Foolproof Christmas Marketing

Ideas For Small Businesses

With Christmas right around the corner, small businesses need to kickstart ideas for
increasing sales and converting leads. Small businesses can turn their talents, time, and
resources to grow their consumer base and profits with effective marketing.

With many shopping online, Christmas is a great opportunity to capitalize on customers’

urges. By the end of 2021, holiday retail sales in the United States is projected to hit about
843.4 billion U.S. dollars. Christmas, being the biggest festival, constitutes the largest portion
of this ever-increasing figure.

So, businesses need to define clear goals for sales and work towards achieving targets.
Let’s look at a few affordable yet effective Christmas marketing strategies for small
businesses:

Launch Christmas-Inspired Gift Guide Catalogs

Creating a gift guide for people can be immensely rewarding to customers. Harried
customers struggling with gift ideas can use these guides to buy advertised products for their
loved and dear ones.
Another way you can make the product guides better is by introducing categories- like “tech-
savvy” or “Hostess gifts” and more. Dedicate a space for celebrity favorites in your gift
guides.

The products preferred by celebrities tend to sell better, so remember to stock up on those.
You can refer to a celebrity’s social media feeds or peruse images of them for identifiable
brands. Cross-reference these with your inventory for the catalog.

Sell Holiday-Themed Services

Christmas is the best time to produce short, helpful content incorporating your brand and the
holiday theme. Keep the videos short, meaningful, and useful. Slip in thoughtful product
promotion. The video must address an issue faced by clients that your product can solve.

Highlight why your product is helpful and the advantages it has over competitors. Post your
videos across different platforms to maximize your brand’s reach and engagement.

Collaborate With Another Small Business

This does not mean you have to collaborate with a competitor. Think of your product and
look into small businesses which offer complementary services.

For example, if you run a hair salon, team up with a nail technician. If you offer combined
services at a discount, you can cross-promote and grow both your customer bases. This can
introduce you to new potential customers and new partnerships.
Create a Sense of Urgency

Incorporating a countdown timer is one of the most effective techniques to achieve

anticipation and exclusivity. It creates a sense of urgency and encourages your site visitors
to act right away.

A countdown timer is perfect for advertising a one-time sale within specific time periods. You
can promote events, book launches, or webinars requiring registration.

A countdown timer is an exceptionally beneficial tool for boosting holiday sales. This gives
buyers the unambiguous indication that your festive deal will be brief and spurs them into
action.

Go For Festive Social Media Overhaul

It’s important to create ads or marketing campaigns around your product. You can update
your website to reflect holiday cheer. This is the time your customers will be looking for the
best deals and product placements. Updating all the images with festive ad campaigns can
be an option.

The budget-friendly option is to hire designers. Designers can use photo manipulation to
create a Christmas-themed product display. Small businesses should focus on displaying
exclusive items that are out of reach during other times.
You can follow up with email marketing to reach customers who have purchased from you
before. A pro tip is to optimize your site for mobile users. Shoppers predominantly use their
phones for gift browsing and purchases.

Offer Online Gift Cards

Consider making online gift cards available. It’s a great way to shop for that one person
who’s challenging to shop for or indecisive. You would also be minimizing waste, which is a
nifty bonus.

They are also the perfect gifts for those who have everything and don’t want anything for
Christmas. Online gift cards can be a thoughtful last minute gift, or even a substitute for
forking over cash.

Final Tip: Follow Up Sale

Between Christmas and when people return to work in the new year, there is a carte
blanche. This is a perfect moment to step up your sales momentum. This is the period when
most people are sedate, happy, and relaxed with their families - but also lounging on their
phones. Launch a follow-up flash sale and aggressively discount any items you want to
move quickly.

You can use your email marketing to offer a “Thank You” sale with special deals and
campaigns that are valid till January. You can also follow up with “You forgot this in your
shopping cart” prompts or remind them of items in the wishlist. These can prompt your
customers to make a purchase while still in a holiday mood.

Merry Christmas!