12 Days

of Holiday
Marketing

DB Squared Inc. www.dbsquaredinc.com | 866.855.3640

Merchant Cash Advance • Business Cash Advance • Invoice Factoring
 Black
Friday
Holiday shopping stats that merit attention:

30%
is just the
• About of consumers start their holiday
shopping before Halloween, and nearly 10% made a
holiday purchase before Labor Day.

tip of the (via thinkwithgoogle.com)

holiday • Some small businesses earn 40% of their

marketing
total annual revenue with holiday sales.
(via dailyfinance.com)

iceberg. • 25% of Americans say they always shop

on Black Friday. (via dailyfinance.com)

• 31% of the ninety percent of Americans

that will buy holiday gifts won’t set a predetermined
spending limit. (via dailyfinance.com)

• More than 33% of US consumers plan to shop

at small businesses (on purpose) during the holidays.
(via businessnewsdaily.com)

© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com

 Because ‘Black Friday’ is just the tip of the opportunity iceberg.

12 Days of Holiday Marketing

As a business finance company, our goal is to help our clients — many of whom represent
small businesses — grow from where they are today, to where they want to be tomorrow.

Last year, we discovered that there are at least nine shopping days that occur between
Thanksgiving and the day after Christmas that can help a retailer reap more rewards
and capture a bigger piece of the local holiday shopping pie.

We decided to expand on this idea to come up with twelve days of holiday marketing
that a small business can use to boost revenues and grow; and here they are.

© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com

12 days of holiday marketing:
Check Out
Halloween Marketing Ideas:
9 Ways to Treat Customers and Kick Off
Holiday Sales at http://bit.ly/1prqnck
2014 Halloween Trends
• Social media will influence more purchases than
ever before, with 38% getting inspiration for
costumes on social media, including 11% on
Pinterest
• Spending will be up; the average US adult will
spend $78 on holiday-related purchases
• 20% of households plan to spend more on
Halloween-related purchases this year—hopefully
this trend will continue throughout the holidays!
© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com
The 1st Day of Holiday Marketing is
Halloween—Oct 31
More than 50% of consumers will
research holiday shopping before
Thanksgiving, and 21% will have already
begun making holiday purchases by the
time Halloween rolls around.
Did you know?
In 2014, consumers will spend more on Halloween
goods than ever before, more than $7.4 billion!
• $2.8 billion on costumes, including
$1.1 billion on costumes for their kids and
$350 on costumes for their pets
• $2.2 billion on candy
• $2 billion on decorations - almost half of all
US households will decorate their yards for
Halloween this year!
12 days of holiday marketing:
Check Out
Ups and Downs: 2013 Holiday Shopping
Stats for Thanksgiving Weekend
at http://bit.ly/10lQGeo
2014 Gray Thursday Trends
• Look for Amazon to continue the practice of
extending new Black Friday deals all week long; in
2013 they launched fresh offers every 10 minutes
• It won’t just be about gifts; aggressive Gray
Thursday and Black Friday deal-seekers are often
shopping for themselves, rather than for others
• An increasing number of consumers will shop
online as well as in stores on Thanksgiving Day in
order to take advantage of discounts
© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com
The 2nd Day of Holiday Marketing is
Gray Thursday—Nov 27
Once regarded as a day reserved for
family, food and football, more and more
retailers are choosing to open their doors
on Thanksgiving Day in order to jump-start
holiday sales. The National Retail Federation
(NRF) says that an estimated 92 million
people shopped on Thanksgiving Day in
2013.
Notable Quotable:
“From a retailer’s point of view, if a competitor
does it, you feel compelled to do it, too. Another
thing is, e-commerce companies are always
open, so retailers feel the competition.”
Chris Christopher, HIS Global Insight retail economist via the
Tampa Tribune at http://bit.ly/YU38AJ
12 days of holiday marketing:

The rd
Check Out The 33rd Day
Day of
of Holiday
Holiday Marketing
Marketing is
is
Marketing Ideas to Help Small Business
Get a Bigger Share of Black Friday Sales
Black Friday—Nov 28
at http://bit.ly/1EamJO3 70%
70% of of the
the purchases
purchases made
made by by
consumers
consumers on on Black
Black Friday
Friday were
were made
made atat
the
the first
first two
two stores
stores they
they visited
visited that
that day.
day.
(Mastercard Advisors)
2014 Black Friday Trends (Mastercard Advisors)

• Black Friday is now a year-round event; Did

Did you
you know?
know?
consumers can view news and deals online at In
www.theblackfriday.com In 2013,
2013, Thanksgiving
Thanksgiving andand Black
Black Friday
Friday sales
sales were
were
over $12 billion, including:
over $12 billion, including:
• Black Friday spending may rise in 2014, but •
the % of Black Friday purchases made in-store • Nearly
Nearly $2
$2 billion
billion in
in online
online sales,
sales, up
up nearly
nearly 20%
20%
from 2012; 22% of online sale transactions
from 2012; 22% of online sale transactions
will continue to drop as consumers opt for occurring
e-commerce convenience occurring on
on mobile
mobile devices
devices
•
• Facebook referrals converting 44 to
Facebook referrals converting to 11 over
over
Pinterest; however, Pinterest average
Pinterest; however, Pinterest average
orders
orders were
were 76%76% higher
higher -- over
over $90
$90 an an order
order
Business Insider http://read.bi/1pxPJFn
Business Insider http://read.bi/1pxPJFn

© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com

12 days of holiday marketing:
Check Out
Up Your Game with these 5 Small
Business Saturday Marketing Ideas Saturday—Nov 28
at http://bit.ly/1xMifLT
2014 Small Biz Saturday Trends
• While in-store purchases on Black Friday fell, in-
store sales rose on Small Business Saturday in
2013
• Small Business Saturday represents a unique
opportunity to connect with a large percentage of
local shoppers in a short period of time; retailers
that capture contact information and follow up
with relevant marketing can turn a one-and-done
occurrence into long-term patronage
© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com
The 4th Day of Holiday Marketing is
Small Business
In 2013, consumer awareness of Small
Business Saturday increased from 67%
to 71%. Of those aware, 46% said they
“shopped small” on Small Business
Saturday. (NFIB & American Express, via businesswire.com)
Did you know?
Shopping local results in significant benefits within
the community, including:
• About $70 for every $100 spent at local
businesses stays in the local economy, vs.
about $43 at chain stores
• Local businesses reinvest in the local
economy at a 60% higher rate than chains and
online retailers
US News & World Report http://bit.ly/1rSTvxK
12 days of holiday marketing:

The th
Check Out The 53rd Day
Day of
of Holiday
Holiday Marketing
Marketing isis
Marketing
3 Holiday
IdeasShopping
to Help Small
Stats Business
that Sunday—Nov
Black 3028
Friday—Nov
Get a BiggerMay
Share
Surprise
of Black
You
Friday Sales
at
at http://bit.ly/1EamJO3
http://bit.ly/1ukEDsT In the of
70% tradition of the advent
the purchases madecalendar,
by
launch a countdown to Christmas
consumers on Black Friday were made at
marketing
the first two campaign
stores theythatvisited
puts athat
newday.
offer
2014
2014
Holiday
BlackShopping
Friday Trends
Trends in front ofAdvisors)
(Mastercard your contacts on your website,
email marketing, text SMS marketing and
• Black
Optimized
Fridayforismobile?
now a year-round
Not only will
event;
more Did you know?
consumers do canshopping
view news
using
and both
dealsonline
onlineand
at in- social networks every day in December.
www.theblackfriday.com
store resources, more consumers will use mobile In 2013, Thanksgiving and Black Friday sales were
over $12 billion, Did you know?
including:
• devices to shop
Black Friday and buy
spending than
may riseever beforebut
in 2014,
the % of Black
• According Friday purchases only
to statisticbrain.com, made in-store
16% are • Nearly $2
Multi-channel billion in including
marketing online sales, up nearly
on and offline 20%
will continue
willing to pay to
fulldrop
priceasonconsumers
holiday purchases;
opt for tacticsfrom is a 2012;
necessity, 22%evenof online sale transactions
for retailers that don’t
e-commerce
the perceivedconvenience
value of an offer and whether the occurring
“sell online” because: on mobile devices
customer feels like they are getting “a deal” is vital • 51%
• Facebook referrals research
of consumers convertingproducts
4 to 1 over
online
to holiday retail success Pinterest; however,
before buying in-store Pinterest average
orders were 76% higher - over $90 an order
• 32% research online, visit a store and then
buy the product online
Business Insider http://read.bi/1pxPJFn

Hubspot.com, 47 Stats for Remarkable Holiday Marketing http://slidesha.re/1vAPOfz

© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com

12 days of holiday marketing:

The th
Check Out The 63rd Day
Day of
of Holiday
Holiday Marketing
Marketing isis
Marketing
4 Ways Ideas
to Reach
to Help
Online
Small
Shoppers
Business Cyber
Black Monday—Dec
Friday—Nov 281
Get
Even
a Bigger
if You Share
Can’t Ship
of Black
WhatFriday
You Sell
Sales
atathttp://bit.ly/1EamJO3
http://bit.ly/1nZXOIc Cyber
70% ofMonday was a term
the purchases madecreated
by by
marketing
consumers companies in 2005
on Black Friday to get
were made at
people to shop online; it worked. In
the first two stores they visited that day. 2014,
2014
2014Cyber
BlackMonday
Friday Trends
Trends experts
(Mastercard predict
Advisors) 10-20% growth for online
holiday sales, including growth for Cyber
• Black
If online
Friday
holiday
is now
sales
a reach
year-round
$105event;
billion in 2014, Did you know?
consumers
they will comprise
can view
about
news
17%andofdeals
all holiday
onlinesales,
at Monday sales of 20% over 2013.
www.theblackfriday.com
which are predicted to top $610 billion. (Shop.org) In 2013, Thanksgiving and Black Friday sales were
over $12 billion, Did you know?
including:
• Black
A numberFriday
of spending
big chain may
retailers
risealready
in 2014,
have
but email
the % ofdatabases
contact Black Fridayand
purchases
website landing
made in-store
pages • of
41% Nearly $2 billion
shoppers plan in
to online
spendsales,
more up nearly
online this20%
will featuring
on continue offers
to dropand
asideas
consumers
for “Cyber
opt for
Monday” fromlast
year, than 2012;
year,22%
for of onlinepurchases:
holiday sale transactions
e-commerce
(as well as “Black
convenience
Friday” and other key shopping occurring on mobile devices
• 40% of consumers are “trade-off shoppers”
days); look for these “days” to become year-round • who
Facebook
do mostreferrals
of theirconverting 4 to 1 (and
research online over will
online shopper opportunities. Pinterest;
buy online however,
if the pricePinterest average
is cheapest);
orders were 76% higher - over $90 an order
• 32% are primarily online shoppers; and—
Business Insider http://read.bi/1pxPJFn
• 29% still prefer going to stores, but may go
online as well USA Today at http://usat.ly/1tCkGd8

© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com

12 days of holiday marketing:

The th Day of Holiday Marketing is

Check Out The 73
7rd
th Day of Holiday Marketing is

Marketing
Corporate
IdeasSocial
to HelpResponsibility:
Small Business Giving
Black Tuesday—Dec
Giving Friday—Nov 2822
Tuesday—Dec
Get a Bigger
What’s Share
YourofGive
Black
Back?
Friday
Sales
at
at http://bit.ly/1EamJO3
http://bit.ly/1t3m9yT Borne
Borneofof
70% philanthropy
ofthe purchases(or
philanthropy (or shopping
made by guilt?)
shopping guilt?)
#GivingTuesday
#GivingTuesday
consumers was
on Black founded
was Friday
founded in
were 2012
madeby
in 2012 by
at
New York’s
Newfirst
the York’s 92nd
two 92nd Street
storesStreet Y in
they visitedpartnership
Y in partnership
that day.
2014
2014 #GivingTuesday
Black Friday Trends
Tips with
with the United Nations Foundation to
the
(Mastercard United
Advisors) Nations Foundation to
“celebrate generosity
“celebrate generosity and to give.”
• Black
Encourage
Fridaygenerosity
is now a year-round
on #GivingTuesday
event; by Did you and
know? to give.”
consumers
drawing attention
can view
to the
news
causes
and deals
your business
online at Did you
www.theblackfriday.com
supports; and make sure people know that your Did
In youThanksgiving
2013, know? and know?
Black Friday sales were
over $12
More thanbillion,
10,000including:
non-profits participated in
• business is donating!
Black Friday spending 9 outrise
may of 10 peoplebut
in 2014, feel More than 10,000 non-profits participated in
more #GivingTuesday
• Nearly $2 billion in 2013, up 338%
in online over
sales, up2012:
nearly 20%
the % positive
of Blackabout
Fridaycompanies
purchasesthat give
made back.
in-store #GivingTuesday in 2013, up 338% over 2012:
• will
Aligncontinue
your year-round
to drop as
corporate
consumers
give-backs—and
opt for • On from 2012; 22%
December 3, of online
2013, salewere
there transactions
more
• On December
occurring on 3,
mobile 2013, there
devices were more
e-commerce
your #GivingTuesday
convenience
efforts—with causes that than 200k tweets for #GivingTuesday; young
than 200k tweets for #GivingTuesday; young
members of your target markets care about. • popstars
Facebook
popstars Selena
Selena
referralsGomez, Demi4Lovato
converting
Gomez,
and
to 1 over
Demi Lovato and
Joe Jonas had the top
Pinterest; 3 tweets
Joe Jonashowever, had the top Pinterest average
3 tweets
orders were
• Blackbaud 76% higher
estimates that-donations
over $90 an order
increased
• Blackbaud estimates that donations increased
90%
Business Insider on #GivingTuesday in 2013
http://read.bi/1pxPJFn
90% on #GivingTuesday in 2013
The Connected Cause at http://bit.ly/1rXOv9O
The Connected Cause at http://bit.ly/1rXOv9O

© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com

12 days of holiday marketing:

The 8th Day of Holiday Marketing is

Check Out The 3rd Day of Holiday Marketing is
Marketing
Don’t SellIdeas
Online? 5
to HelpWays
SmalltoBusiness
Boost Green
Black Monday—Dec
Friday—Nov 288
Get a Bigger
In-StoreShare
Retail
of Foot
BlackTraffic
Friday Sales
Green Monday is so-called because it’s
at
at http://bit.ly/1EamJO3
http://bit.ly/1scUg54 70% of the purchases made by
the color of money; a title well-suited for
consumers on Black Friday were made at
what is traditionally the busiest shopping
the first two stores they visited that day.
day in December and is usually the 3rd
2014 Green
Black Friday
Monday Trends
Tips (Mastercard Advisors)
busiest holiday shopping day overall.
• Black
It’s notFriday
a multi-channel
is now a year-round
world, it’s an
event;
omni-channel Did you know?
consumers
world. Shoppers
can view
maynews
use multiple
and deals digital
online
devices
at Did you know?
In 2013, Thanksgiving and Black Friday sales were
www.theblackfriday.com
as well as make trips to stores in the course of
over $12online
Desktop billion,spending
including:topped $1.4 billion on
• researching
Black Friday and making
spending holiday
may rise inpurchases.
2014, but
Green Monday
• Nearly $2 inbillion
2013, in up 10%
online over up
sales, 2012:
nearly 20%
the % ofpredict
• Experts Black Friday
1/3 ofpurchases made
online holiday in-store
purchases
willbe
to continue
made on to mobile
drop asdevices;
consumerswhich
optmeans
for from 2012;
• About 60% of 22% of online
shoppers sale the
under transactions
age of 40
e-commerce
2/3 will be made
convenience
on traditional desktop or laptop occurring
go on mobile devices
online, compared to 40% of Baby Boomers
machines. (Via seemoreinteractive.com) • Since
• Facebook Green referrals
Monday converting
is geared4toward
to 1 over
‘last
Pinterest;
chance’ however,(who
shoppers Pinterest
need average
to get their
orders were
packages 76%mail
in the higher - overand
to family $90friends
an order
in
order
Business to arrive by Christmas), retailer discounts
Insider http://read.bi/1pxPJFn
are even deeper on that day
comScore http://bit.ly/ZtnyRD and about.com http://abt.cm/1seQGbI

© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com

12 days of holiday marketing:

The 9th Day of Holiday Marketing is

Check Out The 3rd Day of Holiday Marketing is
Marketing
5 Ways to Ideas
Promoteto Help
a Brick-and-Mortar
Small Business Free Shipping
Black Day—Dec28
Friday—Nov 18
Get a Bigger
Business
Share
in aofDigital
BlackWorld
Friday Sales
Exactly one week before Christmas Day,
at
at http://bit.ly/1EamJO3
http://bit.ly/1vRKS83 70% of the purchases made by
free shipping day represents the last day
consumers on Black Friday were made at
shoppers can take advantage of free
the first two stores they visited that day.
shipping with guaranteed delivery by
2014
2014
Free
Black
Shipping
FridayDay
Trends
Trends (Mastercard Advisors)
Christmas.
• Black
In 2013,
Friday
39%isofnow
retailers
a year-round
said freeevent;
shipping Did you know?
consumers
was their top-performing
can view news holiday
and deals
offer (via
online at
Did you know?
www.theblackfriday.com
internetretailer.com) In 2013, Thanksgiving and Black Friday sales were
Free Shipping is practically a holiday shopper
over $12 billion, including:
• Black
In 2013,
Friday
freespending
shipping hit
may anrise
all-time
in 2014,
high but
with expectation! To offset costs:
the %ofofretailers
67% Black Friday
extending
purchases
free shipping
made in-store
offers (via • Nearly $2 billion in online sales, up nearly 20%
• Set conditions for free shipping such as
will continue to drop as consumers opt for
GeekWire.com) from 2012; 22% of online sale transactions
minimum purchase level or bundle purchase
occurring on mobile devices
• e-commerce
Amazon, eBayconvenience
and Google are all exploring requirement
options for same-day shipping, making it “the next • Facebook referrals converting 4 to 1 over
• Incorporate shipping costs into your pricing
big thing” (via GeekWire.com) Pinterest; however, Pinterest average
structure from the get-go
orders were 76% higher - over $90 an order
• Offer free-shipping only to registered
Business Insider http://read.bi/1pxPJFn
subscribers, official VIP members or your most
frequent shoppers

© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com

12 days of holiday marketing:

The th Day of Holiday Marketing is

Check Out The10
3rd Day of Holiday Marketing is
Marketing
Takeaways
Ideas from
to Help2013
Small
Holiday
Business
Super
BlackSaturday—Dec 20
Friday—Nov 28
Get a Bigger
Shopping
Share ofStatistics
Black Friday Sales
Expect
70% of athe last-minute shopping
at
at http://bit.ly/1EamJO3
http://bit.ly/10lQGeo purchases made byfrenzy! For
people with full time Mon-Fri jobs, made
the at
consumers on Black Friday were
Saturday before Christmas could beday.
the
the first two stores they visited that
day theyAdvisors)
finish up their holiday shopping.
2014
2014Super
BlackSaturday
Friday Trends
Trends (Mastercard

• Black
FocusFriday
marketing
is now
on alast-minute
year-roundshoppers
event; in Did
Did you
you know?
know?
consumers
the days leading
can view
up tonews
the weekend
and dealsand
online
make
at
Super
In 2013,Saturday’s last-minute
Thanksgiving shopping
and Black Fridaybrings
sales end-
were
www.theblackfriday.com
suggestions specific; they will be in a hurry!
of-holiday seasonincluding:
over $12 billion, revenue via in-store shoppers:
• Black
Do youFriday
have spending
contingencymayplans?
rise inPoor
2014,weather
but
•
• In 2013,$2*Super
Nearly billion Saturday rankedup
in online sales, among
nearlythe
20%
the % of shoppers
delayed Black Friday
andpurchases
shippers alike
madein in-store
2013.
three busiest22%
from 2012; shopping days
of online fortransactions
sale Walmart,
will continue
Make sure you
to are
dropprepared
as consumers
to respond,
opt foroffer
Target, Toys
occurring on‘R’ Us, Macy’s
mobile devicesand Kohl’s
e-commerceextend
rainchecks, convenience
free shipping or free add-ons if
something goes wrong. •
• Like 2013, referrals
Facebook the 2014converting
holiday season
4 to 1 will
over be a
“short”
Pinterest; season,
however,with Pinterest
only 26 shopping
average days
between
orders were Black 76% Friday and- Christmas
higher over $90 an(inorder
2013,
there were only 25)
Business Insider http://read.bi/1pxPJFn
*Placed, via chainstoreage.com

© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com

12 days of holiday marketing:

The th Day of Holiday Marketing is

Check Out The11
3rd Day of Holiday Marketing is
Marketing
4 WaysIdeas
to Sell
to Help
MoreSmall
Gift Cards
Business Gift Card
Black Friday—Nov 28
Get a Bigger
at http://bit.ly/1BTLKJ9
Share of Black Friday Sales
at http://bit.ly/1EamJO3
Exchange Day—Dec 26
70% of the purchases made by
consumers
Gift on Black
Card Exchange DayFriday
earnedwere made at
its moniker
the first
when twoKnowles
Luke stores they visited
(the same guythat
whoday.
2014
2014Black
Gift Card
FridayTrends
Trends (Mastercard Advisors)
started Free Shipping Day) found that Google
• Black
93% ofFriday
US shoppers
is now a receive
year-round
or buy
event;
a gift card searches for “gift
Didcard
youexchange”
know? spiked on
consumers
every year, and
can spends
view news
moreand
than
deals
$200
online
on at December 26.
www.theblackfriday.com
average on gift cards every year In 2013, Thanksgiving and Black Friday sales were
over $12 billion, Did
including:
you know?
• Black
OnlineFriday
sales spending
of gift cards
mayarerise
growing
in 2014,
at abutrate of
the % of
nearly 30%
Black
per Friday
year purchases made in-store • Nearly $2 billion in online sales, up nearly 20%
2015 from
gift cards
2012;sales
22%are expected
of online saletotransactions
top $138
• will
97%continue to dropand
of top retailers as consumers
restaurants opt
sell for
gift billion:occurring on mobile devices
e-commerce convenience
cards online; however, fewer than 3% of local •
• 41%
Facebook of first-time
referralsshoppers tried4atobusiness
converting 1 over
businesses sell gift cards online because
(via http://bit.ly/1rhVB5r)
Pinterest; however, Pinterest averageshop
they received a gift card to
there
orders were 76% higher - over $90 an order
Business Insider of
• 70% gift card shoppers will spend more
http://read.bi/1pxPJFn
than the value of the gift card
linkupmarketing.com infographic via http://bit.ly/1nIsM5t

© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com

12 days of holiday marketing:

The 12th Day of Holiday Marketing is

Check Out
Marketing
Give your New
IdeasYear
to Help
Resolutions
Small Business
Wings New Years Eve—Dec 31
Getwith
a Bigger
theseShare
12 Motivational
of Black Friday
Quotes
Sales
atathttp://bit.ly/1EamJO3
http://bit.ly/1rY22yl Consider this as an unofficial holiday
marketing day; a time to measure
and analyze holiday marketing results
2014
2015Black
New Friday
Year Trends
Trends and decide how you will improve your
• Black
Email marketing
Friday is now
continues
a year-round
to defyevent;
rumors of its
business in the New Year.
consumers
decline and can
remains
view the
news
#1and
customer
deals online
retention
at Did you know?
www.theblackfriday.com
tool in the marketers toolbox (and a significant
• source of lead
Black Friday generation)
spending may rise in 2014, but Only about 8% of Americans are successful in
the %in-store
• With of Blackretail
Friday
footpurchases
traffic downmade50%in-store
from achieving the New Year Resolutions they make:
will continue
2010 levels, to
more
drop and
asmore
consumers
retailersopt
willfor • 45% of Americans regularly make Resolutions
e-commercethe
understand convenience
importance of creating experience, • 38% of Americans never make Resolutions
vs. merely facilitating sales transactions, in order to
• Be specific! People who explicitly make
attract local shoppers
Resolutions are 10x more likely to attain their
goals than people who don’t
Statistic Brain via http://bit.ly/1sd9Uxd

© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com

5 ways to
boost sales One last thing...
of holiday 1. Master real time marketing.
inventory, 2. Optimize for local search.
services & 3. Use incentives and rewards.
specials 4. Educate your customer base.
5. Make it easy to buy from you.

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Receivables Financing for B2B (Business-to-Business) Organizations

Organizations that provide goods or services to other businesses, government www.facebook.com/DBBusinessFinance
agencies or other commercial entities on payment terms may be able to factor
receivables (sell them to a factoring company like DB Squared) in order to improve
cash flow and unlock working capital. plus.google.com/+Dbsquaredinc

When an organization factors an invoice with DB Squared, they get immediate access
of up to 98% of the face value of the invoice right away! twitter.com/DBSquaredInc

Retail Business and Restaurant Financing

Business cash advances are lump sum cash infusions provided to organizations that www.pinterest.com/dbsquaredinc
accept debit and credit cards as a form of payment from their customers. The dollar
amount of the advance is based on their average monthly sales transactions.
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Business cash advance financing can be used to solve cash flow challenges, cover
unexpected expenses or facilitate growth or expansion.

© 2014 • DB Squared Business Finance • 866-855-3640 • www.DBSquaredInc.com