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  • IG Content Pillar

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    David Cornelius Towoliu
    13 views8 pages
    This document outlines a social media planning for IRI-Esport. It discusses branding, target audiences, content pillars, and specific content types. The target audiences are students and employees between lower middle to upper middle class who are gamers. The content pillars include informative, fun, contextual, creative videos, championships, tournaments, and match results. The document provides a framework for creating engaging social media content.

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    This document outlines a social media planning for IRI-Esport. It discusses branding, target audiences, content pillars, and specific content types. The target audiences are students and employees between lower middle to upper middle class who are gamers. The content pillars include informative, fun, contextual, creative videos, championships, tournaments, and match results. The document provides a framework for creating engaging social media content.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views8 pages

    IG Content Pillar

    Uploaded by

    David Cornelius Towoliu
    This document outlines a social media planning for IRI-Esport. It discusses branding, target audiences, content pillars, and specific content types. The target audiences are students and employees between lower middle to upper middle class who are gamers. The content pillars include informative, fun, contextual, creative videos, championships, tournaments, and match results. The document provides a framework for creating engaging social media content.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    NUGRAHA ARIFA

    PLANNING
    01 BRANDING
    SOCIAL
    MEDIA
    IRI-ESPORT
    Inspiration of Realistic Immense
    d SOCIAL MEDIA PLANNING

    02 Social
    Media
    Channel
    Inspiration of Realistic Immense
    d SOCIAL MEDIA PLANNING

    Segment A
    1. Student

    Target 2. Man and Woman


    3. Lower Middle to Upper Middle
    03
    Audience 4. Gamers and Interesting all
    about games
    Inspiration of Realistic Immense

    Segment B
    1. Employee
    2. Man and Woman
    3. Lower Middle to Upper Middle
    4. Gamers and Interesting all
    about games
    d SOCIAL MEDIA PLANNING

    CONTENT PILLARS
    INFORMATIVE FUN
    04 Creating a content information
    Fun context and can be from daily
    lives through interactive content
    about game and esport
    about games or related to
    d SOCIAL MEDIA PLANNING

    CONTENT PILLARS
    CONTEXTUAL CREATIVE VIDEO
    05 Content that is relevant to national holiday, Content that is usually related to games or
    celebration or urgent information such as esports and in the form of videos
    farewell/congrats/condolences (Gameplay/Scrim Highlight/Funny Video)
    d SOCIAL MEDIA PLANNING

    CONTENT PILLARS
    CHAMPIONSHIP TOURNAMENT AND SCRIM
    06 Information about championship
    Information about tournament or scrim
    that participated by IRI and the
    that held by IRI Esport
    match results
    d SOCIAL MEDIA PLANNING

    Fun Fact / DId You Know? Championship/Achievement


    Information about games or esport Information about all achievement that
    IRI had

    CONTENT
    07

    PILLARS
    Content for Instastory
    and Highlight
    d SOCIAL MEDIA PLANNING

    Interactive Content Match Result


    Fun interactive with followers Information about match result at the
    such as question or questioner end of every championship that IRI

    CONTENT
    participated
    08

    PILLARS
    Content for Instastory
    and Highlight

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