN
VIDEO BATTLE OF THE
PETS
IMAGES AND VIDEO (DARK GREY) TITLE IMAGE (INCLUDE CAMERA SHOT AND MISE EN
ARTICLE TITLES FOR OR ARTICLE SCENE DETAILS)
HOMEPAGE (WHITE)?
CONTENT VIDEO CORONAVIRUS MASKS AND COVID-19 TESTS
ARTICLE ENVIRONMENT PICTURE OF PLANTS
VIDEO HEAVEN IS A PICTURE IN A BOOKSTORE
BOOKSTORE
ARTICLE INSIDE A PAINTER'S PICTURE OF PAINTER MID PAINTING
MIND
VIDEO MUSIC - MUSIC IS MY GIRL WITH HEADPHONES ON BED
ESCAPE
ARTICLE GROWING A GREENER PICTURE OF GARDENING TOOLS AND FLOWERS
WORLD

VIDEO SHOPPING SHOP/ LOTS OF SHOPPING BAGS. BOOT OF CAR

LOTS OF SHOPPING BAGS
ARTICLE ONLINE SHOPPING - WEBSITES E.G. ASOS, NIKE, PLT
MY OBSESSION WITH
ONLINE SHOPPING
VIDEO VIDEO GAMES PICTURE OF XBOX HOME SCREEN WITH
HEADPHONES ON AND CONTROLLER
ARTICLE DANCE DANCING IN ROOM
VIDEO TV - ARE WE PEOPLE WATCHING TV
ADDICTED TO TV
ARTICLE PETS - BATTLE OF THE PIC OF CAT PLAYING WITH OTHER PETS (FISH)
PETS
ADDITIONAL
CONTENT

SECONDARY PAGE FEATURE ARTICLE

BACKGROUND WHITE AND GREY

NAVIGATION BAR PINK

COLOUR SCHEME PINK GREY WHITE

FONTS SAN SERIF

ARTICLE TITLE

ARTICLE CONTENT MUSIC. PASSION FOR MUSIC. EXPLAINS HOW MUSIC HAS CHANGED THEIR LIFE. WHY
THEY LOVE IT SO MUCH.

IMAGES SOMEONE SAT AT KEY BOARD READING MUSIC NOTES

VIDEO SOMEONE PLAYING GUITAR.

STRUMMING STRINGS. TUNING THE GUITAR

ADITTIONAL CONTENT SOMEONE OUT IN THE STREETS PLAYING GUITAR OR MUSIC. RECORD SHOP LOOKING
FOR VINYLS. CD SHOPS
GUITAR SHOPS
SPOTIFY