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  • Guesstimate Sheet

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    Riyaan Sultan
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    The document outlines the 5 Ps marketing framework - Product, Price, Place, Positioning, Promotion. It also discusses the detailed product profitability framework which analyzes a product's Need, Awareness, Affordability, Accessibility, and Experience. The document provides high-level information on commonly used frameworks for analyzing products and marketing strategies.

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    The document outlines the 5 Ps marketing framework - Product, Price, Place, Positioning, Promotion. It also discusses the detailed product profitability framework which analyzes a product's Need, Awareness, Affordability, Accessibility, and Experience. The document provides high-level information on commonly used frameworks for analyzing products and marketing strategies.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    3 views11 pages

    Guesstimate Sheet

    Uploaded by

    Riyaan Sultan
    The document outlines the 5 Ps marketing framework - Product, Price, Place, Positioning, Promotion. It also discusses the detailed product profitability framework which analyzes a product's Need, Awareness, Affordability, Accessibility, and Experience. The document provides high-level information on commonly used frameworks for analyzing products and marketing strategies.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    5 Ps

    Problem Product
    C Company Price
    P Product Positioning
    C Competitors Place
    C Customer & Channels Promotion

    Detailed Product Profitability


    Need need of the product
    AwarenesPromotions - organic or inorganic
    Affordabilprice point, compare with competitors
    Accessibilaccess to channel, access to product
    Experiencpurchase experience, use experience
    then ask about which one to pick and discuss
    140 crore
    1,400,000,000
    Mumbai No. of Wards 24

    Area of India 30 lakh km

    Age
    0-25 30%
    25-50 50%
    50+ 20%

    Income
    Low 30%
    Middle 60%
    High 10%
    Maharashtra
    No. of Districts 36
    Population s

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