Minor Project

On
“ Strategic management of bisleri”
South west

Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of
business administration programme of Guru Gobind Singh Indraprastha University
Submitted To: Submitted by :
DR. BHAWNA MUKARIA AARADHYA
GARG
4696701721
BBA (2nd sem)

Kamal Institute Of Higher Education

And Advance Technology
K-1 Extension Mohan Garden, New
Delhi -110059
Batch (2021 -2024)

DECLARATION
I hereby declare the major project report , entitled “ Strategic Management Of Bisleri “is based
on my original study and has not been submit dearlier for award of any degree or diploma to any
institute or university
The work of other author,wherever used,has been acknowledgement at appropriate places.
Place: Delhi Candidate ‘s Signature
Date:- 15 June 2021 AARADHYA
GARG
4696701721

Countersigned

Name: Mrs. Dr. Bhawna Mukaria Name: Dr Anudeep

Arora
Associate professor Director
Kamal Institute Of Higher Education
Kamal Institute Of Higher Education
Education
And Advanced Technology.
And Advanced Technology.

ACKNOWLEGMENT
I wish to express my sincere gratitude to all those with whom I worked and whose
thoughts and inspection contributed towards the completion of this project .
This project would not have started and much less completed without the
encouragement and support of faculty guide Mrs. Dr. Bhawna Mukaria without
whose valuable insights the project would not have seen daylight.
Finally , I would also thank to all my dear friends for their kind cooperation ,
advice and encouragement during the long and arduous task of preparing this
report and carrying out the project.
At last but not the least, I would like to acknowledge my dear family members
whose blessings , inspiration and encouragement have resulted in this successful
completion of the project.

AARADHYA GARG Dr. Bhawna

Mukaria
4696701721 (Internal guide)
BBA
2nd sem
INDEX
S. No. TOPICS PAGE
NO.
1 Introduction 2
2 Literature Review 4
3 Objective of the study & Research methodology 7
4 Company Profile 10
5 Competitor Analysis 12
6 Strategic Decision 15
7 Extended Value Chain analysis 16
8 Current business strategy 20
9 Strategic development in Bisleri 23
10 Functional strategy 25
11 Evaluation of the strategy adopted 27
12 Marketing mix of Bisleri 29
13 SWOT analysis of Bisleri 36
14 Expansion &future plans of Bisleri 41
15 Recommendation & conclusion 43
16 Bibliography 45