NATIONAL INSTITUTE OF MASS

COMMUNICATION & JOURNALISM

(NIMCJ)
(Recognized by Gujarat University)

Course: Post Graduate Diploma in Mass

Communication & Journalism

Semester – 3
Syllabus File
Year 2022
(Batch - 14)
 Post Graduate Diploma in Mass Communication & Journalism

Semester III - Marking Pattern (2020)

Sr. Paper External Internal Practical/ Total

Marks Marks assignment Marks

1 Perspectives of Print 70 30 100 200

Media

2 Production aspects of 70 30 100 200

Electronic Media

3 Advance Marketing 70 30 100 200

Communications

4 Advance Digital Media 70 30 100 200

TOTAL 800

NOTE:
 Internal marks 30 (20 marks for Internal test & 10 marks for Presence, etc.)
 Practical marks 100 (50 marks Assignments & for Viva - 50 marks)
 National Institute of Mass Communication & Journalism
(NIMCJ)
(Recognized by Gujarat University)
www.nimcj.org

Course: Post Graduate Diploma in Mass Communication & Journalism

Semester – 3

Paper - 1 : Perspectives of Print Media

Unit-1 Reporting Techniques / Methods

 Reporting techniques for newspaper
 Reporting techniques for magazine
 Reporting techniques for web portal
 Reporting techniques for News agency
 Reporting Assignment for given news bit
 News reporting Practice of various news areas.

Unit-2 Editing Techniques & Methods

 Editing of news
 News Selection
 Subbing of article/news
 Editing with special focus on Headlines
 Translation techniques ( English, Hindi, Gujarati).

Unit-3 Feature / Article writing, Analysis.

 What is a feature? its importance
 Feature writing methods
 Feature writing Practice on various Subject
 News analysis methods.
 Assignment on feature writing
Unit-4 Software/ Page making / News Photography
 Know how of Print media software
 Indesign, Photoshop, etc
 Use of Into Graphics in Print
 Page making Practice
 Brief history of News Photography, types of photography, techniques, assignments for
news story Photography.

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Reference Books:

1. Ed. Barry, Turner, The Writer Handbook”, 2008

2. Wolff Jurgen, “Your Writer Coach”
3. Tripathy Manorama “Introduction to News Reporting”
4. ed. David, Hesmonhalgh, “Media Production”
5. Bruce, D. Itule, “News writing and reporting for today media”
6. Garrison, Bruce, “Advanced reporting skills for the professional”
7. Haugh, George, “News writing”
8. NavInc>d/ p>t - “smacar leqn Aev> s>padn (hindi book)
9. Thomas, Sanny, “Writing for Media”
10. Lorenz, Alfred, “News reporting & Writing”
11. Sharma, Divakar, “Modern Journalism, Reporting & Writing”
12. Das Ajay, “Journalistic writing”
13. Chakrabarty, Suhas, “News reporting & editing : An overview”
14. Saxena Sunil, “Headline writing”
15. Oza, Praful, “mud/` pircy”
16. Chandra Suresh, “You also can be a writer”

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 National Institute of Mass Communication & Journalism
(NIMCJ)
(Recognized by Gujarat University)
www.nimcj.org

Course: Post Graduate Diploma in Mass Communication & Journalism

Semester – 3
Paper – 2 : Production aspects of Electronic Media

Unit No. Topic

1 TV News  Television News
 Visual sources: servers, graphics, archives, MSR and OB
 Writing to visuals
 The writing process- Thinking audio and video
 Planning and structuring the copy for various audio visual inputs
 Editing bytes, procuring & editing visuals – archives, graphics & other sources
 Writing Anchor Leads
 Writing for Subtitles, Scrawls, Breaking and other TV screen value
addition instruments.
 Handling information overload and allowing visuals to breathe
 Rewriting agency copy
 Writing for Bytes and Outside Broadcast (OB) copy
 TV Reporting
 Locating and Developing TV stories
 Structuring a TV news report, V/O, packages & story formats.
 PTC: Opening, Bridge and closing.
 The equipment, Field work, TV news interviews, shooting, recording and editing.
 Technological solutions for live reporting
 Production of TV news program
 The production team and the process
 Line producers, field producers and their role
 The production process
 Gate keeping, the run downs, leads, bunching, kickers, Rhythm and flow.
 Headlines
 Discussions and talk shows
 Talk shows with and without audience

 Group Production of News Bulletin

2 Documentary  Documentary
and  Introduction, Meaning and History
TV Advertisement  Various approaches for Documentary Production
 Various forms of Documentary film
o Documentaries without words
 o Documentaries with voice over
o Docudrama, Animated films
 Research and planning
 Script
o Writing for Documentary and Elements of Scriptwriting
o Audio-visual Writing
 Budgeting – scheduling
 VO and Background music for Documentary
 Use of graphics in Documentary
 Group Production of Documentary film
 Advertisement Production
 Understanding Advertising
o Concept, Nature, Definitions, Evolution and History
o Role, Objectives, Functions, and Significance
o Basic Theories and Applications
o Types and Classification of Advertising
 Actual Production of TV Advt.

3 Fiction  Basics:
Production  History of Cinema
 Screen Grammar
 Image Size, Camera Angle, Camera Movement
 Rule of Thirds and the Golden Points
 Lenses, Depth of Field, Selective Focus
 Transitions
 Camera Speed
 Lighting
 Imaginary line
 Motion Picture Censor Certification and Distribution
 Pre-Production:
 Script Writing
 Writing for fiction
 Elements of Scriptwriting
 Storytelling, three act structure, Conflict
 Audio-visual Writing
 Character Development / Characterization
 Screenplay Writing
 Dialogue Writing
 Budgeting – scheduling
 ROI calculation
 Location and Set designing/Art direction
 Mise-en-scene
 Costume
 Production - Direction:
 Visual Language
 Concept of Narrative and Non-Narrative Communication
 Shot Breakdown
 Continuity & Story Board
 Floor Plan, Clap board
 Make-up
 Cinematography:
 Nature of light, High-key and law-key lighting
 DSLR and Video cameras introduction, formats of digital shooting
  Basic principles of color temperature
 Ratio lighting, chroma keying
 Use of different ND filters
 3 point light structure
 Camera Movements
 Different Lens understanding
 Post Production - Editing:
 Elements of Editing
 Digital file formats
 Basic technique of building a scene (Master shot techniques,
Continuity matching, overlapping)
 Chroma key Editing
 Rough Cut and Final Cut
 Introduction Colour Correction and Grading
 Titling
 Dub Matching and Track Laying
 CD/DVD/BR authoring
 Sound:
 Acoustics
 On location sound recording and dubbing, tools for recording, Foley
sound recording
 VO
 Dialogue dubbing
 Music and Effects
4 Radio  Radio Programming
 Radio formats
 Writing for Radio
 Radio Software
 Radio Commercials
 Radio Documentary
 Radio Client Solution
 Radio News and Commentary
Software Adobe Premiere, Adobe After Effects, Sony Vegas, Sound Forge

Reference Books :
 Encyclopedia of Film Making (part-1-2-3-4) – Sanjay Gaur
 Secrets of Film Writing – Tom Lazarus
 Documentary – Dave Saunders
 How to write a documentary and film script – Shree Natraj Prakashan
 Dictionary of Movies and Films – Prahlad Manjrekar
 Broadcast News – Ted White
 Television Broadcasting – Hasan Siddiqui
 The Radio Station – Michael C. Keith
 Broadcast Journalism – Andrew Boyd
 The Technique of Film Editing –n Karle Reisz
 The Art of Movie Making - V.P. Dhar
 Film Directing Fundamentals – Nichols T. Proferes
 Film An Introduction – William H. Phillips
 Producing and Directing the Short Film and Video – Peter W. Rea
 Foundation for Art and Design - Mark Galer
 Video shooter – Barry Braverman
 National Institute of Mass Communication & Journalism
(NIMCJ)
(Recognized by Gujarat University)
www.nimcj.org

Course: Post Graduate Diploma in Mass Communication & Journalism

Semester – 3
Paper – 3 : Advance Marketing Communications

Unit-1 Understanding Consumer Behavior and Advertising Research

1.1 Understanding Consumer Behavior (CB)

 Concept of Consumer Behavior

 Factors Influencing Buyer Behavior
 Buying Decision Process

1.2 Advertising Research

 Defining Problems and Research Objectives

 Check Secondary Sources carry out Primary Research
 Common Errors in Advertising Research

Unit-2 Advertising Strategy & Creative Approach

2.1 Fundamental of an Advertising Campaign

 Spelling out the Strategy

 Choice of Strategy Approach

2.2 Understanding Advertising Ideas and Creative Execution

 What is Idea and Big Idea?

 Getting Creative to Find Big Idea
 Brainstorming for Creative Ideas
 Copywriting
 Preparing Creative Brief
 Creative Execution and Execution Elements
 Creative Design and output (Media Specific)
  Understanding and Developing Media Plan

Unit-3 Understanding Client Perspective and Developing Strategy

3.1 Understanding Client Perspective

 What is Client? Getting to Know Industry Specific Client

 Client Problem(s) Identification and Understanding Market Scenarios
 PR Research
 PR Pitch

3.2 Developing PR Strategy

 What is Strategy? Understanding PR Strategy

 Developing Internal and External PR Strategy
 Developing and Execution of PR Campaign Using Appropriate Tools
 Case Discussion and Case Study Development

Unit – 4 Corporate Communications

4.1 Corporate Communication Practice

 Defining Corporate Communications

 Role of Corporate Communications
 Stakeholder Management and Communication
 Understanding Corporate Identity, Corporate Branding and Corporate Reputation

4.2 Specialized Areas in Corporate Communication

 Holding and Managing Various Campaigns & Corporate Events

 Media Relations
 Internal Communications
 Issue Management & Crisis Communication
 Leadership and Change Communication
 Corporate Social Responsibility (CSR) and Community Relations
 Preparing Case Study

Reference Books:
 1. All internet sources
2. All newspapers, Magazines, Journals, Research papers and Periodicals
3. www.prsa.org
4. www.prsi.co.in
5. www.iccopr.org
6. www.exchange4media.com
7. www.igovernment.gov.in
8. www.indiaPRwire.com
9. Stuart M. Levy, “Public Relations and Integrated Communications”, Lotus Press,
New Delhi
10. Jacquie L’Etang, “Public Relations: Concepts, Practice and Critique”, Sage
Publications, New Delhi, 2008
11. J.V. Vilanilam, “Public Relations in India: New Tasks and Responsibilities”, Sage
Publications, New Delhi, 2011
12. C V Narasimha Reddi, “Effective Public Relations and media strategy”, PHI
Learning Private Limited, 2009.
13. Manoranjan Tripathy, “Public Relations: Bridging Technologies and monitoring
Public and The media” Authors press, Delhi, 2011

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 National Institute of Mass Communication & Journalism
(NIMCJ)
(Recognized by Gujarat University)
www.nimcj.org

Course: Post Graduate Diploma in Mass Communication & Journalism

Semester – 3
Paper – 4 : Advance Digital Media
Unit -1 Digital Media

 Blogging –Strategies, Creation & Dissemination Industry Specific Blogging

 Search Engine Optimization (SEO) - Organic Search & Paid Search
 Link Building and Lead Generations
 Analytics
 Email Marketing
 Video Marketing
 Audio Marketing Like Podcasting
 Website
 Automation

Unit -2 Content Management

 Online Media Centric Content Development

 Content Writing
 Online Ads-Creation & Dissemination
 Tools to engage contents

Unit-3 Social Media Updated Features

 Whatsapp
 Facebook
 YouTube
 Twitter
 LinkedIn
 Instagram
 Messenger
 Pinterest
Unit -4 Video Conference Apps and Case Study

 Google Meet
 Zoom
 Microsoft Team
 Streamyard
 WebEx
 Other video conferencing apps
 Online research based case study preparation and presentation.

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Reference Books:

1. Ankit, Dr. Anil K. Rai, “Multimedia and Cyber Communication”, Shree Publishers &
Distributors, New Delhi, 2007.
2. R.C. Ramanujan, “Multimedia Journalism”, A P H Publishing Corporation, New Delhi, 2008.
3. Ritu Soni, “Multimedia and Web Designing”, Sublime Publications, Delhi, 2007.
4. Ankit, Dr. Anil K. Rai, “Understanding Digital Media and Weblog Journalism”, Shree
Publishers & Distributors, New Delhi, 2007.
5. Suman, Hansraj S. Vikram, “Web Patrakarita”, Shri Natraj Prakashan, Delhi, 2010.
6. Ashwin Razdan, “New Media: Techniques and Trends”, Vitasta Publishing Pvt. Ltd., New
Delhi, 2008.
7. B.K. Chaturvedi and Dr. S.K. Mittal, “New Media Technology and Communication”, Global
Vision Publishing House, 2010.
8. Swati Chauhan and N.C. Pant, “Handbook of Online Journalism”, Kanishka Publishers &
Distributors, New Delhi, 2010
9. All Internet Sources.
10. All Newspapers, Magazines, Journals, Research Papers and Periodicals.

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 National Institute of Mass Communication and Journalism (NIMCJ)

Course : Post Graduate Diploma in Mass Communication and Journalism

Semester - 3

Academic Term Details (Batch - 14)

Year - 2022

 Academic session – July 25, 2022 to December 31, 2022

 Reading Vacation - January 1 to 8, 2023
 Semester Exam – January 9 to 13, 2023
 Semester 4 starts – February 1, 2023

** Dates are tentative and subject to change as per the notification from Gujarat University from time
to time.
National Institute of Mass Communication & Journalism (NIMCJ), Ahmedabad

Public Holidays for the year 2022

Sr. Name of Holiday Date Day

1 Mohharam 9 August Tuesday

2 Raksha bandhan 11 August Thursday

3 Independence Day 15 August Monday

4 Pateti 16 August Tuesday

5 Janmashtami 19 August Friday

6 Samvatsari / Ganesh Chaturthi 31 August Wednesday

7 Dusherra 5 October Wednesday

8 Diwali 24 October Monday

9 New Year / Bhai dooj 26 October Wednesday

10 Sardar Patel Jayanti 31 October Monday

11 Guru Nanak Jayanti 8 November Tuesday

12 University Sthapana divas 23 November Wednesday

Prepared & Checked by: Approved by:

Asst. Director (Admin) Director