RURAL MARKETING BY HERO MOTO CORP

 ABOUT HERO
Established in 1984 as the Hero Honda Company in India. It is one of the
largest manufacturers of two wheelers based in India. Honda has been accepted
by people because of its strong brand image and product quality.
Vision is to see mobile and empowered India and mission is to become a global
enterprise fulfilling its customers’ needs and aspirations for mobility, setting
benchmarks and technology styling and quality.

 MOTIVATION AND REASON FOR RURAL MARKETING

 The majority of India lives in rural areas and the government is pumping in a
lot of money through various programmers.
 Hero Honda is focusing a lot on rural markets. Going forward, a substantial
industry growth is expected to come from these markets.

 INVESTMENTS
Hero MotoCorp CSR favours cooperative methods of rural development over
the arrogant ones that corporations are infamous for. The areas where CSR
programmes are executed are those where the company's factories and
manufacturing units are functioning. Hero 'We Care' aims to have a beneficial
impact on healthcare and necessities like access to water and electricity. For the
fiscal year 2020–2021, Hero MotoCorp has spent Rs 99.73 crores on CSR
initiatives. The company's CSR operations mostly focused on Covid relief,
community development, and livelihood.
The multinational Indian producer of motorcycles and scooters reported an
average net profit of Rs. 4,852.77 crores. As a result, its required CSR
commitment, which was determined to be equal to 2 percent of the average net
profit over the previous three years, came to Rs 97.06 crores. However, in
response to the Secretary of the Ministry of Corporate Affairs' plea for
donations to the PM-CARES Fund, the company made a payment of Rs 31.38
crores to the fund on March 31, 2020. During FY21, this sum was planned to be
deducted. Therefore, it was determined that the corporation would need to
spend a total of Rs. 65.68 crore on CSR during the fiscal year 2020–21.
However, the business went further and spent Rs 99.73 crores in the FY 21.

 RURAL EXPANSISON STRATEGY

 Started Social Development activities:
1. Employment generating program
2. Adult Literacy Program
3. Rural Health Project
4. Public Amenities
5. Road Safety Program
 With an indirect vision to create an image in Rural India
 Tie up with State bank of India to help Uttar Pradesh farmers
 Similar tie-up with Punjab state and cooperative banks

 OUTCOMES
 Hero has generated over 40 percent of sales from rural areas
 Increase in market share in the coming years
 Focus is on reducing maintenance
 cost and increasing fuel efficiency
SUBMITTED BY GROUP 5
ABHILASH UPADHYAY
VIVEK YADAV
SINCHAN CHAKRABARTY
HARJYOT SINGH SALH
ANSHIKA SINGH