SOCIAL MEDIA TEAM(SOCIAL IMMERSION)

Documentation Plan

Team members: -
Rishabh Somani(Team leader)
Siddharth Upadhyay
Sneha
Harsh
Saurabh Tripathi
Overview

The purpose of our team is to form a community on social media channels and spread awareness
about the contribution of divyangjans in the society. We will promote entrepreneurship and job
opportunities for divyangjans. If their contribution is recognized, then it will become a source of
inspiration to many people. Our team will open new pages on Social media sites such as Facebook,
Twitter, Instagram and YouTube.

Process & Schedule

Our team will analyze the different aspects of social media. Initially we will start with identifying
target audience. For this, we will study about the existing social welfare pages. Then we will start with
the creation of social media pages. After this we will generate a social media calendar for our 2-week
project. Our team will create content which will be shared on these social media channels.
We have created a work schedule along with the help of mentors from gram bharat. Our team will
follow the steps given in the flow chart.

• Analyzing social media

1

• Identifying Target Audience

2
• Designing Content Mix
3 • Designing Social Media Calender

• Creating Standardized Tags and messages

4

• Creating Social Media Handels

5

• Content creation and Promotion

6

7 • Access your result and optimise

 Platform Analyzed: -

We identified those platforms which are most relevant to our research and have high traffic. Based
upon that we analyzed Facebook, Instagram, YouTube and Twitter. Our team member chose one social
media platform and presented findings based upon their analysis. Harsh analyzed Facebook. Instagram
was analyzed by Siddharth. Sneha did analysis on Twitter and Saurabh analyzed YouTube. Given below
are their findings: -

Facebook

 Pages or Handles on Facebook

1) DIICI-Dalit Indian Chamber of Commerce and Industry

2) FICCI-Federation of Indian Chambers of Commerce & Industry.
3) CII-Confederation of Indian Industry/.

 Contents on those Pages

1) DICCI- Rural entrepreneurs, Tribal development, conclave, Affirmative action, MoU, Aspiring
new entrepreneurs, Success Story, Milind Kamble, etc.
2) FICCI- Industry trends, Congratulates ISRO, Use of drone, Ficci Heal
3) CII- Global launch, Exhibition, Handicrafts, Global innovation index, Investors interaction,
Investment in green technologies, Nalanda university, Concept of farms, Batsman retire, Social
norms pre-independent India, Post-budget dialogue.

 Average Response on the content

DICCI-Total Likes-717
Total Shares-58
Total Comments-58

FICCI-Total Likes-59
Total Shares-6
Total Comments-1

CII- Total Likes-1505

Total Shares-505
Total Comments-31

 kind of people are interacting on these Platforms

 People who are either Businessman or Working professionals in an age group of above 30 years mostly
interact on these platforms.

 Key Findings

1) People who are either Businessman or Working professionals in an age group of above 30 years
mostly interact on these platforms.
2) Facebook has proven to be relatively successful for CII.
3) Social issues and content are what people respond the most.
4) Content posting should be balanced in terms of frequency i.e. Not too often and neither too late.
5) Short and focused content.
6) Short and attractive videos.

Instagram

 Pages or Handles on Facebook

1) rha_india
2) #zerohunger
3) #disability

 Contents on those Pages

1) rha_india- Official page of Robin Hood Army India. We work towards eliminating global hunger
& food wastage.
2) #zerohunger- aim to minimize food wastage and provide food to everyone.
3) #disability- posting adorable pics of differently abled.

 Average Response on the content

rha_india-Total Likes-4254
Total Comments-36

#zerohunger-Total Likes-1637
Total Comments-40

#disability- Total Likes-7356

Total Comments-36

 kind of people are interacting on these Platforms

Generally, people who follow these pages are of the age group 16-40.
 Key Findings

1) Generally, people who follow these pages are of the age group 16-40.
2) Mainly young generation likes the posts on Instagram.
3) The content should be short and succinct and standardized tags helps the content to reach a lot
of people.

Twitter

 Pages or Handles on each twitter

1. DIICI-Dalit Indian Chamber of Commerce and Industry
2. FICCI-Federation of Indian Chambers of Commerce & Industry.

 The contents on those Pages

1. DICCI- Rural entrepreneurs, Tribal development, conclave, Affirmative action, MoU, aspiring
new entrepreneurs, Success Story, Thanks giving, Congratulations to ministers etc.
2. FICCI- Industry trends, Congratulates ISRO, information about technology, case study on the
use of Geospatial Technology, suggestions over tax, business transformation etc.

 The response on the content

DICCI-Total Likes-160
Total Retweet-14
Total Comments-07

FICCI-Total Likes-475
Total Retweet-213
Total Comments-29

 Kind of people are interacting on these Platforms

People who are either Businessman or Working professionals in an age group of 30-40 years
mostly interact on this platform.

 Findings

1. People who are either Businessman or Working professionals in an age group of 30-40 years
mostly interact on this platform.
2. Twitter has proven to be relatively successful for FICCI.
3. Social issues and informational based contents are what people responded the most.
 4. Content posting is not balanced in terms of frequency i.e. too often during Geospatial
Technologies event.
5. Short and focused content.
6. Short and attractive videos.

Facebook

 Pages or Handles on each Platform?

1. International Committee of the Red Cross (ICRC)

2. Goonj
3. Smile Foundation

 The contents on those Pages?

1. ICRC- Videos on human rights, Rules of wars, war situations in different countries,
improvements that they bring, informational content on healthcare
2. Goonj- Videos on disaster, disaster relief work and donations, awareness content on
sanitation and healthcare, campaigns.
3. Smile Foundation- Videos on children education and healthcare, success stories, celebrity
videos, disaster and relief work.

 What is the response on the content?

ICRC-Total subscriber-72k
Post content- Rules of War
Total Likes-126k
Total Views-5385216
Total Comments-18302

Goonj- Total subscriber-1.7k

Post content- Contribute, Don’t Discard
Total Likes-199
Total Views -12783
Total Comments-13

Smile Foundation- Total subscriber-6.3k

Post content-The Invisible Story of Vietnamese River Children
Total Likes-1.1k
Total Views -553517
Total Comments-20

 What kind of people are interacting on these Platforms?

 People who are related to NGO, interested in donation and want information about some specific
content that NGO deals. Age group of above 25 years mostly interact on the platform.

 Findings
1. People who are either related to NGO or some other social platforms in an age group of above
25 years mostly interact on the platform.
2. Awareness campaign and social issues are what people respond the most.
3. YouTube has proven to be relatively successful for ICRC but other NGO find it hard to increase
their subscribers. Some of them even stopped posting videos.
4. Time of posting varies from one NGO to other. They post according to their campaign, content
or importance of information.
5. Both long videos and short story videos are posted.
6. Try to convey information in an interesting way.

Designing Content mix/Deciding the kind of data to be sent

The aim of our channel is to promote job opportunities for the people from the disabled community.
Apart form this we also seek to inspire these people. We also plan to share information about events in
which divyangjans are participating.
It is very important for us to have a clarity upon the type of content which will be shared upon social
media channels. After having a deep conversation with our mentors, we concluded that we will be
publishing the following contents on our channels: -

1. Inspirational Content and Success stories of divyangjans

2. Job opportunities for divyangjans
3. Government policies which benefits divyangjans
4. Information about Incubation centers for divyangjans
5. Events that are conducted by divyangjans and are for their benefit.
6. Sell products which are manufactured by divyangjans
7. Promotes restaurants and hotels run by Divyangjans.

Creating Social media Calendar

After defining the scope of our content. We started to work upon Social media calendar. Timing is very
crucial and an important element for a content. For e.g. An inspirational content is preferable on
Mondays and event information is preferred on Friday. We did a small survey of around 25 people and
asked them about the kind of post they like to see on a particular day of the week.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Job Opening 6 2 2 0 0 0 1
Inspiration 5 6 4 5 0 2 1
Awareness 2 3 7 4 1 2 0
Success Stories 2 7 2 2 0 2 2
Opportunity 6 4 3 0 2 2 2
Motivational 1 0 0 0 0 0 0
Informational 0 0 2 4 2 0 0
Events 0 0 0 0 8 5 3
Handicraft 0 0 0 0 3 6 7
Merchandise 0 0 0 0 0 1 4
Website 0 0 0 2 0 0 2

Based Upon the information collected form the survey. We formed the table shown above after
analyzing the responses of 25 candidates. We formed our social media calendar based upon these
results e.g. On Monday we decided to share top 3 rated content and so on.

Generating Standardized Hashtags

Hashtags are very essential for a post. If we want our content to reach maximum no. of people, we must
use top trending hastags instead of using same old hastags. Apart from this, we must have our own
standardized hastags in order to have consistency on all social media platform. We shall use same
hashtags on Instagram, twitter and Facebook. After doing extensive research Our team finalized a
couple of hashtags which are most relevant with our content and will be used on every social media
page. The Following hashtags are given below: -

 #Swavalambi Divyangjan
 #Need opportunity not sympathy
 #i am possible
 #Empowering Divyangjan
 #Equal opportunity Equal Rights
 #Employability for divyangjans
 #Break the Barrier
 #Empowering IDEA
 #Beyond the limits
 #IDEA for change
  #Be the Change
 #Abilities not disabilities
 #not all disabilities are visible
 #disabilities awareness
 #divyangjan sashaktikaran
 #challenge Your limits

Creating social media handles

After doing the analysis, we divided the responsibility of creating and handling the social media platform
among team members. We created social media page on Facebook, Instagram, Twitter and YouTube.