GROUP 6

AIRTEL

GLORIA SAMUEL(20PGPM091)

MONEY

MOHAMMED ARBAZ ABBAS(20PGPM105)

RISHI KUMAR(20PGPM138)
INTRODUCTION
Airtel is one of the most prominent names in the industry. Airtel has a huge customer base
across India and has ensured a continuous and efficient service to its customers.

Airtel has expanded the services that it provides and its area of operations from network
services to e-wallet or payment bank providers.

Airtel money is the product of Airtel mCommerce services limited that is wholly
owned subsidiary of Bharti Airtel.

Airtel Money was the first mobile wallet in India to receive the payments bank
license from RBI. Airtel Money is like a virtual bank that enables the customers
to get access to a bank account and all the ancillary facilities that a customer
can normally enjoy by opening a bank account with a bank.
 OPERATIONS EVEN WITHOUT INTERNET CONNECTION

NO NEED FOR A BANK ACCOUNT

FEATURES FASTER AND COMFORTABLE PAYMENT PROCESS

OF
AIRTEL MONEY CASHBACKS AND DISCOUNT OFFERS

SECURE PAYMENT GATEWAY

DEACTIVATION OF INACTIVE AND NON-USAGE ACCOUNTS

 TYPES OF ACCOUNTS
AIRTEL MONEY PROVIDES TWO TYPES OF ACCOUNTS.
THE DETAILS OF THE SAME ARE MENTIONED BELOW.

EXPRESS ACCOUNT POWER ACCOUNT

The Power Account under Airtel Money is

This is the basic type of account assigned
to a person upon joining the Airtel Money
Wallet. The balance under this type of
account is Rs. 20,000. The monthly
balance under this type of account is Rs.
20,000.
the other type of account offered to the
customers. This type of account is the
upgraded version of the Express Account
and the customers get the monthly balance
of up to Rs. 1,00,000. The daily maximum
balance allowed to the customers is Rs.
50,000.

 FACILITIES AVAILABLE TO
CUSTOMERS

RECHARGE UTILITY PAYMENTS FASTAG UPI PAYMENTS INSURANCE TRAVEL HOME

PREMIUM INSURANCE
PAYMENT
 SUMMARY
Airtel was the first company to launch such a facilitating and
convenient facility to mobile users in India and through this they
got first mover advantage in telecom industry.

By using airtel money facility Airtel GSM user can make

payments for various activities. In addition to paying for
activities one can also transfer the amount to other airtel GSM
user or any bank account.

This campaign went very successful in African countries because

of their openness and flexible rules and regulations. Now it was
time to replicate that African success into Indian market.
Therefore the objective of the case was to identify the network
operators a way to communicate with the customers with different
offerings and the impact of social, economic and political factors
involved.
 WHAT IS DIFFERENCE BETWEEN TRADITIONAL MOBILE
BANKING
AND MOBILE MONEY

TRANSFER?
The transaction of traditional mobile banking was between the customer and
bank, or the customer and a third party, but the bank still be an intermediary
between them.

The medium of two parties’ communication would be different. The customer

and third party could subscribe to different service providers.

The transaction of mobile money transfer was between two parties, such as
the users and the merchants. The users and the merchants both subscribed to
a same mobile payment service and a same telecom provider. An agent has
been authorized could process the transactions between both parties.
Therefore, the medium of communication would be the same providers.
 COMPARE AND CONTRAST THE
MOBILE BANKING SCENARIO IN
INDIA AND
AFRICAN COUNTRIES

Regulations and policies on usage of mobile

banking by RBI.
More than 90% people in India prefer cash
transaction for day to day expenses.
Comparatively low youth literacy rate in India.
Low penetration in terms of population having
a bank account.
Major part of the population belongs to low
and very-low income group.
Airtel will have to implement several strategies in sync in order to make it
a success like it did in Africa. The activities need to be planned at the
same time in order to ensure the plan works well and the strategy yields
the expected results.
The first step for Airtel should be to acquire a local
bank, which is at the verge of collapsing or not
doing very well. The benefit of this would be that it
RECOMMENDATIONS
would be cost efficient and the company will get the
credit usage rights by getting exclusive rights.
Indulge in Research and development to get the
consumers who are hard to reach to.
Ensure affordability of the services.
Endorse the brand by collaborating with a celebrity.
THANK YOU !