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Important things that should be there in a pitch

● Crux of the business model i.e. how exactly will it make money
● Previous financial results or financial forecasts
● Why is it profitable to invest in the business; Include points like positive industry trends,
growing demand, etc.
● Future plans
● How will the business cope with the possible challenges of future
● Why will the business do better than its peers in the industry

List of Do’s and Don’ts during the pitch

Do’s Don’ts

Presenting the idea in a concise manner Taking too much time to present the idea

Adding a small story that helps the Not researching about the probable
listeners relate better questions

Presenting concrete financial results from Faking past financial figures or


past or realistic financial forecasts overestimating financial forecasts

Clearly mention what problem is your Making it all about money and not
business going to solve focusing on how it solves people’s needs

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